Product Strategy & Planning Product Briefing - WIP.pdf · • 6.5” LCD Screen ... exclusive Leather and Alcantara finishes and colours Sandstorm Gold Pearlescent • A rich, metallic

Product Strategy & Planning


Briefing Document

TarafArabic

translation

here

Product Strategy & Planning Slide 3

Contents

• Lagonda History & Timeline

• Standard Equipment• Dimensions

• Body

• Engine

• Transmission

• Brakes

• Suspension, Wheels & Tyres

• In Car Entertainment

• Colour & Trim• Paint

• Alloy Wheels

• Badges

• Environments

• Leather Types

• Quilt Pack

• Quilted Headlining

• Seat Motifs


Contents

• Optional Equipment• Rear Seat Entertainment

• Refrigerator in the boot

• Personalised Sill Plaque

• Accessories• Car Covers

• Saddle Leather Mats

• Tyre Cushions

• ECU Key Pouch

• First Aid and Tyre Repair Kits

• Luggage Set

• Rechargeable Flashlight

• Battery Conditioner

• Specification Form


Lagonda History

• Founded more than 100 years ago by opera singer Wilbur Gunn,

named after the river Lagonda Creek close to his hometown

Springfield, Ohio, USA

• The media gave LAGONDA the nickname “Bentley of the ordinary

man”

• The LAGONDA Rapide was driven to victory in Le Mans in 1935

• In 1935, after the World Economic Crisis, the lawyer lan Good bought

the company (outbidding Rolls-Royce) and founded LAGONDA

Motors Ltd

• For the new start, Good hired the legendary W.O. Bentley, who was

employed at Rolls-Royce, the company who bought his own brand

• 1947, after another though economical phase of the company, David

Brown, who already owned Aston Martin, bought the brand and its

technology


Key Lagonda Timeline


Standard Equipment


Dimensions

5396.5

3189959 1248.5

136.79.8°9.3

°

13.5°9.8°

2088

1869

1586

1389

1917.5

1594


Body

• Four-door body style with tailgate and four individual seats

• Extruded aluminium bonded VH body structure

• Full Carbon Fibre composite body panels (excl. bonnet)

• Extruded aluminium door side-impact beams

• Single bi-xenon headlamps with integrated LED side lights and

direction indicators

• LED rear lamps and side repeaters


Engine

• All-alloy, quad overhead camshaft, 48-valve, 5935 cc V12

• Front mid-mounted engine, rear-wheel drive

• Fully catalysed stainless steel exhaust system with active bypass

valves

• Compression ratio 11.0:1

• Max power 544 PS/537 bhp at 6650 rpm

• Max torque 630 Nm (465 lb ft) at 5500 rpm

• Acceleration 0-60 mph in 4.4 sec; 0-100 km/h in 4.6 sec

• Max speed 314+ km/h (195+ mph)


Transmission

• Rear mid-mounted, ‘Touchtronic III’, eight-speed gearbox with

electronic shift-by-wire control system

• Alloy torque tube with Carbon Fibre propeller shaft

• Limited-slip differential

• Final-drive ratio 2.73:1


Braking System

• Front Dual-cast brake discs, 400 mm diameter with six-piston calipers

• Rear Dual-cast brake discs, 360 mm diameter with four-piston

calipers

• 3-stage Dynamic Stability Control (DSC)

• Anti-lock Braking System (ABS)

• Electronic Brakeforce Distribution (EBD)

• Emergency Brake Assist (EBA)

• Traction Control (TC)

• Hydraulic Brake Assist (HBA)

• Positive Torque Control (PTC)

• Electronic Park Brake (EPB)


Suspension, Wheels & Tyres

Suspension

• Front Independent double wishbones incorporating anti-dive

geometry, coil springs, anti-roll bar and monotube adaptive dampers

• Rear Independent double wishbones with anti-squat and anti-lift

geometry, coil springs, anti-roll bar and monotube adaptive dampers

• 3-stage Adaptive Damping System (ADS) with Normal, Sport and

Track modes

Wheels & Tyres

• 10-spoke directional forged alloy wheels - Graphite painted with

diamond-turned finish

• Front Bridgestone Potenza 245/40 R20

• Rear Bridgestone Potenza 295/35 R20


In Car Entertainment

• 1000-watt Bang & Olufsen BeoSound audio system with ICEpower®

technology

• Hard Disk Drive (HDD) satellite navigation

• 6.5” LCD Screen

• Integrated Apple iPod® and iPhone® connector (requires Apple-

supplied Lightning adaptor for iPhone 5 & 6 compatibility)

• USB connector with Waveform Audio Format (WAF), Windows Media

Player (WMA) and MPEG (MP3) audio file compatibility

• A2DP Bluetooth® audio

• 3.5 mm auxiliary input socket


Colour & Trim


Paint Technology

Lagonda features a range of 3 new exclusive paints that represent the

ultimate in technology and effects in strong daylight

Platinum White

• A shimmering Pearlescent white created through a technically

challenging three-coat paint process and utilising modern Xirallic

ingredients to subtly increase paint movement . A clean white base

coat with delicate overtones of gold Xirallic pearl suspended under a

clear coat have created an opulent white, emphasising haunch lines

with accents of both gold and bronze tones.

Topaz Gold

• A stunning double-effect layer gold created through a technically

challenging three-coat paint process. Gold pearl suspended beneath

a clear coat, layered over an effect metallic base layer, creates a rich

gold with Bronze tone which changes subtly over the curves and

tension lines in bodywork.

Topaz Chrome

• A stunning double-effect layer gold created through a technically

challenging three-coat paint process and utilising modern Xirallic

ingredients to subtly increase paint movement. Gold Xirallic pearl

suspended beneath a clear coat, layered over an effect metallic base

layer, creates a rich gold metallic with a subtle shift from yellow-gold

to green-gold, creating interest and emphasising both curves and

haunch lines.


Lagonda Wings Badges

Solid Sterling Silver

Solid Rose Gold

Solid 18ct Gold


Wheels

10-spoke Satin

Champagne DT20-spoke Polished

10-spoke Black DT10-spoke Silver DT


Environment Colour Splits

Primary Leather Customer choice

Secondary Leather Customer choicePrimary Leather

1. Monotone

2. Monotone + Contrast seats


Environment Colour Splits

3. Two-tone High-Split

4. Two-tone Low Split




Material Types

In addition to the exclusive Paints, Lagonda features a range of new and

exclusive Leather and Alcantara finishes and colours

Sandstorm Gold Pearlescent

• A rich, metallic gold shimmer over a warm base, available in Luxmill

quality. The subtle Pearlescent top-coat emphasises the sculpted

interior surfaces and provides a rich, cosseted environment

Ivory Gold Pearlescent

• A subtle, metallic gold shimmer over an Ivory base, available in

Luxmill quality. The subtle Pearlescent top-coat emphasises the

sculpted interior surfaces and provides a rich, cosseted environment

Orchid White Pearlescent semi Aniline

• A subtle, metallic gold shimmer over a white base, available in Semi-

aniline leather for a softer, more luxurious feel. The subtle Pearlescent

top-coat emphasises the sculpted interior surfaces and provides a

rich, cosseted environment. Designed to fit perfectly with other Orchid

white interior materials

Orchid White Alcantara, Orchid White Carpet

• Designed to fit perfectly with other Orchid white interior materials, as

well as harmonising nicely with our other new leather colours – Ivory

Gold and Sandstorm Gold.


Quilt Pack (excl. Headlining)


Quilted Headlining

Quilted Leather

Quilted Alcantara


Seat Motifs

Embossed Leather

Embroidered Leather

Pete – can you add a pic

• Located at the top of the seat backrest on all four seats


Optional Equipment


Rear Seat Entertainment

• Media sources available via the hub– SD Card, USB (mass storage capability)

– DVD (familiarity, ease of use)

– TV (2 separate TV tuners can be specified)

• The Hub streams to up to 10 tablet devices (iPad or media

devices)

• Streams 2 separate media sources simultaneously via WiFi– Each tablet has a choice of media streams


Refrigerator in the Boot


Personalised Sill Plaque

• Text will read ‘Hand built in England for’

• Space for up to 38 characters


Accessories


• A fully tailored, indoor car cover in a soft cotton mix with a protective

fleece lining. The material breathes allowing moisture to evaporate. It

is yarn dyed to prevent fading and is fully washable

• Supplied with an individual storage bag

Standard Cover:

• Plain black outer panels

• Charcoal grey centre panel

• Silver piping

• Silver Lagonda logo embroidery front and rear

Personalised Cover:

• Choice of 18 colours to complement or contrast exterior

paintwork/interior leather colours

• Choose contrast piping, mirror covers, centre panels or stripes

• Custom embroidery including names, images or family crests

Car Covers

Slide 30


• Hand made saddle leather edged mats with wool inserts

• Short or long pile lambs wool or sheepskin available

• Black and Tan borders

• Awaiting approval for Red, Green, Blue and Dark Brown

• Other finishes available but untested

• Lagonda embossed logo

Saddle Leather Mats

Slide 31


Tyre Cushions

Slide 32

• High density foam tyre cushions designed to be used when storing

your Lagonda for any length of time

• Aerospace technology designed to reduce flat spots when the car is

parked, the cushions mould around the tyre offering added protection.

Branded with Lagonda logo


• High quality leather pouch, lined with grey Alcantara, used to protect

the glass key.

• Embossed with the Lagonda logo, the pouch closes magnetically and

has a keychain attachment. The pouch is supplied with a matching

leather covered and Alcantara lined presentation box.

• Available in the following standard colours:

• Obsidian Black

• Bitter Chocolate

• Chancellor Red

• Sahara Tan

• Cream Truffle

• Sandstorm

• Or optional match to interior leather

ECU Key Pouches

Slide 33


First Aid & Tyre Repair Kits

Slide 34

First Aid Kit

• Comprehensive first aid kit

• Supplied in hand made leather storage case with silver embossed

Lagonda logo

• Designed to fit within boot side storage compartment

• Available in: Standard Obsidian Black Leather

Optional Match To Interior

Tyre Repair Kit

• Emergency tyre inflation kit

• Supplied in hand made leather storage case with silver embossed

Lagonda logo

• Designed to fit within boot side storage compartment

• Available in: Standard Obsidian Black Leather

Optional match to interior leather


• Four-piece leather luggage set

• Set includes large holdall, small holdall, vanity case and garment bag

• Hand made in England

• Embossed with Lagonda logo

• Available in any leather combination from our standard or Q palettes,

including twin colours/contrast piping

Luggage Sets

Slide 35


• Rechargeable LED flashlight

• Manufactured from solid brushed stainless steel

• Engraved with Lagonda logo

• Designed to fit in to the Accessory charging socket

• 3-hour battery life on a single charge

Rechargeable Flashlight

Slide 36


• Specifically engineered to suit the electronic architecture of Lagonda

• Designed to monitor the battery voltage to maintain 100% efficiency

and performance without overcharge

Battery Conditioner

Slide 37


Spec Form


Spec Form


Spec Form



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Documents

Product Strategy & Planning Product Briefing - WIP.pdf · • 6.5” LCD Screen ... exclusive Leather and Alcantara finishes and colours Sandstorm Gold Pearlescent • A rich, metallic