Professional light for Profitable business...Light is the perfect solution to help customers feel more emotionally engaged in the experience, to inspire their willingness ... fluorescent

Light for RetailProfessional light for Profitable business

Lighting is a powerful tool to best attract and direct customers through their in-store experience, as well as to enhance the appearance of the merchandise. In fact, correct lighting is as important as the products on the shelf. SELF Electronics is a leader in product illumination and display lighting, and demonstrates its commitment to excellence with a 5 year product guarantee.

Trunk lighting

Track lighting

Recessed lighting

Linear lighting

Showcase lighting

Content

Ganspe,Germany

München,Germany

Cologne,Germany

Sri Lanka

G.A,USA

USA

Germany

Germany

London,UK

Thailand

BeiJing,China

BeiJing,China

Wuhan Yinbin Hotel

Light Design

Philosophy

1

Projects2

Products Index3

01 www.self-electronics.com

Light Design Philosophy

Light and Emotion

What can light bring except bringing brightness? Let’s take a closer look at light and human body. Light affects the person's body and activities through the nervous system, nerve fibers transfer light signals to the brain, to control the body clock and hormones which leads body reaction as a result. A typical human eye will respond to wavelengths from about 380 to 780 nm. which is what the daylight is. It goes without saying that daylight is the most favourable and beneficial light for our bodies and psyche, and should be used to illuminate interior spaces to the greatest sense of well-being.

In modern time, shopping is no longer for fulfilling basic physical needs to food and clothes. Self-esteem which affects 80% by emotion is what a consumer concern mostly. Light is the perfect solution to help customers feel more emotionally engaged in the experience, to inspire their willingness of buying, to minimize their forgetting of important items, and to encourage them to stay and browse longer. Therefore, improve customers’ sense of well-being by visual comfort is a way of boosting sales.

Light without focus makes visual effect quite boring for customers, while high contrast excites people and encourages them to walk closer and explore more and finally leads buying behavior.



Light and Attention

Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information. Lots of artist uses light to draw attention to the theme they want to express, such as faces and hands or facial expressions in realist painting, which emerge sharply from dimly lit surroundings. Therefore artificial lighting mimics such way catching customers’ eyes to the merchandises nowadays.

Shop Window

Entrance

Sales Floor

Rack and shelves

Display Case

Fitting Room

Cashier Counter

Warehouse

Promotion Spot

Light in particular areas draw customers' attention better than all brightness in the sales floor, which makes the shop look rather flat with no excitement.



Light and Presentation

Human are attracted easily by outstanding objects. The visual appearance of objects is given by the way in which they reflect and transmit light. The color of objects is determined by the parts of the spectrum of (incident white) light that are reflected or transmitted without being absorbed. Additional appearance attributes are based on the directional distribution of reflected (BRDF) or transmitted light (BTDF) described by attributes like glossy, shiny versus dull, matte, clear, turbid, distinct, etc. Research about which lighting is most beneficial in demanding has proven that the use of LED lighting with a CCT of 4000 K and high CRI is relatively more activating.

Light Color Temperature

Ra 80Ra≥90

Colour Temperatures the Kelvin Scale


The color temperature of a light source is the temperature of an ideal black-body radiator that radiates light of a comparable hue to that of the light source.The color of light is designed in kelvin (K). The lower the kelvin, the “ warmer ” the light - from yellow to orange to red. The higher the Kelvin, the “ cooler ” (bluish-looking) the light.

North Light (Blue Sky)

Overcast Daylight

Noon Daylight, Direct SunElectronic Flash Bulbs

Household Light BulbsEarly SunriseTungsten LightCandlelight

10,000

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000



CRI（Color Rendering Index）

The color rendering index (CRI), sometimes called the color rendition index, is a quantitative measure of the ability of a light source to reveal the colors of various objects faithfully in comparison with an ideal or natural light source.The highest possible CRI is 100, for a black-body (incandescent lamps are effectively blackbodies), dropping to negative values for some light sources. Low-pressure sodium lighting has a negative CRI; fluorescent lights range from about 50 for the basic types, up to about 90 for the best tri-phosphor type. Typical LEDs have about Ra>80, although up to 95 can be achieved.

0Ra R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14

50

100

8283 93 94 79 82 93 81 58 11 85 79 76 85 97

0Ra R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14

50

100

9697 98 97 95 97 97 99 98 97 98 95 95 97 97

R1 Light greyish red

R2 Dark greyish yellow

R3 Strong yellow green

R4 Moderate yellowish green

R5 Light bluish green

R6 Light blue

R7 Light violet

R8 Light reddish purple

R9 Strong red

R10 Strong yellow

R11 Strong green

R12 Strong blue

R13 Light yellowish pink

R14 Moderate olive green (leaf)

Ra White

Testfarben / Test colour

samples

DIN 6169

Recommended values for COMMERCIAL LIGHTING

First choice Second choice

CrispWhite

Meatcolor

8656500K

8505000K

8404000K

9404000K

8303000K

9303000K

8272700K

9272700K

9303000K

876

□ ■ ■ ■

■ ■

■

■ ■ ■

■ ■ ■

□ ■

■ ■ ■ ■ ■ ■ ■

■ ■ ■ ■

■ □ ■ □

□ □ ■ □ ■ □

□ ■ □ ■ □ ■

□ □ ■ ■ ■ □

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■

Area of application

Retail premises

Warehouses, transport depotsIndustry, trade, commerce

Offices, administrative buildingsOffices, corridorsMeeting rooms

Photos, watches, jewelryCosmetics, hairdressersFlowers

Fashion

Cheese, fruit, vegetablesFishMeat, sausagesTextiles, leather goodsFurniture, carpetsSporting goods, toys, stationery

Cool White White Warm White

Food, generalBread and cakesRefrigerated counters, deepfreezers



CRISP WHITE

Energy efficacy (light output)

CrispWhite technology creates the most impactful retail lighting ever available, by revealing the richest whites, vibrant reds and colors that pop. CrispWhite technology delivers the warm saturated colors of high 90CRI solutions while creating a natural crisp whiteness by activating the fluorescent whitening agents in paints and fabrics to properly display merchandise in retail stores; ideal for CDM/CMH replacements.

CDM also has a second blue peak in the spectrum, However to keep the same color point as CDM, we have ensured that all Crisp White versions are available with a 3-step MacAdam ellipse below the Black body Line (BBL).

• The CrispWhite spectrum is only activated in materials containing active fluorescent whitening agents. Almost all fabrics, clothes, and paints have these whitening agents. • The CrispWhite technology will make them appear brighter and more attractive.

Unit: lumens per watt (lm/W).Luminous efficacy is a measure of how well a light source produces visible light. It is the ratio of luminous flux to power.

0.380.36

0.37

0.38

0.39

0.40

0.41

0.42

0.43

0.44

0.40 0.42 0.44

800700600Wavelength(nm)

Spe

ctru

m

5003800.0

0.2

0.4

0.6

0.8

1.0

1.2

0.46 0.48 0.50

Blackbody Locus3000K 3-step MAECenter point(0.430,0.395)ANSI 3000K

3000K

CIE 1931 x

CIE

193

1 y

CoB CrispWhite 3000K 3-step MAE

+

+

LED

Fluorescentlamp T5

Fluorescentlamp T8

Fluorescentlamp E27

Energy-savinglamp E14

Low-voltagehalogen lamp

High-voltagehalogen lamp

Incandescentlamp

Lumen/W 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210

To keep the high CRI and enhance the white perception, we have added a second blue peak to the spectrum (~410 nm).

(with fluorescent whitening agents)



Average Rated Life UGR (Unified glare rating)

Color Difference

This means the period of operating time after which the total number of lamps which continue to operate corresponds to the lamp survival factor of the lamp under defined conditions and switching frequency. For LED lamps, lamp lifetime means the operating time between the start of their use and the moment when only 50% of the total number of lamps survive or when the average lumen maintenance of the batch falls below 70%,whichever occurs first (ex.L70F50) .

There are three parameters that can define the color difference: hue, lightness, chroma. Hue is the most important one, .g. say yellow or green. The second is lightness and the last parameter is chroma.

The unified glare rating (UGR) is a measure of the glare in a given environment, proposed by Sorensen in 1987 and adopted by the Interna-tional Commission on Illumination (CIE). It is basically the logarithm of the glare of all visible lamps, divided by the background lumination .

European Standard EN 12464 regulates the lighting of indoor workplaces. In doing so, the unified glare rating method is used to evaluate (psychological) glare.

UGR limits (UGRL) that must not be exceeded:≤ 16 Technical drawing.≤ 19 Reading, writing, training, meetings, computer-based work.≤ 22 Craft and light industries.≤ 25 Heavy industry.≤ 28 Railway platforms, foyers.

Average rated life of different lampslncandescentlamp E14/E27Low-voltage halogen lamp (no name)Low-voltage halogen lamp (brand product)Fluorescent lamp T5 (6~13W)Fluorescent lamp T8Energy-saving lampFluorescent lamp T5 HOLED(depending on brand of LED chip,LED driver,cooling...)

Approx.1,000hrs500~2,000hrs2,000~4,000hrsApprox.7,000hrs13,000~20,000hrs4,000~19,000hrsApprox.24,000hrs10,000~100,000hrs&up

Green

HUE

White

Black

Yellow

Red

CHROMA

LIG

HTN

ES

SD

arkn

ess/

light

ness

where is the common logarithm (base 10), is the luminance of each light source numbered , is the solid angle of the light source seen from the observer and is the Guth position index, which depends on the distance from the line of sight of the viewer.

Projects

06

Luminaire Applied

• Luminous Flux: 1100/1300 lm@840

• Luminaire efficacy:122/108 lm/W@840

• CRI min.: 80/90

• CCT: 3000K,4000K,5000K

• Chromaticity tolerance (initial MacAdam): 3 SDCM

• Life time: 50,000hrs (L80, B20, Ta=25℃, 12hours/Day)

• Luminaire input power: 9W 12W

• Dimensions: 895/1195X 22.6 X 9.4mm

• Weight: 388g 540g

• Impact resistance: IK02

• Protection class: IP20

LINSH

Ganspe,Germany

07

C0/180,102°C90/270,105.4°

Luminous intensity: cdC0/180,104.1°C90/270,111.7°

Luminous intensity: cd

LINSH-L48-24V-2

0°-30°

-60°

-90°

30°

60°

90°

LINSH-L60-24V-2

0°-30°

-60°

-90°

30°

60°

90°

360450

27018090

280350

21014070

Ganspe,Germany

08

• Luminous Flux: 3400lm/4000lm@840

• Luminaire efficacy: 121/129lm/W@840

• CRI min.: 80/97

• CCT: 3000K,3500K,4000K,Crisp White



• Luminaire input power: 28/31 W

• Dimensions: 160 X 160 X 154 mm.

• Weight: 810 g

• UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19



München,Germany

Luminaire Applied

NAKA SQUARE

09

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

2000025000

15000100005000

1200015000

900060003000

48006000

360024001200

München,Germany

C0/180,14.7°C90/270,17.5°


C0/180,45.5°C90/270,45.3°


C0/180,23.0°C90/270,22.9°


NAKA SQUARE-S1-800


• Luminaire efficacy:63lm/W@840

• CRI min.: 80

• CCT: 3000K,4000K,5000K



• Luminaire input power: 7W 1.4W


Cologne,Germany

Luminaire Applied

BAMBO

15

Cologne,Germany

BAMBO-L5-500-RB

16

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

600750

450300150

400500

300200100

C0/180,25.5°C90/270,25.5°


C0/180,18.4°C90/270,18.5°


Sri Lanka

Luminaire AppliedSWOT-R1-500-R

14

C0/180,27.1°C90/270,26.4°


0°-30°

-60°

-90°

30°

60°

90°

720900

540360180

0°-30°

-60°

-90°

30°

60°

90°

400500

300200100

C0/180,17.1°C90/270,17.2°


SWOT

• Luminous Flux: 170 lm@840

• Luminaire efficacy: 121 lm/W@840

• CRI min.: 80/90

• CCT: 3000K,4000K,5000K


• life time: 50,000hrs (L80, B20, Ta=25℃, 12hours/Day).

• Luminaire input power: 1.4 W

• Dimensions: Φ42 x 26.3 mm.

• Weight: 50 g



G.A,USA

Luminaire Applied

SWOT

SWOT-R1-500-R

14

C0/180,27.1°C90/270,26.4°


0°-30°

-60°

-90°

30°

60°

90°

720900

540360180

0°-30°

-60°

-90°

30°

60°

90°

400500

300200100

C0/180,17.1°C90/270,17.2°




• CRI min.: 80/90

• CCT: 3000K,4000K,5000K





• Weight: 50 g



Luminaire Applied

BAMBO

USA

17

BAMBO-L5-500-RB

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

600750

450300150

400500

300200100

C0/180,25.5°C90/270,25.5°


C0/180,18.4°C90/270,18.5°

Luminous intensity: cd• Luminous Flux: 440/88 lm@840

• Luminaire efficacy:63lm/W@840

• CRI min.: 80

• CCT: 3000K,4000K,5000K



• Luminaire input power: 7W 1.4W


0°-30°

-60°

-90°

30°

60°

90°

1600020000

1200080004000

111188844

0°-30°

-60°

-90°

30°

60°

90°

1200015000

900060003000

0°-30°

-60°

-90°

30°

60°

90°

50004000300020001000

Germany

Luminaire Applied

SPOCK

SPOCK-R1-220V-2

11

C0/180,14.5°C90/270,14.2°


C0/180,22.7°C90/270,22.9°


C0/180,43.7°C90/270,44.0°



• Luminaire efficacy: 106/114 lm/W@840

• CRI min.: 80/97

• CCT: 3000K,3500K,4000K,CRISP WHITE




• Weight: 850 g




Luminaire Applied

TRACK SPOTS

Germany

12

• Luminous Flux:3400 lm@840

• Luminaire efficacy:106 lm/W@840

• CRI min.: 80/97




• Luminaire input power: 32 W

• Weight: 1080 g




Germany

13

C0/180,45.5°C90/270,45.3°


0°-30°

-60°

-90°

30°

60°

90°

48006000

360024001200

C0/180,22.7°C90/270,22.9°

C0/180,14.5°C90/270,14.2°


0°-30°

-60°

-90°

30°

60°

90°


0°-30°

-60°

-90°

30°

60°

90°

2000025000

15000100005000

1200015000

900060003000

TRACK SPOTS-R1-220V



• CRI min.: 80/97






• Weight: 810 g




Luminaire Applied

NAKA SQUARE

Luminaire Applied

SPOCK



• CRI min.: 80/97





• Weight: 850 g




London,UK

20

London,UK

21

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

2000025000

15000100005000

1200015000

900060003000

48006000

360024001200

NAKA SQUARE-S1-800

C0/180,14.7°C90/270,17.5°


C0/180,45.5°C90/270,45.3°


C0/180,23.0°C90/270,22.9°


London,UK

22

0°-30°

-60°

-90°

30°

60°

90°

1600020000

1200080004000

111188844

0°-30°

-60°

-90°

30°

60°

90°

1200015000

900060003000

0°-30°

-60°

-90°

30°

60°

90°

50004000300020001000

SPOCK-R1-220V-2

C0/180,14.5°C90/270,14.2°


C0/180,22.7°C90/270,22.9°


C0/180,43.7°C90/270,44.0°


ARROW-L48-24VARROW-L90-24VARROW-L138-24V

0°-30°

-60°

-90°

30°

60°

90°

210280

140700

Luminaire Applied

ARROW

Thailand

07

C0/180,144.3°C90/270,118.6°


• Luminous Flux: 450 lm/840 lm/1300 lm/1700 lm@840

• Luminaire efficacy: 112-113 lm/W@840

• CRI min.: 80/90

• CCT: 3000K,4000K,5000K

• Life time: 50000h (L70, B50, Ta=25℃, 12hours/Day)

• Luminaire input power: 4W 7.5W 11.5W 15W

• Dimensions: 300/570/870/1140 X 13 X13mm

• Weight: 85g 156g 214g 375g



0°-30°

-60°

-90°

30°

60°

90°

1600020000

1200080004000

111188844

0°-30°

-60°

-90°

30°

60°

90°

1200015000

900060003000

0°-30°

-60°

-90°

30°

60°

90°

50004000300020001000

SPOCK-R1-220V-2

C0/180,14.5°C90/270,14.2°


C0/180,22.7°C90/270,22.9°


C0/180,43.7°C90/270,44.0°


Luminaire Applied

SPOCK



• CRI min.: 80/97





• Weight: 850 g




BeiJing,China

18

BeiJing,China

14

Luminaire AppliedSWOT-R1-500-R

C0/180,27.1°C90/270,26.4°


0°-30°

-60°

-90°

30°

60°

90°

720900

540360180

0°-30°

-60°

-90°

30°

60°

90°

400500

300200100

C0/180,17.1°C90/270,17.2°


SWOT



• CRI min.: 80/90

• CCT: 3000K,4000K,5000K





• Weight: 50 g





• CRI min.: 80/97






• Weight: 810 g




Luminaire Applied

NAKA SQUARE

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

0°-30°

-60°

-90°

30°

60°

90°

2000025000

15000100005000

1200015000

900060003000

48006000

360024001200

NAKA SQUARE-S1-800

C0/180,14.7°C90/270,17.5°


C0/180,45.5°C90/270,45.3°


C0/180,23.0°C90/270,22.9°


Wuhan Yinbin Hotel

09

2016

SM

G 0

94

Copyright © 2017/2018, SELF Electronics Co.,Ltd. All rights reserved. Designs and specifications may change without prior notice.

SELF Electronics Germany GmbHAugust-Horch-Str. 7,51149 ColognePhone: +492203-18501-0Fax: 492203-18501-199E-mail: [email protected]

SELF Electronics USA Corporation3264 Saturn Ct., Norcross, GA 30092Phone: +001-770-248-9023Fax: 1-770-248-9028E-mail: [email protected]

SELF Electronics Co.,Ltd.(Headquarters)Add: No. 1345 JuXian Road,Ningbo Hi Tech Park, Ningbo,China 315103Phone: +86-574-2880-5765, +86-574-2880-5658 (for English assistance) +86-574-2880-5678 (for Chinese assistance)Fax: +86-574-28805656E-mail: [email protected] http://www.self-electronics.com

Documents

Professional light for Profitable business...Light is the perfect solution to help customers feel more emotionally engaged in the experience, to inspire their willingness ... fluorescent