ARTS, AUDIO/VIDEO, TECHNOLOGY AND COMMUNICATIONS

Professional CommunicationsTexas Student Edition (Print) with eText and Project-Based Learning Digital Course ©2017, Bovée, Thill

Strengthen written, oral, and graphic communication in a career-based environmentCareers in the global economy require individuals to be creative and have a strong background in computer and technology applications, a strong and solid academic foundation, and a proficiency in professional oral and written communication.

Professional Communications equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume.

Prepare your students to communicate in today’s workplaceChapter content, examples, and engaging activities help your students develop career and life skills, including: • Communicating in today’s digital, social, and mobile world • Collaboration, interpersonal skills, and business etiquette • Planning and writing business messages • Crafting messages for digital channels • Planning and writing business reports and presentations. • Career exploration and research, cover letter writing, and resume writing and

design • Using job search tools, as well as applying and interviewing for a job • Bring-your-own-device (BYOD) policies, digital fluency, and digital citizenship.

Program Resources• Student Edition (print)

• Student Edition eText

• Teacher’s Edition (print)

• Teacher Edition eText and Digital Teacher Resources. The Digital Teacher Resources include PowerPoint slides and Test Bank with TestGen®

ARTS, AUDIO/VIDEO, TECHNOLOGY AND COMMUNICATIONS

Equip students for the new reality of mobile communications and other emerging trends, including:• Comprehensive coverage of mobile business communication including

mobile etiquette • Visual examples and figures of business communication, including mobile

and social media illustrations. • Activities and exercises focused on mobile exchanges help students

become acclimated to business etiquette and expectations across digital channels.

Streamlined chapter design to scaffold learning and make studying easier• Curriculum aligned to the TEKS (Texas Essential Knowledge Skills) And

AACSB Learning Standards ensures rich learning experiences across a range of key skills. The American Association of Collegiate Schools of Business (AACSB) is a non-for-profit corporation devoted to higher standards in business education.

• Clear objectives open every chapter, highlighting core principles to come• Bold key vocabulary terms with marginal definitions support acquisition

of important academic language. • Reinforcing resources include “Test Your Knowledge,” “Apply Your

Knowledge,” “Practice Your Skills,” and “Expand Your Skills” elements.

Streamline course set-up, class prep, and instruction with a Digital eText. • 24/7 access to Digital eTexts of the Teacher and Student editions, as well

as accompanying Test Bank and PowerPoint files.• One-click navigation to TEKS aligned content. Use the Digital eText,

Student and Teacher Editions, to quickly jump from the Texas Essential Knowledge and Skills standards (TEKS) directly to the content in the eTextthat fulfills that standard.

• Compatible with Thin Common Cartridge to facilitate single sign-on integration and rostering.

Table of Contents

1. Communicating Professionally in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentations

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment

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