Proactive Marketing Plan for Stonegate Reality

By: Group #1Travis Goldfein

Kimberly TuckerDeo Sanders

Robert Montalvan

Introduction:

• In today’s society, marketing is constantly changing and evolving due to technological and cultural advances. Particularly with the internet, the way people communicate has changed drastically. This has lead to a change in the way businesses market products, people, and ideas.

Our Marketing Strategies:

• Our plan utilizes these technological advances, which altered how businesses are marketing:– Attend conventions– Use of brochures– Google advertising– E-marketing campaign

Conventions:• Attend more conventions: www.expocentral.com

– Land Developing Association– National Apartment Association– National Condominium Association– National Automobile Dealers Association– National Restaurant Association– Healthcare Conferences– Grocery Manufacturers Association– Hospitality Conferences

• More than just attending, we recommend you set up a Stonegate Booth and be an exhibitor at these conventions: visual aids, examples of what has been done, scenic plans, aerial photos, brochures, and an analysis and information about the area/city and the properties.

Brochure:

Brochure:

Google Webmaster Tools and Analytics:

• What is it?• Potential benefits?• How do you do it?• How expensive is it : “pricing”?• Companies that use Google Analytics and

Webmaster tools.• Stonegate’s Benefits?

Google Webmaster Tools and Analytics:

• When we utilize a search engine, the engine uses three ways to identify the best way to find the most useful information, they are:– Crawling- Does Google know about your site– Indexing- Can Google index your site– Serving- Does the site have good and useful

content that is relevant to the user’s search.

The Benefits:

15 Reasons Why You Should Use Google Webmaster Tools:– http://ask.enquiro.com/2008/why-you-should-use

-google-webmaster-tools/

• Main 3 are:– XML Sitemap Submission– Key Diagnostic Data about Your Site– Set a Geographic Target area and track progress

How to Begin:

1. Register your site on Google by submitting your URL here: http://www.google.com/addurl/

2. Sign up for Google Webmaster tools via the website: www.Google.com/webmastertools

3. Sign up for Google Analytics via the website:www.google.com/analytics

Pricing:

• It is Free.

Enterprises that use Google Analytics:

Potential Benefits for Stonegate:

• Cost containment• Ease of use• Proven track record• Google’s popularity and high traffic ensures

maximum potential clients who perform web-based searches

E-Marketing Campaign:• Marketing has pretty much been around forever in one form

or another. However, the methods of marketing have changed and improved, and we’ve become a lot more efficient at telling our stories and getting our marketing messages out there. E-Marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.

• Very simply put, E-Marketing refers to the application of marketing principles and techniques via electronic media, i.e. the internet. Essentially, E-Marketing is the process of marketing a brand using the Internet.

Basic Knowledge an E-Marketer Should Know:

• There are 8 types of internet marketing that are most often used and, of course, lead to success:

– SEO- (Search Engine Optimization) A basic and good way to increase traffic. When your site is optimized, the chances are more that Google indexes your site quickly and gives a high ranking to your site.

– PPC – (Pay per Click) Allows you to create ads in Google or yahoo. With more ads created and linked to keywords, viewers who are interested in that topic will visit your site, hence you get the traffic. And since it is paid service, the more you pay for each click, the higher in the search engines your ads will appear.

– Banner ads- Another type of ads which use diagram with pictures and texts, they usually appear on the top or bottom of the web page.

– Google AdSense- Google AdSense is a program that allows you to put ads online, and when the ads are clicked, you will make money. Besides making money, you get traffic also.

– Online Magazines –You buy ad space for promoting, and like the banner ads, when the magazine generates traffic, you will pay according to the traffic.

– E-commerce newsletters- Allow us to develop relationships with our clients and let them know when we invent something they may be interested in.

– Online Directories – Those online directories and city guide yellow pages can be effective places to promote your site.

– Website Lead Generation – It is a program that provides you with qualified leads and then you pay for each lead. Lead generation guarantees a return on investment and is a quite safe way with little risk.

Components of a Good E-Marketing Campaign:

• Search Engine Optimization• Email Marketing Strategy• Online Advertising• Online Newsletters

Search Engine Optimization:• A study conducted shows that around 90% of Americans

use the Internet daily, with over 2/3rd of purchases being researched on the Internet. Search Engine Optimization (SEO) is a procedure that attracts Internet traffic to your website as much as possible. It includes ranking your site on the initial pages of a search, so that the web users can visit your website for the contents they are in search of. This is done using keyword phrases that the users generally put in the Internet search engines for searching a particular product or service.

Email Marketing Strategy:

• Another important component of an effective e-marketing strategy is email marketing which is all about sending information of the product and services to the potential customers using email. This is a proven effective method of using online marketing as an efficient tool for business generation.

Online Advertising:

• Online advertising is a marketing method, that has a very substantial Return On Investment (ROI) value. It consists of placing advertisements of products and services on the company website, sites which are ranking on the first pages of the search engine, and sites which are getting a considerable amount of traffic from Internet users.

Online Newsletters:

• Businesses generally issue online newsletters to regular customers for letting them know what new introductory offers are available and which new products are likely to be launched. Unlike email marketing, these online newsletters are issued at regular time intervals.

Proactive E-Marketing Solutions:

• http://www.emarketingassociation.com/• http://www.verticalresponse.com/• http://www.emarketinginc.com/• http://www.constantcontact.com/index.jsp• http://www.exacttarget.com/

• The following is an example of an E-Marketing solution: Quickspace

• Quickspace is the #1 resource and ideal solution for commercial real estate professionals seeking fast, cost-effective, high-impact, and proactive marketing solutions promoting you and your listings.

• It has three components:– Corporate Studio– Property Websites– Listing Collab

• The Corporate Studio aspect of Quickspace.com helps commercial real estate companies develop a professional, stylish, corporate branded and specialized package to send to clients.

• The corporate studio has four main creation components

• Website (Flash Website) – Direct link from email to website• PDF Brochure – Shows off available property• Windows EXE File• Ability to add file attachments

• Any Commercial real estate professional can easily use Quickspace’s tools. Just follow three easy steps.– Select a professional template– Fill it out (Add text and upload pictures)– Use the online editor for easy picture and text editing

• Market your properties to your audiences using different delivery options– Add information to your website– Print a hardcopy brochure– Burn onto a CD– Send in an email

• Get real time tracking• Receive total daily visitor statistics and get enhanced

reporting for your email campaigns including: who, when and how often each email was viewed and opened.

• Pricing is based on the number of brokers that can be listed as contacts within any Promo-Pak.

• This allows customers to review every detail of your listing via an easy to navigate web marketing package. The web marketing package will allow users to

• Interactive plans linking to detailed data• Maps that can easily displays layers of information• Have photo galleries that captivate your audience• How much: Typically property websites start at $1,500. Each

project is unique and its project requirements are based on the provided materials, budget and schedule.

• A designer will consult with you on your specific needs and provide a story board and detailed proposal for your project.

Investment Sales Deal Flow ManagementALL IN ONE - Listing Center, File Collaboration, & Deal

Tracking

• Listing Collab is the most efficient way of showcasing your listings in an easy to navigate property list, complete with property detail summaries – accessible anywhere, anytime.

• The listing Collab allows users to • Connect each property to your marketing materials (Website or

Promo-Pak)• Add additional brochures to give prospects more information about

the property. • Allows approved users to view additional property information and

contingency dates

• Benefits • Use it for ALL your investment sales listings at ONE PRICE for an

entire year• Accelerate the distribution of both marketing and due diligence

documents• Maintain complete control of your investment deals 24/7• Streamline transaction deal flow to make the process simple for

both you and your customer• Intuitive dashboard to manage your listings efficiently• Branded with your corporate identity to maintain consistency

throughout the entire deal flow

• And most importantly– Be proactive about finding clients and use Quickspace’s

large clientele list to pursue new business for your company.

– Let Quickspace find clients for you!

See current client lists and previous case studies of successes.

Link: Quickspace.com

Thank you for your time!

Any Questions?