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KIDS CREATIVE LAB ONE AND ALL ON STAGE AT PEGGY’S HOUSE!
Venice, April 2014 – Kids Creative Lab, it’s time to take to the stage! From 25 April to 4 May, Peggy’s house will be transformed into the original backdrop for an incredible group installation composed of thousands of brightly coloured mosaics created with passion and fantasy by the 300,000 children throughout Italy who have taken part in the project. A record-‐breaking figure that confirms the extraordinary success of this second edition of Kids Creative Lab, the project founded in 2012 as the fruit of the enthusiastic collaboration between OVS and the Peggy Guggenheim Collection. The initiative is dedicated to all the primary schools in Italy, which have numbered over 2,000 this year. The number of participants registered in the first edition has more than doubled and now includes countless families and many new schools, who have put themselves to the test, trying their hand at mosaic-‐making. The press conference arranged for 29 April at 12pm will be an opportunity for everyone to celebrate the Dante-‐Galiani Primary School of San Giovanni Rotondo in the province of Foggia, the school with the highest number of students (no less than 677) participating in the project, and therefore the deserving winners of the prize: a selection of geographical map materials offered by De Agostini Libri. The winning school will receive geographic atlases, books, globes, wall maps and planispheres which will help to enrich and develop the students’ geographical knowledge. Talking about the 2013/14 edition, courtesy of Trend, the company from Vicenza which sponsored the technical aspect of the initiative, providing tesserae made with recycled glass free of charge, all the participants created a mosaic, which will now be exhibited at the Peggy Guggenheim Collection. This year, ecology and nature were the themes that inspired the project. The colours of the tesserae assigned to the various regions of Italy reflected the natural elements and landscape of each geographical area, and in this way this marvellous finished work will be none other than an ideal map of our country, in which each territory is represented in the colours that best identify it. Thanks to the Artist’s Kit, schools and families have applied the creativity that characterises the world of art and fashion to other school subjects such as geometry, geography, history, and themes such as ecology and nature, the history of the mosaic and weaving techniques, while working with exceptional environment-‐friendly materials. Each child who took part in the initiative received a card that will allow him, and two accompanying adults, to enter the museum free of charge during the exhibition. “We are delighted about this second co-‐project with OVS, a Gruppo Coin brand and leader in the Italian fashion retail market, since – like the Collection – it has a special focus on children: the Kids Creative Lab project shows the creative potential in pairing art and business when it comes capitalising on cultural growth through the beauty of art” says Philip Rylands, museum director, “For us it is therefore essential that the educational proposal deals jointly with themes such as fashion, design, new media and new ways of interacting with the world, often using the study of art as a launch pad. The objective is for the dialogue between school, family and museum to promote the development of a critical and aesthetic sense and ensure that it continues to be enriched with new stimuli which will prove it to be a lively and worthwhile enterprise even in the years to come”. “The second edition of the Kids Creative Lab project, conceived by OVS in collaboration with the Peggy Guggenheim Collection, one of the most prestigious international fashion institutions in the world, was a roaring success” says Stefano Beraldo, CEO of the Gruppo Coin “and this is extremely gratifying for us. Thanks to our network of stores throughout Italy, we came into contact with schools nationwide, creating
an important link between our brand, the most important modern and contemporary art museum in Italy, the territory, its families and their children. This year the project required its young participants to use recycled glass tesserae, one of the materials used by master glass craftsmen from Venice. They expressed their creativity and imagination by creating mosaics and we believe that the project also provided a unique opportunity to bring children closer to manual activities in an age where the tendency to use digital means is par for the course”. “We are extremely proud to have taken part in the Kids Creative Lab project, which for us is further confirmation of the close relationship linking our company to educational initiatives” states Pino Bisazza, President of the Trend Group. “Indeed, Trend has always focused on schools, carrying out projects in collaboration with the Educational and Scholastic Services Office of Vicenza Municipality and also with the Peggy Guggenheim Collection. Besides, the themes that inspired this second edition of Kids Creative Lab are particularly in line with our own philosophy: indeed ecology and nature are in fact also aspects that are very close to our heart within the company”. Now that the second edition has ended, Kids Creative Lab is already looking forward to 2015, and on 29 April the Peggy Guggenheim Collection and OVS will announce the third edition, inspired by the themes of EXPO 2015, its partnership with the Italian Pavilion and the sponsorship of EXPO 2015. The Peggy Guggenheim Collection is the most important museum in Italy for early 20th-‐century European and American art. The museum is in Venice, in what was once Peggy Guggenheim’s home. As well as hosting Peggy Guggenheim’s personal collection, with works by Picasso, Kandinsky, Magritte, Pollock, Miró, the great works from the Hannelore B. and Rudolph B. Schulhof Collection, the Gianni Mattioli Collection, and the Garden of Nasher sculptures, it also organises temporary exhibitions on a regular basis.
OVS is Italy’s first fast fashion brand, with a market share of 4.4% and it is owned by Gruppo Coin -‐ leading Italian retailer together with Coin, Upim and the new luxury brand, Excelsior Milano. OVS has over 590 stores in Italy and 146 abroad, and a total net sales
figure of 973 million euro.
Trend Group is a company from Vicenza that produces fine materials such as glass and gold, glazes and agglomerates of glass, quartz and granite: original pieces in which colour, shape and material blend in perfect harmony. Founded in 2000 by Pino Bisazza, Trend has become a trendsetter in a short space of time. De Agostini Libri S.p.A. coordinates and manages the publishing activities on the Italian market, focusing on the production of books (illustrated works, dictionaries, books for children and teenagers under the De Agostini and White Star brands, Classics and Essays under the Utet brand), guidebooks, school books from primary to university level, and cartography (atlases, maps, guidebooks, globes and the site www.deagostinigeografia.it). De Agostini Libri is also present in the “business to business” market, where it provides commercial consultancy services also to third party editors and in the self-‐publishing segment with Libromania S.r.l., born from the partnership with Newton Compton". Press Contacts OVS – Vania Rinaldi/Pamela Bertoldo 041.2398052 [email protected] [email protected] Peggy Guggenheim Collection – Maria Rita Cerilli/Alexia Boro 0412405415/404 press@guggenheim-‐-‐-‐venice.it Trend – Eleonora Quesito – 02.89504650 [email protected] De Agostini – Elena Dalle Rive 02.62499592 [email protected]
