Project Media1

8/11/2019 Project Media1

1/30

SESSION 2013-14

APROJECT REPORT ON

UNDER THE GUIDANCE OF SUBMITTD BY

VED PRAKASH SHUKLA

B.COM VI SEM.

ROLL NO. 1432211


2/30

CANDIDATE DECLARATION

I, VED PRAKASH SHUKLA Student of B.COM VI SEM. here by

dec!re th!t the Pro"ect Re#ort ent$ted INFORMATION SYSTEM

%h$ch $&

be$n' &ub($tted to . $& (y !uthent$c %or) record.

VED PRAKASH SHUKLA

B.COM VITH SEM.

ROLL NO. 1432211

GUIDE CERTIFICATE


3/30

*h$& $& cert$f$ed th!t the !bo+e &t!te(ent (!de by the c!nd$d!te $& true to the be&t of

(y )no%ed'e.

GUIDANCE

INSTITUTION CERTIFICATE


4/30

*h$& $& to cert$fy th!t VED PRAKASH SHUKLA h!& +$&$ted our In&t$tut$on for h$&

#ro"ect %or). Dur$n' the #ro"ect %or) h$& %or) !nd beh!+$or !re %!& &!t$&f!ctory.

D!te S$'n!ture..........................................

P!ce !(e................................................

De&$'n!t$on......................................

In&t$tut$on........................................

ACKNOWLEDGEMENT

It -$+e& $((en&e #e!&ure to e#re&& (y he!rty 'r!t$tude to (y #ro"ect 'u$de

/////////.. -IMS, SA-AR for #ro+$d$n' $n+!u!be 'u$d!nce !nd content

encour!'e(ent throu'h out the #er$od of th$& %or).


5/30


6/30

What is Media?

In general, "media" refers to various

means of communication. For

example, television, radio, and the

newspaper are different types of

media. The term can also be used as

a collective noun for the press or news

reporting agencies. In the computer

world, "media" is also used as a

collective noun, but refers to different

types of data storage options.

Computer media can be hard drives, removable drives (such as ip dis!s, C#$

%&' or C#$% discs, ##s, flash memory, )*+ drives, and yes, floppy dis!s. For

example, if you want to bring your pictures from your digital camera into a photo

processing store, they might as! you what !ind of media your pictures are stored on.

re they on the flash memory card inside your camera or are they on a C# or )*+

drive- For this and many other reasons, it is helpful to have a basic understanding

of what the different types of media are.

Media available:

. /ewspapers

0. 'aga1ines

2. 3ellow pages

4. %adio

5. Television


7/30

Explanation of the different types of media with the advantages and

disadvantages: Internet, newspapers face declining

readership and mar!et penetration.

growing number of readers now s!ip the

print version of the newspaper (and

hence the print ads and instead read the

online version of the publication.

Magazines:


8/30

'aga1ines are a more focused, albeit more expensive, alternative to newspaper

advertising. This medium allows you to reach highly targeted audiences.

Advantages Disadvantages

6 llows for better targeting of audience, as you can

choose maga1ine publications that cater to your

specific audience or whose editorial content

speciali1es in topics of interest to your audience.

6 7igh reader involvement means that more attention

will be paid to your advertisement

6 +etter 8uality paper permits better colorreproduction and full$color ads

6 The smaller page (generally 9 : by inches

permits even small ads to stand out

6 ;ong lead times mean that

you have to ma!e plans

wee!s or months in advance

6 The slower lead time

heightens the ris! of your ad

getting overta!en by events

6 There is limited flexibility in

terms of ad placement and

format.

6 *pace and ad layout costs

are higher

Yellow Pages:

There are several forms of 3ellow


9/30

adio:

&ffers a wide range of publicity possibilities. It is a mobile medium suited to a mobile

people. It reaches the bedroom and brea!fast table in the morning and rides to and

from wor! in the car, lulls us to sleep at night and goes along to the beach, to the

woods and on fishing trips, a flexibility no other medium can match.


6 %adio is a universal medium en?oyed

by people at one time or another during

the day, at home, at wor!, and even in

the car.

6 The vast array of radio program

formats offers to efficiently target your

advertising dollars to narrowly defined

segments of consumers most li!ely to

respond to your offer.

6 @ives your business personality

through the creation of campaigns

using sounds and voices

6 Free creative help is often available

6 %ates can generally be negotiated

6 #uring the past ten years, radio rates

have seen less inflation than those for

other media

6 +ecause radio listeners are spread over

many stations, you may have to advertise

simultaneously on several stations to reach

your target audience

6 ;isteners cannot go bac! to your ads to go

over important points

6 ds are an interruption in the

entertainment. +ecause of this, a radio ad

may re8uire multiple exposure to brea!

through the listenerAs "tune$out" factor and

ensure message retention

6 %adio is a bac!ground medium. 'ost

listeners are doing something else while

listening, which means that your ad has to

wor! hard to get their attention.

!elevision:

medium that permits the use of the printed world, spo!en word, pictures in motion,

color, music, animation and sound effects all blend into one message, possesses

immeasurable potency. Television has become a dominant force, the primary source


10/30

of news and entertainment and a powerful soapbox from which citi1ens protests can

be communicated to the nation and the world. This medium has greatly altered

national election campaigns and has diminished the role of the political parties.

Bvents made large by T shape public opinion worldwide.


6 Television permits you to reach large

numbers of people on a national or

regional level in a short period of time

6 Independent stations and cable offernew opportunities to pinpoint local

audiences

6 Television being an image$building

and visual medium, it offers the ability

to convey your message with sight,

sound and motion

6 'essage is temporary, and may re8uire

multiple exposure for the ad to rise above

the clutter

6 ds on networ! affiliates are concentrated

in local news broadcasts and station brea!s

6


11/30

!elevision(!) is a telecommunicationmediumfor transmitting and receiving

moving images that can be monochrome(blac!$and$white or colored, with

accompanying sound. "Television" may also refer specifically to a television

set, television programming, television transmission.

The etymology of the word has a mixed ;atin and @ree! origin, meaning "far sight"

@ree! tele(D E , far, and ;atin visio, sight (from video, vis-to see, or to view in the

first person.

Commercially available since the late G0Hs, the television set has become

commonplace in homes, businesses and institutions, particularly as a vehicle

for advertising, a source of entertainment, and news. *ince the GHs the availability

of video cassettes, laserdiscs, ##sand now +lu$ray #iscs, have resulted in the

television set fre8uently being used for viewing recorded as well as broadcast

material. In recent years Internet televisionhas seen the rise of television available

via the Internet, e.g. i


12/30

standard television setcomprises multiple internal electronic circuits, including

those for receivingand decoding broadcast signals. visualdisplay devicewhich

lac!s a tuneris properly called a video monitor, rather than a television. television

system may use different technical standards such as digital television(#T

and high$definition television(7#T. Television systems are also used for

surveillance, industrial process control, and guiding of weapons, in places where

direct observation is difficult or dangerous.

mateur television(ham TV orATV is also used for non$

commercialexperimentation, pleasure and public service events by amateur

radiooperators. 7am T stations were on the air in many cities before commercial

T stations came on the air.K0L

+istory

In its early stages of development, television employed a combination of optical,

mechanical and electronic technologies to capture, transmit and display a visual

image. +y the late G0Hs, however, those employing only optical and electronic

technologies were being explored. ll modern television systems rely on the latter,although the !nowledge gained from the wor! on electromechanical systems was

crucial in the development of fully electronic television.

The first images transmitted electrically were sent by earlymechanical faxmachines, including the pantelegraph, developed in the late
http://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/Electronic_circuithttp://en.wikipedia.org/wiki/Tuner_(electronics)http://en.wikipedia.org/wiki/Display_devicehttp://en.wikipedia.org/wiki/Tuner_(television)http://en.wikipedia.org/wiki/Video_monitorhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/High-definition_televisionhttp://en.wikipedia.org/wiki/Amateur_televisionhttp://en.wikipedia.org/wiki/Non-commercialhttp://en.wikipedia.org/wiki/Non-commercialhttp://en.wikipedia.org/wiki/Amateur_radiohttp://en.wikipedia.org/wiki/Amateur_radiohttp://en.wikipedia.org/wiki/Television#cite_note-1http://en.wikipedia.org/wiki/Opticshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Fax#Historyhttp://en.wikipedia.org/wiki/Pantelegraphhttp://en.wikipedia.org/wiki/File:Braun_HF_1.jpghttp://en.wikipedia.org/wiki/Television_sethttp://en.wikipedia.org/wiki/Electronic_circuithttp://en.wikipedia.org/wiki/Tuner_(electronics)http://en.wikipedia.org/wiki/Display_devicehttp://en.wikipedia.org/wiki/Tuner_(television)http://en.wikipedia.org/wiki/Video_monitorhttp://en.wikipedia.org/wiki/Digital_televisionhttp://en.wikipedia.org/wiki/High-definition_televisionhttp://en.wikipedia.org/wiki/Amateur_televisionhttp://en.wikipedia.org/wiki/Non-commercialhttp://en.wikipedia.org/wiki/Non-commercialhttp://en.wikipedia.org/wiki/Amateur_radiohttp://en.wikipedia.org/wiki/Amateur_radiohttp://en.wikipedia.org/wiki/Television#cite_note-1http://en.wikipedia.org/wiki/Opticshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Fax#Historyhttp://en.wikipedia.org/wiki/Pantelegraph


13/30


14/30


15/30

television patents and technology to speed development of television transmitters

and stations in their respective countries.

&n 0 /ovember G2P the ++Cbegan transmitting the worldAs first public regular

high$definition service from the ictorianlexandra


16/30

%*E "# E(E&!$#"& MED"A "# $% ("'EThis policy applies to Blectronic 'edia, and all documents, recordings, and other data

contained in or recoverable from such media, used within the City.

. Blectronic 'edia. Blectronic 'edia includes all types of electronic e8uipment,

such as telephones, computers, computer peripherals, photocopy machines, fax

machines, computer software, laptops, voice mail, electronic mail (e$mail, Internet

access, >orld >ide >eb access, online information service, and any other electronic

type of e8uipment that the City deems as Blectronic 'edia.

+. Information. Information consists of messages, communications, e$mails,

files, records, recordings images, graphics, transmissions, signals, programs,

software, and any other data used in any way with Blectronic 'edia.

C. )se. )se is the operation or application of Blectronic 'edia to affect

information in any way. Bxamples include using Blectronic 'edia to search, produce,

calculate, forward, print, publish, receive, recover, send, transmit, apply, run, control,

download, upload, record, copy, rename, access, alter, delete, erase or store any

information

#. City and


17/30

Blectronic 'edia are provided for the use of City employees for City business$

related purposes. s with all City resources, Blectronic 'edia are provided for City

business only, and should not be used for any extraneous commercial, political, or

religious purposes unless otherwise specifically authori1ed by the City 'anager.

. hile Blectronic 'edia files and information will not be monitored as a

routine matter, the City reserves the right to do so without prior notification. +y way of

example, the City may electronically scan mail messages for the presence of specific

content such as viruses or passwords and to maintain system integrity. The City willalso respond to legal processes and fulfill any obligations to third parties.

&nly #epartment 7eads or higher can authori1e the reading of electronic media

information for employees under their supervision. )nauthori1ed monitoring or

reading of the CityVs systems or their contents violates this City policy.

It should be noted that even though information or files may have been deleted

from Blectronic 'edia, it does not mean they have been permanently erased from the

system.

In addition to the foregoing provisions, employee should be aware that certain

!inds of Blectronic 'edia Information may be sub?ect to record retention re8uirements

or disclosure, either as Wpublic recordsX or pursuant to discovery in litigation.

+. B$mail. The CityVs policy on privacy and Blectronic 'edia applies to e$

mail. B$mail is a fast and convenient way to communicate. Its use is encouraged

throughout the City. The ease with which e$mail facilitates communication can often

lead to problems the recipient of a message can forward it to any number of other

individuals and messages may accidentally be delivered to the wrong recipient. The

possibility of such events necessitates that employees exercise care when composing

and sending e$mail messages.


18/30

C. &nline Information *ervice )se. orld >ide >eb should be !ept to a reasonable

amount of time, as determined by the #epartment 7ead. s with all City resources,

online access is provided for City business only, and should not be used for any

extraneous commercial, political, or religious purposes unless otherwise specifically

authori1ed by a #epartment 7ead.

#. *oftware Installation. >ith a shared wide$area networ! (>/, the

installation of software on one part of the >/ has the potential to affect other users

on the >/. Computer viruses are of particular concern. dditionally, the law

re8uires that all software residing on any City computer must be licensed. In order to

maintain networ! security, improve reliability, ensure that software is licensed, andreduce the potential of introducing a computer virus, employees must receive approval

from their #epartment 7ead andMor Information *ystem #irector before adding

software programs to City computers.

B. Copyright


19/30


20/30

P$&E** $' !E(E&A*! $' #EW* "# !E(E)"*"$#

The T4and ++C 7#satellite uplin! truc!s at the IF>orld thletics

Championshipsin 7elsin!i, Finland

'icrowave truc!s seen transmitting. 'odern news employs these truc!s extensively.

E#-is a broadcasting(usually television industry acronym which stands

for ele,troni, news gathering. It can mean anything from a lonebroadcast

?ournalistreporterta!ing a single professional video camera out to shoot a story, to

an entire television crewta!ing a production truc!orsatellite truc!on location to do

a live televisionnews reportfor a remote broadcastnewscast.

&EA!"$# $' E#-

The term B/@ was created as television news departments moved from filmbased

news gathering to electronic field production(BF


21/30


22/30

virtually impossible for a camera operator to run carrying such e8uipment, whether

away from danger or toward a news event. Bditing was done on expensive, dual

video tape arrangements with an edit controller in the middle. Bach scene recorded

on tape had to be searched out on the master recording, which meant that news

stories were often slapped together with whatever could be managed by air time.

!e,hnology developments

The development of +etacamand other compact half inch cassette formats allowed

the integration of the field recorder into a single, shoulder mounted arrangement

which was a ma?or advancement in news gathering, while producing lifelong bac!

in?uries to many who carried the cameras on a daily basis Kcitation neededL. >ith these

professional "camcorders", there was no longer a need for an umbilical cordbetween the camera and recorder. s a result, television crews could more safely

venture into dangerous situations, li!e war 1ones and hurricanes. The development

of cameras and recorders that could record in digital formats in the GGHs and early

0HHHs meant that various new forms of recording devices could be used,

including hard disc drives, solid state mediaand much smaller video tape formats,

such as #C


23/30

D"''EE#! &+A##E(* "# "#D"A

"ntrod.,tion

In this article, we are going to have a loo! at the different television channels that

exist in the country of India that are pertaining to the Bnglish language, 7indilanguage, news channels, regional networ!s as well as the international channels

that are broadcasted in India.

&olors !)

This is a 7indi language entertainment channel that isbased in 'umbai which showcases the movie in

+ollywood, television serials in 7indi etc. It is a part of the

iacom 9 family. *ome of the most popular television

serials in 7indi are broadcasted on this most popular

television channel in India.

DD #ational

The history of this channel ## dates bac! to a long s

tretch of history since the year G5G when there was

transformation of ll India %adio to this channel on T.

This is a public sector television broadcaster in India.

In the year G9Hs, this television channel gained huge

popularity on a nationwide scale in Indian masses.

This caused the increased commerciali1ation as well

as the increased revenue in the form of the

advertisements showcased on this channel.

*ony Entertainment &hannel
http://www.colorstv.in/http://www.ddindia.gov.in/http://www.setindia.com/http://www.colorstv.in/http://www.ddindia.gov.in/http://www.setindia.com/


24/30

This channel is owned by the 'ulti *creen 'edia


25/30

aspects of music that is concerned with Indian trends as well as the international

ones. This channel is a ?oint venture of the iacom Inc. and the /etwor! T 9 on a

5HM5H profit sharing ratio. This is supposed to be one of the oldest music channels

that exist in sia. This channel has viewership not only in India, but in the various

parts of the Indian subcontinent li!e *ri ;an!a and +angladesh.

Aa0 !a1

This is a 04 hour 7indi news channel that is

run by the T Today /etwor! ;imited in India.

This channel en?oys the viewership of

approximately 45 million people in India. This

is one of the largest news channels that are

privately owned. This was free to air news

channel till the year 0HHP in India. >hen it comes to the broadcasting in the )*, it

is a pay channel that is available on the Bcho*tarVs #I*7 networ!.

#D!) "ndia

This is the premier news channel that is

broadcasted in the 7indi language

in India. This T channel is owned

by the /ew #elhi Television ;td. and

also the I+C Corporation. There are

many of the noted personalities in the area of the Indian ?ournalism that

are associated with this news channel in India. This news channel was established

by noted Indian ?ournalist


26/30

well e8uipped and successful media ?ournalists and television reporters. This

channel was formerly !nown as Channel .

!E# *ports

This is a shorted form of the Ta? Bntertainment /etwor! and is widely broadcasted in

sia. The main forms of sports that are catered by this sports channel in India are

cric!et, football and wrestling. This channel was launched in the year 0HH0. This

news channel has subscription from 55 million homes in Indian subcontinent, 'iddle

Bast and also continents of Burope and sia.

456 !EM* A#D &$#D"!"$#*

A u&er& (u&t re!d the *er(& !nd Cond$t$on& before !cce&&$n' !nd u&$n' the

Med$! *ru&t 0eb&$te.

By !cce&&$n' !nd u&$n' th$& %eb&$te you !'ree to be e'!y bound by the *er(&

!nd Cond$t$on& &et out beo%. If you do not %$&h to be bound by the&e *er(&

!nd Cond$t$on& #e!&e do not !cce&& !nd or u&e (ed$!tru&t.or'.
http://www.tensports.com/http://www.tensports.com/


27/30

Other *er(& !nd Cond$t$on&

2. Righ!

*he $nfor(!t$on cont!$ned on th$& %eb&$te $& o%ned by, $cen&ed or !uthor$&ed

to Med$! *ru&t. *he co#yr$'ht $n the tet, !rt%or), 'r!#h$c& !nd $(!'e& on the

%eb&$te $& o%ned by Med$! *ru&t ece#t %here !ttr$buted to !n !tern!t$+e

&ource.

3. W"##"$i%!

*he u&er undert!)e&1

2!3 th!t he or &he %$ ony +$e% the $nfor(!t$on for h$& or her o%n #r$+!te

#ur#o&e !nd %$ not #ub$&h, re#roduce, &tore or retr!n&($t !ny of the

$nfor(!t$on cont!$ned on (ed$!tru&t.or'4

2b3 !c)no%ed'e& !nd under&t!nd& the ecu&$on of $!b$$ty !nd d$&c!$(er

#ro+$&$on& cont!$ned $n C!u&e 54

2c3 not to u&e the $nfor(!t$on or the d$&co&ed $nfor(!t$on for !ny un!%fu or

un!uthor$&ed #ur#o&e4

2d3 th!t he or &he &h! not u&e or $nterfere %$th the %eb&$te, $nfor(!t$on or

d$&co&ed $nfor(!t$on other th!n $n !ccord!nce %$th th$& !'ree(ent !nd %$thout

$($t!t$on $n &uch ! %!y &o th!t ! or #!rt of the %eb&$te, $nfor(!t$on or

d$&co&ed $nfor(!t$on $& or coud be $nterru#ted, re#roduced, &tored,

retr!n&($tted, #ub$&hed, d!(!'ed, rendered e&& eff$c$ent, corru#ted or $n

!ny%!y $(#!$red4

2e3 not to u&e the %eb&$te, $nfor(!t$on or d$&co&ed $nfor(!t$on $n !ny (!nner

%h$ch con&t$tute& !n $nfr$n'e(ent of !ny th$rd #!rty r$'ht& 2$ncud$n' but not

$($ted to r$'ht& of co#yr$'ht tr!de (!r) or conf$dent$!$ty34

2f3 th!t he or &he &h! not u&e the %eb&$te to tr!n&($t !ny (!ter$! for the

#ur#o&e& of #ub$c$ty, #ro(ot$on !nd6or !d+ert$&$n' %$thout the #r$or %r$tten

con&ent of Med$! *ru&t4

2'3 th!t $n the e+ent $t h!& !ny r$'ht, c!$(, or !ct$on !'!$n&t !ny other u&er or

other th$rd #!rty !r$&$n' out of the u&e of the %eb&$te $t &h! #ur&ue &uch r$'ht,

c!$( or !ct$on $nde#endenty of !nd %$thout recour&e to Med$! *ru&t4


28/30

2h3 th!t ! $nteectu! #ro#erty r$'ht& 2$ncud$n' %$thout $($t!t$on co#yr$'ht,

tr!de (!r)& !nd ! other r$'ht&3 %h!t&oe+er $n the $nfor(!t$on !nd %eb&$te

&h! re(!$n +e&ted $n the Med$! *ru&t !t ! t$(e&4

2$3 !nd !c)no%ed'e& th!t Med$! *ru&t h!& no ob$'!t$on to #ro+$de !ny

$nfor(!t$on to en&ure the u&er $& !be to u&e #ro+$de !nd6or !cce&& the

$nfor(!t$on, the d$&co&ed $nfor(!t$on !nd the %eb&$te4

2"3 to $nde(n$fy !nd )ee# $nde(n$f$ed the Med$! *ru&t !'!$n&t ! c!$(&,

$!b$$t$e&, d!(!'e&, co&t& !nd e#en&e& $ncud$n' e'! fee& 2on ! &o$c$tor !nd

o%n c$ent b!&$&3 !r$&$n' out of !ny bre!ch or ($&u&e of the $nfor(!t$on,

d$&co&ed $nfor(!t$on, %eb&$te or of the u&er7& ob$'!t$on& under th$& !'ree(ent.

&.2E!!%$i"' &("'i)i*"i+$,-

The #iploma in Creative and 'edia is an exciting new 8ualification for youngpeople in Bngland aged 4$G, who want to learn about some of the )QAs mostdynamic industries.

The #iploma covers a rich range of disciplines including film, T and fashion.*tudents of the #iploma will gain !nowledge, experience and s!ills enabling them to

master processes common to all creative industries. There are also opportunities tospecialise.

)sing the lin!s below

(earners and parents can ma!e an informed choice about the #iploma, Employerscan see how they can benefit from being involved,

&onsortia can discover whatAs involved in delivering the #iploma, Awarding $rganisationscan find resources and documents around the

delivery of the #iploma.

&.3 HOW TO APPL,-

If youre interested in joining the new social media effort with A&P please

take a look at ourjob openingsand then contact me on the social network of

your choice for your best chance. Of course you could go the standard route of

submitting your resume via the corporate website but thats not e!hibitingyour social media chops now is it" #ou would get my attention much more
http://aptea.hrmdirect.com/employment/search.php?search=true&dept=6343&office=5745http://aptea.hrmdirect.com/employment/search.php?search=true&dept=6343&office=5745


29/30

$uickly if you follow me% friend me on some social network dig around and

find my email address and send it directly to me. And then weet me or

'acebook me and tell me to look for your resume. (ecause I may have

different criteria than the )* +epartment and perhaps your resume will have

a better chance in getting you the interview if you contact me directly. If you

submit to the corporate site Ill only see your resume if the )* +epartment

think its worth my while. And for a social media job Id much rather see you

e!hibit some e!pertise in the field. (elieve me Ill take you much more

seriously that way. And Id think that anyone hiring for any job in social

media would feel the same way.

As a matter of fact thats how I got this job in first place. A friend of mine said

A&P was looking and would I be interested" I took a look and decided that it

would be very interesting to work with this company so my resume was

networked into the right people. I never applied for the job on the corporate

website.

&.4 FACILIT FOR ONLINE SUBMISSION OF FORM


30/30

Documents

Project Media1