PRESENTED TO: PRESENTED BY: Mr. S.K. Srivastava

NEHA DIXIT (24)PRIYANKA GAUTAM (34)

SHIVANGI AWASTHI (45)

SAURABH DWIVEDI (43)

TUSHAR RASTOGI (49)

MBA-FT 1st sem.

Group name

Oliver Sheldon

OLIVER SHELDONOliver Sheldon was a director of the Rowntree Company in York, in the UK, in the 1920s. He was closely involved in restructuring the management and organization of the growing confectionery company at Born: 1894Died: 1951Children: Benjamin Seebohm Rowntree

communication Transfer of

information and understanding from one person to another person

communication communication is the process of exchanging thought , ideas , information , use, knowledge etc from one person to another person . It may be one way or two way process .

Two way process is take place when there is a feedback

Types of communication on the basis of medium Employed

Verbal communication

Non-verbal communication

Verbal communication In this communication , communicating

with words ,written or spoken . Verbal communicating consists of speaking , listening , writing , reading and thinking

Types of Verbal Communication 1) Oral Verbal Communication 2) Written Verbal Communication

Oral Communication

In oral communication, Spoken words are used. It includes face-to-face conversations, speech, telephonic conversation, video, radio, television, voice over internet. In oral communication, communication is influence by pitch, volume, speed and clarity of speaking.

Merits of oral communicationEasy communicationEffective Instant feedbackFacility for informal communication

Demerits of oral communicationDemerits of oral communicationLack of proofLack of AuthenticityTime consuming

written communication In written communication, written signs

or symbols are used to communicate. A written message may be printed or hand

written. In written communication message can be transmitted via email, letter, report, memo etc.

Message, in written communication, is influenced by the vocabulary & grammar used, writing style, precision and clarity of the language used

Merits of Written communicationAuthenticityProof for future referenceCommunication to distance places

demerits of written communicationCostlyLack of secrecy

Nonverbal CommunicationNonverbal communication is the sending or

receiving of wordless messages. We can say that communication other than oral and written, such as gesture, body language, posture, tone of voice or facial expressions, is called nonverbal communication.

Types of nonverbal communication

Formal communication Informal Communication

Classification of Communication on the basis of number of person who receive the message

INTRAPERSONAL COMMUNAICATION INTERPERSONAL COMMUNICATION GROUP COMMUNICATION MASS COMMUNICATION

Intrapersonal communication Intrapersonal communication is talking to oneself in one’s own mind

example- Asides in dramatic works

Interpersonal communication In this communication exchange of

message between two people Example – Conversation , Dialogues or

interviews in which two persons interact

Group communication Group communication can be among small

or large groups, such as an organisation , club , or classroom , in which all individuals retain their individual identities

Mass communication When a message is sent to large

groups of people Example- By newspaper , radio or

television

Process of communication

One way communication

Two way communication

one way communication process

Two way Communication

• It is more accurate than one way communication.

• Receiver’s self confidence is higher

Problems-• Polarisation• Cognitive Dissonance

TWO WAY COMMUNICATION

Berlos model

Information FunctionCommand & Instructive FunctionInfluence & Persuasive FunctionIntegrative Function

SIGNIFICANCE OF COMMUNICATION

COMMUNICATION NETWORK

Formal channel• Single chain

• Wheel

COMMUNICATION NETWORK

Free flow

Inverted v

INFORMAL CHANNELHigh Organisational excitementNew informationPeople are physically locatedPeople cluster in cliques

GRAPEVINE NETWORK• Single strand • Gossip

Probability • Cluster

COMPUTER BASED COMMUNICATION• Electronic Mail• Intranet and Extranet Links• Videoconferencing

CHOICE OF COMMUNICATION CHANNEL

Low High

richness richness

Formal reports

bulletins

Prerecorded speeches

Online discussi

on groups

Live speeches

Videoconferenc

es

Memos,Letters

Electronic mail

Voice mail

Telephone conversatio

ns

Face to Face

conversations

DIRECTION OF COMMUNICATION FLOW• Downward communication• Upward communication• Horizontal communication

BARRIERS IN COMMUNICATIONSemantic BarriersEmotional BarriersOrganisational BarriersPersonal Barriers

EMOTIONAL BARRIERSPremature EvaluationInattentionLoss by Transmission & Poor RetentionUndue Reliance on the Written WordDistrust of communicatorFailure to communicate

ORGANISATIONAL BARRIERSPolicyRules & RegulationFacilitiesStatus RelationshipStructures Complexity

Personal Barriers

Barriers in Superiors

Barriers in subordinat

es

Attitude of Superiors

Insistence on Proper Channel

Lack of time

Lack of confidence in subordinates

Ignoring communication

Lack of Awareness

Fear of Challenges to Authority

Lack of Proper

Incentive

Unwillingness to

communicate

MAKING COMMUNICATION EFFECTIVEEssentials of Effective communication system-SpeedClarity of messageCreation of impressionCreation of responseAccuracyEconomySecretacySafetyTwo-way traffic

seven c’s of communicationClarityConcisenessConcretenessCorrectnessConsiderationCompletenesscourtesy

REFERENCESHarper, Douglas. "communication". Online Etymology

Dictionary. Retrieved 2013-06-23.  de Valenzuela, Julia Scherba. (1992). American Speech-

Language-Hearing Association (ASHA): Guidelines for Meeting the Communication Needs of Persons With Severe Disabilities

Convention on the Rights of Persons with Disabilities, Article 2, Definition

Mehrabian, A. (1972). Nonverbal communication. Transaction Publishers.

Xin Li. "Complexity Theory - the Holy Grail of 21st Century". Lane Dept of CSEE, West Virginia University. 

"communication". The office of superintendent of Public Instruction. Washington. 

Robbins, S., Judge, T., Millett, B., & Boyle, M. (2011). Organisational