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Product Feeds. What is a Product?. In marketing terms, a product is an item, service or idea that is for sale Examples are: A flight with set dates and price An MP3 Player A pair of shoes A mobile phone game. What is a Product?. - PowerPoint PPT Presentation
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Product Feeds
What is a Product?
In marketing terms, a product is an item, service or idea that is for sale
Examples are:A flight with set dates and priceAn MP3 PlayerA pair of shoesA mobile phone game
What is a Product?
A hotel booking for twin room for 7 days on the 1st of December for 2 people
What is a Product?
Black iPod Nano 8 GB
What is a Product?
Blinko Ringtone for Leki – Latin Lover Radio Edit
What is a product feed?
A product feed is a method for accessing information about various products available on an advertiser’s website
Publishers can use several feeds from different advertisers on their website to offer to their visitors
Visitors can go from a publisher’s site directly to a product page inside the advertiser’s site
What is a product feed
Examples of Advertisers that have Product feeds:
Travel : Octopus travel Fashion: 7trendsEcommerce: Amazon.comMobile: BlinkoGames: King.comAnd more..
Example Product FeedZAP.co.il
Product comparison site:
Lists consumer products from hundreds of shops
Example Product FeedGoogle Products
Product comparison site:
Lists consumer products from hundreds of retailers
How do product feeds work?Publisher SiteAdvertiser Site
Flat Screen
TV
Advertiser Site
Microwave
Advertiser Site
DVD Player
Flat Screen TV
DVD Player
Microwave
Flat Screen TV
DVD Player
Microwave
Flat Screen TV
DVD Player
Microwave
Adsmarket & Product FeedsAdsmarket has the capabilities of handling Product Feeds on both the Advertiser and Publisher ends.
Advertisers upload their product feeds to Adsmarket, allowing many Publishers to sell their products across hundreds of sites, and maximize results.
Publishers can easily search and download product information from which they can generate advertisements to display on their site or other traffic source.
How does it all work together?Advertiser Site
Flat Screen
TV
Advertiser Site
Microwave
Advertiser Site
DVD Player
Publisher Site
Flat Screen TV
DVD Player
Microwave
Flat Screen TV
DVD Player
Microwave
Flat Screen TV
DVD Player
Microwave
Advertisers
Sales and account managers will inform Support that there is an advertiser with a new product feed (to implement in a new or existing program)
Support will work directly with the advertiser to integrate the product feed
Implementing an Advertiser Feed in Adsmarket
Support will ask for the following information from the advertiser:
country the feed is intended forcategory the feed is intended forhow to access the advertisers feed (the URL)how the feed is formatted (is it CSV, XML?)how often the feed is updatedwhat are the different fields available in the feedvarious technical information (to be defined per Feed)
Information needed to integrate an advertiser feed
There are 4 mandatory fields needed from the advertiser:Product ID (unique id of the product)Product NameProduct URLPrice
There are 41 more fields available in Adsmarket for the advertiser to supply more details (examples: image, description, shipping information, weight, artist name…)
Information needed to integrate an advertiser feed
The following options are available when loading a new Product Feed (similar to a new campaign):
Add the publisher ID to the landing URLAdd fixed values to the landing URL (provided by the advertiser)Change the click ID parameter name (used for Server-to-Server)Override program rate (or set a rate if no rate exists)
Information needed to integrate an advertiser feed
UpdatesOne of the most useful features of product feeds is automatic updates (Daily, Weekly)
When the advertiser updates the Product Feed (adds a new product, updates details for existing product, removes a product) Adsmarket will update the Product Feed on the next scheduled update.
Publishers will receive the update immediately (if hosted by Adsmarket) or when next they update from Adsmarket
UpdatesTo see when a feed was updated: Go to >> Advertisers >> Products >> Manage Advertiser Feeds
Search for the Feed either by Advertiser, Program, Feed, Country or Status and click the Search button to see the results.
To see when the feed was last updated, float your mouse over the green indicator at the end the line (Shown by Date – not by Time)
Feed Last Updated 01-Dec-2009
Publishers
Finding a Program with a Product Feed
Select Product Data Feeds : Available and the click the Find Button
Go to: >> Find Programs
Finding a Program with a Product Feed
In the results you will see programs that are marked as “product feed enabled” (marked by Support during setup).Programs with existing products feeds will have the View Products link
Finding a Program with a Product FeedPublishers will also see if there are product feeds available in a program when they look at the Program Details pop-up
How to get a Product Feed
Similar to creatives in regular campaigns, publishers have the following 2 options:1. Take the product feed from Adsmarket and host the feed
themselves (similar to clickTAGs)2. Have Adsmarket host the product feed (Similar to Creative Code)
There are 3 Steps for the publishers to take a feed from Adsmarket
Building a feed format - Define the layout of how to receive the feed. For example – XML or TXT, column separators etc..(these will be provided by the publisher)Selecting the products to be included the feedTaking the product feed URL from the system and implementing it on the publishers’ site/media
Option 1 – Publisher will Host Product Feed
These values are to be defined by the publisher – the publisher should be familiar with product feeds and his system and understand the information on this screen
Go to: >> Tool-Box >> My Products >> My Feed Formats and click the 'add a new format' button
Option 1 – Publisher will Host Product Feed
Select a file type (XML or Text Delimited)
IF you choose a text file, you can customize the file column separator, line separator, etc.
Select which fields to include,their placement (order) and customized column header
Click Save to save your format.
Go to: >> Tool-Box >> My Products >> My Feed Formats and click the 'add a new format' button
Provide a name for your newly created product feed format
Option 1 – Publisher will Host Product Feed
Select Products
Customize your query:• Search for products by product ID (if known), product name, specific feeds, category, country and keywords within the product title & description.• Note: more than one feed can be included in your search.
Click the Find Products button to display results
Go to: >> Find Programs
Option 1 – Publisher will Host Product Feed
•Review the results.•Check the product select box to exclude that product from your list
Click title for product details
Click the Add to my Feeds button to save the results to the format selected
Option 1 – Publisher will Host Product Feed
Provide a unique name for your newly created product feed
Select a feed format – Your feed format includes a detailed template of your customized file structure
Select a traffic source and enter a Dynamic Parameter if desired
Click the Add button to save the feed
Option 1 – Publisher will Host Product Feed
Here is the URL for the Product Feed
Option 1 – Publisher will Host Product Feed
Using the XML feed URL in a browser (RAW unformatted data)
Data feed used in Excel (information from the feed is organized by the application)
Find your feed in the list (the newest feeds are on the last page)
To get link again - Go to: Tool-Box >> My Products >> My Feeds
Click the Code button to show click-tag URLs
Here is the URL for the product feed
Click the Delete button if you want to remove the feed
Option 1 – Publisher will Host Product Feed
Option 2 – Adsmarket Hosts the Product Feed
Adsmarket has the following size templates available for publishers to use:
160x600180x150728x90XML ShortXML Full
Publisher can create his own custom style using CSS (CSS is a coding language used to format data on the web)
Option 2 – Adsmarket Hosts the Product Feed
There are two steps to retrieving the Product Code:Build a list of products you want in the feedGenerate the HTML code
The generated HTML code can then be implemented on the publishers site/media
Select Products
Customize your query:• Search for products by product ID (if known), product name, specific feeds, category, country and keywords within the product title & description.• Note: more than one feed can be included in your search.
Click the Find Products button to display results
Go to: >> Find Programs
Option 2 – Adsmarket Hosts the Product Feed
Click the Get Product Code button to generate the code
Option 2 – Adsmarket Hosts the Product Feed•Review the results.•Check the product select box to exclude that product from your list
Click title for product details
Select your Traffic Source
Choose a Code Method, either Java Script or iFrame
Enter a Dynamic Parameter if desired
Choose a style, either a built in style (160x600, 180x150, 728x90, XML Short or XML Full) or Add a new custom style.If you have added a custom style before it will be saved in the Custom Style list
Click the Get Code button
Option 2 – Adsmarket Hosts the Product Feed
Option 2 – Adsmarket Hosts the Product Feed
Here is how the HTML code will look on a real web page
Reporting
ReportingOn both the Commissions Report and the Earnings Report there are options to filter the results by ‘Product Related Activity’
Thank you