Presentation to Conference Densities

8/14/2019 Presentation to Conference Densities

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Generation-C Densities

Richard Coyne

Architecture: School of Arts, Culture and Environment

James StewartResearch Centre for Social Sciences

Mark Wright

Division of Informatics and ECA

The University of Edinburgh

AHRC project: Branded meeting places

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Generation-C Densities(connected communicating consumers)

Richard Coyne

Architecture: School of Arts, Culture and Environment

James StewartResearch Centre for Social Sciences

Mark Wright

Division of Informatics and ECA

The University of Edinburgh

AHRC project: Branded meeting places

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Smart Mobs

e.g. Rheingold, H. (2002). Smart Mobs: The Next Social Revolution. Cambridge,MA, Basic Books.

The power of the crowd thus comes across in its capacity to overwhelm the

physical constraints ofurban planning and to blur social distinctions by

provoking a sense of estrangement. Its authority rests on its ability to

promote restlessness and movement, thereby undermining the pressure

from state technocrats, church authorities and corporate interests to regulateand contain such movements. As a medium, the crowd is also the site for

the generation expectations and the circulation of messages. as a kind of

technology itself. The insistent and recurring proximity ofanonymous

others creates a current of expectation, of something that might arrive, of

events that might happen. As a site of potential happenings, it is a kind of

place for the generation of the unknown and the unexpected. Rafaeil, V. 2003. "The Cell Phone and the Crowd: Messianic Politics in the Contemporary

Philippines." Public Culture, 5(3):

http://communication.ucsd.edu/people/f_rafael_cellphonerev_files.htm.

e.g. Spanish anti-terrorist protest, UK petrol strike, WTO, Indonesian

revolution, May2007 chinese demonstration


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Real Time Rome, Venice Biennale. Sep 2006 (MIT Senseable City Lab)


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BRAND

Brands are a key resource and mode ofinteraction in markets and communities in21st cities

Objects/Actors mediating commercial and

cultural relations

Identity

Extension

Emergent

PerformanceAppropriation

Branded Spaces, Brand communities, Brandpersonalities

Ahonen, T., and Moore, A. 2005. Communities Dominate Brands:Business and Marketing Challenges for the 21st Century, London:Futuretext.

Klein, N. 2005. No Logo, London: Harper Perennial.Lury, C 2004, Brands, the Logos of the global economy,London:

Routledge.Robert Goldman and Stephen Papson Capital's

brandscapes Journal of Consumer Culture 2006 6:

327-353

Douglas B. Holt 2006 Toward a sociology of brandingJournal of Consumer Culture 2006 6: 299-302


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The tactics of consumption, the

ingenious ways in which the

weak make use of the strong,

thus lend a political dimension toeveryday practices.de Certeau, M. 1984. The Practice of

Everyday Life, Berkeley: University of

California Press, p.xvii.

The strong are the

slaves of their brands and

technologies

Explore the Appropriation

of Brands andCommunications media,

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Tools for coping with and

configuring densityPhysical Place

Information Work ConsumptionPeople Rules

Untangling Networks

Brands and personal ICTs both provideorientation, security, simplification, commonsigns and reliable connections. They allow

appropriation of complex spaces, and linkingof distant places and people.

What are implications for flow of people andideas and emergence of new temporary and

permanent societal features?

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Brands, personal media and social

encounters

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Virtual environments (MMORPGs)Massively Multiplayer Online Role Playing Games

World of Warcraft, Entropia, Second Life


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Density issues

Virtual urban densities

Texture replaces density

Prim concentrations

Avatar overheads

Sparse populations

Meeting places as concentrations

Overlays of everyday sparseness andvirtual concentrations


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MVRDV-esque urban constructions


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Lonely avatars in highly textured places


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Virtual flagships and brand as texture


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The importation of everyday real-time textures


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textured meeting places


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The seriousness of VR land offers deals


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[8:21] Frank Lassard: west of here to edge ofsimulation[8:21] You: yes, that should be fine[8:22] Ai Austin: Sea adds extra prims due toarea. But do you really need to build in water? if soyou would be better off round a bay - like the onesFrank has built

[8:23] You: we are used to making do. sometimesyou can be more inventive with a little[8:23] Ai Austin: area to back of your original plotis also just trees.., and could be split off

Management School and joined to you to addprims... but again, its best not to do that.[8:23] Ai Austin: we will have experimental zoneson some new low prim islands I hope. better forexperiments.


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Dense communications: multi-modality


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Interactive brand theatre


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Contextual positioning

Shared visual and spatial information


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t do such systems have to say about urbanism?

better MMORPG architecture?

simulations of urban environments?

eraction between

ensity of objects, structures, systems, informati

eople densities

ommunication densities

munication and multimodality

-mediation seeing the new in terms of the (very)

figuring concentrations of things, people, comms

nt of stage and back stage issues


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C-generation

has newresources for

coping with,and configuring

new densities

andcomplexities.


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Presentation to Conference Densities