Professional Development Masterclass Program

Time Masterclass

9:30 – 12:30 pm Education Agent Engagement - Digital strategies for better outcomes

9:30 – 12:30 pm You can’t ask that! Cross-cultural follies and adventures in international education

9:30 – 12:30 pm Beyond the spin: marketing to millennials and Gen Z

9:30 – 12:30 pm Purposefully Leading for Sustainable Success

#IETSummit2018

As a part of the 2018 IET Summit, attendees will have the option of benefiting from additional professional development opportunities on Friday, 29 June.

We have an exciting line up of experts who will deliver valuable content and training on key topics to help you in your professional journey. Registration fee for the masterclasses is $200 per person with only a small number of seats available in each session. Masterclass and trainer details are available below.

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29 June 2018

Masterclass 1:

Trainers:

Education Agent Engagement - Digital strategies for better outcomesPart 1 - Agent engagement and market intelligence

Effective agent engagement requires an understanding of agent perceptions and how they differ between destination markets. It is also important to monitor how the digital landscape is evolving and which tools are available to manage and maintain engagement.

This part of the session will uncover insights into education agent perceptions from PIER’s market intelligence platform. Also covered will be some digital strategies and supporting tools for engaging education agents including:

- Recruiting the right agents and initial engagement

- Retention and ongoing communication

- Compliance in regards to training

- Data-driven strategy and market intelligence

Participants will also be provided with 1 month of free access to PIER’s market intelligence and agency engagement platform.

Part 2 - Managing risk in international programs

Typically, successful international education programs embrace and manage diversity, support staff development and leadership as well as manage resources for sustainable programs. They adopt approaches to community engagement, diversity and related policy that improve the provider’s client relationships and, more broadly, its global position. This session identifies and examines risk factors that, if not managed effectively, can place a provider in difficulty. These issues relate to the human relations, client service, infrastructure, operational and policy areas of the provider. The session offers research-based, case by case examples and practical strategies to manage risk.

Part 3 – Presentation from the winner of the Agent Pitch competition

As a part of the 2018 Gold coast Commonwealth Games, a campaign was launched to engage onshore and international student recruitment agents in a competition. The winner of the Agent Pitch competition won $15,000 to design and implement a recruitment camping for Queensland, targeting parents.

Trainers:Luke Latimer - Director of Digital Operations, PIERPaula Durance PhD - International Education Knowledgebase, Resources and Advisory

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Luke LatimerLuke’s passion is to create unique learning experiences for learners by providing forward thinking, seamless digital experiences within real-world educational environments

Luke is currently the Director of Digital Operations at IES, bringing over 15 years of experience in building digital platforms across a broad range of industries.

At IES, he is responsible for leading a team in the creation and development of digital products and services that position us as a global leader in education for the 21st century.

Paula DurancePaula has been working in the field of international education since 1992. Her experience includes teaching, research, curriculum development, managing international student support programs, project management, quality assurance, international education management and policy development.

Between 2004-2013, Paula led the development and delivery of the Education Agent Training Course (EATC), The Diploma of International Education Services and the International Student Leadership Program (ISLP) for the Council of International Students Australia, as well as other professional development initiatives. For many years she developed professional networks including ISANA: International Education Association, was its national President and was awarded ISANA life membership in 2006.

Masterclass 2:

You can’t ask that! Cross-cultural follies and adventures in international educationIn the world of cross-cultural education, we don’t always get it right and only with hindsight do we realise that we somehow missed the mark. Whether the challenge is communicating cross-cultural issues to our superiors or failing to effectively communicate our message to a student audience, the world of culture and cultural intelligence is one without horizons and with few roadmaps to guide us. Misunderstanding, unintended offence, poor participation and ignorance of the relevant context can ruin the best laid plans of well-intentioned staff in international education. This session aims to build the cross-cultural problem solving competence of participants with the help of a few cultural theories such as the cultural intelligence model and the GLOBE project as applied to the international education context. The session will draw on the expertise, insight and experience of facilitators and participants, to find solutions to common and not so common cross-cultural issues in international education. Tough problems will be explored in a mutually supportive environment.

Trainers:Prof. Peter Woods – Director (International) of the Griffith Business SchoolGary Lee – ‘New Australian of the Year 2016’, Ambassador - AFL Multicultural Community Program, Melbourne Victory and Welcome to Australia

Trainers:

Peter WoodsAssociate Professor Peter Woods is Director (International) of the Griffith Business School and national award winning teacher and international management and higher education researcher.

For the Griffith Business School (GBS), Peter currently leads GBS contributions to international marketing, international partnerships, internationalisation of the curriculum. co-ordinates GBS transnational education and co-ordinates global mobility opportunities.

Peter is currently researching the concepts of the Confucian entrepreneur and the history of Corporate Social Responsibility in Indonesia.

Peter provides strategic, international business and human resource management related consulting to multinational corporations, tertiary education institutions, government agencies and private sector businesses.

Gary LeeDynamic, creative and forward thinking, Gary has over 18 years international education experience in the areas of policy development and advice; design and delivery of complex projects including festivals and arts programming, student wellbeing programs, community grants and youth consultation.

Originally from Malaysia, Gary is heavily involved in all facets of community from welcoming new arrivals to empowering international students through sport, dance, volunteering and leadership programs.

Gary is an Ambassador for the AFL Multicultural Community Program, Melbourne Victory and Welcome to Australia; and in 2016, he was presented with the Australia Day Council ‘New Australian of the Year 2016’ for his tireless work and success in empowering communities.

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Beyond the spin: marketing to millennials and Gen Z Today’s generation of international students is not only digital by default – they are politically aware, socially engaged and globally connected. But who are they and what defines them? What are their drives and motivations? And how can we best connect and engage with this emerging generation?

This masterclass will delve beyond the spin and stereotypes. Co-designed and co-delivered by Nishan David (former Westpac Future Leader Scholar), as well as three current students, it will offer genuine insights into how we can connect and engage with this tech-savvy generation. Together we will explore how we can apply these insights into authentic campaigns that cut through the noise and genuinely engage.

Trainers:Nishan David – Co-Founder & Director, Bloodless; Former Westpac Future Leader ScholarThree current students - TBC

Masterclass 3:

Trainer:

Nishan DavidNishan David is passionate about unleashing the creativity of young Australians for good. He co-founded Bloodless (a creative collective working at the intersection of storytelling, design and social change) and launched Adappt (a social purpose app development program for young Australians) in 2013. With a decade of experience speaking to young people on behalf of organisations such as World Vision and Oxfam, Nishan continually seeks fresh ways to engage his generation with justice and equality.

From 2016-2017 he was a Westpac Future Leader Scholar, conducting research on design, technology and human rights at the University of Sydney. In 2018 he will continue his research at the University of Cambridge. His work has been featured in Dumbo Feather, Vogue Australia, Pedestrian TV, Peppermint Magazine, The Australian and The Renegade Collective.

Purposefully Leading for Sustainable SuccessThis masterclass will cover the topics of personal purpose, purposeful leadership, the benefits of diversity, and sustainable success. More detail is provided in the masterclass format description below.

Keynote

This masterclass will commence with an introductory keynote infused with numerous case examples on the power of purposeful leadership and the benefits of diversity in both leadership teams and customer groups. It will emphasise the importance of sustainable success over short-termism.

Reflective task and group discussion

Following the keynote, the audience will be guided through a reflective exercise to explore their personal purpose and how it relates to their career choices and leadership impact.

Design thinking activity in small groups

Following the discussion about diversity, we will turn our minds to the concept of sustainable success. Participants will be given post it notes to brain-dump what sustainable success looks like for the international education industry. After all ideas are captured, a brief discussion will follow.

Interactive discussion

Each group will be asked to collate their ideas into a mind map which they will then present back to the main group.

Q&A

The workshop would conclude with time for Q&A between the speaker and the audience. Each participant will also be encouraged to reflect on (and share) one thing they’re going to do as a result of what they’ve heard/thought/learned in today’s workshop.

Trainer:Danielle Duell – CEO – People With Purpose

Masterclass 4:

Trainer:

Danielle DuellDanielle Duell is an Australian business leader, strategist and entrepreneur. Her economic philosophy is “for profit and for the greater good” and her vision is for shared value creation7 to become the dominant mindset for business leaders in Australia and around the world.

Throughout her career, Danielle has worked across a range of industries including education, energy, tourism, arts, utilities, technology, hospitality, fashion, events, construction, farming, conservation, retailing, medical research, Aboriginal culture and corporate governance.

Danielle co-founded the award winning Riverlife Adventure and Function Centre and Riverlife Mirrabooka aboriginal experience. She completed an MBA at QUT with concentrations in Strategy and Entrepreneurship. In 2011, she won a scholarship to Harvard Business School to participate in the Women’s Leadership Forum - Innovation Strategies for a Changing World - part of Harvard’s Executive Education Program. From 2010-2014 Danielle worked as CEO of Graham (Skroo) Turner’s private companies - the Spicers Group - a diverse portfolio that included luxury accommodation group – Spicers Retreats, a collection of award winning restaurants, several day spas, an outdoor adventure park and a selection of sustainable cattle breeding enterprises and nature refuges.

Danielle has held numerous board and committee roles for organisations such as Tourism and Events Queensland and the Government’s Red Tape Reduction Advisory Council; she currently serves on the Board of the Queensland Music Festival. Danielle is an Adjunct Professor at the University of Queensland Business School. She is also the founder of Australian Harvard Women - a business network and series of events for Australian women who have studied at Harvard Business School.

Her primary business role is as founder and CEO of People With Purpose - a company whose purpose is to equip business to improve the world. In this capacity, Danielle and her team work with CEO’s, Executive Teams and Boards to develop and implement purpose-led strategy, transformation, innovation, projects, communications and events.

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