Principles of Communication Chapter 5: Public Speaking
W.I.I.F.M?
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SCOPE Chapter 5 Lecture and Discussion: Terminology for Public
Speaking Events Importance of Preparation for Public Speaking
Various Public Speaking Situations Chapter 5 Case Study Instructor
Review Student Q&A 2/6/2015 Dusit Thani College Page 2
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5.3 Audiences An audience is an individual or group of people
who are participating in a presentation to gain some new
information. 2/6/2015 Dusit Thani College Page 3 You adapt your
presentation to meet the needs, interests, and background of the
audience.
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5.3 Audiences Sometimes your presentation is informal, but
other times a proposal or sales presentation is needed formal.
2/6/2015 Dusit Thani College Page 4 Sales presentations are most
successful in the long term when they: Establish client
relationshipsFocus on benefits not features Consider client
needsUse effective closings Listen to and welcome clients
participation
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5.3 Audiences Identify the common division of audiences
1.Experts: These are the people who know the theory and the product
inside and out. 2.Technicians: These are the people who build,
operate, maintain, and repair the stuff that the experts design and
theorize about. 3.Executives: These are the people who make
business, economic, administrative, legal, governmental or
political decisions on the stuff that the experts and technicians
work with. 4.Non-specialists: These readers have the least
technical knowledge of all. 2/6/2015 Dusit Thani College Page
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5.4 Audience Analysis Knowing the common division of audiences
is important, but it is not the end. Consider the following What is
the background knowledge, experience, and training history of the
audience? What are the needs and interests of the audience? What
are any other demographic characteristics? Age? Religion? Location?
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5.4 Audience Analysis Audience analysis is the collection of
information about an audience and determining the characteristics
that would affect their participation. More than one audience
Format the presentation for general audiences, and then add
headings and section introductions to alert your audience about how
to use your report. Wide variability in an audience Again, format
for general audiences, and then put the supplemental information in
appendixes or insert cross-references to beginners' books. 2/6/2015
Dusit Thani College Page 7
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5.5 Guidelines for Planning Use the following considerations
during your planning process 2/6/2015 Dusit Thani College Page
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2/6/2015 Dusit Thani College Page 9 Analogy
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5.5 Guidelines for Planning Review the three tables on pages 64
to 65 for ideas on different techniques for presenting a speech.
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5.5 Guidelines for Planning 2/6/2015 Dusit Thani College Page
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5.6 Audience Adaptation Audience adaptation refers to the
process of adjusting one's topic purpose language communication
style in order to avoid offending or alienating members of the
audience. 2/6/2015 Dusit Thani College Page 12
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5.6 Audience Adaptation 2/6/2015 Dusit Thani College Page 13
Add information readers need to understand your presentation. Omit
information your audience does not need. Change the level of the
information if necessary. Add examples to help the audience
understand. Change the level of your examples. Change the
organization of your information. Strengthen transitions the
connections between the main sections of your presentation. Prepare
stronger introductions for the presentation and individual
sections.
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10.7 Persuasive Strategies Credibility is the persuasive force
that comes from the audiences belief in and respect for the
speaker. Demonstrate Your Competence Earn the Trust of Your
Audience Emphasize Your Similarity to the Audience Aristotle
crafted a study of persuasion called The Rhetoric 2/6/2015 Dusit
Thani College Page 14
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Maximise your Credibility Credibility is the persuasive force
that comes from the audiences: 2/6/2015 Dusit Thani College Page 15
Belief Respect Demonstrate your competence most influential when
QUALIFIED on the SUBJECT + Earn the Trust most important ingredient
of TRUST is HONESTY Emphasize your Similarity most influential if
similar ATTITUDES & BEHAVIOURS
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5.8 Public Speaking and Self-Confidence Confidence is that
innate quality in us that gives us the ability to make decisions
without worrying that we might be wrong. 2/6/2015 Dusit Thani
College Page 16 Self-confidence builds belief, faith and trust in
our own capabilities and makes us sure of ourselves.
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5.8 Public Speaking and Self-Confidence The following are
simple tips for gaining self- confidence in a speech: 2/6/2015
Dusit Thani College Page 17 1.Smile 2.Make eye contact 3.Change
your inner voice 4.Forget other peoples standards 5.Make the most
of your appearance
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6.Pray or meditate briefly (center yourself) 7.Reframe 8.Find
the next step 9.Speak slowly 10.Contribute something 2/6/2015 Dusit
Thani College Page 18 5.8 Public Speaking and Self-Confidence The
following are simple tips for gaining self- confidence in a
speech:
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5.9 Sample Persuasive Presentation The sample presentation on
pages 69 to 73 demonstrates most of the persuasive principles
covered in this chapter as well as the general guidelines about
speaking to an audience. 2/6/2015 Dusit Thani College Page 19
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Lessons from Jobs Set the theme Make your theme clear and
consistent Provide the Outline (open and close each section)
Demonstrate Enthusiasm (Wow!) Make numbers meaningful Give em a
show Rehearse, rehearse, rehearse Oh! and ONE MORE THING 2/6/2015
Dusit Thani College Page 20
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On 5 th MARCH!!!! You will provide a GROUP PRESENTATION FOR IHU
2/6/2015 Dusit Thani College Page 21 MAKE SURE You read P59 AND
APPLY: CLARITY, CONTROL and COMMITMENT
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BREAK! Now, take a 30-minute break and then return to the class
to work on your assignment. Enjoy! Take a break! 2/6/2015 Dusit
Thani College Page 22
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Handout Review You will now be given a handout with
comprehension questions. Use the book and the notes youve taken to
answer the questions as best as possible. You have 45-minutes to
complete the handouts and return them to the instructor at the end
of class. 2/6/2015 Dusit Thani College Page 23
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Case Study Review Take 15-minutes to compare your case study
summaries with a partner and create a revised idea to present.
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