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PERCEPTUAL MAPPING ONINDIGOINDIGO AND AIR INDIAAIR INDIA

BY:-SMITA

and

VIDYASHREE



INDIGOINDIGOGo IndiGo

Vision

To be the significant service provider renowned for it¶s end-to-end business

solutions that bring desired visible changes to enterprises within the Africancontinent.

Mission

To seek, acquire and deliver ground breaking innovative end-to-end businesssolutions through partnerships that will bring adequate return on investment.



Founded

:- 2005

Commenced operations :- 4 August 2006

Hubs :- Chhatrapati Shivaji International Airport(Mumbai), Indira Gandhi

International Airport (Delhi), Netaji Subhash Chandra Bose International

Airport(Kolkata)

Focus cities :- Bengaluru International Airport (Bangalore), Chennai International

Airport, Cochin International Airport(Kochi), Pune International Airport, Rajiv

Gandhi International Airport (Hyderabad), Sardar Vallabh bhai Patel International

Airport(Ahmedabad)

estinations :- 25 Countries

Slogan :- Go IndiGo

Parent company :- InterGlobe Enterprises Headquarters Gurgaon, Haryana

K ey people :- Rahul Bhatia (MD) and Aditya Ghosh (President)



Indigo focuses on doing one thing, and doing it well.

One type of airplane - brand-newAirbus A320s

One type of fare - low

One type of customer service - professional

One type of route - serving destinations within India

One way to deal with delays and cancellations - honestly



BRAND POSITIONING

³We believe that we can offer the lowest fares by staying focused, which keeps our

costs down without cutting corners or compromising on things that matter´

It was awarded the title of Best Domestic Low Cost Carrier in India for 2008.

IndiGo is built for people with things to do, places to be, people to see - who don't

want to waste time, money or energy in the process.



AIR INDIAAIR INDIA

� Air India is a state-owned flag carrier and

currently the oldest airline of the Republic of India.

� It is a part of the Indian government-owned National aviation company of India Limited

(NACIL)

� Air India was founded by J. R. D. Tata in July 1932 as Tata Airlines, a division of Tata Sons

Ltd.

� The airline operates a fleet of Airbus and Boeing aircraft serving Asia, Europe and North

America.

�

On 1 March 2009, Air India had made Frankfurt Airport at Frankfurt am Main as itsinternational hub for onward connections to United States from India.

� Currently they have decided to make the new terminal 3 at Delhi's Indira Gandhi International

Airport the hub for international and domestic operations.



BRAND PROFILE

� It is the 16th largest airline in Asia.

� Air India has two major domestic hubs at Indira Gandhi International

Airport and Chhatrapati Shivaji International Airport.

� Air India's worldwide network today covers 44 destinations by operating services

with its own aircraft and through code-shared flights

� Air India¶s fleet consists of 38 aircrafts.

� The services they offer are Frequent f lyer programme , Premium lounges, In-

f light entertainment



BRAND POSITIONING

� To provide convenient connectivity in the short-range routes at

the most affordable prices to passengers.

� Company slogan :Your Palace in the Sky





INDEX

INDIGO

:- COMPANY¶S POSITIONONG

:- CUSTOMER¶S PERCEPTION

AIR INDIA

:- COMPANY¶S POSITIONING

:- CUSTOMER¶S PERCEPTION

Rating has been done on 1 to 9 scale.



FARE CHARGES V/S OFFER S PROVIDEDFARE CHARGES V/S OFFER S PROVIDED

9

8

7

6

1 2 3 4 5 6 7 8 9

4

3

2

GOOD

OFFER S

PROVIDED

POOR OFFER S

PROVIDED

HIGH FARE CHARGES

LOW FARE CHARGES

1



PER FOR MANCE V/S SER VIOCEPER FOR MANCE V/S SER VIOCE

9

8

7

6

1 2 3 4 5 6 7 8 9

4

3

2

GOOD SER VICEPOOR SER VICE

HIGH PER FOR

MANCE

LOW PER FOR MANCE

1



PUNCTUALITY V/S SER VICES PROVIDEDPUNCTUALITY V/S SER VICES PROVIDED

9

8

7

6

1 2 3 4 5 6 7 8 9

4

3

2

GOOD SER VICE

PROVIDED

POOR SER VICE

PROVIDED

PUNCTUAL

NOT PUNCTUAL

1



PIE CHART SHOWING CUSTOMER¶S PER CEPTION ABOUT INDIGOPIE CHART SHOWING CUSTOMER¶S PER CEPTION ABOUT INDIGO

DEPENDING UPON FOLLOWING PARAMETER S.DEPENDING UPON FOLLOWING PARAMETER S.

f are charges (73%)

off ers provided (71%)

perf ormance (74%)

punctuality (74)

service provided (68%)



PIE CHART SHOWING CUSTOMER¶S PER CEPTION ABOUT AIR INDIAPIE CHART SHOWING CUSTOMER¶S PER CEPTION ABOUT AIR INDIA

DEPENDING UPON FOLLOWING PARAMETER S.DEPENDING UPON FOLLOWING PARAMETER S.

f are charges (60%)

off ers provided (77%)

perf ormance (76%)

p nct ality (71%)

service provided (76%)





THANK YOU FOR YOUR ATTENTIONTHANK YOU FOR YOUR ATTENTION

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