Project indian textile

BLACK BIRD“CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY”

CHAPTER-I

INTRODUCTION

1.1 GENERAL INTRODUCTION :

In modem market consumer is the king. The consumer the decide a

producer fate that is either by buying the product or rejecting it, so a

producer Tries to work hard to gain the competitive efficiency over the

others by adopting new technologies in production and cost reduction

measures marketing research as a bright future. It is features of matured

economy.

Human needs are unlimited. To fulfill the needs man created

markets. Marketing occupies the first place in business activities.

Marketing is the delivery of standard of living to society. Thus marketing

creates. Maintains and increases the demand of new and existing products

and thus raises the standard of living of the people.

A Black Bird textile is a flexible material consisting of a network

of natural or artificial fibers often referred to as thread or yarn, yarn is

produced by spinning raw wool fibers, liner, cotton or other material on a

spinning wheel to produce long stands known as yam. Textiles are

formed by weaving, knitting, crocheting, knotting or pressing fibers

together (felt).

The words fabric and cloth are used in textile assembly trades

(such as tailoring and dressmaking) as synonyms for textile. However,

there are subtitle differences in these terms. Textile refers to any material

made of interlacing fibers. Fabric fibers to any material made through

weaving. Knitting, crocheting or bonding. Cloth refers to a finished piece

of fabric that can be used for a purpose such as covering a bed.

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE. 1


Marketing is a comprehensive term, it is includes all resources and

a set of activities necessary to direct and facilities the flow of goods and

services form producers to consumer in the process. Businessmen refer

marketing as distribution process. Human efforts and management

constitute the preliminary resources in marketing.

Marketing is a complex as well as composite process in a society

by which the demand structure for economic goods and services is to be

estimated intelligently and also anticipated or enlarged and satisfied

through conception, promotion, exchange and physical distribution to

satisfy the needs, desires and wants of the consumer or the market place.

Marketing covers all business activity which is necessary for

ascertaining market demand, planning product availability and effecting

transfer of ownership of product providing for their physical distribution

and facilities the marketing process.

"Black Bird family store" a trusted name heard among all those,

who make up the 60% of the market shore in the worsted fabric segment

and yet constantly increases in making its mark in various segments as

well. Block Bird requires conditioning this notion and fore sees an

opportunity to emerge as a major or player in the men's market as well it

is essential to have a proper insight in to the existing market.

1.2 SPECIFIC INTRODUCTION :

Black Bird started of it's voyage and mode mort of it by emerging

a market leader in the men's wear segments. Since the life styles of the

citizens of this country have changed dreestically. There arises a need to

top the emerging segments of the market. A great number of women are

no longer felt time home makers. They have also joined hands with the

men in bringing home the back. Over 70% of the population is under the



age of 35 years. So there is an opportunity and there is a potential by

black bird to explore and lead these upcoming segments in the textiles &

the apparel industry.

Seeking such an opportunity. Black Bird decided to analyse these

markets from ground level. So I was given an opportunity with an

objective to explore the family store market and by doing so. Understand

preference expectations of the consumers, which would provide. Vital

information and a greater in to such a market. The city Davangere was

selected with area. Bubbling with students, officials : There was no better

place to conduct a study. This city also boasts of some of the largest

shopping males in the Karnataka that are replacing the shopping street

largely. So the primary area of survey was the various shopping males in

one city.

In the beginning they do their business in market, gradually they

improved business in two places. That is Davangere & in Bangalore.

In the beginning "Black Bird" sell the shirts & Jeans. They give the

performance for shirts in the beginning. Now they are given more

performance men's wares also. Now black bird textile are providing

number of shirts, jeans, materials.

1.3 NEED FOR THE STUDY :

When it comes computing at the national marketing of Black Bird

Textile one of the factor that comes to question is quality, and price are

the two factors that determine a products existence in the market.

Black bird textile industry variety materials over a decade for the

Indian market, when India has to be out for the exporting to others states,

premium materials variety in great demand for which our financial are

not equipped nor or the manufactured.



In flip project efforts is made to know how marketing is done by

black bird textile and also how it been attracting the customer as because

it is one of steps in marketing.

1.4 SCOPE OF THE STUDY :

The study of this project is confined to Davangere city only.

Davangere city was is well developed city. It is a district head quarters

with a population of 51akh situated at the center for Karnataka. This city

is not only famous for cotton mills but also for several other small scale

industries.

The Survey decided to conduct in the Davangere city as it has a

good population city as it has a good population.

Marketing has not remained only a process of moving the goods

and services from producers or renders to consumers or manners. Three

major changes have taken place as current 21st century or new

millennium. These are globalization technologies advances and

deregulation increasing continue to affect every one's business and

personal life. As a result manufacturing will more to more economically

favorable location over the world or protectionist measures will stop these

moves but raise the cost for every one. Though black bird textiles have

international market the present study as been earned out only in the

Davangere city. Some of the factors that affect the marketing of " Black

Bird" may be not been analyzed in the study.

Thus it helps the dealer to know the reasons for decline the sales

and how he can boost up the sales.



1.5 OBJECTIVES OF THE STUDY :

Present Study has the following objectives to achieves.

a) To find out the consumers taste, preference towards "BLACK

BIRD TEXTILE".

b) To find out the factors which effect the consumers taste and

behaviour toward purchase decision.

c) To know the consumer awareness towards different brands of

textile in local market.

d) To know how the consumers come to know about the product.

e) To know the Competition level in the market.

f) To know the effective measures that are adopted by the firm

promote its product.

g) To know the problems of Black Bird textile in marketing its

product.

h) To offer suggestions in marketing of textile to increase the

sales.

1.6 METHODOLOGY OF THE STUDY :

For the purpose of conducting this study both primary data and

secondary data have been collected.

a) Primary Data :-

Primary Data are collected directly by "survey method". Survey

method is done through questionnaires and face to face interviews.

Separate questionnaires have been prepared for consumers. The primary

data are collected through personal interview with the consumer and

distributor of firm's in Davangere.



b) Secondary Data :-

Secondary data is collected through information from

different newspaper, books, internet, industrial manual books and other

publications.

As it is not possible to contact all the consumers in Davangere city.

The method of satisfied random sampling bases is adopted. The sample

size conducted is limited to so consumers. Survey is conduct through

issuing of questionnaires to the consumer.

Finally analyzing the collected data are presented in the statistical

tools.

1.7 LIMITATIONS OF THE STUDY :

1) This is study is carried out under time constraint. So time was

the biggest limitation due to this we have drawn our inference

with what ever little response we could get.

2) The Study was subjected to respondent bias.

3) Due to time constraints the sample size was restricted to only 50

respondents.

1.8 CHAPTER SCHEME

CHAPTER - 01 : INTRODUCTION

In the first chapter consist of general and specific introduction,

Need of the Study, objectives, scope of the study, methodology,

limitations, Chapter Scheme.



CHAPTER - 02 : COMPANY PROFILE

The Second chapter contain company profile history, divisions of

Black Bird Company Ltd., textile, denim, discount, structure, growth of

Black Bird company, Listed company, unlisted company, achievement of

Black Bird Company, Mission, Location, Address of the company, Turn

over, Performance, Exclusive summary.

CHAPTER- 03 : DEALER PROFILE

In the third chapter Dealer introduction. Dealer profile, inspection,

location, objectives organization structure, working timings and sales

turnover.

CHAPTER - 04 : PRODUCT PROFILE

In the fourth chapter have product profile, introduction, meaning of

textile, History of Clothing &Textile, Source and Types of Textile,

Animal Textile, Plant Textiles, Mineral Textiles, Synthetic Textile,

Types of Products : a) Yarn b) Sewing Thread c) Fabrics d) Fiber

Production Method : Textile manufacturing a) weaving b) Knitting and

Crocheting, Breading or Plaiting :- a) Lace b) Velvet

CHAPTER-05 : CONSUMER BEHIVIOUR

The fifth chapter contain introduction, meaning of consumer

behaviour, definition of consumer behaviour, characteristics of consumer

behaviour, significance of consumer behaviour, consumer behaviour is

inter displinary.



CHAPTER - 06 : MARKETING STATERGY

In the Six Chapter contents Introduction of Marketing, Definition

of Marketing, Marketing Strategy, Elements a) Product b) Price c)

Promotion d) Place, long and Short term marketing strategy, long term

marketing strategy, Competitors of Black Bird

CHAPTER - 07

Seventh chapter consists of survey and analysis.

CHAPTER-08

The chapter deals with Findings, Suggestions and Conclusion.



CHAPTER-II

COMPANY PROFILE

2.1 HISTORY OF BLACK BIRD COMPANY :

The industrial city of Ludhiana located in the fertile Malwa region

of central Punjab is otherwise known as the Manchester of India with in

the precincts of this city located the corporate head quarters of the black

bird group, house board name on northern India. "The" Black Bird group

born is 1965" Under the entrepreneurship of "Late Lala Rathan Chand

Oswal" Has Blossomed into one of the Largest textile business house in

India.

At its inception, Black Bird had on installed capacity of 14000

spindles today. It is capacity has increased multifold to over 5.5 Lakhs

spindles in 1982. The group entered the serving thread market in

integration of the business. Today Black Bird Threads is the second

largest producer of serving thread in India in 1990. It under took yet

another diversification.

2.2 DIVISIONS OF BLACK BIRD COMPANY LIMITED

TEXTILES :

Recognized as the most respected Textile company of India. Black

Bird Textiles Ltd. Is amongst the first three, fully integrated manufactures

of worsted suiting in the world. As the flag-bearer of Indian worsted

suiting market, it produces 25 Million meters of high value pure wool,

wool blended and premium polyester viscose suiting in addition to half a

million blankets and shawls, all marketed under the flagship brand Black



Bird a worldwide trusted name since 1925. It also produces and markets

plush-velvet furnishing fabric in wide array of designs and colors

including carpeting for the niche markets of India and the Middle East.

Manufacturing facilities include three world-class fully integrated

plants in India, employing state-of-the-art technology from wool scouring

to finish stage and modern quality management (ISO 9001) as well as

Environment Control Systems (ISO 14001). All the plants are sufficient

in terms of providing educational, housing, recreation and spiritual

support system for the employees and connected townships.

Products are distributed tough about 300 exclusive retail shops in

India and surrounding countries, 30,000 multi-brand retail outlets and

over 100 wholesale distributors.

DENIM :

Blank Bird Denim Division, they're somewhat passionate about

denim. They think of how denim can keep pace with changing fashion

and they try to come up with better ways of making plain blue denim.

Call it what you want. Obsession, commitment and perfectionism. To

them, it's very simple. They love what they do.

Black Bird Textile denim, set up in 1996 produces 20 million

meters of differentiated ring-spun denim per annum. One of the world's

very few specialized manufacturers of fancy denims, their focus on

quality, innovation and enhanced creation of niche products that satisfy

the needs of the world's leading Jeanswear brands. Within a short time,

they have also made their presence felt in the global market.

They have made their presence felt in the global market. A

substantial percentage of their production is exported to Europe. South

East Asia and North America. Their buyers include trendsetters like



Levis, Pepe, Zara, Tom Highflyer, Lee Cooper and AZDA amongst

others. To ensure world class quality, their production plant at Yvatamal

uses the best equipment, systems and practices.

DISCOUNT STRUCTURE :

Offers a range of apparel and accessories for both men (75%) and

Men's wear, which offers a wide range of Men's Westerns, is the fastest-

growing category.

2.3 GROWTH BLACK BIRD COMPANY

Black Bird is a major integrated textile producer in India. The

group was set up in 1965 at Ludhiana, since then the group has expanded

manifold and is today. Perhaps the largest textile conglomerate in India.

The group recorded a turnover of Rs2210 crores (about US.$ 500

millions) in 2005-06, The group port folio includes manufacturing &

marketing of yarns, fabrics, sewing. Thread & steel. The group has

expanded the spinning capacities besides adding new business.

The group has also diversified into yarn. Processing, weaving,

sewing thread fabric processing. Fiber manufacturing and into specify

alloy steels. Today close to 20,000 people, are the organisations most

important asset it's human capital the Black Bird of three listed and two

unlisted company.

1] Listed Company :

Black Bird textile (Mahavir Spinning Mills Ltd )

Black Bird Acrylics Ltd

Black Bird (Spinning & General Mills)



2] Unlisted Company:

VMT Spinning Company Ltd

Black Bird Thread Ltd.

2.4. ACHIEVEMENTS OF BLACK BIRD COMPANY:

1) Textile export promotion council 2003-04 gold trophy in EQU /

EPZ for export of cotton yarn.

2) Textile export promotion council 2003-04 Bronze trophy in

mill exporter category

3) Textile export promotion council 1998-99 Silver Trophy.

4) Textile export promotion council 1997 -98 Bronze trophy

5) Government of India award 1994-95 -96 Award of Merit

6) Textile export promotion council 1990-00 Gold trophy

2.5 MISSION :

1) Black Bird aims to be world class textile organization producing

diverse range of products for the global textile market.

2) Black Bird seeks to achieve customer delight through

excellences in manufacturing and customer service based on

creative combination of state of the art technology & human

resource

3) Black Bird is committed to be responsible corporate citizen.

2.6 PLANT LOCATION:

Black Bird company is located in Ludhiana, northern India. The

production capacity of the yarns 800000 spindles, threads 28.30 metric



tons / per day, processed fabrics - 85-90 lakh meter per annum. Fiber

18500 metric tons per annum.

2.7 LOCATION :

Business sector Location

Black Bird spinning & general mill Ludhiana Punjab

Auro spinning Baddi HP

Yarn business Hoshiapur Punjab

Address of the company :

BLACK BIRD TEXTILES LTD.,

Chandigarh Road, Ludhian Punjab - 141 010, India

2.8 TURN OVER:

Turn over 2008 Rs 1931.37 crores

Turn over 2009 Rs 1957.25 crores

Turnover 2010 Rs 2150.09 crores.

2.9 PERFORMANCE:

During the last 10 years Black Bird group has recorded 11 percent

top line growth rate which is higher then the industry average growth.

The group turnover has growth from Rs.723 crores in 1995 10 Rs.1913

crores (439 millions) in 2003 -04



Financial indicators of Black Bird groups (Rs in crores)

Group Group Group Group Group

Particulars 2005-06 2006-07 2007-08 2008-09 2009-2010

Gross Sales 1,913.07 1,763.60 1906.91 1,878.58 1,679.34

Fob value of Exports

473.07 387.37 439.21 466.81 471.27

Profit before tax139.13 109.23 50.50 101.97 123.44

Cash accrual

(PBT + dep)

245.49 219.44 171.80 206.67 219.89

Gross block 1.534.14 1,725.27 1,822.64 1,735.74 1,505.34

Net Block 840.26 1,071.75 1,157.67 1,188.09 1,056.59

Capital employed

1,807.22 1,744.25 2,256.17 2,125.27 1.969.22

2.10 EXCLUSIVE SUMMARY :

Black Bird Retail India Limited is an integrated apparel

manufacturing and retail company whose vision is to adopt fair business

practices exceeding its customer and stakeholders expectations. The

Company's philosophy on Corporate Governance is built on a rich legacy

of fair, transparent and effective governance. This includes respect for

human values, individual dignity and adherence to honest, ethical and

professional conduct. This enables customers and all stakeholders to be

partners in the company's growth and prosperity.



The company's Endeavour is to follow high standards of corporate

governance not only in letter and spirit but rather intend to go beyond

what is codified. The company's code of conduct not only ensures

compliance with the company law, the provisions of the listing agreement

with stock exchanges and other laws, but goes beyond to ensure

exemplary corporate governance.



CHAPTER-III

DEALERS PROFILE

3.1 INTRODUCTION :

In modern marketing whole sours and dears plays a very important

role in creating demand and market for a product.

The main business is to promote sales deliver the goods to retailers

and ensure that the goods to retailers and ensure that the goods reach the

ultimate consumer or not. For the point of the industrialist in today's

marketing environment their services are essential considering the

objectives in mind black bird textile as a partnership firm. The concern in

successful in promoting convenient and satisfactory service to the people

of Davangere.

3.2 THE INCEPTION :

The Black Bird textile came into existence in Davangere City. It

is a partnership firm the partners are Rajsheaker, Anil, Madhu.

The initially inverted was Rs. 500000 and they were dealing in

consumer products, from then the concern has successfully earned good

name in the city for it's excellent service that it provides to it's customers.

3.3 THE LOCATION :

The concern is located in Davangere City. It is well equipped with

me sufficient racks to storks the materials.



Address :

Nuthan College Road, Opp : Coffee Day, Vidyanagar. 1st Bus

Top Davangere-577005.

3.4. CAPITAL STRUCTURE

Today the capital of one firm is Rs. 3000000 out of which

approximately, thousands peoples are used the black bird textile products.

3.5 WORKING HOURS :

Morning : 9 am to 3 pm

Evening : 4 pm to 9 pm

3.6. ORGANIZATION STRUCTURE AND MANAGEMENT

Partners

Rajshiker

Anil

Madhu

Employees

Prakash - Accountant

Girish Nadigar - Auditor

Workers

Management : Both the partners manage the firm jointly and both are

working partners.



3.7 NUMBER OF WORKERS :

14 Members of workers in Black Bird Textile.

3.8 EMPLOYERS :

Sl. No. Employees Salary per Month

1. Accountant 8000

2. Auditors 15000

3. Workers 3000

3.9 TURNOVER ANALYSIS OF THE FIRM

The firm is the heart of one city so, it enjoys every good business

because of it's location.

Year Turnover

1998-1999 15,00,000

1999-2000 20,00,000

2000-2001 27,00,000

2001-2002 35,00,000

2002-2003 42,00,000

2003-2004 50,00,000



3.10 ANALYSIS :

By the above table use came to a conclusion that the turnover of

the products is increasing annually.

Accounting System :

The accounting system of Black Bird Textiles is fully

computerized detailed regarding stock, sales, purchase maintenance stock

turnover all are recorded through computer. Even the billing is also done

through computer.



CHAPTER-IV

PRODUCT PROFILE

4.1 INTRODUCTION :

Black Bird mastered the craft of producing the finest suiting in the

world using super fine wool count (from 80s to 240s) and blending the.

Same with superfine polyester and other specialty fibers like

Cashmere, Angora, Alpaca, Pure wool and linen. Black Bird has created

the world's finest worsted suiting fabric from the finest wool ever

produced in the world-the super 240s fabric made of 11.6 micron wool.

Today we are recognized as a pioneer in manufacturing worsted

suiting's in India, producing nearly 20,000 designs and colors of suiting

fabrics, which are retailed through 30,000 stores in over 400 towns across

India.

4.2 MEANING OF TEXTILE :

A textile is a flexible material consisting of a network of natural or

artificial fibers often referred to as thread or yarn. Yarn is produced by

spinning raw wool. Fibers, linen cotton or other material on a spinning

wheel to produce long stands known as yarn. Textiles are formed by

weaving, Knitting, crocheting, knotting, or pressing fibers together (felt)

The words fabric and cloth are used in textile assembly trades

cruch as tailoring and dress making as synonyms for textile. However,

there are subtitle differences in these terms. Textile refers to any material

made of interlacing fibers. Fabric refers to any material made through



weaving, knitting crocheting or bonding. Cloth refers to a finished piece

of fabric that can be used for a purpose such as covering a bed.

4.3 HISTORY OF CLOTHING AND TEXTILE :

The production of textiles is a craft whose speed and scale of

production has been altered almost beyond recognition by

industrialisation and the introduction of modern manufacturing

techniques. However, for the main types of textiles. Plain weave, twill or

satin weave. There is little difference between the ancient and modern

methods.

Incans have been crafting quipus (or knipus) made of fibers either

from a protein, such as spun plied thread like wool or hair from camelids

such as alpacas is lamas and camels or from a cellulose like cotton for

thousands of years. Knipus are a serious of knots along pieces of string.

They have been believed to only have acted as a form of accounting.

Although new evidence conducted by harvard professor, indicates there

may be more to the khipu than just numbers. Preservation of khipus

found in museum and archive collection follow general textile

preservation principles and practice.

4.4 SOURCES AND TYPES OF TEXTILE :

Textile can be made from many materials these materials come

from four main sources : animal, plant, mineral, and synthetic. In the past.

All textiles were made from natural fibers including plant, animal. And

mineral sources. In the 20lh century, these were supplemented by

artificial fibers made from petroleum.



Animal Textile :

Wool refers to the hair of the domestic goat or sheep. Which is

distinguished from other types of animal hour in that the individual stands

are located with scales and tightly crimped, and the wool as a whole is

coated with an all known as lanolin, which is water proof and dist proof.

Woolen refers to a bulkier yarn produced from carded, while worsted

refers to a finer yarn which is spun from longer fibers which have been

combed to be paralleled. Wool is commonly used for warm clothing.

Silk an animal textile made from the fibers of the cocoon of the

Chinese silk worm. This is spun in to a smooth, shiny fabric prized for it's

sleek texture.

Plant Textiles :

Grass, Rush, Hemp and sisal are all used in making rope. In the

first two. The entire plant is us for this purpose while in the last two. Only

fibers from the plant are utilized.

Cotton, Flax, Jute, hemp and modal are all used in clothing, pina

fiber and ramie are also fibers used in clothing. Generally with a blend of

other fabrics such as cotton, tencel is a man - made fabric derived from

wood pulp. It is tough fabric which is often blended with other fabrics -

cotton for example.

Mineral Textile :

Glass fibers is used in the production of spacesuits, ironing board

and matters covers. Ropes & cables reinforcement fiber for composite

materials. Metal fiber metal foil. And metal wire have a variety of uses.

Including the production of cloth - of gold and jewellary.



Synthetic Textile:

A variety of contemporary fabrics. From the left : Even weave

cotton, Velvet, Printed cotton, satin, silk. Hessian. Poly cotton, all

synthetic textiles are used primarily in the production method. Nylon is a

fiber used to imitate silk: it is used in the production of pantyhose.

Thicker Nylon fibers are used in rope & outdoor clothing.

Plant Textiles :

Grass, Rush, Hemp and sisal are all used in making rope. In the

first two. The entire plant is us for this purpose while in the last two. Only

fibers from the plant are utilized.

Cotton, Elax, Jute, hemp and modal are all used in clothing, pina

fiber and ramie are also fibers used in clothing. Generally with a blend of

other fabrics such as cotton, tencel is a man - made fabric derived from

wood pulp. It is tough fabric which is often blended with other fabrics -

cotton for example.

Mineral Textile :

Glass fibers is used in the production of spacesuits, ironing board

and matters covers. Ropes & cables reinforcement fiber for composite

materials. Metal fiber metal foil. And metal wire have a variety of uses.

Including the production of cloth - of gold and jewellary.

Synthetic Textile :

A variety of contemporary fabrics. From the left : Even weave

cotton, Velvet, Printed cotton, satin, silk. Hessian. Poly cotton, all

synthetic textiles are used primarily in the production method. Nylon is a



fiber used to imitate silk: it is used in the production of pantyhose.

Thicker Nylon fibers are used in rope & outdoor clothing.

4.5 TYPES OF PRODUCTS :

It includes yarn fabrics sewing thread fiber and steel

1] Yarn :

Yarn manufacturing is the major activity of the group accounting

for 65 percent of the group turnover BLACK BIRD is virtually a super

market of yearns. Producing the widest range of cotton, synthetics and

blended grey and dyed yarns and hand knitting yarns. In which BLACK

BIRD is the market leader in India the group has nine production plants

with a total capacity of over 5.5 lakhs. Spindles spread all over the

counter in many of the yarn market segments.

2] Sewing Thread :

Thread is a type of yarn intended for sewing by hand or machine

modern manufactured sewing threads may be finished with wax or other

lubricants to with stand the stresses involved in sewing. Embroidery

threads are yarn specifically designed for hand or machine embroidery.

Spool of all purpose sewing thread. Close up shows texture of 2-

ply Z-twist mercerized cotton with polyster core. The sewing thread

manufacturing capacity is 17 tons per day to 22 tons per day in it's sewing

thread.

3] Fabrics :

Fabrics are divided in to two type : warp - knit fabrics such as

tricot and weft - knit fabrics such as a hand - knit sweater. Weft - knit

items. Have the drawback that they run when cut. Warp - knit fabrics are



often used in lingerie. The knitted fabrics are generally warmer and more

comfortable than woven fabrics, which is why they are worn closer to the

body.

4) Fiber :

Natural fibers have been used for apparel and home fashion for

thousands of years. With the use of wool going back over 4000 years. In

comparison, the man - made fiber industry began with the first

commercial production of rayon in 1910 the technology continues even

today Micro fibers, Fibers finer than the finest silk were developed in

1989. Today many man - made fibers. Including polyster have been

developed into beautiful fabrics that are being used by major designers.

4.6 PRODUCTION METHOD :

Textile manufacturing

Weaving : is a textile production method which involves

interlacing a set of longer threads (called the warp) with a set of crossing

threads (called the weft). Some weaving is still done by hand, but the vast

majority is mechanised.

Knitting and crocheting

Involves interlacing loops of yarn which are formed either on a

knitting needles or on a chochet hook, together in a line.



Breading or plaiting

Involves twisting thread together into cloth knotting involves

typing threads together and is used in making macrame.

Lace : is made by interlooking threads together independently.

Using a backing and any of the methods described above to create a fine

fabric with open holes in the work. It can be made by hand or machine.

Velvet : Velour and velvetun are made by interlacing a secondary

yarn through woven cloth. Creating a tofted layer known as a nap or pik.

4.7 VARIOUS BRANDS

The well known apparel house, Black Bird Retail India Ltd. Has

unveiled their latest collection of menswear. This collection offers a wide

range of formal and informal clothing for men for the age group of 18

Years and above. Known for their comfort and durability the brand has

become synonymous with fashion and quality at affordable price. The

collection caters to men which includes the working professionals.

The collection includes the shirts, T-shirts, pull over, sweat shirts,

denim and non-denim trousers, cargo and shorts for men in trendy yet

formal shades the collection also offers a variety of fabrics to choose

form. The basic formal shirts are available in linen and cotton fabrics.

The range is also available in blended fabrics. The special product range

wrinkle resistant flaunts ten to twelve colors to choose from. Using

wrinkle-resistant technology the company has sought to introduce a new

breed of weaved hundred percent cotton fabric and blended cotton.



The latest collection of Black Bird menswear is a range created for

today's generation of men who wear what they like and firmly believe in

themselves. The collection is for those who like to blend comfort with

style.

LES-FEMME :

Black Bird Retail India Ltd. has unveiled its men wear collection

named "Les Femme" Les Femme collection Les femme caters to young

men in the age group of 16-34 yrs of age and includes apparels like-shirts,

party wear, Lycia, semi formal shirts, denims, Capri's, tunics, cargos

denims. The collection makes a fashion statement with T-Shirt, shirts for

formal,etc.

Les Femme offers the new high fashion range which has lot of

sequence and bedded work done on the apparels. Satin and lyera are

presented in dazzling colors and reminiscent patterns. The collection

makes a fashion statement in itself at affordable prices.

The range is in sync with the changing moods of the youth and working

class, which go in for care free and relaxed lifestyle, Les Femme provides

them with comfortable but classy wear. Les Femme is a brand created for

a generation of women who wear what they like and firmly believes in

individual personality. Almost every piece designed and created for 'Les

Femme' collection depicts timeless creation blended with sophisticated

simplistic detail.

• PATENT KLUB:

(New Party Wears Wedding collection from the house of Black Bird)

The parties this winter are all set to become a lot more stylish. The

latest party wear wedding collection for men from the house of



Black Bird called Patent Klub Royale is now in stores for the

fashion conscious men of today to make up their style quotient this winter

season. Designed by a team of in house designers in consultation with

international fashion forecast houses, the collection has shirt, waist coat,

trousers, suits and blazers for every party occasion. In addition, the

collection offers matching tie and shirt set, all making a perfect wedding

ensemble.

Shirts are available in palette of shades to add colour to your party.

There is a colour for everyone. There are blues, greens and greys for the

conservative and reds, pinks and yellows for the experimental. But the

undisputed party colour for everyone continues to be black and you can

now find the perfect black shirt for yourself from the range of black shirts

that Black Bird has introduced as a part of this collection called the

Magic of Black.

Suits, blazers and waist coat which are an integral part of this

collection is based on the Indo Western them. There is a wide palette of

rich winter party wear colors to choose from like Dark carbonic shades of

maroon, blue and black which is a necessary requirement for the party

wear section of one's wardrobe. Rich fabrics like Polynosic, polyster and

flock printing makes the garment one of it's kind.

Men today look for style with comfort while choosing their party

wear and Patent Klub is a perfect mix of style and comfort. Made out of

polysonic fabrics, which ensures the right fit even after regular use the

collection is available in flock prints, jacquard and yarn die stripes.



CHAPTER -V

CONSUMER BEHAVIOUR

5.1 INTRODUCTION :

Consumer is the king of the market. All the marketing activities of

all me business enterprises of today go round the habit. Tastes

preferences and attitudes of consumers. The consumers are the arbiters of

fortune in business. In highly competitive economic system, the success,

survival and growth of enterprises warrants a curale knowledge about

consumers. Their behavior how, why, where, what they buy.

Consumer behavior is a comparatively new field of study. It is the

attempt to understand and product human actions in the buying role. It

has assumed growing importance under customer oriented marketing

planning management. Buyers market for many products and the growth

of consumerism and consumer legination since 1960 have created special

interest in buyer behaviour.

The term consumer behaviour can be define a "the behaviour that

consumers display in searching for, purchasing, using evaluating and

disposing of products and services that they expect will satisfy there

needs" the study of consumer behaviour is the study of how individuals

make decision to spend their available resources (Money, time, effort) on

consumption related items. Thus, consumer behaviour is all social, and

physical behaviour of potential consumers as they become aware of

evaluate purchase consume and tells others about the products or

services.



5.2 MEANING OF CONSUMER BEHAVIOUR :

The term 'Consumer' refers to a person who buys goods are

services for his personal or household use and not resale. On the other

hand, the term 'buyer' refers to a person who purchase goods either for

resale or for his personal or household use. So strictly. They are distinct.

But in practice, these two terms use interchangeably. According the term

consumer behaviour' and buyer behaviour are used interchangeably in

marketing.

5.3 DEFINITION OF CONSUMER BEHAVIOUR :

According to Walter and Paul "Consumer behaviour is the process

whereby individuals decide what, when, where, how and from whom to

purchase goods and service".

According to Webster," "Buyer behaviour is all psychological

social and physical behaviour of potential customers as they become

aware of, evaluate, purchase consume and tell other people about

products and service".

From the above definition.lt is clear that consumer behaviour or

buyer behaviour is that behaviour exhibited by consumers in planning,

purchasing and using economic goods and services for the satisfaction of

their wants.

5.4 CHARACTERISTICS OF CONSUMER BEHAVIOUR :

Consumer behaviour has certain characteristic features. They are :

1. Consumer behaviour or buyer behaviour is the process by which

individuals decide whether, what when, from where and how

much to buy.



2. Consumer behaviour comprises both mental and physical

activities of a consumer, when he wants to buy goods or

services to satisfy his needs.

3. It covers both visible and invisible activities of a buyer. The

visible activities refer to physical activities like going to the

market place, buying the product and consuming it. The

invisible activities refer to mental activities like thinking about

the product, decider to buy or not to buy the product, deciding

to buy one brand instead of another brand, and so on.

4. Buyer behaviour is very complex.

5. Buyer behaviour is dynamic. That is, it constantly changing.

6. An individual's behaviour is influenced by internal factors like

needs, habits, instincts, motives, attitudes, etc, and also by

external or environmental factors like family, social groups,

culture, status, position, economic and business conditions, etc.

7. Consumer behaviour is an integral part of human behaviour,

and so, it cannot be separated from human behaviour.

8. In many cases, the buying behaviour is the sum total of the

behaviour of a number of persons. For instance, the decision to

buy a car for a family is made by all the members of the family

jointly. This makes the study of consumer behaviour complex.

9. In some cases, the decision to buy is taken not by the consumer

himself, but by a third party. For instance, in the consumer

himself, but by a third party. For instance, in the case of a

patient, the decision regarding the medicine to be purchased is

taken by the doctor. The purchase is made by the relatives of the

patient and the medicine is actually consumed by the patient.

This also makes the study of consumes behaviour complex.



10. Consumer behaviour is influenced by a number of marketing

stimuli offered by the marketer.

11. Buyer behaviour involves both individual (i.e. psychological)

process and group (i.e. social) process.

12. Consumer behaviour is basically social in nature. So social

environment plays an important role in shaping buyer

behaviour.

5.5 DETERMINATIONS OF CONSUMER BEHAVIOUR :

The buyer behaviour is influenced by several factors and forces.

They are

I

Psychological factor

II

Socio-cultural factor

III

Economic factor

a) Motivation

b) Perception

c) Learning

d) Believes &

Attitudes

e) Personality & self

concept

a) Family

b) Reference group

c) Social class & Caste

d) Culture

e) Occupation

a) Personal income

b) Family

c) Income expectation

d) Liquid assets

e) Consumer credit



1. Psychological or internal factors :

A) Motivation :

Motivation is the undertaking force of any human activity it is a

psychological technique of inspiring human beings to act in a particular

way. In the field of marketing, motivation enacts as a driving force that

impels an individual to take action to satisfy his need. It is a mental

phenomenon affected by perceptions, attitudes & traits. Further is also

affected by culture & marketing efforts. Thus, motives means needs

which constitute the basis determinant of demand. "A motive is a strong

feeling, urged instinct, desire or emotion which makes an individual to

take a buying decision".

MASLOW'S HIERARCHY OF NEEDS

1. Psychological needs : It includes needs for satisfying hunger thirst,

sleep, shelter, etc. They are the basic needs & have highest priority.

Other needs have less importance until these are satisfied.

2. Safety Needs: It is related to economic& social security like family

stability, protection etc.

3. Social-cultural Needs: it relates to sense of belongingness to.a

group, love for kith & kin, affection etc. These needs are to be

satisfied to avoid frustration, mal- adjustment in life.

4. Esteem Needs : It arises out of a desire to achieve self respect,

prestige, status in the society. These needs provide a feeling of

complete satisfaction for attaining self-confidence, high position

otherwise, the failure of these needs leads to a feeling of in ferity &

helplessness.



5. Self Actualization Needs : These are concerned with the desire to

achieve the maximum of capability.

Ex :- Beauty, higher position etc...

b) Perception :

A motivated person is ready to act now but how the person acts is

influenced by his perception of the situation. A human being is influenced

by 5 senses namely, sight, hearing, smell, touch & taste. But each person

perceives, organizes & interprets the sensoring information in his own

way. This is called perception.

However, people can form different perceptions of the same

stimulus because of 3 perceptional process namely, selective exposure,

selective distortion & selective retention.

c) Learning :

Learning describe changes in an individual behaviour arising from

experience. Learning theorists, say that most human behaviour is learned.

Learning occurs through the inter play of desires, stimuli, cues, responses

and re-inforcements.

A desire is a strong internal stimulus that calls for action. The

desire becomes a motive when it is directed toward a particular stimulus

object (eg. Television). The response of a person to the idea of buying a

T. V. is conditioned by the surrounding cues. Cues are minor stimuli that

determine when, where & how the person responds. Seeing a T. V. in a

shop window. Hearing of a special sale price & receiving the opinion of

the other members of the family are all cues that can influence one's

interest in buying a .T. V.



Suppose a person buys it and the response is rewarding he will use,

the T. V. more & more. This shows his response to T V more reinforced.

His post buying experience of T. V. makes into or reinforces him to buy

that companies brand only.

d. Believes & Attitudes :

People through acting & learning develop their believes & attitudes

which influences the buying behaviour.

Belief refers to a descriptive thought which a person has about

something. These beliefs based on knowledge, opinion or faith these

beliefs embrance products & services, brand images & marketers are

interested in such beliefs.

In attitude explains, consistent evaluation, feeling & tendencies

towards an object or idea. It is a pre-disposition of a person to react in a

certain & manner towards an object. Its characteristics are

a) It cannot be seen directly.

b) They are not the result of learning.

c) They are not temporary.

d) It indicates the relationship between persons of objects

e. Personality & Self concept:

Personality of an individual refers to his personnel traits &

qualities that determine his behaviour.

Personality is made up of such personnel traits of dominance,

adventurousness, responsibility, aggressiveness, independence, Self

consicious etc., which indicates how people behave.



The self concept also called self image indicates how a person Sees

himself & how he believes others to see him at a particular time.

• Socio Culture Determinant:

The human behaviour, attitudes & believes are influenced &

shaped by Socio cultural factors like family, reference groups, social

class, culture, occupation & life style.

a) Family :

The members of the family can strongly influence the buying

behaviour the fasters, likes, dislikes & life styles are rooted in the family

buying behaviour.

The family influence on the buying behaviour in two ways.

a) The family influence on individual attitudes & evaluating

criteria.

b) Its influence on purchased decision making.

The consumer research have shown that consumer's pass through

various stages like marriage, birth of a child, maturation of children,

married children, older couples with no children at home etc., these

different stages, greatly influences their buying behaviour.

b) Reference Group :

A persons buying behaviour is influenced by many small groups

these groups have social, economic, professional or religions relation.

They serve or direct or indirect points of comparison in the formation of a

persons behaviour. These groups are primary groups such as family,

friends neighbours, co-workers having regular interaction.



Secondary groups are religious groups, professional associations &

trade unions.

c) Social Class & Caste :

Social class is a permanent & homogenous division in a society

where individuals or families sharing similar values, life styles,

interests & behaviour can be categorized.

Consumer behaviour is determined by the Social class to which he

belongs to. These classes are upper class, middle class & lower class.

Upper class people are aggressive in buying & analyse less. Middle Class

are more informative but lower class buys on impulse, & influenced by

point of purchase materials.

Caste is another group which also determines the buying behaviour

of a consumer. Caste is a group of people with a developed life of its own

whose membership is determined by birth. There are many caste in India

& marketing managers have to concentrate on their behaviour.

d) Culture :

Culture is a way of life & overall social benefit. It is a distinctive

from of environmental adaptation by a whole society of people it consists

of a unique set of learned believes, values, attitudes, habits, dress,

tradition, philosophy shared by the people from generation to generation.

This culture influences the pattern of consumption & decision making.

Our cultural institutions like temples, Schools, language provide

guidelines to the marketers. This culture also consist sub culture like

religion, region, language & way of life.



e) Occupation :

The occupation of a person influences his buying behaviour the life

styles & buying decisions differ according to the income level of the

occupations. Eg. Doctor, advocates etc.

e) Life style :

It refers to persons way of living as expressed in his or her

activities, interests & opinion.

ECONOMIC DETERMINANT :

The consumer behaviour is largely influenced by the economic

factors like personal income, family income, income expectations,

savings, liquid assets consumer credit etc.

1. PERSONAL INCOME : Personal income attempts to establish

relation between income & spending habits. This income

represents potential purchasing power that a buyer has. The

change in income has direct relation on buying habits.

2. FAMILY INCOME : the Size of family & its income affect

the spending & saving patterns. Generally, large families spend

more than small fami81es and vice-versa.

3. INCOME EXPECTATION : The expected income to receive

in future has a direct relationship with buying behaviour. The

expectation of higher or lower income has a direct effect on

spending plants. A change in the amount of savings leads to a

change in the expenditure of an individual. If he decides to save

more he will spendless on comforts & Luxuries.



4. LIQUID ASSETS : It is an asset which can be easily converted

into cash quickly without any loss. If an individual has more

liquid assets he goes for buying comforts. Eg Shares

certificates, bank deposits.

5. CONSUMER CREDIT : Facility of consumer credit system

like hire purchase, installments credit cards etc. play an

important role in purchase decision. Normally the durable goods

are purchased under credit.

5.6 SIGNIFICANCE OF CONSUMER BEHAVIOUR :

The consumer is me focus of marketing efforts. The consumer is

regarded as a "Black Box" and we cannot see what is going on in his

mind. The modern marketing concept spws out the real significance of

consumer or buyer behaviour. In order to operation alise this market

concept, marketing management attempts to solve some consumption

problems of consumers. However, no businessman can possibly help

consumers solve thus consumption problems unless he understands them,

and unless he makes an attempt to understand the very buying process

and all the factors indwelling it.

Consumer behaviour is dynamic. Therefore it is necessary to

continuously study analyse and understand it, and monitor their

understanding to the marketing management so that effective decisions

can be taken in respect of products, price promotion and distribution.

The profit position of a product hinges on the kind of

predisposition, whether positive or negative that a consumer has

development towards it.



The study of buyer behaviour takes us to the roots of "Why" a

consumer has positive or negative pre dis position. Beridcs, the Indian

marketing conditions in particular the role of the government an a the

steadily emerging consumer movement necessitates the marketers in

India must understand consumer behaviour their needs aspirations

expectations and problems, it will be ouremely useful in exploiting

marketing opportunities and meeting the challengers that the Indian

market offers.

Thus, in substance, It may be said that a knowledge of consumer

behaviour would render immenu here for planning and implementing

marketing strategies.

5.7 CONSUMER BEHAVIOUR IS INTER DISPLINARY :

The field of consumer behaviour is bases upon concept and

theories about people. Which have been developed by scientists. In

disciplines and field of enquiry other than marketing. This

interdisciplinary nature of consumer behaviour is perhaps its greater

strength. The major discipline on which consumer behaviour is based

includes psychology. Sociology socio-psychology. Cultural anthropology

& economics.



CHAPTER-VI

MARKETING STRATEGY

Marketing is perhaps the most complex and challenging function

performed by every business firm. The term marketing is a vary

comprehensive one. Marketing thinking states well before production

commences and ends only after rendering after sale satisfaction. It is the

set of those activities necessary and incidental to bring about exchange

relationship. It encompasses the entire economic process by means of

which goods and services are exchanged and their values are determined

in monitory units. It is that satisfied by the exchange of goods through

which human wants are satisfied by the exchange of goofs and services. It

is the skill of selecting and fulfilling consumer desires in such a way that

those of money put in brings back maximum return.

Marketing is comprehensive term and it includes all resources and

a set of activities necessary to direct and facilitate the flow of goods and

services from producer to consumer in the process of distribution.

Business man regards marketing as a management function to plan,

promote and deliver products to the clients or customers. Human efforts,

finance and management constitute the primary resources in marketing.

6.2 DEFINATIONS OF MARKETING

According to Kotler, " the marketing concept is a customer

orientation backed by integrated marketing aimed at generating

customer satisfaction as the key to satisfying organizational

goals".



According to Mr. MC Narmara, C.P. " Marketing concept is a

philosophy of business management based upon a company wide

acceptance of the need for customer orientation, profit orientation

and recognition of the needs of marketing in communicating the

needs of the market to all major corporate departments".

The American Marketing Association : Defines marketing as the

process of planning and executing the conception, pricing,

promotion and distribution of ideas, goods and services to create

exchanges that satisfy individual and organizational objectives.

Modern marketing begins with the customer, not with production

cost, sales, technological land marks and it ends with the customer

satisfaction and social well being, under the market driven

economy buyer customer is the boss.

6.3 MARKETING STRATEGY

A strategy is what you are giving to do, a marketing strategy is the

link between the production and the market. It provides the much desired

direction for allocating the marketing effort. It is translated into an action

plan through the tools of marketing managements. These tools together

are called as 'Marketing Mix'.

According to the professor "KEELEY" and "LAIOR" marketing

mix is imposed of a large battery of devices which might be employed to

induce consumers to buy a particular product.

According to "Phillip Koltar" the firms task to fin the best solution

for its marketing decision variables. The settings constitute its marketing

mix.



In other words, marketing mix is the blend or the compound of all

the marketing efforts houring round.

6.4 ELEMENTS OF MARKETING MIX

The foregoing explanation made it amply clear that marketing mix

is made up of 4 elements namely.

* Product

* Price

* Promotion

* Place

The constitute the heart of marketing decision from the angle of

marketer. However there can be four 'c's from the angle of consumer.

Thus, what 'product' is for marketer is 'consumer needs and wants' for

consumer, 'price' is for marketer 'cost to the Customer', 'Promotion' of

market and 'Communication' for the customer and what place is for

marketer in convenience for customer.

1) The Product Mix :- The Product is the focus of marketing and

marketing efforts. Product is the sum total of physical and

psychological satisfaction. It provides to the buyer, a product is

the sum total of parts like materials used in its constructions and

its ability to perform. Its packaging its brand and the intangibles

associated with it all that speak about personality (as) Image.

2) The Price Mix :- Price is the major marketing tools and helps

in directing the product to a specific consumer segment. Price is

the value of a product expressed in terms of money price is a



powerful instrument in which both the buyer and are keenly

interested.

3) Promotion Mix :- Promotion mix is the communication mix

which bears with the personal persuasive communication about

the product (as) service of the manufactures. Though the

companies. Communicate with their present and potential

customer in wide variety of ways, the must distinguishable

categories are 2 namely (i) personal & (ii) impersonal.

4) Place Mix : Place can distribution mix stands for

the matching arrangements / for the smooth flow of goods

and services from the producers to the consumers. It is concern

with creation of place, time and possession utilities. In other

words it signifies two things namely (i) physical distribution

and (ii) Channels of distribution.

6.5 LONG & SHORT TERM MARKETING STRATEGY

Short Term Marketing strategy Adopted By BLACK BIRD Textile

1) A close link of procurement made with market demands

marketing executives procure according to market demand.

2) Conclusion arranged to receiver miss appropriated accounts.

3) Different marketing strategy evolved for different verities of

cloth. Lying with Black Bird special drive to reduce inventories.

4) New concept of franchise through Black Bird vastra started.

5) Right sizing of organization Black bird made leaner, meaner,

thin and flat.

6) Closer of un economic and unviable sales outlets or units.

7) Great power devolved to executives.



8) Regulations introduced to bring about financial discipline and

reduce levels of expenditure.

9) Daily monitoring of sales and production intervention at correct

time and place introduced.

10) Each shop made in to a strategic business outlet to contribute

directly to profits.

11) A new trans pent simple incentive scheme introduced by

monthly payments based on self assessment.

12) Market diversification link with commercial chains

establishment.

13) Personalized marketing service introduced.

14) Modern cost accounting methods introduction.

15) Production system of weavers required quality yarn and dyes

supplied to weavers.

LONG TERM MARKETING STRATEGY OF BLACK BIRD

1) Financial restructuring by pumping in additional margin

money for enhancing credit limits/working capital.

2) Right sizing of manpower.

3) Expeditious stock disposal to improve liquidity.

4) Show room renovation.

5) Introducing right product mix launching ready to weaver label.

Extensive participation in fairs and special exhibition.



6.6 COMPETITORS OF BLACK BIRD

Ven Hensen

Peter England

John Players

Adidas

Arrow



CHAPTER-VII

SURVEY ANALYSIS AND INTERPRETATION

INTRODUCTION :

Today consumer is the long of market he is the judge. The

reputation or otherwise have a product or service depends upon his

attitude towards the product or service. So his satisfaction should be the

ultimate motto of the producer and marketer. Consumer interest should be

taken in to consideration while taking marketing decision. It is only

through consumer satisfaction that a producer or manufacturer can

improve his sales and profit.

The main object of this survey is to find out the response of a

consumer towards textiles with special reference to black bird textiles the

main source of survey is found out by of respondents interviewed is so it

includes all types of respondents selected by random sampling. Survey

has been under taken and its analysis is as follows.



TABLE – 1

Table-1 Showing the Classification of respondents on the basis of

Genders.

Sl. No. Gender No. of Respondents Percentage

1. Male 34 68

2. Female 16 32

Total 50 100%

Source : Field survey

GRAPH-1

Graph-1 Showing the Classification of respondents on the basis of

Genders.

From the above table reveals that, 68% of the respondents are male

of the remaining 32% respondents are female.


68%

32%

Male Female


TABLE – 2

Table-2 Showing the Classification of Respondents on the Basis of Age.

Sl. No. Age Group No. of Respondents Percentage

1. Less than 20 12 24

2. 20-30 28 56

3. 30-40 4 8

4. 40-50 6 12

TOTAL 50 100%


GRAPH-2

Graph-2 Showing the Classification of Respondents on the Basis of Age.

Age Group

INFERENCE :

From the above table it is clear that 24% of respondents belonging

to the age groups less than 20 year 56% of respondents belongs to the age

groups of 20-30, 8% of respondents belongs to the age groups of 30-40

and 2% respondents are the group of 40-50 year.


Less then 20 20-30 30-40 40-50

24

56

812

Percentage


TABLE – 3

Table-3 Showing the Classification of Respondents on the Basis of

Occupation.

Sl. No. Occupation No. of Respondents Percentage

1. Students 18 36

2. Profession 12 24

3. Housewife 12 24

4. Business 8 16

TOTAL 50 100%


GRAPH-3

Graph-3 Showing the Classification of Respondents on the Basis of

Occupation.

From the above table it is clear that 36% of the respondents were

students 24% belongs to professional Category 24% belongs to house

wife and 16% were business.


Students Profession Housewife Business 0

5

10

15

20

25

30

35

40 36

24 24

16 Percentage


TABLE – 4

Table-4 Showing the Classification of Respondents on the basis of

monthly income (In Rs.)

Sl. No. Monthly Income (In Rs.) No. of Respondents

Percentage

1. Below Rs. 5000 4 8

2. Rs. 5000 Rs. 10000 10 20

3. Rs. 10.000, 15000 16 32

4. Rs. 15000 & above 20 40

Total 50 100%


GRAPH-4

Graph-4 Showing the Classification of Respondents on the basis of

monthly income (In Rs.)

From the table it is clear that, about 40% of the respondents

belongs to the income level of 15,000 above 32% belongs to the income

have of Rs. 10,000 to 15,000 20% belong to Rs. 5,000 to 10000 income

levels & only so 8% of the people earned below Rs.5,000.


Below Rs. 5000 Rs. 5000 Rs. 10000 Rs. 10.000, 15000 Rs. 15000 & above 05

1015202530354045

8

20

32

40

Percentage

Monthly income in Rs.


TABLE – 5

Table-5 Showing the Classification of Respondents bared on then

awareness about Black Bird textile products.

Sl. No. Awareness No. of Respondents Percentage

1. Yes 40 80

2. No 10 20

Total 50 100%


GRAPH-5

Graph-5 Showing the Classification of Respondents bared on then


From the above table it is cleared that about 80% of the

respondents based on the awareness about black bird textile products but

40% do not awareness of about black bird textile products.

TABLE – 6


Yes No

0

10

20

30

40

50

60

70

80

Percentage


Table-6 Showing the Classification of respondents on the Basis of

media of advertisement of black bird products.

Sl. No.

Media No. of Respondents Percentage

1. Friends 32 64

2. Advertisement 12 24

3. News Paper 6 12

Total 50 100%


GRAPH-6

Graph-6 Showing the Classification of respondents on the Basis of

media of advertisement of black bird products.

From the above table clearly shows that 64% of the consumer are aware of products through friends, 24% of consumers are aware of products through advertisement, and 12% of consumer are aware of products through news paper.

About 64% of the respondent have cane to know about the textile through friends.


Friends Advertisement News Paper 0

10

20

30

40

50

60

70

Percentage

Percentage


TABLE – 7

Table-7 Showing the Classification of Respondents as per the

factor taken in to consideration while purchasing Black Bird textile

products.

Sl. No. Factory No. of Respondents Percentage1. Price 2 42. Durability 14 28

3. Quality 22 44

4. Dealer reputation 8 16

5. Quantity 4 8

Total 50 100%


GRAPH-7

Graph-16 Showing the Classification of Respondents bared on then


From the above table reveals that 44% of the respondents have considered quality as a major influencing factor for purchasing Black Bird Textile products, 28% of respondents give importance to durability, 16% give importance to dealer reputation, 8% give importance to manufactures reputation and only 4% manufactures reputation give preference to price.


Price Durability Quality Dealer reputation

Quantity 05

101520253035404550

4

28

44

168

Percentage


TABLE –8

Table-8 Showing the Classification of Respondents on the basis of

qualification.

Sl. No. Qualification No. of Respondents Percentage

1. S. S. L. C. 6 12

2. Graduate 28 56

3. Port Graduate 14 28

4. Others 2 4

Total 50 100%


GRAPH-8

Graph-8 Showing the Classification of Respondents on the basis of

qualification.

From the table reveals that, 56% are Graduates, 28% of them are

post Graduates, 12% are S. S. L. C. & 4% are from others. (Lawyers, C

A, Doctors, Home makers etc)


S. S. L. C. Graduate Port Graduate Others 0

10

20

30

40

50

60

12

56

28

4

Percentage


TABLE – 9

Table-9 Showing the Classification of respondents on the types of

BLACK BIRD TEXTILE products.

Sl. No. Types of products No. of Respondents Percentage

1. Shirts 32 64

2. T-Shirts 14 28

3. Pants 4 8

Total 50 100%


GRAPH-9

Graph-9 Showing the Classification of respondents on the types of

BLACK BIRD TEXTILE products.

Shirts T-shirts Pants0

10

20

30

40

50

60

70 64

28

8

Types of products

Perc

enta

ge

From the above table is clear that about 64% of the respondents

have take in shirts in steal of T-Shirts & pants in black bird textile. For T-

Shirt it is only 28% in he respondents only 8% of the then have purchase

of pants.



TABLE – 10

Table-10 Showing the Classification on the basis of appearance of

the Black Bird textile products.

Sl. No. Particulars No. of Respondents Percentage

1. Excellent 30 60

2. Slightly Satisfactory 4 8

3. Satisfactory 12 24

4. Not satisfactory 4 8

Total 50 100%


GRAPH-10

Graph-10 Showing the Classification on the basis of appearance of

the Black Bird textile products.

From the above table is clear that about 60% of respondents felt

that it is excellent and 8% of respondents felt if is slightly satisfactory

24% of respondents felts its satisfactory, 24% of respondents felts it’s

satisfactory, 8% of respondents are not satisfactory.


60

8

248

Percentage

Excellent Slighty Satisfactory Satisfactory Not satisfactory


TABLE – 11

Table-11 Showing the Classification on the basis of the opinion

about the performance of Black Bird textile products.

Sl. No. Opinion No. of Respondents Percentage

1. Satisfied 46 92

2. Unsatisfied 4 8

Total 50 100%


GRAPH-11

Graph-11 Showing the Classification on the basis of the opinion

about the performance of Black Bird textile products.

From the above table it is clear that about 92% of the respondents

are satisfied any 8% are unsatisfied with products.


Satisfied Unsatisfied 0

10

20

30

40

50

60

70

80

90

100

Percentage


TABLE – 12

Table-12 Showing the Classification on the basis of opinion about

the price of Black Bird textile products.


1. Expensive 4 8

2. Low 12 24

3. Reasonable 34 68

Total 50 100%


GRAPH-12

Graph-12 Showing the Classification on the basis of opinion about

the price of Black Bird textile products.

From the above table shows the opinion about the price of the

products the 8% of respondents felt that price is expensive and 24% of

respondents felt that it is low, 68% of respondents felt reasonable.


8

24

68

Percentage

Expensive Low Reasonable


TABLE – 13

Table-14 Showing the Classification of Respondents using

recommend other to use Black Bird textile products.

Sl. No.

Recommended No. of Respondents Percentage

1. Yes 30 60

2. No 20 40

Total 50 100%


GRAPH-13

Graph-14 Showing the Classification of Respondents using

recommend other to use Black Bird textile products.

From the table it is cleared that about 60. Of respondent is based on

the recommendation to use of Black Bird Textile Products. But 40% do

not have any recommendation to are of black bird textile products.


Yes No0

10

20

30

40

50

60

60

40

Percentage


TABLE – 14

Table-15 Showing the Classification based on frequency of

complaints in Black Bird textile products.


1. Frequently 20 40

2. Rarely 30 60

Total 50 100%


GRAPH-14

Graph-15 Showing the Classification based on frequency of

complaints in Black Bird textile products.

From the above table it is cleared that about 60%. Of respondent

Black Bird Textile Products, but 40% of do not gave purchased

frequently purchased in Black Bird textile products.


Frequently Rarely 0

10

20

30

40

50

60

40

60

Percentage


TABLE – 15

Table-16 Showing the Classification on the basis on their

experience about complaints in BLACK BIRD Textile Products.


1. Yes 20 40

2. No 30 60

Total 50 100%


GRAPH-15

Graph-16 Showing the Classification on the basis on their

experience about complaints in BLACK BIRD Textile Products.

From the above table it is cleared that about 60% of the

respondents do not have any complaint over the textile ltd. But 40% have

complaints towards perform of the company.


40%

60%

PercentageYes No


TABLE – 16

Table-17 Showing the Classification of Respondents based on

opinion towards dealer service.

Sl. No. Dealer Service No. of Respondents Percentage

1. Yes 48 96

2. No 2 4

Total 50 100%


GRAPH-16

Graph-14 Showing the Classification of Respondents based on

opinion towards dealer service.

From the above table 4% of no respondents of a good service of

dealers, service 96% of respondents of a good service of dealer service.


Yes No0

10

20

30

40

50

60

70

80

90

100

96

4

Percentage


TABLE – 17

Table-17 Showing the Classification of Respondents how long are

you using BLACK BIRD textile.

Sl. No. Years No. of Respondents Percentage

1. One Year 4 8

2. Less than 5 Years 12 24

3. 5-10 Years 28 56

4. Any other specify 6 12

Total 50 100%


GRAPH-17

Graph-17 Showing the Classification of Respondents how long are

you using BLACK BIRD textile.

One year Lessthan 5 years 5-10 years Any other specify0

10

20

30

40

50

60

8

24

56

12

Perc

enta

ge

From the above table clear that 8% of respondents belonging to the

agears one year surveyed about black bird textile products. 24% of

respondents are the less than 5 years, 56% of respondents is 5-10 Years,

12% of respondents any other specify.



CHAPTER-VIII

SUMMARY OF FINDINGS SUGGESTIONS AND

CONCLUSION

FINDINGS :

Majority of respondents falls under the age group of 20-30 years

i.e. of (56%).

Majority of the respondents are male (68%) .

Majority of the respondents belongs to student of profession

category (36% and 24%) respectively.

Majority of the respondents have monthly income of 15000 above

(40%).

Majority of then have came to know about the product through

friends (64%).

Majority of the respondent considered quality while purchasing

cloths (44%).

Majority of the respondents qualification is graduate and post-

graduate (56% and 28%).

Majority of the respondents are use in shirts (i.e. 64%) of Black

Bird Textile compared to T-shirts and pants.

Among the respondent 60% have come across with complains

rarely.

Majority of the respondent have not identified any complaints,

only 40% of the have come across with some small complaints.



SUGGESTIONS

The awareness of the Black Birth Textile products regarding

particular products should be encouraged i.e.., all products should

be given equal importance.

Products should also be introduced is lesser quantity in lesser price.

All income group of people must be encouraged to buy the

products by keeping the price at minimum.

The person involved in different occupation must be encouraged to

buy the products.

Dealers should come out with innovative ideas and sales.

The quality of the products should be maintained at the same level.

I should give more and more advertisement to attract more number

of peoples.

It should offer discount to customer for it's purchase.

To make attractive advertisement is local T.V. and newspapers.

Regular communication should be maintained with company to

know the market conditions.



CONCLUSION:

The lifestyle of man has undergone evolutionary change in recent

times. This is due to the consumer need of convince of comfort with

consumer desire in their day today life.

On the basis of the above suggestion I would like to conclude that

Black Bird textile are to be well advertised as many of the consumer it is

used by reached to rural area so advertisement should be improved.

It capture good position in the market it having a number of

customers, it only sales the "Men" ware, it is having the goal that to serve

in the market and it is working towards to achieve the goal.

BLACK BIRD company is leading company in manufacturing and

supplying well designed & of superior quality Black Bird in India. It also

exports its products to a number of countries. Due, to good designs,

colors, look and quality of its products demand for Black Birds is

improving the designs and colors and quality so as retain and expand its

market share.



QUESTIONNAIRE

Dear Sir/Madam,

I am a student of final year B.B.M. in S.B.C. First Grade College

for women, Davangere as a part of curriculum I have undertaken a

project work entitled “Consumer Attitude Towards Textile Industry”

(with special reference to BLACK BIRD Textile in Davangere City).

Hence you kindly requested to fill up the following questionnaire with

accurate information as possible.

Thanking you,

Your’s Faithfully,

(Sowmya.U.S)

1) Name : _________________________________

2) Address : _________________________________

_________________________________

Phone No. : ________________________________

3) Sex : Male b) Female

4) Age in Years : a) Less than 20 b) 20-30

c) 30-40 d) 40-50

5) Occupation : a) Student b) Profession

c) House wife d) Business

6) Monthly Income : a) Below Rs. 5000 b) Rs. 5000 to 10000

c) Rs.10000 to150000 d) Rs. 15000 and above



7) Have you heard about the Black Bird Textile Products?

a) Yes b) No

8) If yes how?

a) Friends b) Advertisement c) News Paper

9) What factors do you consider while purchasing the Black Bird Textile?

a) Price b) Durability c) Dealer Reputation

d) Quality e) Manufactures Reputation

10) Qualification

a) S.S.L.C. b) Graduate

c) Post Graduate d) Any other Specify

11) Which you type of Black Bird textile products have you purchased?

a) Shirts b) T- Shirts c) Pants

12) What do you fee about Black Bird textile advertisement?

a) Excellent b) Attractive

c) Informative d) Impression

13) Are you satisfied with the performance of Black Bird textile products?

a) Yes b) No

14) What is your opinion about Black Bird textile Products price?

a) Low b) Reasonable c) High



15) Which are other textile products do you purchase?

Specify

__________________________________________________________

__________________________________________________________

__________________________________________________________

16) What is your opinion about the appearance of Black Bird textile products?

a) Excellent b) Slightly satisfactory

c) Satisfactory d) Not Satisfactory

17) Have you recommended other to use Black Bird textile products?

a) Yes b) No

18) Have you come across any complaints of Black Bird textile Products?

a) Yes b) No

19) If yes how often?

a) Frequently b) Rarely

20) Is your dealers is rending good service?

a) Yes b) No



21) Since how long are using Black Bird Textile?

a) One year b) Less than 5 years

c) 5-10Years d) Any other Specify

22) Do you like to offer any suggestion to Black Bird Textile further

improvements ?

a) Yes b) No

If yes, please specify ______________________________________

____________________________________________________________

_______________________

Thanking you,

Date : Signature of the

Place : Davangere Respondent

Thanking for you Kind co-operation



BIBLIOGRAPHY

Sl. No. Title of the Book Name of the Author

1 Marketing management Prof. Philip Kotler

2. Marketing Management C.N. Sontakki

Magazine :

Business world

Websites visited :

www.blackbirdtextile.com

www.google.com

Others :

Document of Black Bird Textile

Library Records


http://www.google.com/

http://www.blackbirdtextile.com/

Documents

Project indian textile