APRIL 2013

Category Review

VODA

SoV M2 Retaileri

MAXI GROUP

METRO

TEMPO GROUP

IDEA GROUP

RODA GROUP

UNIVEREXPORT GROUP

GOMEX

VELPRO

PERSU

LURDY SUPERMARKET

TRGOPROMET

MERCATOR

PODUNAVLJE GROUP

DIS

INTEREX

MOJA RADNJA

AMAN

SENTAPROMET

KTC

ZLATAN TRAG GROUP

SUPERVERO

FORTUNA MARKET

TP MORAVA

29.50%20.00%

16.30%

8.30%

8.20%

3.20%

2.60%

1.50%

1.40%

1.30%

1.20%

1.10%

1.00%

0.90%

0.90%

0.70%

0.50%

0.40%

0.30%

0.30%

0.20%

0.00%

0.00%

SoV SNU x M2 PO SNU SKU3 11 117 21 225 14 146 10 114 7 73 9 103 8 86 10 114 7 72 5 53 9 102 5 62 5 54 7 72 2 22 2 23 3 32 7 72 2 22 2 21 1 14 7 71 1 1

APRIL 2013

SoV M2 PROIZVOĐAČA U KATEGORIJI

-0.7

14.1

-0.3

-0.5

-3

1.4

-7.3

-3.8

1.4

-2.7

1.4

2

-1

-0.5

0.2

-0.8

Evol. Apr. 2013 vs Apr. 2012

APRIL 2013

KNJAZ MILOŠ AD

VODA VRNJCI AD

SIMEX GROUP

COCA-COLA COMPANY

AD HEBA

NOVA SLOGA A,D,

METRO

STORK DOO

37.70%

14.10%

12.90%

3.90%

3.80%

3.10%

2.90%

2.90%

2.80%

2.20%

2.10%

2.00%

1.90%

0.60%

0.20%

7.00%

SoV SNU x M2

SoV M2(SNU) Proizvođača po trgovinama

APRIL 2013

METRO

MERCATOR

SUPERVERO

AMAN

GOMEX

PERSU

SENTAPROM

ET

TRGOPROM

ET

UNIV

EREXPORT GROU

P DIS

INTEREX

KTC

14.30%

40.00%

25.00%

14.30% 14.30%22.20% 22.60%

28.60%

14.30%

20.00%

12.60%28.60%

14.30%

11.10% 10.40%

28.60%

4.80%

50.00%

9.50%

12.50%

14.30%9.50%

4.80%4.80%

11.10% 10.40%

9.50%14.30%

4.80%

37.50%

14.30%

14.30%9.50%

100.00%

22.20% 22.60%

14.30%20.00%

50.00%

28.60%

14.30%22.20% 22.60%

28.60%

50.00%

100.00%

20.00%

12.50%

11.10% 11.30%

42.90%

50.00%

Brands outside selection

GOMEX D,O,O,

STORK DOO

UNIVEREXPORT

GRUPA MERCATOR

MIONI

AQUACOM D,O,O,

BB MINAQUA AD

AGROCENTAR DOO

AD HEBA

A,D, PLANINKA

DELHAIZE GROUP SA,

JAMNICA D,D,

SIMEX GROUP

NOVA SLOGA A,D,

METRO

COCA-COLA COMPANY

DUBOKA

VODA VRNJCI AD

KNJAZ MILOŠ AD

APRIL 2013

LURDY SUPERM

ARKET

VELPRO

PODUNAVLJE

GRO

UP

FORTUNA M

ARKET

MOJA

RADN

JA

TP MORAVA

RODA GROU

P

TEMPO G

ROUP

ZLATAN TRAG G

ROUP

IDEA G

ROUP

MAXI G

ROUP

20.00%

10.00%

10.00%

20.00%

15.20%20.00%

20.00%

10.00%

40.00% 40.00%

0.60%

50.00%

60.00%

20.00%28.60%

100.00%

53.70%

42.40%50.00% 52.70%

10.00%

20.00%

57.10%

50.00%

15.20%

15.80%

10.00%9.80%

10.00% 50.00%

20.00%

14.30%10.00%

15.20%

50.00%

29.40%27.60%

12.40% 9.90%

Brands outside selectionGOMEX D,O,O,STORK DOOUNIVEREXPORTGRUPA MERCATORMIONIAQUACOM D,O,O,BB MINAQUA ADAGROCENTAR DOOAD HEBAA,D, PLANINKADELHAIZE GROUP SA,JAMNICA D,D,SIMEX GROUPNOVA SLOGA A,D,METROCOCA-COLA COMPANYDUBOKAVODA VRNJCI ADKNJAZ MILOŠ AD

Brend vs Private Labels SoV SNU X M2

SoV SNU Jan 2012Privatna robna marka; 2.90%

Nacionalna robna marka; 97.10%

apr.12

Privatna robna marka3.90%

Nacionalna robna marka96.10%

apr.13

APRIL 2013

HIT PROIZVOD

APRIL 2013

HIT PROIZVOD

APRIL 2013

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