Principles of Design! Proportion is also called scale. Unequal parts look best together. Proportion

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Text of Principles of Design! Proportion is also called scale. Unequal parts look best together. Proportion

  • Principles of Design!

  • Good Design Equation

     Elements






    • Principles

    ▫ Balance

    ▫ Proportion

    ▫ Emphasis

    ▫ Rhythm

    ▫ Harmony

    + = Good Design!!

  •  The principles of design are artistic guidelines for using all the design elements

     Fashion designers use them in designing and sewing clothing.

  • Balance

     A design has balance when the spaces on both sides of a central line (real or imagined) appear equal.

  • A balanced design gives a sense of stability..

     For example, what you see on the left side of this shirt visually balances what is on the right side.

     Both sides of the shirt aren’t exact, but it’s in balance.

  • Symmetrical Balance

     This shirt is an example of symmetrical balance because both sides are identical.

     This types of balance usually gives a formal, tailored look.

  • Asymmetrical Balance

     Some designers like to add an element of interest or a sense of excitement to a garment by surprising the eye with differences.

     Asymmetrical clothes don’t look the same on both sides.

  • Asymmetrical Balance

     Even when the sides of a garment are visually different, the design can still be in balance.

     Design elements have varying visual “weights.”

     A warm, dark color will seem heavier than a cool, light color.

  • Fact…

     Asymmetrical has an informal look.

     Garments with asymmetry are often more difficult and more costly to make because both sides must be handled differently.

  • Proportion

     Proportion describes how separate parts of a garment relate to each other and to the whole in size.

     Proportion is also called scale.

     Unequal parts look best together.

  • Proportion

     In fashion, a 3-to-5 ratio has been commonly used.

     The ratio gained favor because it provides a flattering look that equates to body structure.

  • Emphasis

     When you look at an outfit, what catches your eye first?

     The focal point is known as the emphasis.

     What is the focal point here?

  • Emphasis

     Emphasis can be used to make clothing more interesting.

     It can also be used to highlight your best features, or hide figure problems.

     Color, line, texture, design details, trims, and accessories all emphasize.

  • Rhythm

     When you think of rhythm you may think of a regular drumbeat in music.

     In design, rhythm is visual, carrying the eye through a regular pattern produced by design elements.

  • Types of Rhythm

     Repetition: repeating patterns

     Ex) rows of stripes

     Radiation: lines or patterns flow from central point

     Ex) gathers in a skirt

     Gradation: a pattern changes gradually, as in a change of color or size

  • Rhythm is important!

     Good rhythm is apparent when the lines of an outfit work well together.

     i.e. a curved pocket complements the curve of a jacket hem.

     Poor rhythm is upsetting.

     Conflicting lines, such as curved seams and striped fabric tend to break the rhythm of an outfit.

  • Harmony

     Harmony is when the design elements complement each other.