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Présentation le petit cartable

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Le petit cartable - Kickstarter campaign

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Page 1: Présentation le petit cartable
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★ Introduction

★ Getting the idea

★ Developing the idea

★ Friends and family

★ Be a backer too.

★ Soft launch - real launch

★ Managing the project

★ You want to know this

★ What's next ?

★ Q&A

PRESENTATION

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★ Leo Dominguez & Violette Polchi

★ Le petit cartable

★ www.lepetitcartable.com

★ facebook.com/lepetitcartable

★ twitter.com/leoetviolette

★ Kickstarter campaign

INTRODUCTION

★ Kickstarter = #1 crowdfunding platform

★ Crowdfunding = describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations

★ Other crowdfunding platforms : indiegogo - KKBB - fundus...

★ Goal Of 38.000$ in 40 days (100 orders)

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★ Came from a lack that we had

★ Simple idea

★ Didn't do any market research

★ We trusted our idea

★ Possibility to develop it

★ Credibility

GETTING THE IDEA

★ How much does it cost ?

★ Do you have the ressources ?

★ Where do you do it ?

★ Who should you trust ?

★ Surround yourself with the best

★ Do prototypes.

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★ Depends a lot on the last slide.

★ Fixing your price

★ Fixing your margin

★ What do you want to sell ?

★ What is the added value ?

★ Make them lough, dream, cry...

DEVELOPING THE IDEA

★ What’s your dream product ?

★ Check for competitors

★ Copy what works !

★ Don’t be too inovative

★ Set guidelines.

★ You can do so much.

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We didn’t pay one cent - You know someone that... - He knows someone that... - You need money - You need support - You need them

FRIENDS & FAMILY

http://www.youtube.com/watch?v=QgHHTu3hSB4

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Live the experience - Ask questions to a creator - Look hundreds of project - Understand what works

BE A BACKER TOO

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SOFT LAUNCH - REAL LAUNCH

★ Create your project on KS

★ Talk about it to all your friends

★ Launch it on your own facebook page

★ Ask (gently) your friends to share it

★ Launch twitter/Vimeo/Facebook account

★ Launch your own website

★ Don’t do too much

★ Click on the launch button !

★ Talk about it to EVERYONE

★ Start to tweet/post/comment really often

★ Call/mail/tweet/like/follow....

★ Use your network

★ Keep exclusive content for that moment

★ Invite your friends

1 month before The day

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★ Full time job

★ Fast response = Fast money

★ Answer everyone

★ Don’t lose time with idiots

★ Update every week at least

★ Make them part of your life & team.

MANAGING PROJECT & UPDATE

«Une vidéo d'un cul-cul... mais d'un cul-cul...»

«Deux prénoms (et personnages) bobos et hop, on vend n'importe quoi (aux bobos?)»

«270€ le petit cartable en cuir au look rétro pour que le fiston adoré puisse aller à l'école en emportant SON iPad, SON Mac et SON iPhone...»

«J'espère que l'ingéniosité français ne se limite pas à ça parce que ça craint vraiment»

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TWEETS & RETWEETS

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LIVE STATISTICS

http://www.kicktraq.com

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LIVE STATISTICS

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YOU WANT TO KNOW THIS

★ 8-10% fees

★ 3 weeks to receive the funds

★ Backers can cancel their pledges

★ Backers can have a paiement problem

★ Lot of differents countries to deliver

★ Really expensive delivery

★ The $ is really low.

★ 58.266 $

★ 52.475$ after fees and problems

★ 40.625€ after conversion

★ 5.000€ of investments

★ 4.500€ of delivery expanses

★ Cost of the production

★ Taxes and others...

At the end : not so much !

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WHAT’S NEXT ?

Checking the production line - Delivering - Officialy a company - Working on new prototypes - Thinking about a new KS campaign...

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Questions & Answers