Press Release

Capture Every Adventure with Sony’s Latest Action Cam Brand-new Action Cam HDR-AS50 features exceptional new movie functions and enhanced

operability to ensure every action is vividly captured

HDR-AS50 Action Cam

• Advanced SteadyShot™ for smoother, blur-free footage with 11.1 megapixel back-

illuminated CMOS sensor and ZEISS® Tessar lens for crisp resolution • Up to 3x smooth zoom and 2 angle setting modes for perfect field angle adjustment • Enhanced camera body for improved usability and supplied underwater housing for up to

60m depth range • Great movie functions with XAVC S1 50Mbps high - bitrate and 120p/100p high–frame

rate recording at for incredible slow-mo footage and 4K Time-lapse capabilities using Action Cam Movie Creator

• Identical user interfaces on Action Cam and Live-View Remote for easy control

Hong Kong, January 28, 2016 – Relive your every-day adventures and capture stunning point-of-view footage with Sony’s latest HDR-AS50 Action Cam. Whether you’re cycling, hiking, travelling, enjoying water sports or just strolling around, the HDR-AS50 allows you to capture those experiences and relive them in mesmerising Full HD movies. 1 XAVC S format movie shooting requires micro SDHC/SDXC Memory Card (Class 10).

The HDR-AS50 has an 11.1 megapixel back-illuminated CMOS sensor paired with a ZEISS® Tessar lens, capturing your content in crystal clear high definition resolution. It uses advanced SteadyShot™ which is three times more powerful than its predecessor2 and also used in the range topping FDR-X1000V, which delivers judder-free footage when shooting everything from motocross to aerial landscapes. The stabilisation system is especially effective against low amplitude vibration, which can occur when used with radio-controlled helicopters or drones. Capturing clear and steady footage of action sports is no longer problematic as shakes and blur during skydiving, running or cycling are effectively compensated for. With the HDR-AS50, field angle adjustment is now possible through “angle setting” and “zoom setting.” Users benefit from two-step angle switching 3 between wide and narrow, allowing perfect frame adjustment of any scene with less image distortion for great quality, no matter what angle. The HDR-AS50 also features a newly enhanced 3x smooth zoom, allowing you get even closer to the action.

The body of the HDR-AS50 has been redesigned with emphasis on increased usability. The Action Cam provides a newly improved user interface which is identical on the Live-View Remote, enabling intuitive operation through icon and button operability, for quick setting changes when time is of the essence. Users can

2 Compared to the HDR-AS30V, HDR-AZ1 and HDR-AS100V. 3 Wide / Narrow. Wide angle only available when SteadyShot™ is OFF.

control their Action Cam using smartphones and tablets and turn it on/off when using with the PlayMemories Mobile app4.

Action Cam HDR-AS50

The HDR-AS50 comes with a variety of incredible movie functions for more exhilarating footage. Time-lapse Capture allows interval shooting of 8MP still images which means that even though the Action Cam only records in Full HD, when editing using the Action Cam Movie Creator software5, these images can easily be turned into a stunning 4K Time-lapse movie. Time-lapse movies can also be created in Full HD using the Action Cam App6. The HDR-AS50 can capture high-bitrate recordings at 50Mbps using the XAVC S format, allowing you to shoot even the most complex of situations like splashing water or large crowds with impressive detail. Fleeting moments that ought to be emphasised can now also be captured in cinematic slow-motion, allowing you to add a creative touch to those epic moments.7 Sony’s own in-built movie creator, Highlight Movie Maker8, now incorporates face detection and automatically assembles a highlight package which can be viewed and shared immediately. Your action-packed footage is rounded off with pure and vibrant sound recorded with a high-

4 With version.5.5. Camera on/off control requires Bluetooth 4.0 compatible smartphone or tablet (Android ver. 5.0

or later or iOS). 5 With version.5.1 for Windows and 3.1 for Mac. 6 With version.2.0 or later. Available for Android and iOS. 7 Slow-mo effects can be edited within the Action Cam App or Action Cam Movie Creator. 8 Not available for XAVC S 24p and High speed recording.

quality stereo mic, allowing you to accurately capture the essence of waves crashing or children laughing.

Action Cam HDR-AS50 with shooting grip VCT-STG1 The camera boasts a rear USB port allowing users to connect a cable even whilst an accessory is attached, enabling the Action Cam to be supplied with power via a mobile battery, even while shooting. A tripod socket has been introduced eliminating the need for any adaptor. The new camera has implemented some changes based on customer feedback from athletes and other previous users, and now comes with several new and improved user features. Adjustable and enhanced beep sounds as well as three tally lights on the top, front and back have been added to allow greater notice of camera conditions like REC status even when wearing a helmet and when mounted on handlebars or monopods.

The HDR-AS50 comes with a large range of accessories to further enable you to preserve life’s moments. Divers and swimmers can now benefit from a supplied underwater housing for the HDR-AS50, which allows footage to be captured down to 60m under water. The housing is perfectly designed to protect your Action Cam from damage and is therefore not only extremely tough but also dust-, shock and waterproof. The designated flat lens allows you to capture incredibly clear underwater footage. An optional shooting grip VCT-STG1 is perfect for any casual use such as taking selfie or travelling.

Sony’s new Action Cam HDR-AS50 will be launched from mid-February 2016 at HK$1,980 and the HDR-AS50R Live-View Remote Kit will be sold at $2,880 (selling prices of Sony Store). Order Now The Action Cam HDR-AS50 / HDR-AS50R are available for pre-ordering on January 29 – February 14, 2016 at all Sony Stores, Sony Store online (www.sony.com.hk/store) and Sony sales hotline at (852) 2345-2966 as well as authorized dealers. During the pre-ordering period, customers will receive a rechargeable battery NP-BX1 (worth HK$290) for free and enjoy a special offer of HK$460 for purchase of an accessory package (worth HK$778), consisting of a shooting grip VCT-STG1, a backpack mount VCT-BPM1 and a carrying case LCM-AKA1.

For customer enquiries, please contact Sony hotline service at (852) 2345-2966.

About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony’s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s products and services, please visit our website at http://www.sony.com.hk.

###

Specifications of Sony Action Cam HDR-AS50:

Model HDR-AS50

Camera Type Full HD Digital Video Camera Recorder

Image Sensor 1/2.3 type(7.77mm) back-illuminated "Exmor R" CMOS Sensor

Processor BIONZ X image processor

Pixel Gross approx.16.8 Megapixels

Lens Type ZEISS Tessar

Aperture F2.8

Focal Length(35mm equivalent)(Movie)

f=18.4mm(WIDE), f=21.8mm(NARROW)

Minimum Focus Distance approx.30cm

Digital Zoom 3x

Effective Picture Resolution (movie)

approx.11.1 Megapixels (16:9)

Effective Picture Resolution (still)

approx.11.1 Megapixels (16:9)

Still Image Size(Photo Mode) PHOTO Mode: approx.11.9 Megapixels 16:9 (4608x2592) Motion Shot LE Photo Recording Mode approx.3.0 Megapixels 16:9 (2304x1296)

Time-lapse capture mode

approx.2.1 Megapixels 16:9 (1920x1080)

approx.8.3 Megapixels 16:9 (3840x2160)

Media Type MP4: Memory Stick Micro™ (Mark 2) Micro SD/SDHC/SDXC Memory Card(Class 4 or Higher) XAVC S: Micro SDHC/SDXC Memory Card(Class10 or Higher)

Maximum Capacity of External Media

128GB

Video Format MP4: MPEG-4 AVC/H.264

XAVC S format: MPEG-4 AVC/H.264

Video Mode (Resolution) MP4: PS:1920x1080 60p/50p, HQ:1920x1080 30p/25p, STD:1280x720 30p/25p, HS120(HS100):1280x720 120p/100p XAVC S: 60p/50p:1920x1080 60p/50p 30p/25p:1920x1080 30p/25p 24p:1920x1080 24p

Movie Recording Rate (Average Bit Rate/VBR)

MP4: PS:approx.28Mbps/ HQ:approx.16Mbps/ STD:approx.6Mbps/ HS120(HS100):approx.28Mbps XAVC S 60p/30p/24p approx.50Mbps 50p/25p approx.50Mbps

Audio Format MP4/MPEG-4 AAC-LC 2ch XAVC S/LPCM 2ch

Microphone/ speaker Built-in Microphone Monaural Speaker

Wind noise reduction Yes (Off/On)

Exposure System Metering Modes: Multi-segment Exposure Compensation: AE Shift Exposure Settings: Auto Scene Mode(s): Auto/Underwater Backlight Compensation: Yes(Auto) Noise Reduction: Yes White Balance Mode: AUTO/Color Temp/Custom Minimum Illumination: 6 lux(1/30 Shutter Speed)

Live-View Remote Yes

Wi-Fi (built-in) Yes

Live Streaming Yes

Time-lapse capture 1s/2s/5s/10s/30s/60s

Burst Shooting 8fps/5fps/2fps

Motion Shot LE 8fps/5fps/2fps

Loop Recording Yes

Advanced Features Color Setting: (Vivid/Neutral) Embedded GPS: No Image Stabilization: Electronic SteadyShot image stabilization w/ Active mode Waterproof: Yes(In use with Underwater Housing (MPK-UWH1)

Dustproof: Yes(In use with Underwater Housing (MPK-UWH1)

Shockproof: Yes(In use with Underwater Housing (MPK-UWH1)

Interface Multi/Micro USB Terminal

Dimensions Approx.24.2mm x 47.0mm x 83.0mm

(including supplied battery)

Weight (Main unit only) approx.58g

Battery Type NP-BX1

Supplied Accessories Rechargeable Battery Pack(NP-BX1) (1) micro USB Cable (1) Underwater Housing(MPK-UWH1)(1)

Attachment Buckle(1)

"Startup Guide"(1)