Pres.coke Satya

8/3/2019 Pres.coke Satya

1/16

The global drinkThe global drink

BYBY::SATYAJIT SAMALSATYAJIT SAMAL

11KB00611KB006


2/16

About Company

Coca-Cola was invented by Doctor John

Pemberton a pharmacist from Atlanta Georgia

in May of 1886.

The name Coca Cola was actually given to

John Pemberton by his bookkeeper Frank

Robinson . He first scripted "Coca Cola" into

the flowing letters which has become the

famous logo we know and love today.

Coca-Cola originated as a soda fountain

beverage in 1886 selling for five cents a glass.


3/16

INTRODUCTION

The Coca-Cola Company is the world's

largest beverage company, largest

manufacturer, distributor and marketer of

non-alcoholic beverage concentrates andsyrups in the world.

Coca-Cola currently offers nearly 400

brands in over 200 countries and serves

1.5 billion servings each day. Cocacola enjoys approx 65% market

share in Indian beverage industry.


4/16

Why do people drink Coke?

The bottom line for thepeople surveyed was theyliked the taste. Peer

pressure did not seem tohave a significantinfluence on the decisionof what soda to drink.

People also felt stronglyabout they decision todrink Coke Versus Pepsi.There really does appear

to be a cola war.


5/16

Products

COCO-COLA having about 400 brands all over the world which were divided intofollowing categories:

Energy Drinks

Juices/juice drink

Soft drink

Sports drink


6/16

Cont

Tea and coffe

Water

Other drinks

Coca Colas brands also include

milk products, soup, and more


7/16

The Other Side of Coke There are 27 different

varieties of coke made

by Coca-Cola

First bottle of Cokewas sold 120 years ago

on May 8, 1886 in

Atlanta, Georgia.

Some of the other brandsunder the Coca-ColaCompany are:

SpriteBarqs Root beer

Dasani

Dr. Pepper

Fresca

Hi-C

Minute Maid


8/16

Manufacturing Plant,

Sales and Distribution

Operations

Distributors

Outlets

Outlets


9/16

MANUFACTURING PROCESS


10/16

Water is received from the 300 ft. tube-well and it passes through the

water treatment plant, further passing through the sand filter and the

activated carbon filter, so as to attain pure cleansed water.

In the syrup room, the concentrate received from another bottling plant

situated at Pune, is blended with the sugar syrup.

Once both the water and the final syrup are ready, they are both mixed

together and sent to the carbonator section where Carbon Dioxide is added

to the mixture to form the final product.

On the other hand, simultaneously, the returnable glass bottles are

depalletized, inspected and washed for the purpose of filling in the finalproduct in it. This step does not take place in the PET bottle line as the

bottles once used are disposed.

The product is finally filled in the bottles, crowned (in

case of RGB)/ capped (in case of PET bottles), labeled and cased in orderto be sent into the warehousefor distribution


11/16

Coca-Cola Statistics

Coca cola owns more than

of the worlds beverages.

Coke is affordable in all the

countries we surveyed. It wasnot out of the price range for

an afternoon snack.

Coke comes in a variety ofsizes worldwide so you can

use it for a crowd or as a

personal snack drink


12/16

Advertising

Coke was first advertised asa remedy for headaches andexhaustion

Coke has been advertisingon television for 50 years.

Songs used in coca colacommercials have become

popular.

They use catchy mottossuch as:

Adds a refreshing relish to

every form of exercise


13/16

Promotion

Television

Radio

Print

Public

displays


14/16

Promotion tactics

Sponsored tournament .

English football tournament .

NASCAR,

the NBA,

the Olympic Games

the FIFA World Cups American Idol.


15/16

Coca-Cola Recognition

Coca-Cola is

recognized by 94% of

the worlds population Approximately 10,450

Coca-Cola brand

drinks are consumed

around the world eachsecond of every day


16/16

THANKYOU !!

Documents

Pres.coke Satya