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PRODUCT CUSTOMIZATION
SANDEEPKARTHIK JAVVAJIRASHIL
CUSTOMIZE • CUSTOMIZE -To modify (something) according
to a customer’s individual requirements
• Tailored to the customer It tailors products to a specific market or user
group enabling the company to present a product that appears to be designed for a specific market and to increase the experience and satisfaction for the customer
Customerization
• Customerization is the customization of products or services through personal interaction between a company and the customer. A company is customerized when it able to dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.
Company Tour• Overview
• Focus
• Leadership
• Result
• Global
We Make Computing Easy. Like it should be
Our Direct Connection
Why We’re the Industry Leader – Our Product & Service
We Know Enterprise Computing Firsthand
We’re Close to Customers Around the World
• Dell Makes it Easy to Customize Lifestyle and Décor– People Control Power, Colour and Size – Fresh ID and vibrant colours express personal style
and complement any environment– Custom configurations to meet performance and
budget
built- for-me” model, into “made-for-me.
Dell Hardware Customization
• Hardware Customization brings you the computers you need, already built to your specification during manufacture at DELL’s ISO 9001 certified factories &work with you to develop your required specifications – and once agreed, systems Can be build with no additional lead-time.
• Hardware Customization add value, not cost.
Premier Dell.com is a special business-oriented part of the Premier Dell.com is a special business-oriented part of the Dell Web site that allows customers to interact with Dell and Dell Web site that allows customers to interact with Dell and
customize all phases of doing business with Dell.customize all phases of doing business with Dell.
Dell Computer has changed the competitive landscape by:
Offering customized products directly to customers on demand without premiums in either price or lead time.
Minimizing inventory to unthinkable levels Being agile—quickly responding to the
market/technology changes. Successfully executing a mass customization
strategy quarter after quarter, year after year
Dell has the ability to customize each individual computer, which is a powerful competitive
advantage for us as well as time saver.
Ken York, VP Opération
Taylor made Product
Customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to do it in a profitable way.
Conclusion
Thank You
