POORNIMA UNIVERSITY, JAIPUR

A Project Report

On

A Study OF Financial Products of Axis Bank

with Special Reference of Saving and Current

A/C

Submitted in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Submitted To: Submitted By:

Miss. Surbhi Mathur Mr. Pranav Mishra (Asst. Prof.) Roll No- 1MB/14/023

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TO WHOM IT MAY CONCERN

This is to certify that Mr. Pranav Mishra student of MBA III Semester in our institute has successfully completed his/her summer training project entitled “Study of Financial Products of Axis Bank With Special Reference of Saving and Current A/C” for the partial fulfillment of the Master of Business Administration degree.

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Student Declaration

I hereby declare that the project report entitled “Axis Banks, Its Products and services with special reference of current account”.Submitted in partial fulfillment of the requirements for the degree of

Masters of Business Administration to POORNIMA UNIVERSITY, JAIPUR is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes

Pranav Mishra

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ACKNOWLEGDEMENT

Many persons have contributed to make this Project report “Axis Bank” in a reality. I would specially like to express my appreciation to Mr. Ali

Hamja Khan (Manager of Bank). For his unstinted support, encouragement and his painstakingly and meticulous effort towards

developing this Project Report.

I acknowledge the help and cooperation received from Axis Bank member such as Atul Saxena, My Project guide Miss.Surbhi Mathur &

all the faculty members of POORNIMA UNIVERSITY. Several Students and Friends (Sumit Pareek & Vaishali Garg) have contributed directly and indirectly to the contents this Project Report, as they had

given me numerous ideas. Their criticism gave me the much-needed hints about the areas that needed elaboration and amendments and also to

present them with greater clarity.

I sincerely express my gratitude to Mr.Pankaj gupta, Mr. Atul Saxena and Mr.Hasan Ali Khan the present Employee in Axis Bank, for his

support and help in the final preparation of this Report.

Finally, I wish to express my sincere thanks to all my family members, especially my Parents for their constant moral support and

Encouragement.

I would Welcome Constructive Suggestions to improve this Project, which can be implemented in my further attempts.

Thanking you!

Pranav Mishra

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TABLE OF CONTENTS

CHAPTER 1:COMPANY PROFILE1.1 Introduction of 1.2 Axis bank1.2 History of Axis bank1.3 Management of Axis bank1.4 MilestoneCHAPTER 2:PROJECT INTRODUCTION2.1 Project Introduction2.2 Meaning of banking operations2.3 Definitions of BankingCHAPTER 3:PROJECT RESEARCH

`3.1 Product of Axis Bank3.2 Customer Service in Banking Operation3.3 Traditional Banking Activities3.4 Accounting for Bank Account3.5 Economic Function3.6 Banking Channels3.7 Types of Investment Bank3.8 Mortgage Banking3.9 KYC (Know Your Customer)CHAPTER 4:TRAINING CONCEPT4.1 Organization Structure of Axis Bank4.2 Saving Account Information4.3 Current Account Information4.4 Training in Banking Operations

CHAPTER 5:FINDINGS AND SUGGESTIONS5.1 Findings5.2 Suggestion5.3 CompetitorsCHAPTER 6: CONCLUSIONCHAPTER 7: BIBLIOGRAPHY

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Chapter 1:

COMPANY PROFILE

Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

The Bank as on 30th June, 2011 is capitalized to the extent of Rs. 874 corers with the public holding (other than promoters and GDRs) at 52.87%.

The Bank's Registered Office is at Ahmadabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 2402 branches (on 31st March, 2014). The Bank has a network of over 12,922 ATMs (as on 31st March, 2014) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

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Board of Directors

PERSON DESIGNATION

Dr. Sanjiv Misra Chairman

Shikha Sharma Managing Director & CEO

Som Mittal Director

Rohit Bhagat Director

Ireena Vittal Director

K. N. Prithviraj Director

V. R. Kaundinya Director

S. B. Mathur Director

Prasad Menon Director

Rabindranath Bhattacharyya Director

Prof. Samir K Barua Director

A.K. Dasgupta Director

Varadarajan Srinivasan ED, Corporate Banking

Somnath Sengupta ED, Corporate Center

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Vision 2020 and Core Values

VISION 2020:

To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology

Core Values:

Customer Centricity

Ethics

Transparency

Teamwork

Ownership

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Introduction of axis bank

Commercial banking services which includes merchant banking, directFinance infrastructure finance, venture capital fund, advisory,Trusteeship, forex, treasury and other related financial services. As on31-Mar-2014, the Group has 2402 branches, extension counters and12,922 automated teller machines (ATMs).

Axis Bank was the first of the new private banks to have begunOperations in 1994, after the Government of India allowed new Banks to be established. The Bank was promoted jointly by theAdministrator of the specified undertaking of the Unit Trust of India(UTI - I), Life Insurance Corporation of India (LIC) and General Insurance of India (GIC) and other four PSU insurance companies, National Insurance Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the extent of Rs. 359.76 with the public holding (other than promoters) at 57.79%.TheBank's Registered Office is at Ahmadabad and its Central office is located at Mumbai. The Bank has a very wide network of more than 2402 branches and Extension Counters (as on 31th march 2014). The Bank has a network of over 12922 ATMs (as on 31th march 2014) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

History of Axis bank

1993: The Bank was incorporated on 3rd December and Certificate ofBusiness on 14th December. The Bank transacts banking business ofAll description. UTI Bank Ltd. was promoted by Unit Trust of India, LifeInsurance Corporation of India, General Insurance Corporation of IndiaAnd its four subsidiaries. The bank was the first private sector bank toGet a license under the new guidelines issued by the RBI.

1997: The Bank obtained license to act as Depository Participant withNSDL and applied for ion with SEBI to act as `Trustee toDebenture Holders'. Rupees 100 crores was contributed by UTI, theRest from LIC Rs 7.5 crores, GIC and its four subsidiaries Rs 1.5 crores

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Each.1998: The Bank has 28 branches in urban and semi urban areas as on31st July. All the branches are fully computerized and networkedThrough VSAT. ATM services are available in 27 branches. The BankCame out with a public issue of 1, 50, 00,000 No. of equity shares of Rs10 each at a premium of Rs 11 per share aggregating to Rs 31.50Crores and Offer for sale of 2, 00, 00,000 No. of equity shares for cash ata price of Rs 21 per share. Out of the public issue 2, 20,000 sharesWere reserved for allotment on preferential basis to employees of UTIBank. Balance of 3, 47, 80,000 shares were offered to the public. TheCompany offers ATM cards, using which account-holders can withdrawMoney from any of the bank's ATMs across the country which is interconnected by VSAT. UTI Bank has launched a new retail product with operational flexibility for its customers. UTI Bank will sign a co-brand agreement with the market, leader, Citibank NA for entering into the highly promising credit card business. UTI Bank promoted by India'sPioneer mutual fund Unit Trust of India along with LIC, GIC and its fourSubsidiaries.

1999: UTI Bank and Citibank have launched an international cobrandedCredit card. UTI Bank and Citibank have come together to launch an international co-branded credit card under the MasterCardUmbrella. UTI Bank Ltd has inaugurated an offsite ATM at Ashok NagarHere, taking the total number of its offsite ATMs to 13.m

2000: The Bank has announced the launch of Tele-Depository ServicesFor Its depository clients. UTI Bank has launch of `connect', its InternetBanking Product. UTI Bank has signed a memorandum of understanding with equitymaster.com for e-broking activities of the site. Infinity.com financial Securities Ltd., an e-broking outfit is Typing up with UTI Bank for a banking interface. Geojit Securities Ltd, the first company to start online trading services, has signed a MoU with UTI Bank to enable investors to buy\sell demat stocks through the company's website. India bulls have signed a memorandum of understanding with UTI Bank. UTI Bank has entered into an agreement with Stock Holding Corporation of India for providing loans against shares to SCHCIL's customers and funding investors in public and rights issues. ICRA has upgraded the rating UTI Bank's Rs 500 crore certificate of deposit programmed to A1+. UTI Bank has tied up with L&T Trade.com for providing customized online trading solution for brokers.

2001: UTI Bank launched a private placement of non-convertibleDebentures to rise up to Rs 75 crores. UTI Bank has opened two offsite

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ATMs and one extension counter with an ATM in Mangalore, taking itsTotal number of ATMs across the country to 355. UTI Bank has recordeda 62 per cent rise in net profit for the quarter ended September 30,2001, at Rs 30.95 crore. For the second quarter ended September 30,2000, the net profit was Rs 19.08 crore. The total income of the bankDuring the quarter was up 53 per cent at Rs 366.25 crore.

2002: UTI Bank Ltd has informed BSE that Shri B R Barwale hasResigned as a Director of the Bank w.e.f. January 02, 2002. A C Shah,Former chairman of Bank of Baroda also retired from the bank’s boardIn the third quarter of last year. His place continues to be vacant. MDamodaran took over as the director of the board after taking in theReins of UTI. B S Pandit has also joined the bank’s board subsequent toThe retirement of K G Vassal. UTI Bank Ltd has informed that Shri PaulFletcher has been appointed as an Additional Director Nominee of CDCFinancial Service (Mauritius) Ltd of the Bank. And Shri Donald Peck hasBeen appointed as an Additional Director (nominee of South AsiaRegional Fund) of the Bank. UTI Bank Ltd has informed that on layingDown the office of Chairman of LIC on being appointed as Chairman ofSEBI, Shri G N Bajpai, Nominee Director of LIC has resigned as aDirector of the Bank.

2003: UTI Bank Ltd has informed BSE that at the meeting of the BoardOf Directors of the company held on January 16, 2003, Shri R NBharadwaj, Managing Director of LIC has been appointed as anAdditional Director of the Bank with immediate effect. - UTI Bank, thePrivate sector bank has opened a branch at Nellore. The banksChairman and Managing Director, Dr P.J. Nayak, inaugurating the bankBranch at GT Road on May 26. Speaking on the occasion, Dr NayakSaid. This marks another step towards the extensive customer bankingFocus that we are providing across the country and reinforces ourCommitment to bring superior banking services, marked byConvenience and closeness to customers. -UTI Bank Ltd. has informedThe Exchange that at its meeting held on June 25, 2003 the BOD haveDecided the following: 1) to appoint Mr. A T PannirSelvam, formerCMD of Union Bank of India and Prof. Jayanth Verma of the IndianInstitute of Management, Ahmadabad as additional directors of theBank with immediate effect. Further, Mr. PannirSelvam will be theNominee director of the Administrator of the specified undertaking ofThe Unit Trust of India (UTI-I) and Mr. JayanthVerma will be anIndependent Director. 2) To issue Non-Convertible UnsecuredRedeemable Debentures up to Rs.100 crs, in one or more tranches asThe Bank's Tier - II capital. -UTI has been authorized to launch 16 ATMs

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On the Western Railway Stations of Mumbai Division. -UTI filed suitAgainst financial institutions IFCI Ltd in the debt recovery tribunal atMumbai to recover Rs.85cr in dues. -UTI bank made an entry to theFood Credit Programme; it has made an entry into the 59 cluster whichincludes private sector, public sector, old private sector and cooperativebanks. –ShriAjeet Prasad, Nominee of UTI has resigned asthe director of the bank. -Banks Chairman and MD Dr. P. J. Nayakinaugurated a new branch at Nellore.-UTI bank allots shares underEmployee Stock Option Scheme to its employees. -Unveils pre-paidtravel card 'Visa Electron Travel Currency Card' -Allotment of 58923equity shares of Rs 10 each under ESOP. -UTI Bank ties up with UKgovt fund for contract farm in -Shri B S Pandit, nominee of theAdministrator of the Specified Undertaking of the Unit Trust of India(UTI-I) has resigned as a director from the Bank w.e.f November 12,2003. -UTI Bank unveils new ATM in Sikkim.

2004: Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue, issue fully subscribed -UTI Bank Ltd hasinformed that ShriAjeet Prasad, Nominee of the Administrator of theSpecified Undertaking of the Unit Trust of India (UTI - I) has beenAppointed as an Additional Director of the Bank w. e. f. January 20,2004.-UTI Bank opens new branch in Udupi-UTI Bank, Geojit in pact forTrading platform in Qatar -UTI Bank ties up with Shriram Group Cos-Unveils premium payment facility through ATMs applicable to LIC UTIBank customers –Metal junction (MJ)- the online trading andProcurement joint venture of Tata Steel and Steel Authority of India(SAIL)- has roped in UTI Bank to start off own equipment for Tata Steel.-DIEBOLD Systems Private Ltd, a wholly owned subsidiary of DieboldIncorporated, has secured a major contract for the supply of ATMs anservices to UTI Bank -HSBC completes acquisition of 14.6% stake in UTIBank for .6 m -UTI Bank installs ATM in Thiruvananthapuram –LaunchesRemittance Card' in association with Remit2India, a Web site offeringmoney transfer services

2005: - UTI Bank enters into a banc assurance partnership with BajajAllianz General for selling general insurance products through itsBranch network. -UTI Bank launches its first Satellite Retail AssetsCentre (SRAC) in Karnataka at Mangalore.

2006: -UBL sets up branch in Jaipur -UTI Bank unveils priority bankingLounge.

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Management of Axis bank

Promoters: Axis Bank Ltd. has been promoted by the largest and theBest Financial Institution of the country, UTI. The Bank was set up withA capital of Rs. 115 crore, with UTI contributing Rs. 100 Crore, LIC - Rs.7.5 Crore and GIC and its four subsidiaries contributing Rs. 1.5 CroreEach SUUTI - Shareholding 27.02%Erstwhile Unit Trust of India was setUp as a body corporate under the UTI Act, 1963, with a view toEncourage savings and investment. In December 2002, the UTI Act,1963 was repealed with the passage of Unit Trust of India (Transfer ofUndertaking and Repeal) Act, 2002 by the Parliament, paving the wayFor the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from1st February 2003. In accordance with the Act, the Undertakingspecified as UTI I has been transferred and vested in the AdministratorOf the Specified Undertaking of the Unit Trust of India (SUUTI), whoManages assured return schemes along with 6.75% US-64 Bonds,6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores. TheGovernment of India has currently appointed Shri K. N. Prithviraj as theAdministrator of the Specified undertaking of UTI, to look after andAdminister the schemes under UTI where Government has continuingObligations and commitments to the investors, which it will uphold.

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CHAPTER 2

PROJECT INTRODUCTION

As a part of curriculum the students of MBA have to undergo SummerInternship Program (SIP). Where in a student gets the knowledge aboutPractical life, how the work is done in companies, how to get acquainted with working conditions and other many such things, etc. The main aim behind this program is that students get some experience with which he could get assistance while searching the job. This program is generally provided by a company and it lasts for at least two months. Students as per their specializations could apply for SIP and get the opportunity to work in a company, which the college suggests.As a management student I also have to undergo SIP. I got theOpportunity to complete this program in AXIS BANK LTD., for twoMonths. Axis bank is one of the leading BANKS in banking sector inIndia. First of the two months was devoted to training. Our trainingStarted with the session of information about bank product and salesAnd - what is the meaning of the concepts, importance of sales andMarketing was taught. The second part was about open an account, whyWe open an account in bank, about the banking sector- as avenueFor investment, how banking sector is Better Avenue for investment.The next session was about detailed knowledge about banking sector howTo sell these products in market. The last session was about thePractical knowledge about how to get appointment of customers andHow to convince them to take the product. In the second month weHave sell the products directly in the market, procedure of selling theProducts etc.

MEANING OF BANKING OPERATIONSThe Banking contains products sold to large and middle market commercial companies, as well as to consumers on a wholesaleBasis. This includes lending, treasury management, mutual funds,Asset-based lending, commercial real estate, corporate and institutional trust services, and investment banking through Wells Fargo Securities. The company also owns Baring to Associates, a middle market investment bank. Wells Fargo historically has avoided large corporate loans as stand-alone products, instead requiring that borrowers purchase other products along with loans—which the bank sees as a loss leader. One area that is very profitable to Wells, however, is asset-based lending: lending to large companies using assets as collateral that are not normally used in other loans. This can be compared to subprime lending, but on a

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corporate level. The main brand name for this activity is "Wells Fargo Foothill," and is regularly marketed in tombstone ads in the Wall Street Journal. Wells Fargo also owns Estill Secured, which is described as a "real estate investment bank" but is essentially one of the largest commercial real estate brokers for very large transactions (such as the purchase and sale of large Class-A office buildings in central business districts throughout the United States).The banking operations consist of the followingTransactions:1. Opening of Account2. Issue of Check book3. International Debit / Credit Card4. Issue of Demand Draft (DD)5. Net banking6. E-mail statement7. Phone banking8. Instar Query9. Insta Alert10. Bill pay11. Passbook12. Quarterly Account Statement13. Loan Facility

DEFINITIONS OF BANKING a bank is a financial institution licensed by a government. ItsPrimary activity is to lend money. Many other financial activitiesWere allowed over time. For example banks are importantPlayers in financial markets and offer financial services such asInvestment funds.Banking can also be defined as engaging in the business ofKeeping money for savings and checking accounts or forExchange or for issuing loans and credit.transacting business with a bank; depositing or withdrawingFunds or requesting a loan.Bank - a supply or stock held in reserve for future use (especiallyIn emergencies)

MEANING OF BANKINGAn organization, usually a corporation, chartered by a state or federalGovernment, which does most or all of the following: receives demandDeposits and time deposits, honors instruments drawn on them, andPays interest on them; discounts notes, makes loans, and invests in

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Securities; collects checks, drafts, and notes; certifies depositor'sChecks; and issues drafts and cashier's checks.

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CHAPTER 3 PROJECT RESEARCH

PRODUCT OF AXIS BANK

Easy Access Saving AccountSaving Account for WomenPrime saving AccountSenior Citizens Saving AccountPriority BankingCorporate Salary AccountTrust /NGOs Saving AccountResident Foreign Currency AccountOnline Trading AccountCurrent AccountTerm DepositsLocker FacilitiesNRI ServicesDepository ServicesFinancial Advisory ServicesWealth Management ServicesInsurance Solutions – Life and GeneralRetail LoansCredit LoansTravel Currency CardsRemittance CardsGift Cards

Customer service in Banking Operations

Cheque Drop Box FacilityRBI's Committee on Procedures and Performance Audit on PublicServices has recommended that both the drop box facility and thefacility for acknowledgement of the cheques at the regular collectioncounters should be available to customers and no branch should refuseto give an acknowledgement if the customer tenders the cheques atthe counters.Issue of Cheque Books: The Committee has observed that somebanks do not allow depositors to collect their cheque book at thebranch but insist on dispatching the cheque book by courier to thedepositor. Further, it is stated by the Committee that the depositor

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is forced to sign a declaration that a dispatch by the courier is atthe depositor's risk and consequence and that the depositor shallnot hold the bank liable in any manner whatsoever in respect ofsuch dispatch of cheque book. Committee has observed this as anunfair practice and advised banks to refrain from obtaining suchundertakings from depositors. Banks should also ensure thatcheque books are delivered over the counters on request to thedepositors or his authorized representative.

Statement of Accounts / Pass Books: The Committee has notedthat banks invariably show the entries in depositor’s passbooks /statement of accounts as "By Clearing" or "By Cheque". Further, inthe case of Electronic Clearing System (ECS) and RBI ElectronicFunds Transfer (RBIEFTR) banks invariably do not provide anydetails even though brief particulars of the remittance are providedto the receiving bank. In some cases computerized entries usesophisticated codes which just cannot be deciphered. With a view toavoiding inconvenience to depositors, banks are advised to avoidsuch inscrutable entries in passbooks statements of account andensure that brief, intelligible particulars are invariably entered inpassbooks / statements of account. Banks may also ensure thatthey adhere to the monthly periodicity prescribed by us whilesending statement of accounts.

Traditional banking activities :

Banks act as payment agents by conducting checking or current accounts for customers, paying cheques drawn by customers on the bank, and collecting cheques deposited to customers' current accounts. Banks also enable customer payments via other payment methods such as telegraphicTransfer, EFTPOS, and ATM. Banks borrow money by accepting fundsDeposited on current accounts, by accepting term deposits, and byIssuing debt securities such as banknotes and bonds. Banks lendMoney by making advances to customers on current accounts, byMaking installment loans, and by investing in marketable debtSecurities and other forms of money lending. Banks provide almost allPayment services, and a bank account is considered indispensable byMost businesses, individuals and governments. Non-banks that providePayment services such as remittance companies are not normallyConsidered an adequate substitute for having a bank account. BanksBorrow most funds from households and non-financial businesses, and

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Lend most funds to households and non-financial businesses, but nonbank Lenders provide a significant and in many cases adequateSubstitute for bank loans, and money market funds, cash managementTrusts and other non-bank financial institutions in many cases provideAn adequate substitute to banks for lending savings .

Accounting for bank accounts

Bank statements are accounting records produced by banks under theVarious accounting standards of the world. Under GAAP and IFRS thereAre two kinds of accounts: debit and credit. Credit accounts areRevenue, Equity and Liabilities. Debit Accounts are Assets andExpenses. This means you credit a credit account to increase itsBalance and you debit a debit account to increase its balance. ThisAlso means you debit your savings account every time you depositMoney into it (and the account is normally in deficit), while you creditYour credit card account every time you spend money from it (and theaccount is normally in credit).However, if you read your bankstatement, it will say the opposite—that you credit your account whenyou deposit money, and you debit it when you withdraw funds. If youhave cash in your account, you have a positive (or credit) balance; ifyou are overdrawn, you have a negative (or deficit) balance. Thereason for this is that the bank, and not you, has produced the bankstatement. Your savings might be your assets, but the bank's liability,so they are credit accounts (which should have a positive balance).Conversely, your loans are your liabilities but the bank's assets, sothey are debit accounts (which should have a also have a positivebalance).Where bank transactions, balances, credits and debits arediscussed below, they are done so from the viewpoint of the accountholder—which is traditionally what most people are used to seeing.

Economic functions

1. Issue of money, in the form of banknotes and current accountsSubject to cheque or payment at the customer's order. These claimsOn banks can act as money because they are negotiable and/orRepayable on demand, and hence valued at par. They are effectivelyTransferable by mere delivery, in the case of banknotes, or byDrawing a cheque that the payee may bank or cash.2. Netting and settlement of payments – banks act as bothCollection and paying agents for customers, participating inInterbank clearing and settlement systems to collect, present, be

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Presented with, and pay payment instruments. This enables banksTo economies on reserves held for settlement of payments, sinceInward and outward payments offset each other. It also enables theOffsetting of payment flows between geographical areas, reducingthe cost of settlement between them.3. Credit intermediation – banks borrow and lend back-to-back onTheir own account as middle men4. Credit quality improvement – banks lend money to ordinaryCommercial and personal borrowers (ordinary credit quality), butAre high quality borrowers. The improvement comes fromDiversification of the bank's assets and capital which provides abuffer to absorb losses without defaulting on its obligations.However, banknotes and deposits are generally unsecured; if thebank gets into difficulty and pledges assets as security, to raise thefunding it needs to continue to operate, this puts the note holdersand depositors in an economically subordinated position.5. Maturity Transformation – banks borrow more on demand debtand short term debt, but provide more long term loans. In otherWords, they borrow short and lend long. With a stronger creditQuality than most other borrowers, banks can do this byAggregating issues (e.g. accepting deposits and issuing banknotes)and redemptions (e.g. withdrawals and redemptions of banknotes),maintaining reserves of cash, investing in marketable securities thatcan be readily converted to cash if needed, and raising replacementfunding as needed from various sources (e.g. wholesale cashmarkets and securities markets).

Banking channels

Banks offer many different channels to access their banking and otherservices:A branch, banking centre or financial centre is a retail locationwhere a bank or financial institution offers a wide array of faceto-face service to its customers.ATM is a computerized telecommunications device that providesa financial institution's customers a method of financialtransactions in a public space without the need for a human clerkor bank teller. Most banks now have more ATMs than branches,and ATMs are providing a wider range of services to a widerrange of users. For example in Hong Kong, most ATMs enableanyone to deposit cash to any customer of the bank's account byfeeding in the notes and entering the account number to becredited. Also, most ATMs enable card holders from other banks

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to get their account balance and withdraw cash, even if the cardis issued by a foreign bank.Mail is part of the postal system which itself is a system whereinwritten documents typically enclosed in envelopes, and alsosmall packages containing other matter, are delivered todestinations around the world. This can be used to depositcheques and to send orders to the bank to pay money to thirdparties. Banks also normally use mail to deliver periodic accountstatements to customers.Telephone banking is a service provided by a financial institutionwhich allows its customers to perform transactions over thetelephone. This normally includes bill payments for bills frommajor billers (e.g. for electricity).Online banking is a term used for performing transactions,payments etc. over the Internet through a bank, credit union orbuilding society's secure website.Mobile banking is a method of using one's mobile phone toconduct simple banking transactions by remotely linking into abanking network.Video banking is a term used for performing bankingtransactions or professional banking consultations via a remotevideo and audio connection. Video banking can be performed viapurpose built banking transaction machines (similar to anAutomated teller machine), or via a videoconference enabledbank branch.

KYC (KNOW YOUR CUSTOMER)

As per KYC guideline the RBI has advised banks to follow KYCguidelines of RBI mandates banks to collect three proofs from theircustomers they are1 Photograph2 Proof of Identity3 Proof of addressAccordingly, Axis bank has framed its KYC procedure according towhich, a photograph and documentary proof of personal identificationand address proof are required t be provided. The account Openingform Provides the nature of documents required / procedure to befollowed for opening a new account. You may also log in to our websitewww.axisbank.com for such information which is displayed product wise.

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Present Status of the Organization-

AXIS BANK has always looked at technology as a key facilitator to provide better customer service and ensured that its ‘IT strategy’ follows the ‘Business strategies as to arrive at “Best Fit”. The bank has made rapid strides in this direction. Along with the achievement of 100%branch computerization, one of the major achievements of the Bank is covering all the branches of the Bank under Core Banking Solution (CBS), thus covering 100% of its business and providing ‘Anytime Anywhere’ banking facility to all customers including customers of more than 2000 rural branches. The bank has also been offering Internet banking services to the customers of CBS branches like booking of tickets, payment of bills of utilities, purchase of airline tickets etc.Towards developing a cost effective alternative channels of delivery, the bank with more than 12922 ATMs has the largest ATM network amongst Nationalized Banks.

With the help of advanced technology, the Bank has been a frontrunner in the industry so a fare the initiatives for Financial Inclusion is concerned. With its policy of inclusive growth in the Indo-Genetic belt, the Bank’s mission is “Banking for Unbanked”. The Bank has launched a drive for biometric smart card based technology enabled Financial Inclusion with the help of Business Correspondents/Business Facilitators (BC/BF) so as to reach out to the last mile customer. The BC/BF will address the outreach issue while technology will provide cost effective and transparent services. The Bank has started several innovative initiatives for marginal groups like rickshaw pullers, vegetable vendors, dairy farmers, construction workers; etc.The Bank has already achieved 100% financial inclusion in 21,408 villages. Backed by strong domestic performance, the bank is planning to realize its global aspirations. In order to increase its international presence, the Bank continues its selective foray in international markets with presence in Honking, Dubai, Kazakhstan, UK, Shanghai, Singapore, Kabul and Norway. A second branch in Honking at Kowloon was opened in the first week of April’09. Bank is also in the process of establishing its presence in China, Bhutan, DIFC Dubai, Canada and Singapore. The bank also has a joint venture with Everest Bank Ltd. (EBL), Nepal.

Future Expansion of the Organization

Under the long term vision, Bank proposes to start its operation in Fiji Island, Australia and Indonesia. Bank continues with its goal to become a household brand with global expertise. Amongst Top 1000 Banks in the

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World, ‘The Banker’ listed AXIS at 250th place. Further, AXIS is at the 1166th position among 48 Indian firms making it to a list of the world’s biggest companies compiled by the US magazine ‘ForbesDepartments of the Organization

Finance Personal Administration Human Source Sales & Marketing Retailing Treasury Management

ACCOUNT INFORMATION IN AXIS BANK FOR DIFFERENT SET OF CUSTOMERS WE HAVE SEPARATE PRODUCT SEGMENT FOR PROVIDING FULL SERVICES FOR END SATISFACTION.

AS A RANGE OF PRODUCT AXIS BANK HAVE SEGEMNTED ITS SERVICES IN 5 DIFFERENT CATEGORIES.

1. Services to the Individuals /non individuals under personal banking segment.

2. Services to the corporate through corporate banking

3. To serve the non-resident individual segment is “NRI- banking”

4. To sponsor and cater village/ agricultural segment “Agri& Rural banking.

And last but not the least to cater the niche segment services through priority/Wealth services

1. Personala) Accounts EasyAccess Savings Account

KrishiSavings Account Prime Savings Account

Salary Account Women's Savings Account Priority Account – Resident Demat Account Senior Citizen's Account Defence Salary Account Trust/NGO Savings Account

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Azaadi - No Frills Pension Savings Account

b) DEPOSITS Fixed Deposit

Recurring Deposit Encash 24

c) LOANS Home Loan Car Loan Personal Loan

Loan Against Shares Loan Against Property Loan Against Security

Education Loan Credit Cards

Infinite Credit Card Titanium Smart Traveler Credit Card Signature Credit Card Platinum Advantage Credit Card Platinum Credit Card Easy Credit Card Gold Credit Card Silver Credit Card eShop Card Corporate Credit Card Trust Chemists Credit Card Shriram Credit

DEBITS CARDS Business Debit Card Priority Platinum Debit Card My Design - Image Debit Card Titanium Rewards Debit Card Classic Debit Card Gold Debit Card Gold Plus Debit Card Business Gold Debit Card

d) FOREX Travel Currency Cards India Travel Card Outward Remittances Foreign Currency Travellers Cheques

e) INVESTMENTS Mohur Gold

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Online Trading Mutual Funds Demat Account 8% Savings Bonds

f) INSURANCE Life insurance

Max New York Life Life Gain Plus Max New York Life Whole Life

Participating Max New York Life Life Partner Plus Max New York Life Platinum Protect Max New York Life Shiksha Plus II Max New York Life Flexi Fortune Max New York Life College Plan

Health insurance Family Health Silver Health Motor Insurance Jewellery Insurance Personal Accident

Home Safe Home Safe Home Plus

Travel Insurance Travel Companion Travel Elite Student Travel Critical Illness Business Advantage

g) PAYMENTS Bill Pay Electronic Clearing Service Outward Remittance

Tax Payment Tax e-Payment Direct Tax Payments

Pension Disbursementh) OTHER SERVICES

Prepaid Mobile Recharge Locker Online Shopping IPOSmart E-Statement

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2. CORPORATEa) ACCOUNTS

Normal Current Account Business Advantage Account Business Select Account Business Classic Account Business Privilege Account Channel One Account Current Account for GovtOrganizations Current Account for Banks Capital Market Current Account Krishi Current Account Business Global Current Account Club 50 Current Account Local Current Account

b) CREDIT Working Capital Finance Term Loans Trade Services Structured Finance Supply Chain Management Overseas Transactions

c) CAPITAL MARKET Axis Infra Index Debt Solutions Equity Solutions Private Equity, Mergers & Acquisitions Advisory Services Trusteeship Services Depository Services e -Depository Services Capital Market Funding Custodial Services e-Broking

d) TREASURY Forex Currency Futures International Business Money Market Constituent SGL Facilities Retailing of Government Securities

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e) CASH MANAGEMENT SERVICES Payment Solutions Collection Solutions

f) GOVT. BUSINESS Authorization Direct Tax Payment Indirect Tax Payment State Tax Payment Pension Disbursement Other Services e-Payments e-Governance Tie-ups Online Tax Payment New Pension System (NPS)

3. NRIa) ACCOUNTS

NRE Savings Account NRO Savings Account NRI Prime Account Priority Account – NRI PIS Account

b) DEPOSITS NRE Salary Account RFC Account NRE Rupee Deposit NRO Rupee Deposit FCNR Deposit RFC Term Deposit

c) SERVICES Locker NRI Local Post Box

4. AGRI & RURALd) AGRI BUSINESS

Kisan Power Powertrac Commodity Power Contract Farming Power Gold Arthia Power Other Products

5. FINANCIAL INCLUSION What is "Financial Inclusion"?

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Why "Financial Inclusion"? What is the Scope of Financial Inclusion? What are the Key Success Factors in "Financial

Inclusion"? What are the Key Milestones achieved by Axis Bank

so far in Financial Inclusion? What is the way forward?

6. PRIORITYe) ACCOUNTS

Priority Account – Resident Priority Account – NRI

f) DEPOSITS Fixed Deposits Recurring Deposits Encash 24 Tax Saver Fixed Deposit

g) LOANS Home Loan Car Loan Personal Loan

Loan Against Shares Loan Against Property Loan Against Security

Credit cards Infinite Credit Card Titanium Smart Traveler Credit Card Signature Credit Card Platinum Advantage Credit Card Platinum Credit Card Easy Credit Card Gold Credit Card Silver Credit Card eShop Card Corporate Credit Card Trust Chemists Credit Card Shriram Credit Card

Debit cards Business Debit Card Priority Platinum Debit Card MyDesign - Image Debit Card Titanium Rewards Debit Card Classic Debit Card

34

Gold Debit Card Gold Plus Debit Card Business Gold Debit Card Travel Currency Cards India Travel Card

i) FOREX Travel Currency Cards India Travel Card Outward Remittances Foreign Currency Travellers Cheques

j) INVESTMENTS Mohur Gold Online Trading Mutual Funds Demat Account 8% Savings Bonds

k) INSURANCE Life insurance

Max New York Life Life Gain Plus Max New York Life Whole Life

Participating Max New York Life Life Partner Plus Max New York Life Platinum Protect Max New York Life Shiksha Plus II Max New York Life Flexi Fortune Max New York Life College Plan

Health insurance Family Health Silver Health Motor Insurance Jewellery Insurance Personal Accident

Home Safe Home Safe Home Plus

Travel Insurance Travel Companion Travel Elite Student Travel Critical Illness Business Advantage

l) PAYMENTS

35

Bill Pay Electronic Clearing Service Outward Remittance

Tax Payment Tax e-Payment Direct Tax Payments

Pension Disbursementm)OTHER SERVICES

Prepaid Mobile Recharge Locker Online Shopping IPOSmart E-Statement

SAVING ACCOUNT INFORMATION

Definition: A deposit account at a bank or savings and loan which paysinterest, but cannot be withdrawn by check writing.

Types of Saving Account In Axis Banking

Zero Balance Savings AccountAt Axis Bank it has been constant endeavor to create productsspecifically catering to your needs. The account while offering a wholerange of services also addresses your latent need of having an accountwithout the hassle of maintaining an average quarterlybalance.Features: - 1.No Average Quarterly Balance requirement2. Free International Debit Card with an Accidental Insurance cover upTo Rs 2 lakhs* (charges for the primary holder are waived)3. Free mobile banking facility4. Access through more than 825 branches and more than 3595 ATMs5. At-Par cheque facility with the clearing limit of Rs 50,0006.24x7 Telebanking & Internet banking7. Free quarterly statements8. Free monthly e-statementConditions Apply:-1. Initial funding of Rs. 5,500.2. Account maintenance fee of Rs. 500 per annumKrishi Savings Account (Kheti Ho Khushahaliki)Axis Bank offers a unique savings account which is easy to operate and

36

allows you to transact immediately. This product has been speciallydesigned keeping in mind the unique requirements of a farmer andtrue to its nature has been called the Krishi Savings Account. Some ofthe features of our new product are:Average Balance Requirement :This account is offered with therequirement of maintaining the half-yearly average balance of Rs 1000only.International Master Debit CardThe Krishi Savings Account entitles you to an International MasterDebit Card with which you can access your account anytime throughthe Axis Bank ATM network free of cost. This card comes with a cashwithdrawal limit of Rs 25,000 per day. Free Accident Insurance cover ofRs 2 lacks.Anywhere BankingBeing a Krishi account holder, you are entitled to access our widenetwork of more than 825 branches and 3595 ATMs across 440 cities.You can now easily carry out your transactions through any of thebranches or ATMs.

At Par Cheque BookYour Krishi Savings Account comes with the At-Par Cheque facility. ThisFacility enables you to encase the cheques as local instruments at anyof the 440 centers where the Bank has its presence, at no extra cost.Moreover, you can also issue cheques at other centers up to the limit ofRs 50,000.Easy Access Savings Account (Banking made easy)A: AccessibilityC: ConvenienceC: ComfortE: EarningsS: SpeedS: ServiceWant a savings account that transcends geographical boundaries?Presenting, Axis Bank's Easy Access Savings Account. The account isan endeavor by the Bank to understand the consumers' needs andredefine banking to suit your requirements for a truly comfortablebanking experience. Easy Access Savings Account gives you instantaccess to your money anywhere, anytime. Possessing a range ofunmatched features, it has been devised to better suit theconvenience of our eclectic client base. You can avail of all theseservices with a minimum quarterly average balance of Rs. 5,000 inmetro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000

37

in rural centers.At-par chequeATM NetworkAnywhere BankingTelebankingiConnectMobile BankingQuarterly account statementQuarterly interest @ 3.5 % per annumFree monthly e-statement.You can avail of all these services with a minimum quarterly averagebalance of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urbancenters and Rs. 1,000 in rural centers.

CURRENT ACCOUNT INFORMATION

CHANNEL ONE: (FOR SUCCESSFUL BUSINESSES)The ‘Channel One’ Current Account is an effort in that direction wherewe take care of your day to day banking requirements leaving you withmore time for your business. Channel One Current Account is mostappropriate choice of successful businesses. At a monthly AverageBalance (MAB ) of Rs. 10 lack.FEATURES:1. Relationship Manager2. Doorstep Banking3. Anywhere Banking4. Free Internet Banking5. Free 24 hour Telebanking6. Mobile Banking Service7. International debit card8. cheque Protection Facility9. Free 24 – hour cheque deposite facility10. Payment of Government Taxes/ Dues11. Foreign exchange services.ZERO Hassle Balance: Small businesses rising on the growthgraph need the right of nurturing and appropriate solution for theirgrowing banking requirements. Recognizing these needs, Axis Bankpresent you the Local Current Account geared to answer all kindsof local business requirements. At a monthly Average Balance(MAB) of Rs. Nil.FEATURES:1. Zero Balance facility2. 75 free transactions every month

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3. Rebate on Annual Charges4. Upfront Annual Fee5. Mobile Banking6. ATM cum International Debit Card7. Free Internet Banking8. Telebanking9. Free Monthly Account StatementBUILDERS AND REAL ESTATE: Axis Bank understands theincreasing demands on businesses in this segment .Here’spresenting the Axis Bank Builder & Real Estate Current Account acurrent account with unparalleled product features built to suitBuilders & Realtors exclusively. This account offers youunmatched convenience while adding financial value to yourbusinesses spread over geographies. . At a monthly AverageBalance (MAB ) of Rs. 5 Lacs this account comes loaded withspecial facilities and benefits, most appropriate for yourbusiness.FEATURES:1. Home Branch Cash Deposit2. Non – Home Branch Cash Withdrawal3. Free Anywhere Banking4. Cluster facility5. Zero Balance account for Vendors and Suppliers6. Franking Facility7. Customer cheque printing8. Internet Banking9. Free 24-hour Phone banking10. Mobile Alerts11. ATM cum Debit Card12. Free Monthly Account Statement

39

40

Research Methodology

Research Methodology refers to the method the researchers use in performing research operations. In other words, all those methods, which are used by the researcher during the course of studying his research problem, are termed as Research Methods. The research methodology means the way in which we would complete our prospected task. Before undertaking any task it becomes very essential for anyone to determine the problem of study. I have adopted the following procedure in completing my report study.1. Formulating the problem2. Research design3. Determining the data sources4. Analyzing the data5. Interpretation6. Preparing research report

(1) Formulating the problem I analyzed first the factors that are important for the banking sector and I came to know that providing credit facility to the borrower is one of the important factors as far as the banking sector is concerned. On the basis of the analyzed factor, I felt That the important issue right now as far as the credit facilities is provided by bank.(2) Research DesignThe research design tells about the mode with which the entire project is prepared. My research design for this study is basically analytical. Because I have utilized the large number of data of Axis Bank.(3) Determining the data sourceIn my Study secondary data are used and the secondary data are those data which are already available in the market. These data are easy to search and are not expensive too. For my study I have utilized totally the secondary data. Like websites, magazines, journals annual report etc.(4) Analyzing the dataThe secondary data would not be useful until and unless they are well edited. When the person receives the secondary data many unuseful data would also be there. So, I analyzed the data and edited them and turned them in the useful data. So, that can become useful in my report study.(5) Interpretation of the dataWith use of analyses data I managed to prepare my project report. But the analyzing of data would not help the study to reach towards its objectives.

41

The interpretation of the data is required so that the others can understand the crux of the study in more simple way without any problem so I have added the chapters of analysis that would explain others to understand my study in simpler way

42

SAMPLING TECHNIQUES

Population - total group of respondents that the researcher wants to study. Populations are too costly and time consuming to study in entirely.Sample - selecting and surveying respondents (research participants) from the population.Probability sample: a probability sample is one that gives every member of the population known chance of being selected-Simple random sample: anyone- Stratified sample: different group - Cluster sample: different areas All are selected randomly.Non-probability sample: a non-probability sample is an arbitrary grouping that limits the use of some statistical tests. It is not selected randomly.-convenience sample: readily available-quota sample: maintain representationIn this project, sample size, sample unit, type of sampling and type of scaling technique taken are as follows:-Sample Size-170Type of Sampling- Random SamplingData Sources are:-Primary Sources: QuestionnaireSecondary sources: books, journals, internet sites.

Description of questionnaire is as follows

The questionnaire in this project contains 06 questions. All the 06 questions are closed ended questions, which are divided into 6 parts-knowing about axis bank, a/c, reason, satisfaction with servicesThese closed ended questions helps to maintain the interest of the customers in filling the questionnaire.Closed ended questions are meant to know the satisfaction level of customers and to let the customers suggest the changes they like in the existing insurance policies. Also to express what are the new policies they like to introduce in the bank.

43

44

Name- …………………………………………………………………………………………………Profession- Govt. service Pvt. Service BusinessDesignation………………………………Name of organization/Company……………………………….Contact No. +91-………………………. Email……………………………………………………………. Age (in yrs) 25 to 30 30 to 35 35 to 40 More than 40

DATA OF MY PROJECT.xlsQ1. DO YOU KNOW THAT UTI BANK IS NOW AXIS BANK?

(a) YES (b) NO

(Total Sample Size – 163)

(STP Of questioner from different location )

Areas Covered: (Within the radius of 2 Km.)

(1) Townhall(2) Sadar bajar(3) Brijbihar colony(4) South City

45

yes no76

77

78

79

80

81

82

83

84

85

79

84Series1

know that UTI bank is axis bank

cust

omer

s

46

(Information Regarding UTIBank as Axis)

Near By Area Of Central Jail

Gangapur

Neay to Bank (Rajendra Nagar)

Bhoor/Koharapeer

0 10 20 30 40 50 60

26

2

25

12

25

48

9

18

No Yes

Townhall

47

Sadar bajar

South City

Brijbihar

Q2. DO YOU KNOW THERE IS AXIS BANK BRANCH IN TOWNHALL ?

(a) YES (b) NO

In my survey my findings were as below. Out of total 163 survey questioner 105 was not aware of this fact that Axis bank has its Branch at Townhall location.

YES NO0

20

40

60

80

100

120

58

105 Series1

know to axis bank in townhall

cust

omer

s

Areas: (1) Townhall (2) Sadar bajar (3) Brijvihar colony (4) South City

48

near by central jail

gangapur

near to bank(rajendra nagar)

bhoor/koharapeer

0 10 20 30 40 50 60

41

2

30

35

10

48

2

2

NOYES

Sadar bajar

Brijbihar colony

49

Townhall

South city

Q3. DO YOU HAVE A/C WITH AXIS BANK ?

(a)…………….

YES NO0

20

40

60

80

100

120

140

160

180

2

161 Series1

having a/c in axis bank

cust

omer

s

50

Q4. IN WHICH BANK DO YOU HAVE A/C?

(a) …………… (b) ……………. (c) …………….

SBI

BOBPNB

HDFC

SAHARA

URBAN

KOTAK

CANARAICICI

AXISOBC

INDUST

AND

OTHER

S0

10

20

30

40

50

60

5451

36

1613

10

5 42 2 2 2

5

Series1

banks

cust

omer

s

51

Q5. WHY ARE YOU WITH …….. BANK?

52

SBI

BOB

PNB

HDFC

SHAHARA

URBAN

KOTAK

CANARA

AXIS

ICICI

OBC

OTHERS

0 10 20 30 40 50 60

6

3

4

8

14

8

0

1

0

0

0

5

15

10

10

4

0

0

5

2

6

1

2

1

20

23

10

5

0

0

2

0

0

2

1

1

16

18

20

3

0

0

2

1

1

0

1

2

GANGAPURRAJENDRA NAGARBHOOR/KOHARAPEERCENTRAL JAILSeries5

FACILIT

Y/SER

VICES

INTRES

T RATE

GOV. BANK

CURRENT A

/C

INTERNET

FACILIT

Y

NEAR TO

HOME

EMPLO

YEES

LOAN

ATM

TRANSE

CTION

0

10

20

30

40

50

60

52

3530 28

18 16

9 96

3

Series1

Axis Title

CUST

OM

ERS

Q6. ARE YOU SATISFIED WITH THE SERVICES OF YOUR BANK?

(a) YES (b) NO

53

current a/c

saving a/c

facility/services

intrest rate

internet

gov. bank

near to home

loan facility

employees

atm

other

0 10 20 30 40 50 60 70 80 90 100

22

6

30

4

0

0

6

3

0

0

6

0

2

22

4

5

8

20

0

5

0

2

0

5

24

3

2

2

0

2

2

3

2

0

4

10

20

10

1

2

5

3

5

5

gangapurbhoor/koharapeerrajendra nagarcentral jailSeries5

My Findings / Interpretation of Data from Survey (Analysis)

Objective :

“First Question”- was to know that whether people in the surroundings of the bank branch do know this fact that axis bank was earlier UTI bank. The purpose of this was to really judge that how people take the name “Axis Bank” as a bank and to which type of organization they correlate with .(Like MNC or private bank or PSU or any new player in banking sector.

My observation: As far as my observation is concern out of 163 peoples 84 was not aware of this fact that axis bank was earlier known as UTI. Other way round they were in this ambiguity that some new player in banking sector has stepped into the market and also they were having no faith in this. When I told that it is none but the UTI bank they started giving bit of respect to the organization because it is a very old player in financial sector.

As far marketing is concern I feel that brand regenuation has its negative impact over the brand because UTI was known to peoples but axis was having feeling of new player in the financial sector.

“Second question” –was to know that whether people in the local surroundings know about the availability of the branch in Townhall. My purpose was to know that whether bank has used proper marketing tools (such as banners/ hoardings/ KNOP’s) before launch of the branch/ after the launch of the branch.

My Observation : My observation was out of 163 , 105 people was not aware of this fact that axis bank is running a full-fledge branch at Townhall location to survey its customers. Though it was not that nearby location to the branch premises but within the radius of 2-3 km. To marking in red the biggest mob who have given a negative answers “Gangapur” was the only area where people was not aware of this.

“Third question” – was to know that how many people have his/her account in axis bank or not.

My observation: 161 peoples out of 163 were not having account with axis bank. Reason behind that was either they were not aware of the branch or they were taking it as an organization which is new to the sector.

“Fourth & Fifth question”: was to know the biggest competitors and growing organization in term of local retail business and why people have associated with.

My observation: Mostly peoples were having account with Public sector bank, majorly with SBI& BOB . The biggest competitor in private sector was HDFC bank, which had attracted the number of customers . Basic thrust for dealing with PSU was loan product while with HDFC bank was some outstanding servicing and aggressive marketing.

“Sixth Question”: was to know the prospective customer of the branch with making the contact to unsatisfied customer.

My observation : Mostly people was satisfied with the bank from which they were banking .Still the information of the axis bank have been given to them and interested customers have assured me to visit the branch in near future.

CONCLUSION TO MY RESEARCH

As far as market share of axis bank is concern its is around…..% . in a recent research it has been finded out that axis…….

As far as branch level strategies are concern after analysis of my raw data (from questioner ) raised from local market of the branch I have given some suggestions and recommendation to increase its business size in the local market.

Some ground level activities of marketing is required to increase the impact of product and services of bank visa-a- vise to attract customers at local level.

Suggestions and recommendation

1. Bank/Branch should make proper advertising campaign to increase the knowingness about the axis bank and its branch in Tilhar SPN.

2. Branch should advertise through print media/audio-video media to circulate the information about its product and services in local area. Because of people are very less aware that “What is axis bank and does it have branch in Tilhar SPN or not?”

3. Bank should pose the marketing strategy with the help of STP (Segmentation – Targeting-positioning) of the area and with the help of areas SLEPTC (social, legal, economical, political, technological and cultural) aspects the products can be redefining and be presented to make people attract towards branch.

4. ban k should also start the retail asset (loan product) because major customers are getting attracted towards those banks which are providing loan products like credit card, loans , cash credit limits, house loans etc.

5. Bank should reduce its AQB criteria to attract the customer though time to time with the help of some account campaign in which the serving customers can have account with reduced AQB

6. Bank/ branch should increase its RFI (reach- frequency and impact) through proper advertising campaign for time to time basis.

COMPETETIORS

1. ICICI Bank Ltd.2. HDFC Bank Ltd.3. State Bank of India4. Canara Bank5. Punjab National Bank6. Bank of Baroda

BIBLIOGRAPHY

. REFERENCE1 - A New Beginning : The Turnaround Story Of Indian Bank2 - Bank Marketing : Concepts And Applications3 - Banking And Finance4 - Banking Developments in India5 - Basics of Banking6 - Bank leaflet and Boucher

7 - Internet

Websites:

http://fic.wharton.upenn.edu/fic/papers/97/9748.pdf

http://www.bseindia.com/downloads/PersonalFinance.pdf

http://www.bcg.com/publications/files/Protecting_the_Franchise_as_New_Forces_Transform_Retail_Banking_Sep04_OfA.pdf

http://www.myiris.com/cards/compare1.php

http://www.icicibank.com/pfsuser/aboutus/investorelations/annualreport/pdf/ar2k3.pdf

www. Indiainfoline.com

http--www.igi-online.com-downloads-pdf-

http--www.hdfcbank.com-pdf_forms-investorpresentation.pdf

http--www.bseindia.com-downloads-AsianBanking.pdf

www.axisbank .com www.google.com