6
Attract, entice and inspire today’s digital woman Garden and pets Discover the winners of the 3rd awards event A moment of calm! The women-only jury, composed of 65 experts from the worlds of gardening, home, and pet-care, presided over by Yolaine de la Bigne, carefully worked their way through no fewer than 84 entries this year for the “chosen by women, for women” awards. On Thursday 12 March, in the superb surroundings of the Assemblée Nationale, announced the winners of the 2015 awards in front of an audience of journalists and key members of the profession. “Softness, feeling, subtleness, joy for life, no effort, fast-acting, single action”. These are some of the attributes that have convinced our jury... standards that could still improve in some sectors! SPECIALLY SELECTED BY WOMEN ORGANISED BY Women’s Garden Executive Club OFFICIAL PARTNER SUPPORTED BY 51 of the 65 members of the women-only jury of the label “chosen by women, for women” on 15 January 2015, for the all-important voting day Because women bring certain values and qua- lities to a product, and the logo “chosen by wo- men, for women” will add a modern and useful commercial angle to any marketing campaign. Far from the traditional clichés of feminine gentleness or flirtiness, women have specific needs and habits that influence the market. Pragmatic and realistic, women have often, without knowing, been at the heart of new concepts, which have then gone on to delight the male market. Thanks ladies! Yolaine de la Bigne, Jury President PRESS RELEASE

Press release winners of the 2015 chosen by women for women awards

Embed Size (px)

DESCRIPTION

 

Citation preview

Attract, entice and inspire today’s digital woman

Garden and petsDiscover the winners of the 3rd awards event

A moment of calm!The women-only jury, composed of 65 experts from the worlds of gardening, home, and pet-care, presided over by Yolaine de la Bigne, carefully worked their way through no fewer than 84 entries this year for the “chosen by women, for women” awards. On Thursday 12 March, in the superb surroundings of the Assemblée Nationale, announced the winners of the 2015 awards in front of an audience of journalists and key members of the profession. “Softness, feeling, subtleness, joy for life, no effort, fast-acting, single action”. These are some of the attributes that have convinced our jury... standards that could still improve in some sectors!

Specially Selected

by women

ORGANISED BY

Women’s Garden

Executive Club OffIcIAl pARtNER

SuppORtED BY

51 of the 65 members of the women-only jury of the label “chosen by women, for women” on 15 January 2015,

for the all-important voting day

Because women bring certain values and qua-lities to a product, and the logo “chosen by wo-men, for women” will add a modern and useful commercial angle to any marketing campaign. Far from the traditional clichés of feminine

gentleness or flirtiness, women have specific needs and habits that influence the market. Pragmatic and realistic, women have often, without knowing, been at the heart of new concepts, which have then gone on to delight the male market. Thanks ladies!

Yolaine de la Bigne, Jury President

Press release

33 products awarded,7 “Heart throbs” and 1 ”Love at first sight”

1Chicken coop for the cityLe Loft - Pousse Créative (Gasco)

2For small spaces

Burano Set - City Green

Love at First sight

3Peace of mindGPS tracker Kippy - Cynnoteck

4Fragrance emotionEmpreinte range - Beaphar

5Warmth

Electric parasol Pavia - Favex

*Recommended retail price

1. Great design, great looks and easy to put together, this chicken coop can accommodate 1-2 hens in comfort.. Perfect for those new to raising chickens, even in the city. French made. 190 €*. - 2. Foldable, light, and easy to open and close, the Burano Set takes up very little space when open and folds away quickly... Ideal for small spaces. Two-tone set, including table, chairs and a bench in FSC-certified acacia, with ecological paint. Available in 9 colours. 295 €*. - 3. Small, robust and easy to attach to the collar, Kippy allows you to track your pet’s movements via a smartphone, tablet or computer. 199 €* (GPS service included for the first year.) - 4. A high quality range of fragranced shampoos for cats and dogs, created with natural extracts, adapted for each animal, to take care of all skin types, even the most sensitive. Neutral pH formulation and guaranteed paraben-free. 9,20 €*. - 5. With a modern design, this parasol gives heat vertically or horizontally, indoors or outdoors, as well as providing soft lighting, thanks to the two LED bulbs. 419 €*. - 6. A range of clothing and accessories for the garden and leisure, made from high quality materials and exclusive prints: dungarees, gilets, T-Shirts, tool bags, clogs, gloves, secateurs… A collection where no detail has been left to chance. - 7. Ecological packaging and simple instructions make reflowering an amaryllis child’s play with the new Re-Flor kit. The version “Cadeau” is perfect to give as a gift, including a small coloured waterproof bag. Under 10 €* pour Re-Flor’ Classique and 12 €* for the Re-Flor’ Gift set. - 8. In one click, thanks to the two interchangeable blades plus extensions, the Isio switches from a hedge trimmer to edging shears and even a mulcher! In addition the ABS anti-blocking system plus the feather-light weight (559g) makes this a powerful and easy to use tool. From 80 €*.

Special prize for “ergonomic appeal”

8Multifunctional

Isio 2 blade hedge clippers - Bosch

7Child’s PlayAmaryllis Re-Flor’ – Jeanne de Laval

6Top qualityElégante Eglantine range - VDS Distribution

*Recommended retail price

1. Play with shapes with this reversible container for large plants, which, when you turn it over, is perfect for annuals. Extra light-weight and smart. 54,90 €*. - 2. Completely waterproof, in brushed PVC and equipped with a warm integral lining, the Cheyenne boots allow fashionable gardeners to garden or just go out in the rain, while

staying on-trend. Two colours: beige and brown. Adult sizes 40 €* and children’s sizes 30 €*. - 3. Thanks to the ultra wide steps, tidy tables and the light weight, the Big Step step ladder makes DIY jobs easier and more comfortable.

With excellent stability, DIY is always a pleasure. 99 €*. - 4. Designed for small gardens and balconies, these brightly coloured hose reels are ultra-compact, very light and easy to use… Just clip the reel onto the tap, and the Pico Reel is ready to water! From 34,90 €*. - 5. Ideal for decorating a window-sill, this small-format planter has a timeless design, easily integrated into any part of the house. Sold with the famous Lechuza watering kit (water reservoir, substrate and watering system) which helps you to keep your plants perfects hydrated, without the need for permanent watering systems. 17,95 €*. - 6. Equipped with a Lithium-Ion battery, these light and compact secateurs allow the user to effortlessly cut branches up to a diameters of 14mm, reducing fatigue and hand strain. 80 €*. 7. Designed for small lawns (up to 300m²) the cordless

Rotak 32Li is supremely easy to use, thanks to the light weight (11kg) and the “Ergo-Flex” for easy manoeuvrability, without stressing the joints or muscles. In addition, the Lithium-Ion 36v battery gives as much power as an electrical version. 390 €*. - 8. A book intended for mothers, grand-mothers and gardeners who would like to share their love of gardens and plants with babies and children, with the friendliest of plants: plants to touch. What could be more reassuring than a hug? 16 €*. - 9. Made from cereal flour, these 100% biodegradable and compostable geotextiles create a thick layer that protects roots from the

cold, reduces weed growth, reduces water evaporation, and encourages micro-organism and earth-worm activity. Made in France. Between 3,5 €* and 4 €*.

1Bowled over Muret Reverso – Deroma

5IntemporelDelta 10 – Lechuza

2At the forefront of fashion

Bottes Cheyenne – Blackfox

4Ready to waterPico Reel-Hozelock Seasons 6

No effortCordless secateurs Ciso - Bosch

Special prize for“ergonomic appeal”

3 Up high Big Step – Centaure

7Maximum comfort Battery-powered

lawn mower Rotak 32 Li - Bosch

Special prize for“ergonomic appeal”

9Eco-friendly

Compostable geotextiles -

Vilmorin

Special prize “Circular economy”

8Like a caressMes plantes doudou – Patricia Grolier (Le courrier du livre)

7Good enough to eat!Gardendrops treats - Terra Canis

4Second skin

Maxfeel – Rostaing

3Streetwear “Brunelle” in the Libert’In Collection - Lemaître Sécurité

1Natural lookTutch! - Capi

2 Sphere Puro color 20 – Lechuza

6My little vegetable gardenGrowTable XXL - Elho

8SoftnessLes Pastels – Euro3plast

*Recommended retail price

1. These elegant pots have a great natural finish and are made of a high-quality, unbreakable and light material. In addition, the pots are UV and frost-resistant, and come with a 10 year guarantee. From 29,95 €*. - 2. A pot with modern and delicate styling,with plenty of possibilities for decoration indoors or in the garden. Sold with the famous Lechuza watering kit (water reservoir, substrate and watering system) which helps keep your plants perfects hydrated, without the need for permanent watering systems. 7,65 €*. - 3. This leather boot with fur top is appealing for the design, the fashionable materials and comfort: breathable microfibre outer, anti-slip soles with “anti-fatigue” finish, and anti-perforation 100% non-metal toe protection. Between 70* and 80 €* per pair. - 4. A technical and “trendy” glove which allows the wearer to safely work without the loss of sensation: ultra light, with no stitching or fastenings, an extra comfortable knit, and with anti-sweat wet-resistant technology… 5,50 €*. - 5. One single dose is enough to feed your geraniums and other flowering plants for the whole season! Thanks to the Algocote® technology, the plant nutrition essentials in the granules are progressively delivered to your plants over the growing season, perfectly meeting the nutritional needs of your plants, and guaranteeing a complete and controlled feed for your plants for 6 months. 8,25 €*. - 6. Grow your own vegetables and herbs on your balcony with this light-weight “ GrowTable” in recycled plastic. The table is at the perfect height to work comfortably and comes equipped with a greenhouse with a solar filter. Table 34,95 € and greenhouse 19,95 €*. - 7. Containing 80% fruit and vegetables, these vegetarian treats for dogs (containing no meat or cereals) smell so good that you would think that they came straight from the garden. 100% natural food-quality ingredients. 7,50 €* for a box of 250 g. - 8. Create a cosy and warm atmosphere to your home with the Pastels from Euro3plast, a range of subtle and natural pots and planters in soft tones. From 5 to 50 €* depending on size.

5 Single application

Fertiliser for geraniums and flowering plants Algocote® -

Algoflash

Special prize for “Practicality”

*Recommended retail price

Valérie Staelhy, Trophy for Courage and Craziness“I’m passionate about nature, and encouraged by the love of my husband and my daughter, I decided to create Elégante Eglantine. At 45 years of age, I took on a crazy challenge: to create and make a complete range of high-quality clothing for women passionate about gardening and the outdoors. How do you think about everything when you are discovering a new career? You learn, use common sense, and approach it all with a winning attitude! I surrounded myself with professionals, my friends in the WGEC, their advice, support, and many others who provided help, all convinced by the success of my project. The whole of 2013 was devoted to this collection, which was launched at Maison et Objet in January 2014. It was at this moment that I most needed my courage, as I realised just how difficult the French market was going to be, as it was not yet ready to embrace a concept like mine. The key to success is the capability to become quickly resilient. My husband then joined me as we embarked on the voyage to conquer foreign markets. I am delighted to say that now Elégante Eglantine is stocked in the most beautiful stores in Europe, Asia and Mexico!”

1. Romantic, authentic, retro-contemporary, modern-bling… Bring style to your balcony or terrace with this selection of 25 “cool” plants, sold in decorative pots. From 14,90 €*. - 2. Soft and glowing, the Greenfire® hydrangea from Magical Four Seasons changes its’ colours throughout the flowering period. First bright green, then pale red, the petals then become darker and richer in colour and eventually fade to an autumnal green. From 23 to 33 €*. - 3. Re-green your lawn, with visible results in only 3 days, with GreenMax®, plus integral re-fillable spreader. 17,90 €*. - 4. Exclusive to Algoflash, this new universal fertiliser with sheep’s wool delivers a long-duration effect (5 months) and an optimal water retention for a healthy and abundant harvest. 6,19 €*. - 5. Easy to use, these winter protection covers have zipped openings. In a flash, the cover is open in order to care for, water and air the plant, without removing the winter protection completely. Available in white, beige and green. From 24,90 € to 49,90 €* depending on size. - 6. Tomato stems with two top-grafted plants for double the harvest in the same space. Even more amazing, there are two different varieties on the same plant! Under 9 €*. - 7. Ready to use, this spray fertiliser delivers nutrition and humidity in one, for your orchids and other epiphytic plants, for breath-taking flowers. 4,95 €*. - 8. Equipped with a new Briggs & Stratton motor (reduced vibration, reduced emissions, reduced noise) this self-propelled thermal mower requires no effort to start: just press the button. 499 €*.

8 Easy start Thermal lawn mower Alpina AL6 48SBE

4For bountiful bouncing harvestsUniversal fertiliser with sheep’s wool - Algofash Naturasol

7Complete careSpray fertiliser for orchids - Masso Garden

Special prize for “Circular Economy”

1Life-styleTerrace and Balcony Terrasse et Balcon® - Minier

6Twice as nice

Double grafted plants - Succès

du jardinier (Vilmorin Jardin)

2Beauty all season longHydrangea Greenfire® - Magical Four Seasons

3Express

Re-greening lawn fertiliser GreenMax® - Fertiligène

5In a flashZipped winter protection covers - Nature

*Recommended retail price

Cre

dit :

Ber

tran

d B

RU

YELL

E, g

raph

ic d

esig

n W

GEC

logo

—————————

For all further information, please contact: [email protected]

The visuals and the photos for all the products are downloadable, following these links:https://www.dropbox.com/sh/t0sr5xqy2sjsd5m/AADJz3LPkUuXRb7tfLqOMjkZa?dl=0 https://www.dropbox.com/sh/v6a7wwoc33hl3he/AABYlQN92IeyutHZ127l13Ova?dl=0

To know more about the Women’s Garden Executive ClubWGEC : the women’s network at the heart of the garden. The Women’s Garden Executive Club is an association under the 1901 law which brings together women active in the sectors of gardens, and pet care and who have as their aim to guide these markets in the feminisation of their offers and services as well as in promotion of these markets in the broadest sense.www.womensgardenexecutiveclub.com

New this year, 8 products were noted by our women-only jury, using one or more of the following criteria: practicality (time saving, simplicity, ergonomic), attractive, good price-quality ratio, well-being, important values (human, social, environmental), trend and innovation. These products performed strongly enough for our jury to create a new category of “Noted by Women, for Women”, Hope for 2015.

1. A feminine cut and pretty colours for these dungarees make them perfect for the garden and DIY. Made of a resistant fabric and equipped with plenty of pockets and reinforced knees. 39,90 €*. - 2. No more complicated installation and unending maintenance for aquaria. Thanks to the Simpletecmd device, getting started is ultra easy and the maintenance of your new Accent Fluval aquarium will only take 10 minutes per month. 349 €*. - 3. 3 beech wood structures and 8 accessories give a wide range of options: containers, side tables, furniture or log storage. On your marks, get set, create! From 69 €*. - 4. Bring a touch of refinement to your decor with this collection of elegantly shaped vases, embellished with real Swarovski crystals. From 180 €*. - 5. The shade-loving plants in this exclusive collection all have a photosensitive label, which, when it has too much sun, alerts the owner with the words “SOS put me in the shade!” The end of guesswork in the garden, no need to plant in several different spots before finding the perfect one. Between 3 €* and 7 €* depending on the variety. - 6. An online confi-guration tool that allows the user for free, in a few clicks to design from A to Z and to care for their garden in an eco-friendly fashion, from the internet site of their local garden centre: ideas, 2D plans, shopping lists, planting plans...Launch date June 2015. - 7. A desire for a perfectly girly garden? Be tempted by this collection of 11 varieties of flowering plants, in pots in the key colour for summer 2015: pink! About 8 €*. - 8. With this mini hydroponic greenhouse, there’s no need for peat or compost. Just fill up the water reservoir, pop in the seeds in the substrate and wait for the plant to grow! 12,90 €*.

3Modulable

Concept Blok – Burger

4 EleganceTalos Matt Diamond – Nicoli

2Simplicity Aquarium Accent Fluval – Hagen

6In a few clicks..The Imaginary Garden - MMI Denis Quignon

1FunPep’s – Fashion Sécurité

8Sow, water… and watch it grow!Naturicube® - Nature

5 The plants can talk!A-SOMBRA-T, shade-loving plants - Corma Home Collections

7GirlyPlantes Plus Rose la Vie – Cerdys

Special mention forMerchandising