Promoting Green Campuses & Green schools

CEEC Beijing, December 2013

Frits Hesselink

Content

• IUCN & CEC • Behavior change drivers • Promoting Green Campuses

– Some Questions first – Audiences to promote the concept to – Basic systems to change & triggers for change – First ideas for promotion

• Promoting Green schools – Examples – How IUCN CEC can help

Where we are from

International Union for the Conservation of Nature - IUCN

• Oldest and largest environmental organization founded in 1948

• 70 Governments & 700 NGOs members, 6 Commissions (20.000 experts), offices all over the world

• President: Dr Zhang Xinsheng (China)

• Cradle of environmental conventions (UN observer status)

• Platform for dialogue & innovation

• Knowledge products that help implementation of conventions, national policies and practices (Red List, PA database etc.)

• On the ground projects, i.a. in China

Commission on Education and Communication - CEC

• Knowledge network since 1948

• 1200 experts worldwide in learning, communication, change management

• Chair: Dr Juliane Zeidler (Namibia)

• Instrumental for the development of environmental education and the CEPA paragraphs in Agenda 21 & the environmental conventions

• Mandate from IUCN members with focus on Aichi Target 1; capacity development; nature based solutions

• Examples of recent commission Aichi Target 1 and capacity development activities on next page

Aichi Target 1 & Capacity development

https://www.cbd.int/cepa/toolkit/2008/cepa/index.htm

http://www.iucn.org/about/union/commissions/cec/cec_how_we_work/love__not_loss_/ www.frogleaps.org

Promoting Green Campuses

= Aiming at Behavior Change

Rational Cost/Benefit decisions

Emotional Instincts and habits

What person are you?

What is more Effective?

What is more Effective?

Left: Right: Rational brain Emotional brain Factual information Sensory information

It is all psychology!

Why toasting? We like experiences that appeal to all levels of our senses!

http://en.sommer-sommer.com/braintest/

Test yourself!

• Decisions are governed by habit, emotion, values and instincts Habit

• We are influenced by what others around us are doing

Social proof

• The physical environment affects how we behave.

Infra-structure

What drives behavior?

Three more ideas from psychology: 1. People are happiness seekers. Connecting with people's desire

for happiness triggers positive change qualities like creativity, cooperation and openness to change. Appeal to these emotions.

2. People are social. People are natural imitators. So play into the idea what is normal and make visible sustainable behaviours of individuals and organizations, so that they become normal.

3. People want to be good. They want to protect innocent others, and to be fair to others. Frame issues as social justice and make people to live up to their values in their lifestyle, in their organizations and as members of civil society.

What are the implications for promoting green campuses?

What should we do differently?

Status

Reputation

Satisfaction

Excitement Selfesteem

Tradition

Security

Connect green campuses to values

Do not try to sell values of nature

Promoting Green Campuses

Discuss shortly with your neighbor which answer you think

is correct and why

Q1. A green campus… A. Costs money B. Saves money

Q2. A green campus affects … A. The Faculty of Environment Studies B. All faculties C. Students and professors D. Faculties, management & suppliers

Q3. Most important infrastructure aspects of a green campus are:

A. Energy

B. Construction

C. Mobility

D. Gardens

E. Water

F. Hazardous waste

G. Recycling

I. Food

Q4. To successfully promote green campuses it helps if an organization itself is a green model and example. A. Agree B. Disagree

University Board

Teachers

Parents

Students

NGOs

Government

Suppliers

Stakeholders Green Campus Board Is major stakeholder

Promoting to whom & which system?

National Education system

Wider community

Campus

• Ministry of Education

• University Association

• Other universities

• Local community

• Service providers

• Parents

• Funders

• Institutional Commitment

• Management

• Teachers & staffs

• Students

Campus: 3 systems to change!

People

system

Technical system

Management

system

People

system

Technical system

Management

system

SD Protocol or declaration, formal performance, management tools and systems (e.g. metrics, meetings, roles) supported by the right organization structure to drive results

Management system

Technical system

People

system

Technical system

Management

system Technical processes, decision support tools, systems and resources that create value.

SD Protocol or declaration, formal performance, management tools and systems (e.g. metrics, meetings, roles) supported by the right organization structure to drive results

People system

People

system

Technical system

Management

system

The right people, with the right skills, mindsets, behaviors, and ownership both individually and collectively

Technical processes, decision support tools, systems and resources that create value.

SD Protocol or declaration, formal performance, management tools and systems (e.g. metrics, meetings, roles) supported by the right organization structure to drive results

Management systems: bench marking

Technical systems: industrial needs

People systems: psyche!

Feedback: reporting categories

Category Examples

Administration Coordinator, purchasing policies, funds, etc.

Climate Change & Energy Carbon policy, efficiency, renewables, upgrades etc.

Food & Recycling Local products, fair trade, organic, composting etc.

Green Building Certified standards for construction & renovation etc.

Student Involvement Coordinators, projects, competition, residences etc.

Transportation Electric vehicles, free buses, bikes, bikeshop, car sharing

Endowment Transparency Public information on how assets are allocated etc.

Investment priorities Renewable energy projects, community loans etc.

Stakeholder engagement Multistakeholder Advisory committee on Soc.Resp. etc.

Non-Academic Promotors: 3 strategies

Instruct them how to & monitor

Set agenda & advise

Set example & Facilitate

Which strategy do you think works best for CEEC?

Facilitation: example Chili

Step 1

• Form a consortium of centres, universities, ministries, NGOs and international organizations to develop Sustainable Campuses Protocol to guide collaboration and efforts to green their campuses

Step 2

• Conference of consortium partners to discuss implementation of green campus projects

• Training workshops for university partners on a roadmap to integrate sustainability into management, curriculum and projects

Step 3

• University partners appoint full time sustainability coordinators to implement in their university a roadmap to green a campus

• On line coaching and learning community of coordinators

• National reporting on green campus implementation

Promoting Green schools

Government

School Board

Teachers

Parents

Students

NGOs

Suppliers

Stakeholders Lower & Middle Schools Government is major stakeholder

Value for money?

Action plans and best practice guides

Demonstration & Benchmarking

Projects

Test for parents

• How toxin-free is your school? • How sustainably does your school use energy and reduce

carbon emissions? • How sustainably does your school use water? • How sustainably does your school manage waste? • How sustainable are your school’s purchases? • How green are your school buildings and schoolyards? • How fresh is your school food? • How does your school engage students in its greening

efforts? • How committed is your school to being green? • What is your green dream for your school?

http://www.greenschools.net/form.php?modin=53

Manage- ment tools

Peer Advisory Programs

Contests

Awards

IUCN CEC can help!

CEC has a Specialty Group that seeks to create a learning community of students, faculty, staff, and others interested in integrating sustainability principles and practices in educational institutions. They have some contacts with Chinese universities. http://www.iucn.org/cec/ Jack BYRNE, Specialty Group Leader Director, Sustainability Integration Office Environmental Affairs Middlebury College Vermont, USA jmbyrne@middlebury.edu www.middlebury.edu/sustainability

Related links

• http://www.aashe.org/

• http://www.scup.org/page/resources/topic-issue/sustainability

• http://www.fundee.org/

• http://www.emeraldinsight.com/products/journals/journals.htm?id=ijshe

• http://www.ulsf.org/

• http://www.secondnature.org

• http://heasc.aashe.org/

• http://www.salzburgglobal.org/current/mission-b.cfm

• http://portal.unesco.org/education/en/ev.php-URL_ID=34701&URL_DO=DO_TOPIC&URL_SECTION=201.html

• http://international-sustainable-campus-network.org/index.php?id=93

• http://sd.defra.gov.uk/2010/09/a-shared-vision-for-sustainable-development-in-higher-education/

Frits Hesselink Emeritus Chair

IUCN CEC

www.iucn.org/cec/ www.hect.nl www.frogleaps.org hesselink@hect.nl

Questions?