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Masters, Postgraduate Diploma, Postgraduate Certificate in International Business
This programme specification applies to students starting the programme from Sept 2019 onwards.
Information for students: the programme specification is the definitive document summarising the structure and
content of your degree programme. It is reviewed and updated every year as necessary. The document aims to
clarify to potential and current students what you can expect from the study of the subject over the course of your
Names of programme(s) and award title(s)
MSc International Business
Postgraduate Diploma International Business
Postgraduate Certificate International
Mode of study Full time
Framework of Higher Education
Qualification (FHEQ) level of final award
FHEQ Level 7
Duration: One year full time
Details of professional, statutory and regulatory body (PSRB) (if relevant):
External Examiner(s): Further information can be found at:
1. What is the philosophy of the Programme?
Business today is global. This brings both opportunities and challenges that require managers and leaders who have
an expansive knowledge and understanding of operating businesses internationally. The MSc International Business
focuses on developing your understanding of business and management within a global context, offering a deep
insight into areas such as strategic management, cultural management issues, ethical and environmental issues and
international value chains. You will develop an integrated and critically-aware understanding of how organisations
operate across borders at both a strategic and operational level, preparing you for a career in a leadership or
management role in a variety of settings throughout the world.
The programme covers core international business subjects such as International Business Context, International
Strategic Management, International Human Resources, International Operations and Supply and Accounting. A
distinctive feature of this programme is the opportunity to select a particular project for the final 60 credits which
best suits your ambitions and development needs. You will get the opportunity to select one of the following:
Research dissertation – An in-depth independent piece of research on an area of interest to you
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Consultancy project – 8-10 week live consultancy project working on a project within an organisation.
Work placement – 6-12 months paid work placement
Entrepreneurship activity1 - 6-12 months based in our incubation hub and supported by our entrepreneurs in
residence, working on your own business idea.
Our teaching and learning strategy is wide-ranging and innovative, seeking to provide you with a rich learning
environment that draws actively upon leading edge research, as well as current business practice.
By fully engaging with the MSc International Business programme, you will be able to develop a range of attributes
and skills that not only set you apart from other International Business graduates, but that will stay with you for the
rest of your working life.
The programme aims to provide successful students with:
1. An understanding of the major factors impacting on international business and a grasp of the opportunities
and threats arising from a changing global business environment.
2. An open and questioning approach to ideas, demonstrating curiosity, independence of thought and the
ability to appreciate a range of perspectives on business development in a global context, comprehending
the ties between local, national and global issues and an appreciation of the impact this has on
organisations, work and society in general.
3. The ability to solve current problems in International Business by applying a range of different theories,
creative approaches and techniques, and developing the judgement skills to choose between them.
4. An appreciation of the social, environmental and global implications of International Business
5. The ability to effectively utilise relevant information and communication skills
6. The flexibility to thrive in rapidly changing and uncertain external environments and to update skills and
knowledge as circumstances require.
Keele Graduate Attributes
Engagement with this programme will enable you to further develop your intellectual, personal and professional
capabilities. At Keele, we call these our ten Graduate Attributes and they include independent thinking, synthesizing
information, creative problem solving, communicating clearly, and appreciating the social, environmental and global
implications of your studies and activities. Whilst you will undoubtedly have already developed these skills and
abilities to varying degrees, such existing capabilities can always be deepened and enriched. Our educational
programme and learning environment is designed to help you to develop further as a well-rounded postgraduate
who is capable of making a positive and valued contribution in a complex and rapidly changing world, whichever
spheres of life you engage in during and after your studies at Keele.
Students who require a Study Visa to undertake the programme in the UK (including Tier 4) are not able to select this pathway
due to UK Home Office (UKVI) restrictions. If a student has existing Immigration permission (visa) to be in the UK, they may be
able to carry out entrepreneurship activities depending upon the specific conditions of their visa category.
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Please refer to the programme webpages for a statement of how you can achieve the Keele Graduate Attributes
through full engagement in the programme and other educational opportunities at Keele. Further information about
the Keele Graduate Attributes can be found here: http://www.keele.ac.uk/journey/
2. How is the Programme taught?
The mode of study is full-time. Acquisition of knowledge and understanding is through subject specialist and guest
lectures, small-group discussions and tutorials, individual consultation, guided reading and self-study, and through
the research dissertation, consultancy project, placement or entrepreneurship module. These principal learning and
teaching methods are assisted by a variety of other learning activities, such as group and individual presentations,
individual feedback on assignments, the use of case studies and summative and formative assessment.
In addition, all modules of the taught part of the course have formative in-class activities that are not assessed but
aim to provide feedback to students about their learning to improve their achievement of intended learning
outcomes. A combination of group feedback and individual feedback where appropriate is provided verbally in class.
The following formative activities are incorporated into the MSc in International Business modules:
Lectures include a range of formative activities, including class discussions, group presentations, and
exercises, to check understanding and to assist students when preparing for summative assessment.
Tutorials focus on a range of formative activities, including class discussions, group activities, group or
individual presentations, case studies, question and answer sessions, to check understanding and to assist
students when preparing for summative assessment.
Case study workshops include class participation activities related to the presentations by academics and
Essay guidance sessions are also provided for students to discuss their approach to the essay and to receive
feedback before they submit.
Web-based learning using the University’s virtual learning environment (KLE). The KLE is used to give
students easy access to a wide-range of resources and research tools.
Independent study based on directed reading from text books, research monographs, and academic
The final 60 credits of the programme offer you a choice between dissertation, consultancy project, industrial
placement or entrepreneurship:
The dissertation requires independent thought and action and encourages the integration of course material
with areas of individual expertise and interest. The context, data, analysis and conclusions of the study are to
be presented for assessment in a dissertation. Completion of the dissertation is supported by an academic
Consultancy Project: the aim is to encourage and enable you to reflect on an applied research placement and
to develop and apply your skills within the management of organisations. You will work for 8-12 weeks on a
consultancy project for an organisation chosen by