PropagandaPropagandaPrior to and during World War II, the Prior to and during World War II, the Nazis started to use what we call Nazis started to use what we call PROPAGANDAPROPAGANDA as persuasion to try as persuasion to try to convince people to see things to convince people to see things their way.their way.

What is Propaganda?What is Propaganda?

Spreading of information Spreading of information designed todesigned to PERSUADEPERSUADE

Telling only the side you want Telling only the side you want people to knowpeople to know

Propaganda appeals to Propaganda appeals to EMOTIONSEMOTIONS rather than rather than LOGICLOGIC

There are several There are several different types of different types of propaganda! propaganda! So what are they?So what are they?

Name CallingName Calling Using negative words without giving evidence or facts.Using negative words without giving evidence or facts.

Example:Example:

““My opponent didn’t tell you the truth!” My opponent didn’t tell you the truth!” leading you to leading you to assume that they are a assume that they are a LIARLIAR..

Plain-Folks AppealPlain-Folks Appeal Trying to show that a person or product is good for ordinary people Trying to show that a person or product is good for ordinary people

“just like you.”“just like you.”

Example:Example:

“Like a good neighbor…”

Glittering GeneralityGlittering Generality

Sharing positive adjectives Sharing positive adjectives without without EVIDENCE EVIDENCE or or FACTSFACTS..

Example:Example:

““Have some Have some TASTY,TASTY, SENSATIONALSENSATIONAL apple pie!” apple pie!”

BandwagonBandwagon Convincing us to accept something just because it is Convincing us to accept something just because it is

POPULARPOPULAR..

Example:Example:

““Everybody’s got one!” or “Everybody’s doing it!”Everybody’s got one!” or “Everybody’s doing it!”

TestimonialTestimonial Using a Using a FAMOUSFAMOUS person to make you want to buy it or person to make you want to buy it or

support it (actress or actor, singer, sports star, etc.).support it (actress or actor, singer, sports star, etc.).

Example:Example:““Pepsi is the only type of soda that I will drink!” Pepsi is the only type of soda that I will drink!” (Celebrity)(Celebrity)

Hidden FearsHidden Fears

Suggests that a person or Suggests that a person or product with product with PROTECTPROTECT you against the unpleasant you against the unpleasant or dangerous.or dangerous.

Example:Example:

““Keeps you Heart Healthy!”Keeps you Heart Healthy!”

Snob AppealSnob Appeal Suggests that association with a person or product will make Suggests that association with a person or product will make

you feel you feel SPECIALSPECIAL..

Example:Example:

The people who drive these vehicles live in mansions, have fancy The people who drive these vehicles live in mansions, have fancy clothes, and travel often.clothes, and travel often.

The Ultimate Driving Machine

Facts and FiguresFacts and Figures Using tests, facts, and statistics to Using tests, facts, and statistics to PROVEPROVE that it is that it is

superior.superior.

Example:Example:

““Four out of five dentists recommend…”Four out of five dentists recommend…”

Unfinished ComparisonsUnfinished Comparisons Comparing one product to another without providing Comparing one product to another without providing

the the OTHER HALF OTHER HALF of the comparison.of the comparison.

Example:Example:

““This soap cleans better!”This soap cleans better!”

RepetitionRepetition Repeating a name, slogan, or product Repeating a name, slogan, or product OVEROVER and and OVEROVER. .

Example:Example: A political commercial which states repeatedly: A political commercial which states repeatedly:

“She says she didn’t know.”

“She says she didn’t know.”

“She says she didn’t know.”

Weasel Words Weasel Words or Empty Phrasesor Empty Phrases

Using broad phrases or promises which Using broad phrases or promises which DON’T REALLY MEANDON’T REALLY MEAN anything. anything.

Example:Example:

““You can lose over 100 pounds!” (Results may vary).You can lose over 100 pounds!” (Results may vary).

OROR

““Vote for him! He’s aVote for him! He’s a real American.”real American.”

Your AssignmentYour AssignmentTonight, find an advertisement for a Tonight, find an advertisement for a person or a product. It can be in a person or a product. It can be in a magazine, newspaper, online, or on magazine, newspaper, online, or on

the TV. Then, follow the directions on the TV. Then, follow the directions on the back of your sheet to complete the back of your sheet to complete

this assignment.this assignment.

Come prepared to discuss!Come prepared to discuss!