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PRODUCT BRANDINGPRODUCT BRANDINGOFOF

Hero Honda KARIZMAHero Honda KARIZMA

By :-ANUJ KUMAR

MFTECH (AP) IINIFT, NEW DELHI

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CONTENTSCONTENTS

Introduction of product

features of the product

IPR used in the product

branding strategy of the product

how IPR is for brand protection

marketing strategy and IPR

advertising methods incorporated with product

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INTRODUCTION OF PRODUCTINTRODUCTION OF PRODUCT

Hero Honda Karizma is the best that has been launched in India. Now it gets even

better with the all new racer edition : The New Karizma R. The price of Karizma is

Rs.84000 and the engine packs an awesome 17 horse power in a 223cc Engine..

The latest model to have graced the Indian tarmac is Hero Honda's latest bike, 223

CC Karizma, which with its updated technological inputs have made the bike favorite

among bike lovers.

The sleek designing of Karizma is quiet similar to its Japanese version, the legendary

& giant Honda's cult VFR 800. Be it the alloy die-cast wheels, tailpiece, front

indicators, fairing, silencer unit, seat, panel shapes and instrument binnacle,

everywhere the new model has been given a face lift with a dash of panache.

Boasting of a top speed of 125kph, the bike commendably performs at an

approximately 100kph. While the beautifully designed mag wheels impart a very

uncluttered look to the rear wheel, making the bike perfect & an instant eye catche

while gracing the roads.

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FEATURES THE PRODUCTFEATURES THE PRODUCT

Dimension & Weight

Overall height 1160 mm

Overall length 2125 mm

Overall Width 755 mm

Wheelbase 1355 mm

Ground Clearance 150 mm

Kerb weight 150 kg

Fuel Tank Capacity 15 litres

Engine

Type OHC, Air Cooled

Stroke (2/4) 4-stroke

No. of cylinders Single Cylinder

Displacement 223cc

Electrical 12 V, 7.0 Ah

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Transmission

No. of Gears 5 speed

Clutch Multi-plate wet type

Performance

Maximum Power 16.8bhp @ 7000rpm

Max. Torque -

Start Kick / Electric

Suspensions

Front Telescopic Hydraulic Shock Absorbers

Rear Swing arm with 5 step adjustable type hydraulic shock absorber

Brakes

Front Disc Brakes, 276 mm diameter

Rear Internal Expanding Shoe, 130 mm

Tyres

Front 2.75 x 18 - 42 P

Rear 100 / 90 x 18 - 56 P

Source: http://www.herohonda.com/

http://www.herohonda.com/

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IPR USED IN ALL PROCESSIPR USED IN ALL PROCESS

TRADE MARK

A distinctive word, phrase, logo, graphic symbol, or other device

to identify the source of a product or service, brand to distinguish

a manufacturers or merchants products from anyone elses

The company get right as trademark for there logos

They gone for it as to protect there logo from misuse.

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INDUSTRIAL DESIGN

The company gone for industrial designright to save its model of the bike, as it is

having unique, sporty, and attractive look

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PATENT

Having 250cc single cylinder, 4 stroke,OHC engine

which they get patented

OHC in general means OverHead Cam

In the OHC engine the camshaft is installed in thecylinder head and valves are operated either by the

rocker arms or directly through the lifters (as in the

picture).

The advantage is that valves are operated almost

directly by the camshaft - easy to achieve the

perfect timing at high rpm. Also it's possible toinstall three or four valves per cylinder

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BRANDING STRATEGYBRANDING STRATEGY

They gone for various strategy :- taken HRITHIK ROSHAN as brand ambassador

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BRAND MARKETINGBRAND MARKETING

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HOW IPR IS FOR BRANDHOW IPR IS FOR BRAND

PROTECTIONPROTECTION

TRADE MARK

INDUSTRIAL DESIGN

PATENT

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MARKETING STRATEGYMARKETING STRATEGY

Identify opportunities and threatsIdentify opportunities and threats

Identify customer needsIdentify customer needs

React to a competitive environmentReact to a competitive environment

Careful planning to make a New or improved productCareful planning to make a New or improved product

Use the 4 Ps.Use the 4 Ps.

Product serviceProduct service

PricePrice

PromotionPromotion

Place (distribution)Place (distribution)

Retain flexibility to react to changesRetain flexibility to react to changes

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