Presentation Patterns

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    Presentation Patterns

    A Pattern Language for Creative Presentations

    Takashi Iba

    Aya Matsumoto

    Kaori HarasawaFaculty of Policy Management, Keio University

    AbstractIn this paper we present a pattern language for creative presentations, which we named

    Presentation Patterns. The Presentation Patterns consists of 34 patterns describing practical

    knowledge for problem finding and problem solving in designing presentations. Although we

    use the word presentation, it can be applied to all kinds of activities of representation,

    including public speaking, performance of music, drama, and dance. In this paper, we show the

    following seven patterns from the Presentation Patterns: Creative Presentation (0), Main

    Message (1), Touching Gift (2), Image of Success (3),Dramatic Modulation (7), UnexpectedEvolution(8), andDoors of Mystery (9).

    1. Introduction

    In the present day, in any kind of area, it is getting more important to convey your idea for

    promoting social changes and realizing innovations. In such a situation, what is required for

    the presentation is not only attractive but also creative, where it intrigues the audiences to

    make their own discoveries [1] during or after the presentation. However, it is not easy to

    design such creative presentations. In this paper, we will show the art of designing such a

    creative presentation as a pattern language. This pattern language is a pattern language ofcommunication, which we call pattern language 3.0 [2], and can be considered as a sister

    volume to the Learning Patterns, which has been presented in past PLoP conferences [4,5,6,7].

    2. Overview of the Presentation PatternsThe Presentation Patterns consists of 34 patterns. In the center of the patterns sits pattern

    Creative Presentation (0). Three of the main patterns: Main Message (1), Touching Gift(2),

    andImage of Success(3) surround this. Subsequent patterns are grouped into three categories.

    The first group, patterns No. 4 - No.12, deals with the contents and the expressions of the

    presentation. Patterns No.12 - No.21 consider how to make your presentation appealing to

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    the audience. How you should act once you are on stage is discussed in the final set of patterns,

    No.22 - No.30.

    Creative Expression

    1. Main Message

    2. Touching Gift

    3. Image of Success

    4. Storytelling

    5. Exploration of Words

    6. Visual Power

    7.Dramatic Modulation

    8. Unexpected Evolution

    9. Doors of Mystery

    10.Beautiful Clarity

    11.Perfect Portion

    12.Cherry on Top

    13.Mind Bridge

    14. Reality Sharing15. Participation Driver

    16. Quality in Details

    17. Expression Coordinator

    18. Discomfort Removing

    19. Triggering Blanks

    20. Activation Switch

    21. Take-Home Gift

    22. Stage Building

    23. Reminders of Success

    24. Construction of Confidence

    25. Presentership26.Best Effort

    27.Perfonally for You

    28. Invitation to the World

    29. Improvised Presentation

    30. Reflecting Forwards

    31. Persuit of Uniqueness

    32. Authentics of Presenting

    33. Be Authentic!

    0. Creative Presentation

    Creative Editing

    Creative Performance

    Figure 1: The Whole Structure of the Presentation Patterns

    3. Pattern Form of the Presentation PatternsEach pattern in the Presentation Patterns is written in the same format: pattern number,

    pattern name, introductory sentence, illustration, quotations, context, problem, forces, solution,

    actions, and consequences: Pattern Number is added to every pattern for convenience sake,

    helping readers to find patterns;Pattern Nameis the attractive and memorable words that can be

    used as a building block for thinking and a vocabulary for communication about the way ofdesigning presentations; Introductory Sentences and Illustration are introductory parts that

    impress the meaning of this pattern lively; Quotationsrephrase the essence of this pattern with

    notable sayings; Context is the condition for applying this pattern. Problem describes a

    difficulty that often occurred in the context but is not easy to overcome, which is shown as a

    bold-typed sentence just after the heading !In this context;Forcesare unavoidable laws that

    make the problem hard to solve; Solution describes the way to solve the problem, which is

    shown as a bold-typed sentence just after the heading ! Therefore; Actions offer concrete

    approaches to put the solution into practice; Consequences describes the result of applying this

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    patterns and also connection with other patterns, which is shown as a bold-typed sentence just

    after the heading !Consequently.

    In the catalog booklet of the Presentation Patterns, each pattern is printed in a double page

    spread, as shown in Figure 2. In the first half of pattern, which is printed at the left page in thecatalog, the overview of the pattern is described: Pattern Number, Pattern Name, Introductory

    Sentences, Illustration, andQuotations. In the last half of pattern, which is printed at the right

    page in the catalog booklet, the detail of the pattern is described: Context, Problem, Forces,

    Solution,Actions, andConsequences.

    Figure 2: Page Layout in the catalog booklet of the Presentation Patterns

    4. Dialogue Workshop with the Presentation Patterns

    We held the workshop that provides an opportunity for participants to reflect on their

    experience of designing presentations in the undergraduate class at Keio University, Japan

    (Figure 3). In the workshop, theparticipants recalled their experience of designing presentations

    using the Presentation Patterns and made a list of patterns they had already experienced. Inaddition, they made a list of patterns they wanted to master in the near future. Then, the

    participants sought others who experienced patterns they wanted to master, and listened to their

    experience.

    It is worthwhile to emphasize that the Presentation Patterns encouraged participants to talk

    about their experiences, although people have few opportunity to talk about their experiences in

    their daily life. This allows us to add the example to each pattern by driving personal experience.

    Presentation Patterns dare to be described in short sentence and abstract expression in order to

    dwell the simplicity within each pattern because a detailed description can restrict the range of

    target which recall that I had experienced. It enables participants to adapt own personal

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    experience to each pattern and to drive the dialogue lively each other. The number of

    participants who have experience of each pattern is shown in Figure 4.

    Figure 3: Experience mining and dialogues workshop with the Presentation Patterns

    Figure 4: The number of participants who have experience of each pattern

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    5. Patterns presented in this paperWe present, in this paper, the following seven patterns from the Presentation Patterns:

    Creative Presentation (0), Main Message (1), Touching Gift (2), Image of Success (3),Dramatic Modulation (7), Unexpected Evolution (8) and Doors of Mystery (9). Although the

    rest of the Presentation Patterns will be submitted to the future PLoP conferences, the summary

    of all patterns are shown in Appendix A in this paper for reference. In addition, the making

    process of the Presentation Patterns is summarized in Appendix B.

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    No.0

    Creative Presentation

    Not just an explanation, but a creation.

    We cannot teach people anything; we can only help them discover it within themselves.

    --- Galileo Galilei

    Discovery consists of seeing what everybody has seen, and thinking what nobody has

    thought.---Albert Szent-Gyorgyi

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    You have an idea that you want to spread and share.

    !In this context

    Plain old explanations of your idea wont motivate the audience to take further actions.

    Information is first understood when it relates to preexisting knowledge.

    - Understanding and Believing are two different things.

    - It is doubtful for a person to take action without believing in it.

    !Therefore

    Treat your presentation not as just a chance to explain your idea, but as a chance for

    creation. Work towards the audience to trigger new findings in them,

    To design a creative presentation, carefully compose the Main Message (1) that drives the

    audience, and suppose the needs of the audience in it to make the presentation aTouching Gift

    (2) for them. Throughout the process, all decisions have to be made according to your Image of

    Success(3).

    !Consequently

    By performing a creative presentation that inspires and motivates the audience, innovation is

    possible. In addition, through the process of preparing, performing, and receiving feedbacks,the presenter will also experience new findings. Thus, a creative presentation must be inspiring

    for both the audience and the presenter.

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    No.1

    Main Message

    What do I want to tell the audience the most?

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    You are designing a presentation, and thinking of what to tell to the audience.

    !In this context

    You have too many things you want to say.

    - It takes a lot of time and effort to organize a presentation.- If you cant organize the information, neither will the audience.

    - What you want to say to the audience doesnt necessarily correspond with what you want for

    them to understand.

    !Therefore

    Extract the one most important message, and create your presentation around that idea.

    Consider what the audience should gain most from your presentation. Use this as a measure to

    prioritize the multiple messages you may have. Once you have chosen your main message,start to build your presentation so it best conveys that message.

    !Consequently

    The audience can easily understand the most important message in the presentation. In addition,

    having a message in the presentation would allow the presenter to do the Storytelling (4)

    easier.

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    No.2

    Touching Gift

    A presentation is a present for the audience.

    I think that every novelist has a single ideal reader; that at various points during the

    composition of a story, the writers is thinking, I wonder what he/she will think when he/shereads this part?

    ---Stephen King

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    You have decided on yourMain Message(1), and you are now thinking how you can convey it

    to the audience.

    !In this contexts

    The audience may understand your presentation, but wouldnt be moved and share thefeelings of your message.

    - What you want to tell is not always what the audience wants to know.

    - You dont have the audience at the preparation stage of the presentation.

    !Therefore

    Focus on who the audience is and think how to specifically make them impressed with

    your message.

    If you dont care much about the audience, your presentation would end in self-satisfaction.You need to research about the audience in many respects before the presentation---How

    familiar or interested are they about the subject? Are there any common characteristics among

    them? What kind of stories do they tend to favor?

    !Consequently

    You can gain the sympathy of the audience, and they will become interested in the contents

    and the presenter. Subsequently, it creates a warm atmosphere for you to speak in front of the

    audience to get yourMain Message(1) across.

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    No.3

    Image of Success

    Set a clear goal that you want the audience to achieve.

    Vision is the art of seeing the invisible.---Jonathan Swift

    The ones who are crazy enough to think that they can change the world, are the ones whodo.---Steve Jobs

    If one advances confidently in the direction of his dreams, and endeavors to live the life

    which he has imagined, he will meet with success unexpected in common hours.---Henry

    David Thoreau

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    You made a plan on how to give your Touching Gift(2) based on the Main Message(1), and

    now you are thinking of what you want to accomplish through the presentation.

    !In this context

    With unclear goals, you cant decide on the details of your presentation.- The same information can be presented in multiple ways.

    - If the purpose isnt clear, your presentation can easily head toward an unnecessary direction.

    !Therefore

    Have an image of success for your presentation.

    Think at what point your presentation would become a success, and prepare for that goal.

    Imagine both yourself presenting and the audiences reactions to it. Never forget about this

    image throughout the preparation and performance of the presentation, giving yourselfReminders of Success(23).

    !Consequently

    By having a clearImage of Success, you can work towards it without losing track of your goal.

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    You want to make your Storytelling (4) that conveys theMain Message(1) more appealing.

    !In this context

    The audience may become confused what theMain Message (1) is in the presentation.

    - It is difficult to distinguish the important facts from the less important ones.- A monotonous presentation is boring.

    !Therefore

    Make a modulation in your presentation by creating a difference in your tone when

    telling theMain Message(1) against the other parts.

    Effectively change your inflection and the speed of your voice to interest the audience in the

    presentation. Visual modulation is also effective by using different fonts or animations in the

    presentation.

    !Consequently

    The modulation helps the listener to follow the Storytelling(4) of the presentation;

    subsequently enabling them to better understand theMain Message(1). Furthermore, you can

    keep attracting the attention of the audience, making it easier for you to speak.

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    No.8

    Unexpected Evolution

    Beyond the audiences anticipations.

    When you lose interest in anything, you also lose the memory for it. ---Johann Wolfgang vonGoethe

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    You want to make an attractive Storytelling(4) that conveys theMain Message(1).

    !In this context

    YourStorytelling (4) is boring and wouldnt give any impression of theMain Message(1)

    to the audience.

    - Predictable stories are boring to hear.

    - The audience wont remember uninteresting things.

    !Therefore

    Intentionally swerve theStorytelling(4) from the audiences expectations to add an

    interesting and unpredictable turn.

    First, consider where to add the unpredictable turn in the presentation. The introductory line

    where you attract the attention of the audience, or before the main message where you start to

    expand the contents, are good examples. Imagine what the audience anticipates, and purposely

    present differently from that anticipation.

    !Consequently

    The audience can discover completely new aspects or different points of view from the

    surprise. At the same time, you can expand your own point of view in the attempt to go beyond

    the audiences anticipations.

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    No.9

    Doors of Mystery

    Solving mysteries one after another.

    A rainbow which lasts for a quarter of an hour is looked at no longer.---Johann Wolfgang

    von Goethe

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    You want to make an attractive Storytelling(4) that conveys theMain Message(1).

    !In this context

    You cant keep the audiences attention.

    - Interests towards a single subject dont last long

    - The audience will stop paying attention unless they feel impressed or interested.

    !Therefore

    Design the structure of the presentation so that it appeals to the curiosity of the audience

    and continuously drives their interest.

    Consider what the audience already knows and what they dont know. From this assumption,

    consider what kind of things the audience would show interest in. Then construct the

    presentation so that the audience will continuously be surprised and learn something new.

    !Consequently

    The audience will become interactive to the presentation since they are curios and intrigued. In

    addition, you can plan your Storytelling(4) in elaboration with theDoors of Mystery(9).

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    AcknowledgementWe would like to thank to the member of Presentation Patterns Project: Mami Sakamoto, Kana

    Matsumura, Rinko Arao, Yosuke Yanao, Masahiro Hamada, Daiki Muramatsu, EriShimomukai, Emiri Nakano, Satoshi Nishina, Ai Nomura, Saya Yasuura, and Yuka Yamazaki.

    We want to thank to Ko Matsuzuka and Ken Fujiyoshi and Taichi Isaku for helping brush-up

    of this paper, Prof. Peter Sommerlad for shepherding our patterns and paper, and the

    participants of writers workshop for giving advices on our paper.

    References[1] Iba, T. "An Autopoietic Systems Theory for Creativity," Procedia - Social and Behavioral

    Sciences, Volume 2, Issue 4, 2010, Pages 6610-6625

    [2] T. Iba, "Pattern language 3.0: Methodological advances in sharing design knowledge," TheThird International Conference on Collaborative Innovation Networks (COINs2011), 2011

    [3] T. Iba, T. Miyake, M. Naruse, and N. Yotsumoto, "Learning patterns: A pattern language

    for active learners," The 16th International Conference on Pattern Languages of Programs

    (PLoP2009), 2009

    [4] T. Iba and T. Miyake. "Learning patterns: A pattern language for creative learning II," The

    1st Asian Conference on Pattern Languages of Programs (AsianPLoP2010), 2010

    [5] T. Iba and M. Sakamoto, "Learning Patterns III: A Pattern Language for Creative

    Learning," The 18th International Conference on Pattern Languages of Programs (PLoP2011),

    2011[6] T. Iba and Learning Patterns Project, "Learning patterns: A pattern language for creative

    learning," The Third International Conference on Collaborative Innovation Networks

    (COINs2011), 2011

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    Appendix A: Brief Summaries of the Presentation Patterns

    The Center Pattern

    No.0 Creative Presentation[Context] You have an idea that you want to spread and share.[Problem] Plain old explanations of your idea wont motivate the audienceto take further actions

    [Solution] Treat your presentation not as just a chance to explain youridea, but as a chance for creation. Work towards the audience to trigger

    new findings in them.

    The Core Patterns

    No.1 Main Message[Context] You are designing a presentation, and thinking of what to tellto the audience.[Problem] You have too many things you want to say.[Solution] Extract the one most important message, and create yourpresentation around that idea.

    No.2 Touching Gift[Context] You have decided on your Main Message(1), and you are nowthinking how you can convey it to the audience. [Problem] The audiences may understand what you said, but wouldnt bemoved and share the feelings of your message.

    [Solution] Focus on who the audience is and think how to specificallymake them impressed with your message.

    No.3 Image of Success [Context] You made a plan on how to give your Touching Gift(2) based onthe Main Message (1), and now you are thinking of what you want to

    accomplish through the presentation.

    [Problem] With unclear goals, you cant decide on the details of yourpresentation.

    [Solution] Have an image of success for your presentation.

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    Patterns for Expressions and RepresentstionsNo.4 Storytelling

    [Context] You have chosen your Main Message (1) and are thinking of inwhat order you should tell things.

    [Problem] A presentation with just the information laid out is boring andunmemorable.[Solution] Create an attractive story with the information you have.

    No.5 Exploration of Words[Context] Storytelling (4) that tells the Main Message(1) is made and youare writing out your script for the presentation.[Problem] To avoid using dull or overused expressions you are tempted touse unfamiliar words, sometimes hard for the audience to understand.[Solution] Search for words and expressions that both the presenter andthe audience feel attractive.

    No.6 Visual Power[Context] Storytelling (4) that tells the Main Message(1) is made and youare writing out your script for the presentation.

    [Problem] You feel your presentation is too wordy and hard tounderstand.

    [Solution] Take advantage of a visual figure that expresses theinformation.

    No.7 Dramatic Modulation[Context] You want to make your Storytelling(4) that conveys the MainMessage(1).

    [Problem] The audience may become confused what the Main Message (1)is in the presentation.[Solution] Make a modulation in your presentation by creating adifference in your tone when telling the Main Message(1) against the other

    parts.

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    No.8 Unexpected Evolution [Context] You want to make your Storytelling(4) that conveys the MainMessage(1).

    [Problem] The audience may become confused what the Main Message (1)is in the presentation.

    [Solution] Make a modulation in your presentation by creating adifference in your tone when telling the Main Message(1) against the other

    parts.

    No.9 Doors of Mystery[Context] You want to make your Storytelling(4) that conveys the MainMessage(1).[Problem] You cant keep the audiences attention.[Solution] Design the structure of the presentation that continuouslydrives the audiences interest.

    No.10 Beautiful Clarity[Context] You are brushing up expressions in your presentation to betterconvey the Main Message(1).

    [Problem] Your presentation is either attractive but difficult tounderstand, or easily understood but lacks attractiveness.

    [Solution] Brush up your presentations so it has a good balance betweenclarity and allure.

    No.11 Perfect Portion[Context] You are brushing up expressions in your presentation to betterconvey the Main Message(1).

    [Problem] Your presentation has too much information, or too littleinformation.[Solution] Make sure your presentation has just the right amount of

    information at various levels of the presentation.

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    No.12 Cherry on Top[Context] You are brushing up expressions in your presentation to betterconvey the Main Message(1).

    [Problem] Your presentation doesnt have any problems, but you still feelit lacks something.

    [Solution] Make extra improvements in not the contents of thepresentation, but in its expressions.

    Patterns for Preparation and Performance

    No.13 Mind Bridge[Context] You are making your presentation into a Touching Gift(2) thatgives the audience a memorable experience.[Problem] You notice yourself repeating the same words trying to explainan idea.

    [Solution] Use metaphors and specific examples to help explain to theaudience.

    No.14 Reality Sharing[Context] You are making your presentation into aTouching Gift(2) thatgives the audience a memorable experience.[Problem] There is a limit to what you can get across to the audiencewith just words and pictures.

    [Solution] Make an opportunity within the presentation for the audienceto actually experience first-hand the sensation you want to share.

    No.15 Participation Driver[Context] You are making your presentation into a Touching Gift(2)that gives the audience a memorable experience.

    [Problem] The audience tends to get passive just listening to thepresenter.

    [Solution] Make an opportunity for the audience to participate in yourpresentation.

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    No.16 Quality in Details [Context] You are working to make your Touching Gift(2) even better.[Problem] You tend to stop giving your best effort when your presentationstarts to take shape.

    [Solution] Taking into account the presentation as a whole, work onfixing the small details.

    No.17 Expression Coordinator[Context] You are working to make your Touching Gift(2) even better.[Problem] You feel you are always giving the same sort of presentationsdue to a lack of techniques.

    [Solution] Watch other people present, and take in any techniques thatyou think would help your presentation skills.

    No.18 Discomfort Removing[Context] You are working to make your Touching Gift(2) even better.[Problem] Your unconscious habits are bothering the audience.[Solution] Make an opportunity for yourself to notice your habits.

    No.19 Triggering Blanks[Context] You want your audience to take active responses to yourTouching Gift(2).

    [Problem] The audience becomes too busy trying to understand thematerial.[Solution] Purposely leave out some information so the listeners can usetheir imagination to fill in the missing parts.

    No.20 Activation Switch[Context] You want your audience to take active responses to yourTouching Gift(2).

    [Problem] Your audience understood the material of your presentation,but they think the subject is unrelated to their lives.

    [Solution] Include in your presentation a chance for the listeners to thinkabout their own opinions, and then show them the path for the next step.

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    No.21 Take-Home Gift[Context] You want your audience to take active responses to yourTouching Gift(2).

    [Problem] Your ideas struggle to spread even after the presentation.[Solution] Hand out a gift for the audience to take home that wouldremind them of the details of the presentation.

    The Patterns for Creative Performance

    No.22 Stage Building[Context] You are imagining your Image of Success (3) while goingthrough final adjustments for your presentation.[Problem] Your presentation may be ruined due to technical difficulties.[Solution] Treat facilities and equipment as part of your presentation,and check thoroughly for any problems and adjust them beforehand.

    No.23 Reminders of Success[Context] You are imagining your Image of Success (3) while goingthrough final adjustments for your presentation.

    [Problem] You notice you are heading towards a different direction thanyour original goal.

    [Solution] Frequently remind yourself with your Image of Success (3),whether verbally or visually, to refresh your mind as needed.

    No.24 Construction of Confidence[Context] You are imagining your Image of Success (3) while goingthrough final adjustments for your presentation.

    [Problem] Despite the effort youve put in, you dont have muchconfidence in your speech.[Solution] Remind yourself of all the time and effort you have put intothis presentation, stack them up and build your self-confidence.

    No.25 Presentership[Context] You are minutes away from your stage and your Image ofSuccess(3) is about to come true.

    [Problem] You become too busy trying to speak and forget that anaudience is watching you.

    [Solution] Act as if you are part of the presentation.

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    No.26 Best Effort[Context] You are minutes away from your stage and your Image ofSuccess(3) is about to come true.

    [Problem] You tend to make excuses for the parts you dont have as muchconfidence in, only to make the presentation even worse.[Solution] Make no excuses and give the best presentation you have atthe point.

    No.27 Personally for You[Context] You are minutes away from your stage and your Image ofSuccess(3) is about to come true.

    [Problem] Your attitude towards the audience becomes careless from therush to get your speech across.

    [Solution] Intentionally make eye contact with the audience in effort togive the speech to each and every one of them.

    No.28 Invitation to the World[Context] You want to give a presentation with a high level Image ofSuccess(3).[Problem]You are working on brushing up your expressions,but you feel your presentation isnt improving as much.

    [Solution]Have an alluring world of your presentation, let the audiencehave a glimpse of that world, and then guide them into it.

    No.29 Improvised Presentation[Context] You want to give a presentation with a high level Image ofSuccess (3).[Problem] You find yourself having trouble trying to progressyour speech according to the reactions of the audience.

    [Solution] Have a repertoire of speeches that you can put together andimprovise based on the reactions of the audience.

    No.30 Reflecting Forwards[Context] You want to give a presentation with a high level Image ofSuccess(3).[Problem]You feel satisfied when you finish speaking, andtake no actions afterwards.

    [Solution] Evaluate your performance on the presentation that you gavethrough self-reflection and the reaction of others.

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    The Extreme PatternsNo.31 Pursuit of Uniqueness

    [Context] You want to give a truly Creative Presentation(0).[Problem] Your presentations are somewhat similar to other peoplespresentations.

    [Solution] Be aware of the differences you have from other presenters,and pursuit your originality.

    No.32 Aesthetics of Presenting[Context] You want to give a truly Creative Presentation (0).[Problem] Your presentations all seem the same.[Solution]Continue your pursuit for beauty in your presentations, andbuild your own values on aesthetic

    No.33 Be Authentic[Context] You want to give a truly Creative Presentation (0).[Problem] You feel your presentations lack some depth and quality.[Solution] Be authentic! Live your way of Life.

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    Appendix B: The Making Process of the Presentation Patterns

    The Presentation Patterns were made by 15 project members in 2011. In what follows, the

    making process of the Presentation Patterns is shown according the procedure explained above:

    Patterns Mining, Patterns Writing, Patterns Improving, Language Organizing, and Catalogue

    Editing.

    B.1. Patterns Mining

    What we did in the first place for mining patterns is to explore our own experience. We

    started brainstorming about the way of designing presentations. In the brainstorming, we

    conceive presentation in broad sense, including all kinds of activities of representation,including public speaking, performance of music, drama, and dance. After collecting the ideas,

    the next step is to organize them by compiling similar ideas, dividing into groups of ideas,

    giving names to the groups, and connecting each other according to the their meaning. Note that

    these groups must be organized by emergence through iterating the operation to bring an idea

    near another and to keep one away from others, not by guidance of existing category. This

    process is well known as KJ technique in Japan. Thus, the pieces of idea about presentation

    design were organized over the discussion, and consequently we obtain about 40 candidates of

    patterns.

    B.2. Patterns Writing

    After that, we describe the core parts of patterns, namely pattern name, problem and solution.In this phase, we decided the concrete form of our pattern language. Every member took charge

    of some patterns that they have experienced. This policy of assignment is important, simply

    because writing patterns require the tacit knowledge of what is written in the pattern.

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    C3-30

    B.3. Patterns Improving

    After finishing writing the core parts of patterns, we hold writers workshops and rewrite the

    patterns. Drawing illustrations of the patterns were preceded in parallel, and here we realized

    that illustrations help to shape our understanding of the patterns. In this phase, writersworkshops are held several times for each pattern in order to improve the contents and

    expression of patterns.

    B.4. Language Organizing

    The fourth phase was to organize the patterns into a language as a whole. In completed

    pattern language, each pattern does not exist alone; every pattern has relations to other patterns.

    Thinking the whole structure and patterns relations leaded to the reflection and reconsideration

    for the meaning of each pattern. When organizing the patterns as a language, we make a final

    decision that Presentation Patterns consists of 34 patterns. We decided the layer structure of the

    Presentation Patterns according to the abstract level.

    B.5. Catalog Editing

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    The fifth phase was to design the catalogue in which the pattern language is contained. In this

    phase, we thought not only the pattern language but also other object contained in the catalogue;

    for example, cover, imprint, preface, table of contents, explanation how to read, overview of the

    pattern language, navigation to each pattern, and so on.