Promoting Counseling Services

Sarah Rach-Sovich

February 2010

Direct Strategies• Brochures and Pamphlets• Magnets• Business Cards

• Posters/Flyers• Lockers• Mailings• Postcards• Newsletters

• Stress balls

• Other fun counseling stuff!

• Pens, pizza cutters, mood testers, planners

Indirect Strategies• Posters & Flyers• Magazine/College Publications• Scrolling signs• TVs

– Ads, videos, power points• Display boxes• Bulletin Boards• Book Store• Student Recreation Area• Orientations

– Student & Parent

• New Student Days• Footsteps

– The yellow brick road

Indirect Strategies• Teaching

– Career Life Planning– Job Search Skills– College Success – On Course– First Year Experience– Psychology

• Faculty– Referral system – Duty day education/training– Statement for their syllabi– Presentations in their classes– Co-Teaching

• Example: Nursing – Present on mental health

Indirect Strategies• School Counselors (K-12)• Professional organizations• Community involvement• Collaboration

– Health Fairs– Veterans center– Employment services– Writing Center– TRIO

Promoting Through Events• Formal/Informal• Counseling Calendar

– Monthly– Health observance days/weeks– College weekly events sheet

• Support or Brief Therapy Groups• Educational Presentations

– Creative expression– Biofeedback– Relaxation

Promoting Through Events

• Workshops– Screening days (depression, anxiety)– How to help a friend– Self improvement workshop– Transfer workshop– Advice table– Coffee with the Counselor– Beat the blues – De-stress for Da-tests– Time management– Stress management 101

Stressed?

• To get a free stress ball…–Tell me how you manage

stress–Why is managing stress

important?

Using Technology

• Email• Blogs• D2L• Social Networking Sites

– Facebook, MySpace, Twitter

Using Technology• Phone calls/Texts• Online Presentations

– WebEx, Post to website, D2L

• Counseling website– Resources– Videos/podcasts– Contact the counselor – link to email

Other Thoughts• Inclusion is important!

– Traditional– Non-traditional

• Parents (student and parent – being your best at both)• Older than average (change – how to be a student again)

– Program specific • Interior design (unlock your creativity)• Law enforcement (how to beat burnout)• Business (dealing with difficult people)

– Veterans (transitioning successfully)– Online Students (how to excel online)– Gender/Sexuality

• Who are you and why it matters• Healthy relationships

– Transfer Students

Other Thoughts• Survey Students

– How would they like to get this information?– Former students said… we want it all!– Annual statistics

• Do what we do best – Counsel students!– Plant the seeds… reap what we sow– The best way to increase exposure is to ensure your

students would recommend the services