Professional Professional Content Content

Management & Management & ProductionProduction

Introduction & Content Introduction & Content RelatedRelated

Workflows Workflows

Lecture OverviewLecture Overview

► Introduction & Content Related WorkflowsIntroduction & Content Related Workflows► Content Related Workflows (cont.); Essence Content Related Workflows (cont.); Essence

PrinciplesPrinciples► Encoding Formats & Essence StandardsEncoding Formats & Essence Standards► Content Representation & MetadataContent Representation & Metadata► Metadata Standards & File FormatsMetadata Standards & File Formats► CMS System ArchitectureCMS System Architecture► Software Modules in Architectural ContextSoftware Modules in Architectural Context► Content Management System InfrastructureContent Management System Infrastructure► CMS ApplicationsCMS Applications► Introduction to Web ManagementIntroduction to Web Management► Web based Content Management SystemsWeb based Content Management Systems► Future Developments in CMSFuture Developments in CMS

Course MaterialCourse Material

► Principle reading: Principle reading: ► A. Mauthe, P. Thomas: Professional Content Management A. Mauthe, P. Thomas: Professional Content Management

Systems – Handling Digital Media Assets, John Wiley & Systems – Handling Digital Media Assets, John Wiley & Sons, Ltd, UK, 2004Sons, Ltd, UK, 2004

► General reading:General reading:► R. Steinmetz, K. Nahrstedt: R. Steinmetz, K. Nahrstedt: Multimedia: Computing, Multimedia: Computing,

Communications & Applications“ Prentice Hall, USA, 1995Communications & Applications“ Prentice Hall, USA, 1995► R. Steinmetz: “Multimedia Technologie: Grundlagen, R. Steinmetz: “Multimedia Technologie: Grundlagen,

Komponenten und Systeme”, 3Komponenten und Systeme”, 3rdrd Ed., Springer Verlag, Ed., Springer Verlag, Heidelberg, 2000 Heidelberg, 2000

► AdditionalAdditional literatureliterature referencesreferences willwill bebe givengiven duringduring thethe lectureslectures whenwhen appropriateappropriate

Professional Content Professional Content Management & ProductionManagement & Production

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Tape Libraries

Content Rep. & Metadata

Workflow

System Integration

CM & Production

Content Exchange

eCommerce

Frameworks & Standards

Lecture OverviewLecture OverviewIntroductionIntroduction

What is What is ccontent?ontent? Application Application ddomainsomains

► Content related WorkflowsContent related Workflows Who deals with Who deals with ccontent?ontent? Workflows in Workflows in bbroadcast, eroadcast, e-c-commerce, ommerce, ccorporate etc.orporate etc.

EssenceEssence RelevantRelevant v video ideo fformatsormats Relevant Relevant aaudio udio fformatsormats Images, Images, ttext, ext, wweb eb ppages, etc.ages, etc. Essence Essence sstandardstandards

MetadataMetadata Metadata Metadata ddescription escription pprinciplesrinciples Descriptions Descriptions sschemeschemes Metadata Metadata sstandardstandardsFileFile FormatsFormats File File fformatsormats File File sstandardstandards

Lecture Overview (cont.)Lecture Overview (cont.)► System ArchitectureSystem Architecture

Software Software aarchitecturerchitecture Development Development pprinciplerinciple System System ccomponentsomponents

► Hardware Architecture and InfrastructureHardware Architecture and Infrastructure Hardware Hardware ccomponentsomponents Network Network iinfrastructurenfrastructure Infrastructure Infrastructure ddesign and esign and iimplementationmplementation

► System IntegrationSystem Integration Integration Integration pprinciplesrinciples Integration of Integration of llegacy egacy ssystemsystems Integration of Integration of tthird hird pparty arty ssystemsystems

► Application DomainsApplication Domains Application Application ddesign esign pprinciplesrinciples Import, Import, eexport, xport, aadministration dministration aapplicationspplications Retrieval Retrieval aapplicationspplications

► Future TrendsFuture Trends MPEG-21: Multimedia FrameworkMPEG-21: Multimedia Framework Content Distribution NetworksContent Distribution Networks (CDN) (CDN)

What is Content?What is Content?

► Content is conventionally considered as Content is conventionally considered as some some form of audiovisual, visual, sound or textual form of audiovisual, visual, sound or textual

informationinformation

► Content according to the formal SMPTE/ EBU Content according to the formal SMPTE/ EBU definition consists of:definition consists of:

► Essence, i.e. the raw programme material itselfEssence, i.e. the raw programme material itself VideoVideo Sound Sound ImagesImages TextText

► Metadata, that describes the essenceMetadata, that describes the essence Content related data describing the actual informationContent related data describing the actual information Material related data describing available formatsMaterial related data describing available formats Location related data describing location, number of copies, Location related data describing location, number of copies,

condition of carrier, etc.condition of carrier, etc.

EssenceEssenceEssence is the part of a content object that represents the actual Essence is the part of a content object that represents the actual

information or message (i.e. the content) encoded in various formatsinformation or message (i.e. the content) encoded in various formats

► Physical Representation of ContentPhysical Representation of Content► AudiovisualAudiovisual► VisualVisual► AudioAudio► TextualTextual► Combinations: Web-pages, animations, etc. Combinations: Web-pages, animations, etc.

► Types of EssenceTypes of Essence► ContinuousContinuous and and ddiscrete iscrete mmediaedia► Structured Structured eessence ssence fformatsormats► Browse and Browse and hhigh-igh-rresolution esolution fformatsormats

► Essence Related IssuesEssence Related Issues► Different encoding formatsDifferent encoding formats

DV vs. MPEG, JPEG vs. GIF, SGML vs. WordDV vs. MPEG, JPEG vs. GIF, SGML vs. Word► Different storage formatsDifferent storage formats

Video & data tapes, optical disks, servers, etc. Video & data tapes, optical disks, servers, etc.

MetadataMetadata

► If you have content somewhere but can‘t actually If you have content somewhere but can‘t actually find it you don‘t really have itfind it you don‘t really have it

► Content Related DataContent Related Data► Available contentAvailable content► Formal data, Formal data, such assuch as title, sub title, duration, cast, title, sub title, duration, cast, etc. etc.► Indexing information, Indexing information, such assuch as key words, image content key words, image content

description, classificationdescription, classification► IPR related information, IPR related information, such assuch as rights owner, acquired rights, rights owner, acquired rights,

etcetc..► Material Related DataMaterial Related Data

► Available formatsAvailable formats► Recording specific informationRecording specific information

► Location Related DataLocation Related Data► Available copiesAvailable copies► LocationLocation► Physical condition of carrier media Physical condition of carrier media

Content ManagementContent Management► Content Management is the Content Management is the handling, administration and handling, administration and

presentation of contentpresentation of content (i.e. essence and metadata) (i.e. essence and metadata) in a in a system contextsystem context

► ElementsElements► Essence managementEssence management

Recording and encodingRecording and encoding Storage managementStorage management Content preservation Content preservation

► Metadata managementMetadata management Documentation & description Documentation & description Data and information managementData and information management

► System interfaces and applicationsSystem interfaces and applications► RequirementsRequirements

► Openness, modularity, distribution, integrability Openness, modularity, distribution, integrability ► Automatic handling of essence and metadataAutomatic handling of essence and metadata► Automatic information generation Automatic information generation ► User friendliness User friendliness

MediaEssence

Rights

Context & Terminology

Protection

DescriptionEssence MetadataContent

Content Management

Dig

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Content & Rights Content & Rights ManagementManagement

Media

Content Management

Essence MetadataContent

Essence

Context & Terminology

Content ManagementContent Management

CM Traditional Application CM Traditional Application AreasAreas

► Classic Media ApplicationsClassic Media Applications► Television archives and production storageTelevision archives and production storage► Radio archivesRadio archives► Web publishingWeb publishing

► Corporate ApplicationsCorporate Applications► Advertisement archivesAdvertisement archives► Corporate archivesCorporate archives

► Tele-TeachingTele-Teaching► Course material archiveCourse material archive

► Security Security ► CCTV footage archiveCCTV footage archive

► Museums Museums ► Audiovisual guidsAudiovisual guids

Content Exchange/ Content Production Support

Multimedia elements

Collaborative elements

Streaming & download

Distributed CMS Distributed CMS ApplicationsApplications

B2B, B2C sales of contentE-Commerce backend required

Electronic delivery over high-speed or special networks (e.g. satellite) possible

Charging for communication and content

Content Sales/ Content Sales/ eCommerceeCommerce

B2B (B2C ?) Service

Provision of

Storage

Connectivity

CMS

Documentation & archiving

Content Hosting Facility

CMS-Client

CMS

Client

CMS

Client

CMS

Client

WAN Access

Internet

CMS

Client

Content HostingContent Hosting

Other Application Areas

Personalisation of Content

Broadcast distribution of (TV & Radio) content

Set-top box (programmable) interfacing to EPG

Additional information via

data network

TV signal/ integrated into MPEG-2 TS

Tele-Teaching

Electronic course material over the Web

Live lectures

Interactive exercises

Who is Dealing with Content?Who is Dealing with Content?► Content Access in ProductionContent Access in Production

ArtistsArtists► Producers, directors, etc. Producers, directors, etc. ► Support of conceptual work (including storage of Support of conceptual work (including storage of

produced documents)produced documents) CraftsmenCraftsmen

► Cameramen, sound engineers, craft editors, etc.Cameramen, sound engineers, craft editors, etc.► Support in the content generation processSupport in the content generation process

► Content Access in Documentation and CataloguingContent Access in Documentation and Cataloguing Feed-AssistantsFeed-Assistants

► Real-time annotation of contentReal-time annotation of content► Quick and easy access, user-friendly tool setQuick and easy access, user-friendly tool set

Cataloguers & archivistsCataloguers & archivists► In-depth cataloguingIn-depth cataloguing

Databases and free-text documentationDatabases and free-text documentation Supported by toolsSupported by tools

► Keyframes, automatic content analysis toolKeyframes, automatic content analysis tool

Who is Dealing with Content? Who is Dealing with Content? (cont.)(cont.)

► Search & Retrieval of ContentSearch & Retrieval of Content UsersUsers

► Skilled usersSkilled users Archivists, cataloguers, etc. Archivists, cataloguers, etc.

► Unskilled usersUnskilled users Journalists, editors, researcher, marketing experts, general publicJournalists, editors, researcher, marketing experts, general public

ToolsTools► Simple & sophisticated search toolsSimple & sophisticated search tools► Visual & textual content representationVisual & textual content representation

Access rights & user rolesAccess rights & user roles► Content related Administrative & Management TasksContent related Administrative & Management Tasks

User groupsUser groups► Financial planning & accountingFinancial planning & accounting► Production & programme planningProduction & programme planning► Legal departmentLegal department

Administrative content informationAdministrative content information ► Financial & accounting dataFinancial & accounting data► Production planning data, PasB, airtime sales data, etc.Production planning data, PasB, airtime sales data, etc.► IPR& copyright dataIPR& copyright data

Related systemsRelated systems ERP, programme planning systems, DRM-SERP, programme planning systems, DRM-S

The Role of a Content ManagerThe Role of a Content Manager► TasksTasks

Technical skillsTechnical skills► DatabasesDatabases► Storage systems, media serversStorage systems, media servers► Communication technologyCommunication technology► Broadcast technologyBroadcast technology

Procedural & content knowledgeProcedural & content knowledge► WorkflowsWorkflows► Documentation & cataloguingDocumentation & cataloguing► Content handling & preservationContent handling & preservation

► Job Profile: Content ManagerJob Profile: Content Manager CMS EngineerCMS Engineer

► Technical supportTechnical support► Maintenance of technical infrastructureMaintenance of technical infrastructure

Content Manager and Cataloguing Editor Content Manager and Cataloguing Editor ► Essence & media handlingEssence & media handling► System resourcing & provisioning System resourcing & provisioning ► Metadata managementMetadata management