FACEBOOK 101:

Agenda1. The Importance of Facebook

2. Facebook Basics:1. Account Creation 2. Privacy Settings3. Interacting (photos, posting, etc.)4. Mobile 5. Business Pages6. Groups7. Dos and Don’ts

3. Great Oaks on Facebook 1. Current Page2. Future Plans and How you can Contribute3. Regulations

4. Q & A

Why Engage in Social Media?• 750 million active Facebook users.

• 50% of these users are actively using it daily.

• 92% of marketers use Facebook and 75% plan to increase their use this year.

• Conversations about your business happen on social media with or without you. If you don’t actively engage you have no way to guide the conversation.

The Social Media Revolution: http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related

5-10 years ago

NOW

How to Search for a doctor, a plumber, a good restaurant, a school . . .

Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase

from a company they follow on Facebook. 53% of Facebook usersWould recommend a brand or company’s product to friends

Before the Internet

Facebook is Word of MouthConsumers look to Facebook friends for advice: 24% of consumers consult

their Facebook friends before making a purchase.

Phyllis at the Madison

The Social Media Revolutionhttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related

The Social Media Revolutionhttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related

The Social Media Revolutionhttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related

The Social Media Revolutionhttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related