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Presents
Premier Properties
Services Nevada
2
What is a Premier Property?
A Premier Estate Premier Land A Premier Home A Premier Bed and Breakfast A Premier Condominiums
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How Does a Property Qualify?
First and foremost, it must be an upscale, quality property in a quality neighborhood
Valued at a minimum of $1,000,000, unless it has been pre-approved as an exception.
Premier Estates must be valued at a minimum of $1,500,000, have an estate-like setting or substantial privacy.
Exceptions must be personally viewed by either a broker/owner and a Premier Director or two Premier Directors
4
How do I register my listing in the Program?
Complete the Registration form and fax it to Windermere Services Nevada at 702-432-6664. If mailing, send to Premier Properties Coordinator, Windermere Services Nevada, 2200 Paseo Verde Parkway, Suite 160, Henderson, NV 89052.
The $75 registration fee can either be paid by check, or with permission from your broker, charged to you through your office.
The registration and fee is valid for up to 18 months as long as there is not more than a two week lag time between relisting periods within that year.
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What is included in the fee?
Use of the Premier logo in all marketing and advertising materials
Opportunity to advertise in the Metropolitan and Distinctive Homes Premier page
A Premier logo will appear next to your listing on Windermere’s web site
Your listing will appear on the Windermere Premier Properties website
Premier Signage Opportunity to participate in monthly Premier
mailing. Opportunity to advertise your property in Premier
Living Magazine
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Here is the registration form that you complete to get your listings
certified as Premier Properties.
Once complete, fax or mail to
Windermere Services Nevada.
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Here is the Premier Director’s Evaluation Form for the property
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On www.windermere.com website, you can access the Premier
Properties website
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The Premier Properties Website is glamorous and easy on the eye.
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There is a Premier Property Profile
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As well as a section on Premier Communities throughout the
network
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Each Premier Property shows in this upscale format
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When you click on details this pops up
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Here is the remainder of the detail information
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Your Photo Gallery from www.windermere.com is
automatically attached
Be certain to do a bang up
job with photos and
commentary
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It also features a mapping function
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There is a One Sheet available for
www.windermerepremier.com. You can access it online or order
it from the WORC under marketing supplies. It has a
beautiful display of the site and its purpose.
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There is also a One Sheet on Premier
Properties for Special Homes. It details all
of the special treatment that a
Premier Property receives from
Windermere and you.
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Here is another gorgeous One Sheet
about Luxury Properties
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This stunning tri-fold brochure is available for you to
WOW your potential clients.
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Premier Living is a lovely coffee
table magazine in which you can advertise your listings. This is
distributed quarterly to thousands of
potential clients in the 10 state area.
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To get to the information on Premier Living, go to Resources>Premier
Properties
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Then go to Nevada & Southern Utah
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There you will find Premier Living Magazine
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Here is all the information you will need
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The deadlines for the 2007 publications
Here are the
deadlines for ads in
2007
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In the work site you will find all
of the instructions for participating in advertising in Premier Living
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Here is the reservation
form that you will need to
complete if you want your
properties to be in a publication
of Premier Living
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These are the specifications for Ad copy,
Photo requirements
and the submission of
photos
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More specifications
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and more….
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For only $16.00 per year you can
order Premier Living for any of
your clients. They will receive it
quarterly and it will be sent with
compliments from you!
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Here are the ad sizes
available for you to
purchase in Premier Living
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One of these will WOW your client and expose your listing
to thousands of potential
buyers.
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As you can see, there are all
sizes of ads in Premier Living.
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More sizes!
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Premier Living offers such a
wide variety of ad formats that you will surely find one that is perfect for your
listing.
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This gorgeous portfolio is
available for you to purchase for your
Premier listing presentations. It
puts Premier properties above
the others and sets you apart from the
competition.
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Here is a mock up of the Premier Postcard that will be available on
Custom Xpress on a monthly basis
This is currently being designed for
your use on a monthly basis
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In Custom Xpress, you will find more Premier Marketing
Materials
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Here is the front of a Premier Postcard that will really WOW your
clients. It’s 8.5 x 5.5.
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Here is the back. The lines are clean and sharp
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Here is the front of a full page postcard. It’s 8.5 x 11!
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And the back. What a wonderful way to show off Premier
Properties!
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This is the front of the Premier 11 x 17 Brochure
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Here is the top page of the interior brochure
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Here is the lower portion on the interior
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And the back, with your information
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The tools that are now available for Premier Properties are
fabulous!
On the WORC, go to Resources> Marketing>
Premier Properties> Nevada and
Southern Utah.
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Here you will find Community Profiles to use in your listing
presentations!
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These profiles show the last 5 years of $1,000,000+ sales in each
community!
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Here you will also find the 2006 Luxury Home Market Recap
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It is a 6 page report which shows all of the $1,000,000+ sales, as well as Days
on the Market, for the last 5 years
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This tool gives you the ability to go head to head with any agent in Las
Vegas and be better prepared!
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Typically, high end home
owners are interested in
Windermere’s Foundation and the good it does
in the communities
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They will also be interested in
Community Service Day and the
volunteer efforts that the offices commit to
each year
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You will also want to make certain that they know
that Windermere has offices in 10 western states.
This is important in getting the word
out about their Premier Property.
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You will want to share information
about the Las Vegas television show with your high end clients
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When you are dealing with high end homes,
the compensation becomes a large
obstacle to overcome. Be certain to include
this One Sheet in your presentations.
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Don’t forget to include your high end properties in
windermeredestinations.com. It is one other place that you
can showcase the home.
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It is a beautiful website!
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It showcases your properties just like the Premier Website does
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You may want to put your presentation in this padded
Windermere book
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Include this in your presentation and
then let the clients know about
windermerelasvegas.com
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Show them the website
and let them know that their home, if you do open
houses will be here
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We are in the process of
designing a Presentation Sheet
for the Windermere Las
Vegas website
67
Hopefully, you now know everything you need to know about Premier Properties and the Windermere tools to help
you market them!