Project on Ethical Values Followed by Amul

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Text of Project on Ethical Values Followed by Amul

Project on Ethical values followed by Amul

Submitted to : Prof. Kamata Upadhaya

Introduction to Amul

Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. Managed by Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF) Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand.

Amul Structure

Members:13 district cooperative milk producers' Union No. of Producer Members:2.79 million No. of Village Societies:13,328 Total Milk handling capacity:11.22 million litres per day Milk collection (Total - 2008-09):3.05 billion litres Milk collection (Daily Average 2008-09):8.4 million litres Cattle feed manufacturing Capacity :3500 Mts per day

Awards

GCMMF bags APEDA AWARD for 11th year in a row Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit Ramkrishna Bajaj National Quality Award-2003 International CIO 100 Award For Resourcefulness Rajiv Gandhi National Quality Award 1999

Innovative Advertisements

Condeming the racial attacks in Australia Tata Motors Nano plant shut down operations in Singur.

Out-break of the Swine flu epidemic Financial crisis hits USA - the land of opportunities

The Achievements of the Dairy Co-operatives

Reach The dairy cooperative network is owned by nearly 12 million farmer members. These producers are grouped in nearly 1,08,574 village-level dairy cooperative societies. The societies are grouped in 170 district-level unions spanning 338 districts. The unions make up 22 state-level marketing federations. Milk production Indias milk production increased from 21.2 million metric tons in 196869 to 88.1 million metric tons in 200304. Per capita availability of milk increased from 112 grams per day in 196869 to 231 grams per day in 200304. Indias 3.8 percent annual growth of milk production surpasses the 2 per cent growth in population; the net increase in availability is around 2 per cent per year.

Innovation Bulk vending saves money and conserves the environment. Milk travels as far as 2,200 kilometers to areas of shortage, carried by rail and road milk tankers. India produces 95 per cent of its own dairy equipment, saving valuable foreign exchange. Macro impact The annual value of Indias milk production amounts to about Rs.880 billion. Dairy cooperatives generate employment opportunities for about 12 million farm families.

Empowerment Elements1.

Social Empowerment Economic Empowerment Political Empowerment

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Comments / Conclusion1.

Recognition of cooperatives as a distinct sector of economy Creating obligation for private trade including multi-national companies operating in dairy business Abolishing deputation of Government employees in dairy cooperatives Innovative Advertisements

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