PROJECT REPORT On Eating Out Habit of Youth (BHOPAL)

8/9/2019 PROJECT REPORT On Eating Out Habit of Youth (BHOPAL)

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WINTER PROJEC T

On

Eating Out Habit of YouthSession 2009-2011

Submitted to Submitted by

Prof. Mahesh Soni Salil Shrivastava(9)

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Contents

SYNOPSIS OF WINTER PROJECT.....................................3

PREFACE.......................................................................4

CERTIFICATE.................................................................5

ACKNOWLEDGEMENT....................................................6DECLARATION...............................................................7

EXECLUSIVE SUMMARY.................................................8

RESEARCH DESIGN........................................................9

TECHNIQUES OF DATA ANALYSIS................................14

STATEMENT OF PROBLEM...........................................15

Introduction to Hotel Industry in India.........................16

DATA-ANALYSIS...........................................................47

Age Wise Analysis.......................................................47

Gender Wise Analysis..................................................48

CONCLUSION...............................................................49

Findings and Suggestions............................................50

BIBLIOGRAPHY............................................................51

APPENDIX....................................................................52APPENDIX

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SYNOPSIS OF WINTER PROJECT

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Title of research project:

Comparative study of Eating out Habits of

Youth.

Objective:

To make a comparative study of Spending

for food and their quality parameters.

To analyze the preferred place of youngster

Hang Out.

Methodology:

A sample of 60 person segment (youth)will be taken and analysis.

The research is based on which criteria

youth select the restaurant.

(Infrastructure, Theme, Distance, Service,

pocket friendly)

Limitation :

Sample size is limited.

Data is Limited

Location is Bhopal

Significance:

Through the research targeted segment

came to know and analysis about the taste and

preference of eating out.

Selection pattern for Hang Out.

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PREFACE

This project is undertaken to fulfill the project work

component of the PGDM programme (2ND Semester).

The project was prepared under the guidance of Prof.

Mahesh Soni who has helped me in making of this

project. This project is based on the Eating out habit

Youth of Bhopal .To make the topic more clearly I have

gone through various places and also taken the help of

websites

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CERTIFICATE

This is to certify that Mr. SALIL SHRIVASTAVA is a

regular student of INSTITUE OF PROFESSIONAL

EDUCATION AND RESEARCH-PGDM BHOPAL. She has

conducted an authentic research on the topic A study

of Eating out Habit of Youth in Bhopal. and has

completed her research methodology report

successfully under the able guidance of Professor

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Mahesh Soni. The report is being taken up as a part of

winter research work for Post Graduation of Diploma in

Management 2010 and being submitted thereof.

Prof. Mahesh Soni

ACKNOWLEDGEMENT

I would like to grab this opportunity to praise the

Almighty who has inherited me with the intellect which

has enabled me to prepare this research. Then I wouldlike to thank Dean IPER and my research guide Prof.

Mahesh Soni. For providing me with this opportunity of

conducting this research work and helping me through

out the project. Sir without your precious guidance I

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wont be able to complete this project. I would also like

to thank my parents and my friends who have always

been very cooperative whenever I need them. In the

end I would like to thank all those who have been

associated with my research project.

Salil

Shrivastava

DECLARATION

I hereby declare that this project report is the result of

hard work and determination of Salil Shrivastava.

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This is to further declare that this project report is

authentic and genuine work of Salil Shrivastava and not

submitted by any other student previously.

DATE:

Salil Shrivastava

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EXECLUSIVE SUMMARY

The topic of my research is based study on eating out

habit in Bhopal. It is basically occupying space in the

minds of customers on the parameter of superiority,

over the other competitions in the similar business.

We decided to collect primary data through survey by

using questionnaires. Our first task after deciding this

was to prepare a questionnaire .To do this ,we first

analyzed the various parameters that contributes to the

positioning of a brand .We went through a lot of

options and finally narrowed down to few major

parameters-

Quality

Consumer services Accessibility

Infrastructure

Food

Consumer satisfaction

This questionnaire was given to and filled up by 60

respondents which included students, as well as

people at various locations of Restaurants.

Then came the job of compiling and tabulating the

data .The data was manually fed by us into the

Excel sheets.

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Next came the preparation of the report where we

explained in detail all our findings and the

conclusion that we reached through this research.

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RESEARCH DESIGN

Basically research is a systematic enquiry aimed at

providing information that will solve managerial

problems. A good design means that good research

results can be obtained with minimum utilization of

time, money and effort. Thus research design has to be

developed very carefully as it forms the foundation for

the entire research process that follows.

An ideal research design should consider the following

factors:

Identifying the exact research problems to bestudied.

The objective of the research

The process of obtaining information Availability of adequate and skilled manpower Availability of adequate financial resources for

carrying out research.

Business research can be defined as systematic enquiry

that gives information to guide businesses in decision

making.

A. TYPES OF RESEARCH DESIGN:

It is very important to select an appropriate research

design before starting the research. There are several

research design approaches which can be classified as:

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EXPLORATORY STUDIES:

They are carried out to make problems suited to

more precise investigation or to frame a working

hypothesis from an operational perspective. They

help in understanding and assessing critical issues

of problems. They can not be used in cases where

a definite result is desired. It included techniques

like primary data analysis, surveys.

1. DESCRIPTIVE STUDIES:

Unlike exploratory studies, these come under

formal research where the objectives are clearly

established. In these, a researcher gathers details

about all aspects of a problem situation. They form

the basis for analytical, experimental and quasi-

experimental studies which help in developing

hypothesis.

2. CAUSAL STUDIES:

The basic aim of causal studies is to identify the

cause and effect relationship between variables.

The basic premise of the causal relationship is thatwhen we do a particular thing (cause), it gives rise

to another thing(effect).There are three types of

relationship that can arise-

(a)symmetrical(b)asymmetrical

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(c)reciprocal

B. DATA COLLECTION

A.Primary SourcesAt times, secondary data might prove to be

inadequate or of no use to the researcher for

making further marketing decisions. In such cases,

the researcher has to go in for primary data

research employing survey research methods.

Surveys are normally carried out to obtain primary

data. Primary data is the data which is gathered

first hand to answer the research questionbeing investigated.

In our project the survey was conducted

using questionnaire and meeting the

respondents in person to get them filled.

B.Secondary Sources

A secondary data study is concerned with theanalysis of already existing data that is related to

the research topic in question. In secondary

studies, secondary data is studied in order to

analyze the future of a product. Secondary data is

based on source, category, medium and database.

Secondary data is used by managers as it is

cheaper and takes less time to gather, thus saving

them a lot of money and time that they would

have otherwise spend in gathering primary data. It

may provide alternative data methods that can be

used for primary research. Also it generates

requisite information for better creativity.

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C. SCALING TECHNIQUES:

Rating

We have asked the respondents to rate various

parameters according to their preference on the

scale of ten with 10 representing the most preferred

and 1 the least preferred. The respondents had a

choice of giving the same rating to more than one

parameter.

C. QUESTIONNAIRE DEVELOPMENT AND PRE-

TESTING:

A properly designed questionnaire can tap the

necessary information from the respondents. In framing

a questionnaire the researcher must ensure that the

questions are designed to draw information that will

fulfill research objective. Also the researcher mustmake sure of the target population for the same. A

questionnaire contains all the close ended questions.

These questions give respondents a finite set of

specified responses to choose from.

Our questionnaire contains structured questions i.e.

which have a specified number of responses. All the

questions were multiple choice questions. Choices were

kept same for all the questions and the respondents

have to rate the options that best describes their

feelings. The questions wording were kept simple and

easy to understand.

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RESEARCH METHODOLOGY

DATA COLLECTION

Research instrument: - Questionnaire

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Sample size: - 60

Time duration: - 5 days

Data Collection: - Primary data directly collected fromrespondents.

Secondary data Internet

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TECHNIQUES OF DATA ANALYSIS

Survey is undertaken to learn to learn about peoples

knowledge, benefits, preferences, satisfactions and so

on, and to measure these magnitudes in the population.

Survey is done to collect the primary data collection is

more costly, but the data are mostly more relevant to

the issue at hand. In this market research project we

used survey with questionnaire with structured

designed questions.

The questionnaire has become the most common

instrument in collecting primary data. Broadly speaking

a questionnaire consists of a set of questions presented

to respondents for their answers. However some

responses given by respondents may be misleading

because of the unwillingness of respondents to provide

information because of inadequate knowledge of the

language or product. Thus great care must be taken

while preparing a questionnaire and while selecting a

sample.

Questions of structured disguised type has an

advantage to disguise and thus respondents don not

know what is being measured and hence are not biased

in their answers.

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In the project, great care has been exercised

to select the sample. Although this is a convenient

sample but an effort has been made to include people

from age groups (18-20,21-25)as respondents so as to

know exactly why youngster go out at selected place

for Eating.

STATEMENT OF PROBLEM

Current lifestyle and sociodemographic developments

have lead to an increase in eating out in Bhopal. The

frequency and nature of the out-of-home dietary intake

may posit risks for developing nutrition-related

disorders and chronic diseases.

However, the information on the out-of-home dietary

intake of Bhopal populations is limited. The aim of my

project is to individual-based food consumption data

collected will be analyzed in order to:- evaluate the

prevalence of out-of-home food consumption;- identify

out-of-home dietary patterns, including meals, foods,

and nutrients;- compare dietary intake within- and out-

of-home, at national and regional levels, when

possible;- evaluate the effect of sociodemographic,

lifestyle, and anthropometric determinants on food

choices when eating out;- compare the out-of-home

dietary intake with national and international

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recommendations and estimate, through an innovative

approach, optimal out-of-home dietary patterns.

The findings after the evaluation of both food supply

and demand will be translated to a common strategicaction plan for enhancing the quality and safety of out-

of-home food choices of the Bhopal consumers. The

action plan will be pilot tested in the SMEs of the

Consortium to evaluate its effectiveness. Moreover, the

project aims to exploit the use of data on out-of-home

food expenditures, regularly collected through the

national household budget surveys, so as to develop a

methodological framework which could conceptually

allow monitor out-of-home food choices in Bhopal.

Introduction to Hotel Industry in India The hotel and restaurant industry of India was Rs.658.89 billion during 2007-08. Travel & TourismIndustry of India was valued at US$35.73 billion in2007, contributing 3.56% to Indias GDP. The number offoreign tourists arriving to India reached 5.08 millioncompared with 4.45 million in the year 2006, showinggrowth of 14.16%. Indias share in international touristarrivals at global level gradually improved from 0.46%

in 2004 to 0.49% in 2005 and further to 0.52% in 2006and 0.56% in 2007. The number of domestic tourists inIndia was 526.57 million compared with 461.76 millionin 2006, showing growth of 14.03%. There are 1,437hotels approved and classified by the Ministry of

Tourism, Government of India, with a total capacity of84,327 hotel rooms as on December 31, 2007. Indian

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hotel industry is currently adding about 60,000 qualityrooms, which are expected to be ready by 2012.

The report starts with the global hotel industry to give aperspective of the Indian hotel industry in the global

context. The report covers hotels industry structure,trends in growth of industry turnover, major players,regulations, demand-supply scenario, growth drivers,issues and challenges, critical success factors andforeign direct investment trends from Indianperspective. It also gives a glimpse of proposedinvestments by domestic and foreign players in thehotel industry of India. The report also covers variousemerging concepts in India such as service apartments,spas, medical tourism, wildlife resorts, cruise tourism,adventure tourism etc. An analysis of the industryperformance is made on critical business parameterslike occupancy rates, revenue per available room(RevPAR) and average room rates (ARR) andcomparisons have been made with global trends. Thereport also analyses the performance of the industryacross major markets, and profiles the major players inthe industry.

1. How often do you eat out at restaurants?

At least once a week

At least once a month

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At least once every few months

Never

Q1A1(18-20)

A2(20-25)

GrandTotal

At Least Once a month 5 14 19

At Least Once a Week 5 23 28

At Least Once every few months 4 9 13

Grand Total 14 46 60

Age group A2 is more frequent to go eat out at restaurant in a month as

compared to A1.

2. Why do you enjoy eating out at restaurants?

It can be a sociable occasion or event

the food is more luxurious

It is simple and easier than cooking a meal at home

Q2A1(18-20)

A2(20-25)

GrandTotal

It Can Be A Sociable Occasion or Events 6 27 33It Is Simple & Easier than Cooking A mealat Home 7 11 18

The Food Is More Luxurious 1 8 9


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Age group A2 believes that it can be a sociable occasion or event to eat out at

restaurants rather than to eat in home. Where as people from A1 more rely on

cooking a meal at home.

3. Have you found that the recession has affected the amount of times that

you eat out in restaurants?

Yes

No

Q3A1(18-20)

A2(20-25)

GrandTotal

No 9 33 42

Yes 5 13 18


Recession hasnt affected the habit of eating out of age group A2.

4. How badly has the credit crunch affecting your eating out habits?

A little Eat out less frequently

A fair amount eat out only on special occasions

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A large amount Can never afford to eat out

Q4A1(18-20)

A2(20-25)

GrandTotal

A fair amount-eat out only on special

occasions 7 22 29A Large Amount-Can Never Afford to EatOut 1 1

A little- Eat Out Less frequently 7 23 30


Credit crunch has affected only A1 people as compare to A2

5. When eating out, which kinds of restaurants do you prefer?

Italian

English/American

Mexican

Chinese

Indian

Other

Q5

A1(18

-20)

A2(20

-25)

Grand

TotalChinese 2 10 12

English & Mexican 1 1 2

Italian 1 1

Mexican 1 1

Indian 11 30 41

other 3 3

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While eating out both A1 and A2 prefer to go for Indian restaurants but A2 age

group also prefer Chinese restaurants.

6. How much do you tend to spend per person when eating out?

Under 100

100-150

150-200

200-above

Q6A1(18-20)

A2(20-25)

GrandTotal

100-150 8 17 25

150-200 3 9 12

200-above 1 12 13

Under 100 2 8 10


Age group A2 tend to spend more than 200 Rs per person while eating out.

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7. when you go out to eat out at a restaurant, what do you have?

Starter and Main meal

main meal only

Main meal and a dessert

starter, main meal and the dessert.Other

Q7A1(18-20)

A2(20-25)

GrandTotal

Main Meal & a Dessert 3 6 9

Main Meal Only 3 3

Other 3 5 8

Starter & Main Meal 2 15 17

Starter, main meal & the Dessert 6 17 23


Age group A2 tend to have full course meal more, while eating out.

8. Give your favorite restaurant a rating out of 10. Why have you given it

this rating?

0-3

4-6

7-9

10

Q8A1(18-20)

A2(20-25)

GrandTotal

0-3 1 1

10 3 5 8

4-6 1 12 13

7-9 10 28 38

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While giving rating to any restaurant age group A2 gives 100 % rating more than

A1.

9. Do you feel that supermarkets can offer products as luxurious to

products produced at restaurants?

Yes

No

Q9A1(18-20)

A2(20-25)

GrandTotal

no 8 34 42

yes 6 12 18Grand Total 14 46 60

Age group A2 people thinks that supermarkets cannot offer products as luxurious

to products produced at restaurants.

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10. Ideal place for hang out?

ABH

Hukka lounge

Pizza HutH2O

Bake N Shake

Q10A1(18-20)

A2(20-25)

GrandTotal

ABH 4 21 25Bake nShake 4 12 16

H2O 2 2

Pizza-Hut 6 11 17Grand

Total 14 46 60

ABH is more likely place of age group A2 peoples ideal place to hang out

and Pizza- Hut is ideal place of A1.

11. Which type of service you prefer?

Self Service

Paid Service

Q11A1(18-20)

A2(20-25)

GrandTotal

Paid Service 10 33 43

Self Service 4 13 17


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Both A2 and A1 tend to prefer paid service than self service.

12. How many people go out for eating with you?

3

4

Alone

With Family

Q12A1(18-20)

A2(20-25)

GrandTotal

3 2 12 14

4 6 20 26Alone 3 2 5

With Family 3 12 15


People from age A2 go out for eating with at least 4 people, as

compare to A1

Teen agers are more interested to go out for eating apart from

family.

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13. Preference of Food?

Traditional Food

Junk Food

SnacksMain-Course

Q13A1(18-20)

A2(20-25)

GrandTotal

Junk Food 3 18 21

Main-Course 2 11 13

Snacks 5 5 10

Traditional Food 4 12 16


Age group A2 prefers Junk food more while A1 prefers snacks.

14. How many times you prefer to go out for meal in month?

Twice in a month

Thrice in a month

It depends upon the situation.

Q14A1(18-20)

A2(20-25)

GrandTotal

Depends upon the situation 12 35 47

Thrice in a month 1 5 6

Twice in a month 1 6 7


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Going out for meal depends upon situation for both A1 and A2 age

groups.

15. How much you spend time in restaurant?

Just take meal & come out2 hours

3 hours

Q15A1(18-20)

A2(20-25)

GrandTotal

2 Hours 4 17 21

3 Hours 1 4 5

Just take Meal & Come Out 9 25 34


Both the age groups prefer to take the meal and come out from

restaurant.

Q1 F M Gran

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dTotal

At Least Once a month 11 8 19

At Least Once a Week 10 18 28

At Least Once every few months 8 5 13


Male prefer to eat out more often than female.

Q2 F M

GrandTotal

It Can Be A Sociable Occasion or Events 17 16 33It Is Simple & Easier than Cooking A meal atHome 10 8 18

The Food Is More Luxurious 2 7 9


Both male and female tends to enjoy eating out at restaurants when there

is any sociable occasion or event.

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Q3 F M

GrandTotal

No 20 22 42

Yes 9 9 18


Both genders dont think that recession has effected eating out.

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Q4 F M

GrandTotal

A fair amount-eat out only on specialoccasions 15 14 29

A Large Amount-Can Never Afford to Eat Out 1 1

A little- Eat Out Less frequently 14 16 30


Few male and female said that they went out for eating only on

special occasion

Whereas few believes that eat out less freqeuntly

Q5 F M

GrandTotal

Chinese 5 7 12

English & Mexican 2 2Italian 1 1

Mexican 1 1

Indian 23 18 41

Other 3 3


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Both male and female prefer Indian restaurant but sometimes they try

Chinese also.

Q6 F M

GrandTotal

100-150 11 14 25

150-200 4 8 12

200-above 7 6 13

Under 100 7 3 10


Both genders prefer not to spend more than 100 150 per person while

eating out.

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Q7 F M

Gran

dTotal

Main Meal & a Dessert 6 3 9

Main Meal Only 2 1 3

Other 4 4 8

Starter & Main Meal 4 13 17

Starter, main meal & the Dessert 13 10 23


Both genders tend to go for complete meal while eating out at restaurant.

Q8 F M

GrandTotal

0-3 1 110 4 4 8

4-6 6 7 13

7-9 19 19 38


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While giving rating to any restaurant both gender gives 100 % rating more.

Q9 F M

GrandTotal

No 20 22 42

Yes 9 9 18


Both gender people think that supermarkets cannot offer products as

luxurious to products produced at restaurants

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Q10 F M

Grand

TotalABH 12 13 25

Bake n Shake 8 8 16

H2O 2 2

Pizza-Hut 9 8 17


ABH comes out to be hot favorite between both the genders as an hang

out place.

Q11 F M

GrandTotal

Paid Service 22 21 43

Self Service 7 10 17Grand Total 29 31 60

Both genders prefer paid service against self service.

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Q12 F M

GrandTotal

3 4 10 14

4 9 17 26

Alone 4 1 5

With Family 12 3 15


While female gender tends to go out with family more while eating out on

the other hand male prefer to go out more with group of 3-4 people.

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Q13 F M

Gran

dTotal

Junk Food 11 10 21

Main-Course 5 8 13

Snacks 6 4 10

Traditional Food 7 9 16


Both the gender prefers Junk food as compared to other varieties.

Q14 F M

GrandTotal

Depends upon the situation 25 22 47

Thrice in a month 2 4 6

Twice in a month 2 5 7


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Going out for meal depends upon the situations for both the gender.

Q15 F M

GrandTotal

2 Hours 7 14 21

3 Hours 2 3 5

Just take Meal & Come Out 20 14 34


Both the gender prefer to take the meal and come out from restaurant.

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DATA-ANALYSISIt is the case of Eating out habit youth.

We analysis on the following:-

Age Wise AnalysisAge group A2 is more frequent to go eat out at restaurant in a month as

compared to A1.

Age group A2 believes that it can be a sociable occasion or event to eat out at

restaurants rather than to eat in home. Where as people from A1 more rely on

cooking a meal at home.

Recession hasnt affected the habit of eating out of age group A2.They stillenjoying go out for meals. Credit crunch has affected only A1 people as

compare to A2.

While eating out both A1 and A2 prefer to go for Indian restaurants but A2 age

group also prefer Chinese restaurants.

.Age group A2 tends to spend more than 200 Rs per person while eating out.

Age group A2 tend to have full course meal more, while eating out.

While giving rating to any restaurant age group A2 gives 100 % rating more than

A1.

Age group A2 people thinks that supermarkets cannot offer products as

luxurious to products produced at restaurants.

ABH is more likely place of age group A2 peoples ideal place to hang out and

Pizza- Hut is ideal place of A1.

Both A2 and A1 tend to prefer paid service than self service.

People from age A2 go out for eating with at least 4 people, as compare to

A1.

Teen agers are more interested to go out for eating apart from family.

.Age group A2 prefers Junk food more while A1 prefers snacks.

Going out for meal depends upon situation for both A1 and A2 age groups.

Both the age groups prefer to take the meal and come out from restaurant.

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Gender Wise Analysis

Male prefer to eat out more often than female.

Both male and female tends to enjoy eating out at restaurants when there

is any sociable occasion or event.

Both genders dont think that recession has effected eating out.

Few male and female said that they went out for eating only on

special occasion Whereas few believes that eat out less frequently.

Both male and female prefer Indian restaurant but sometimes they try

Chinese also.

Both genders prefer not to spend more than 100 150 per person while

eating out.

Both genders tend to go for complete meal while eating out at restaurant.

While giving rating to any restaurant both gender gives 100 % rating

more.

Both gender people think that supermarkets cannot offer products as

luxurious to products produced at restaurants.

ABH comes out to be hot favorite between both the genders as hang out

place.

Both genders prefer paid service against self service.

While female gender tends to go out with family more while eating out on

the other hand male prefer to go out more with group of 3-4 people.

Both the gender prefers Junk food as compared to other varieties.

Going out for meal depends upon the situations for both the gender.

Both the gender prefer to take the meal and come out from restaurant.

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CONCLUSION

Based on the above analysis it can be concluded that

people from both the group are fond of Eating Out at

restaurants .They prefer particular place just because of

the service ,quality of food, distance from

home,infrastructure,and theme of the restaurant.

According to the analysis what we find that ABH is

most happening place for hang out.

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Findings and Suggestions

While conducting the research, I got a chance to meet

the respondents personally. While talking to them I

came to know about certain facts which I like to

mention here. These facts can be regarded as

suggestions to the owner of restaurants.

Assured Quality of food as provided by ABH

Feedback from customers

Innovative.

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BIBLIOGRAPHY

http://www.euromonitor.com/Consumer_Foodservice_in_India

http://www.pressrelease001.com/marketing/hotel-and-

restaurant-industry-india

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APPENDIX

Questionnaire

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Please answer all of the questions below, answering which applies the most toyou.

Name:..Age: Sex: M/F

1. How often do you eat out at restaurants?At least once a week

At least once a monthAt least once every few monthsNever2. Why do you enjoy eating out at restaurants?It can be a sociable occasion or eventThe food is more luxuriousIt is simple and easier than cooking a meal at home3. Have you found that the recession has affected the amount of times that you eatout in restaurants?YesNo4. How badly has the credit crunch affecting your eating out habits?A little Eat out less frequently

A fair amount eat out only on special occasionsA large amount Can never afford to eat out5. When eating out, which kind of restaurants do you prefer?ItalianEnglish/AmericanMexicanChineseIndianOther6. How much do you tend to spend per person when eating out?Under 100100-150150-200200-above

7. When you go out to eat out at a restaurant, what do you have?Starter and Main mealmain meal onlyMain meal and a dessertstarter, main meal and the dessert.Other8. Give your favourite restaurant a rating out of 10. Why have you given it thisrating?0-34-67-910

9. Do you feel that supermarkets can offer products as luxurious to productsproduced at restaurants?YesNo

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10. Ideal place for hang out & Why?

ABH

Hukka Lounge

Pizza-Hut

H2O

Bake n Shake

11.Which type of service you prefer?

Self service

Paid Service

12.How many people go out for eating with you?

3

4

Alone

With family

13. Preference of food?

Traditional food

Junk food

Snacks

Main-Course

14. How many times you prefer to go out for meal in a month?

Twice in a month

Thrice in a month

Depends upon the situation

15. How much you spend time in restaurant?

Just take meal & come out

2 hours

3 hours

Rate According to your preference (Max. 10) Service.

Food..Quality..Distance..Infrastructure..Theme.....

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Documents

PROJECT REPORT On Eating Out Habit of Youth (BHOPAL)