Pritchard 2013 aasa nce presentation

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1. !!!!!SocialMedia&CommunityRela3onsStrategicCommunica3onsOpera3onalCommunica3onsTac3calMessaging 2. : The perception of elements in the environment StrategicCommunica3ons,Opera3onalize within a volume of time and space, theLong=rangePlans,andTac3calMessaging comprehension of their meaning, and theSystem projection of their status in the near future PromotesSitua3onalAwareness(SA) 1995 - Micah Endsley,!!! 3. Isconnectedtoacomprehensive educa3onalplan(e.g.,CDEP) Developsacommonopera3ngpicture Districtwidememes?!!! 4. Defines Official District Use, Professional/ Instructional Use and Personal Use of Social Media Addresses Privacy Considerations References Implementation Sample at!! 5. HitthemwheretheyARE SuperintendentsBlogexampleat DistrictWebsite DonotbeoneveryplaRorm! 6. SurveyTools(e.g.,SurveyMonkey)embedded inFacebook VideoFiresideChatsimpactversus backpackleVerviralorsta3c? Face=to=FaceInvita3onRedirect ReferendumInforma3on! 7. Issynchronizedwiththevisionand missionoftheBOEandSuperintendent Putsintoac3onthestrategicplans Isproac3veshapes,sustains,andistask oriented!!! 8. That are aligned with BOE policy and legal considerations That include a release form for student interviews, photographs, and recordings! 9. CalendaringfeatureonFacebook School=buildingWebsite(linktoPinterest) DonotbeoneveryplaRorm! 10. Calendaringofschooleventsembeddedin Facebook Periodicrecogni3onofitemsofinteresttothe community(2=way) Face=to=FaceInvita3onbadnewsmul3plies exponen3allyincyberspace 11. Isaccurate,non=argumenta3veandfreeof angerordefensiveness Neutralizesmisinforma3on Reinforcesposi3vepercep3ons 12. Itisnotgenerallyagoodideatodeleteuser comments,unlesstheseareinviola3onof acceptableuse. 13. Synthesizeschoolmessengerauto=dial withsocialmediaandwebsiteverica3on Mobilecompu3ngandcrea3ngdigital contenton=the=y(e.g.,Hootesuite,FBfor iOSapps) 14. Acknowledgetheproblem,pointwithpride, hopefulforthefuture Face=to=FaceIntervenondeescalateangry stakeholdersinalessopenforum Strictlyenforceacceptableusedonot tolerateabusivecomments 15. !!