Pr Assignment (Autosaved) 4

8/12/2019 Pr Assignment (Autosaved) 4

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&i''i". U*"#tu)t!'y +!"(iti!s %)s shutt!#!d i 200=.I 1==> th! !)#'y s"(i)' $!di)

s!#i(! Si5d!,#!!s.("$ %)s ')u(h!d. As -)#t "* its )(hi!!$!t/ th! s!#i(! )tt#)(t!d

"! $i''i" us!#s. I Au,ust 1===/th! B'",,i, S!#i(! B'",,!# %)s ')u(h!d )d %)s

su&s!6u!t'y &"u,ht i 2003.I #!-')(! "* th! B'",,!#/ th! s"(i)' $!di) sit! :#i!dst!#

%)s ')u(h!d i 2002 %ith ) $)ssi! ,#"%th "* $!$&!#shi- i 2008.ys-)(! %)s

')u(h!d i u'y 2003.I th! s)$! y!)# ("#-"#)t! s"(i)' !t%"#i, sit! Li!di %)s

)'s" ')u(h!d. Th! sit! %hi(h %)s )(6ui#!d &y N!%s C"#-"#)ti" i 200@ *"# @80 $i''i"

d"'')#s #!(!i!d $"#! th) >@ $i''i" isit"#s -!# $"th i th! ')t! 2008.C"s!6u!t'y

*)(!&"" %)s ')u(h!d " :!u)#y 4/ 2004 &ut %)s "'y $)d! ))i')&'! t" stud!ts "*

7)#)#d. It %)s ')t!# "-!!d t" 800 ("''!,!s i )y [email protected] S!-t!$&!#/ th! s"(i)'

$!di) %)s $)d! ))i')&'! t" us!#s )&"! thi#t!! y!)#s. I 200 y)h"" ),)i "**!#!d

1&i''i" d"'')#s t" &uy *)(!&"" &ut %)s "t su((!ss*u'. I th)t s)$! y!)# t!5t &)s!

s"(i)' $!di) t%itt!# su#*)(!d i th! syst!$. T%!!ts %!#! 'i$it!d t" 140 (h)#)(t!#s "'y.

O 1@ )#(h 2011/St)#&u(s -)ss!d 20 $i''i" 'i!s " *)(!&"" $!)%hi'! " th! 1=

"* )y 2011 Li!di !'!)t!d t" IPO d"u&'i, its sh)#!s i th! *i#st d)y. O u! 3#d

/d)i'y d!)' sit! +#"u- " *i'!s %)s $)d! -u&'i(. I u! 28/ 2011/ +"",'! P'us ')u(h!d

its ('"s!d &!t) $!)%hi'! $"#! th)t t! $i''i" -!"-'! "i!d th! !t%"# sh)#i, )&"ut

"! &i''i" it!$s ) d)y. O u! 30th2011 N!%s C"#-"#)ti" s"'d yS-)(! t" I#i!

&)s!d di,it)' $!di) *i#$ *"# 3@ &i''i" d"'')#s. O u'y 8/ 2011/ Li!di ('i$&!d s!("d

" th! US (h)#t )d " th)t s)$! $"th T%itt!# (!'!)t!d its *i! y!)#s )d d!'i!#!d

3@0/000/000/000 t%!!ts -!# d)y )*t!#%)#ds. Th! B#")d()sti, S!#i(!/ !st)&'ish!d i

1=@4/ %)s "#i,i)''y "% )s th! Gold Coast Broadcasting System &!*"#! it %)s

#!)$!d t" th! +h)) B#")d()sti, C"#-"#)ti" u-" th! ("ut#ys id!-!d!(! i

1=@>. Th#"u,h"ut its hist"#y it h)s &!! id!-!d!t "* th! ,"!#$!ts I*"#$)ti"

S!#i(!s D!-)#t$!t. Th! +BC "-!#)t!s "! t!'!isi" st)ti"/ +T. It )'s" "-!#)t!st! #)di" st)ti"s i th! ("ut#y. This i('ud!s Uii6 : i A((#)/ URA #)di" i th!

U--!# E)st R!,i"/ "'t) St)# i th! "'t) R!,i"/ )d R)di" S))) i th! N"#th!#

R!,i" )$", "th!#s.

STATEENT O! T"E #ROB$E

Th! s"(i)' $!di) ()##y )'", it !)sy *)(i'it)ti" "* 'i*! )d i th! (""-!#)t! %"#'d it

("$-'!$!t %"# &!()us! it s!#!s )s ) -')t*"#$ *"# ("$$ui()ti" i #!(!t ti$!s

ist!)d "* th! ))'",u! %)y "* ("$$ui()ti". 7!(! th! #!s!)#(h is t" !5)$i!h"% th! +h)) B#")d()sti, C""-!#)ti" Pu&'i( R!')ti"s Uit us!s this s"(i)'

$!di).

OB%ECTI&E:Th! "&!(ti! "* th! #!s!)#(h is t" d!t!#$i! th! us! "* th! N!% S"(i)'

!di) &y (""-!#)t! "#,)i)ti"s -#!(is!'y th! +BC.


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T"EORITIC$ !RAE'ORK:

Th! di**usi" "* i")ti" th!"#y/ %hi(h is ) th!"#y )ss"(i)t!d t" )ss

C"$$ui()ti" h)s &!! id!ti*i!d )s th! )--#"-#i)t! th!"#!ti()' *#)$!%"# "* th!

study. FI his &"" Di**usi" "* I")ti"s/ R",!#s d!*i!s th! di**usi" -#"(!ss )s

"! %hi(h is th! s-#!)d "* ) !% id!) *#"$ its s"u#(! "* i")ti" "# (#!)ti" t" itsu'ti$)t! us!#s "# )d"-t!#s. R",!#s di**!#!ti)t! th! )d"-ti" *#"$ th! di**usi"

-#"(!ss i th)t/ th! di**usi" -#"(!ss "((u#s %ithi s"(i!ty/ )s ) ,#"u- -#"(!ssG

%h!#!)s/ th! )d"-ti" -#"(!ss -!#t)is t" ) idiidu)'. 7! th!#!*"#! d!*i!s ?th!

)d"-ti" -#"(!ss )s th! $!t)' -#"(!ss th#"u,h %hi(h ) idiidu)' -)ss!s *#"$

*i#st '!)#i, )&"ut ) i")ti" t" *i)' )d"-ti"9 ;SOURCE '!(tu#!#s "t!/ #.

D)id N!%t"< R",!#s !)s th! )d"-ti" -#"(!ss it" *i! st),!sH

). AWARENESSH At this st),! th! idiidu)' is !5-"s!d t" th! i")ti"s &ut ')(s

("$-'!t! i*"#$)ti" )&"ut it.

&. INTEREST OR IN:ORATION STA+EH 7!#! th! idiidu)' &!("$! it!#!st!d i

th! !% id!) )d s!!s )dditi")' i*"#$)ti" )&"ut it.

(. EALUATION STA+EH Th! idiidu)' $!t)''y )--'i!s th! i")ti" t" his

-#!s!t )d )ti(i-)t!d *utu#! situ)ti" )d th! d!(id!s %h!th!# "# "t t" t#y it.

d. TRAIL STA+EH th! idiidu)' $)!s *u'' us! "* th! i")ti".

E. ADOPTATION STA+EH Th! idiidu)' $)!s *u'' us! "* th! i")ti" )d

d!(id!s t" ("tiu! th! *u'' us! "* th! i")ti". Th! +h))i) (""-!#)t! %"#'d

() &! s)id t" &! )t th! )d)-t)ti" st),! "* th! !% s"(i)' $!di)/ th! us! "**)(!&""/ &'",s )d th! 'i! () &! st)t!d )s ) $)i*!st)ti" "* su(h ) (')i$. It is

-)#)$"ut th)t i th! (""-!#)t! %"#'d "#,)i)ti"s sh"u'd )d"-t !% %)ys "*

("$$ui()ti, t" th!i# it!#)' )d !5t!#)' -u&'i(s.

RE&IE' O! RE$ATED $ITERATURE

A study "* #!')t!d $)t!#i)' " th! t"-i( FTh! us! "* th! !% s"(i)' $!di)9 h)s

*)(i'it)t!d th! !% #!!')ti"s " th! t"-i( "* study. :"# ist)(! ) )#ti('!

-u&'ish!d &y D)i!' N)ti"s " ) %!&sit! ()''!d )&"ut.("$ ,)! s!!#)' d!*iiti"s

)d !5-'))ti" "* %h)t ) S"(i)' !di) is. 7! ("$-)#!d )d ("t#)sts th!

di**!#!(! &!t%!! s"(i)' $!di) )d s"(i)' !%s )d h"% th! s"(i)' $!di) ()

h!'- i th! )#!) "* h!)'th/ &usi!ss )d $)#!ti,. This !du()ti" h)s )dd!d t" th!

"%'!d,! &)s! )&"ut th! &!!*its "* th! s"(i)' $!di). But "! "t)&'! thi, %)s

th)t th! %#it!# did "t !5-')i t" #!)d!#s th! i!st$!t th)t is !!d!d t" )((!ss th!

)#i"us s"(i)' $!di)/ )'th"u,h it -"ss!s ui(y -)(),!s. A,)i th!#! is ) !,)ti!


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sid! "# sid! !**!(t "* !!#ythi, &ut N)ti"?s -u&'i()ti" did "t t)('! su(h ) )#!)

t"". Si$i')#'y i )$ "* th! ("!(ti" th)t th! %#it!# sh"u'd h)! !("u#),!d

("'')&"#)ti" &!t%!! th! S"(i)' !di) )d S"(i)' !%s &!()us! th!y )'s" -')y

-i"t)' #"'!s i th! ("$$ui()ti" -#"(!ss i th! 21st(!tu#y. Th! "d)y/ )u)#y

21/2010 !diti" "* th! :"ut)i +)t! Ch)-!' i h"us! -u&'i()ti" " -),! > ()##i!d

) ("'u$ st"#y ()-ti"!d th! F!% s"(i)' $!di)?? %#itt! &y S)$u!' A&"," .Th!

-u&'i()ti" #!!)'!d h"% th! s"(i)' $!di) h)s u!)#th!d s!!#)' "--"#tuiti!s *"#

th! y"uth i th! B"',)t),) $ui(i-)'ity )d th! )ti" )t ')#,!. It h)s ("$! t"

sust)i th! ()* &usi!ss i th! B"',)t),) $ui(i-)'ity/ *)(i'it)t!d "'i!

t#)s)(ti"s )d i*"#$)ti". Th! -u&'i()ti" t"" ) (#iti()' '"" )t h"% i th!

$idd'! 80?s -!"-'! us! t" (u! )t th! B"',)t),) -"st "**i(! t" #!(!i! -h"! ()''s

*#"$ '"! "!s "utsid! th! #!,i" )d th! ("ut#y &ut i #!(!t ti$!s sit i th!

("$*"#t "* th!i# h"$!s/ "**i(!s "# th! it!#!t ()* t" #!(!i! $!ss),!s i ,!!#)'

*#"$ #!')ti!s/ &usi!ss -)#t!#s )d )'s" !%s )&"ut %h)t is h)--!i, )#"ud

th! %"#'d. Th! %#it!# h"%!!# "t!d th)t it!#!t ("!(tiity %hi(h -')ys ) $)"##"'! i th! )((!ss "* this -h!"$!" is #!)''y &)d i th! $ui(i-)'ity )d !!ds )

s!("d '"". 7! )'s" $!ti"!d th)t du! t" s"$! *)(t"#s 'i! it!#!t *)i'u#!/

i,"#)(! )d th! '"% '!!' "* !du()ti" s"$! &usi!ss!s i th! #!,i" )#! *!!'i,

#!'u(t)t t" )d"-t this !% i")ti". 7! th!#!*"#! #!("$$!d!d th! us! "* WAP

*"# it!#!t ("!(ti". But it () &! )#,u!d th)t th! %#it!# *)i'!d t" ,i! id!-th

#!)s"s t" %hy (""-!#)t! &"di!s sh"u'd )d"-t th! s"(i)' $!di) )s "! "* th! &!st

t""' "* ("$$ui()ti". !)%hi'! B! P)## ) Edit"#)tL)#,! %!&sit! i his )#ti('!

tit'!d FTh! P!!- P#"!(t9 Whi(h "ut'i!d th! #"'! "* th! s"(i)' $!di) i -"'iti(s

#!!)'!d th)t s"(i)' $!di) h)s !)#!d ) -#"$i!t s!)t )t th! t)&'! %ith th! ')#,!

$!di) ("$-)i!s "* th! %"#'d )d h)s &i#th!d ) !ti#!'y !% %)y t" ("!# th!%"#'d "* -"'iti(s. As th! ("ut#y )--#")(h!s th! !'!(t"#)' y!)#/ -"'iti()' (h)tt!# %i''

("tiu! t" s"%&)'' )d ,!!#)t! !"#$"us h!)-s "* d)t) ("u#t!sy th! !% s"(i)'

$!di). This d)t) h! (')i$ () d#)sti()''y i$-)(t h"% %! d!t!#$i! th! i$-"#t)(!

"* ) ,i! st"#y/ th! %)ys th)t %! ,)u,! -u&'i( "-ii" )d !!tu)''y $)y !!

#!"'uti"i! th! %)y %! ()st "u# "t!s. Th! s"(i)' $!di) %i'' h!'- -!"-'! t"

("t#i&ut! t" -"'iti()' -)!' dis(ussi"s &!()us! "* its ui6u! -!#s-!(ti!. 7"%!!#

th! %#it!# *)i'!d t" "ut'i! th! -"%!#*u' #"'! th! s"(i)' $!di) () -')y i (#!)ti,

(h)"s du#i, th! !'!(ti"s.

(.) INTER&IE' GUIDE

1. D" y"u "% )&"ut th! S"(i)' !di)J

2. Whi(h "* th!$ h)! y"u h!)#d "* )d h)s &!! usi,J


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3. D" y"u us! it "**i(i)''y "# -!#s")''yJ

4. I* "**i(i)' h"% is y"u# "**i(! usi, th! s"(i)' $!di) t" ("$-'i$!t y"u# Pu&'i(

R!')ti"s )(tiiti!sJ

@. 7"% h)s th! us! "* th! s"(i)' $!di) *"# y"u# )(tiiti!s $)d! %"# !)si!#J

. D" y"u thi th! )d)-t)ti" "* this !% -h!"$!" %i'' !h)(! %"# i

th! "**i(!J

2. CONC$USION.

Th! !% !#) "* ("$$ui()ti"s )d di,it)' #!')ti"shi-s %ith th! It!#)' )d

E5t!#)' Pu&'i(s "* (""-!#)t! "#,)i)ti"s h)s ("$! )s ) #!su't "* i")ti".

With

it !% %)ys "* ("!(ti, t" th! "utsid! %"#'d th#"u,h i*"#$)ti" dis("!#y/

("su$-ti" )d sh)#i, "* i*"#$)ti"/ th! *idi,s "* this #!s!)#(h %"# h)s

#!!)'!d th)t Pu&'i( R!')ti"s Uit "* th! +h)) B#")d()sti, C"#-"#)ti" %ith th!

us! "* &'",s *)(!&"" )d t%itt!# h)s &!! )&'! t" ("du(t #!s!)#(h #!'!)t *"#

th! ,#"%th "* th! "#,)i)ti". Th! s"(i)' $!di) h)s )'s" h!'- t" i$-#"!

("t#i&uti"s )d ("'')&"#)ti" )$", st)** )d th! -u&'i(s. I #!(!t i!%!#s )d

'ist!!#s "* -#",#)$$!s ")d()st &y +BC "'y -"st th!i# ("$$!t )d

su,,!sti"s

" th! %!&sit!/ &'",/ *)(!&"" -),! *"# ("sid!#)ti". It h)s )'s" h!'- i$-#"!d

("$$ui()ti"s &!()us! th! uit h)s t)! )d)t),! "* s!di, t!5ts/ ist)t

$!ss),!s " *)(!&"" t" th!i# it!#)' )d !5t!#)' -u&'i(s. This h)s h!'- i

!("u#),i, ) t%" %)y ("$$ui()ti" &!t%!! th! PR uit )d th! t%" -u&'i(s.

It h)s )'s" "u,ht )&"ut *!!d&)( )d -)#ti(i-)ti". Th! d!-)#t$!t h)s &!! )&'!

t" 'i u- %ith "th!# sit!s/ -!"-'! )d "th!# #!s"u#(!s )d "#,)i)ti"s *"#

)d)-t)ti" "* PR st#)t!,i!s.


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RECOENDATIONS.

As -)#t "* #!("$$!d)ti"s/ it is i$-"#t)t *"# st)** "* th! PR uit "* th! +h))

B#")d()sti, C""-!#)ti" t" &! i$-)(t!d %ith "%'!d,! "* h"% it!#s!(ti" "*s!)#(h )d th! s"(i)' $!di) )t ')#,! -#"id!s ) -')t*"#$ t" #!)(h )d !,),! th!

t#)diti")' $!di) )d its -u&'i(s th#"u,h it!#)(ti"/ sh)#i, )d $!)i,*u' d!)'i,

)d "t "'y *"# !t!#t)i$!t )d s"(i)'ii, 'i! (h)tti, %ith *#i!ds " *)(! &""

!s-!(i)''y du#i, -#"du(ti! h"u#s. I 'i! %ith this $"#! d!st"- ("$-ut!#s "#

-#!*!#)&'y ')-t"-s sh"u'd &! $)d! ))i')&'! t" th! st)** "* th! uit )'",sid!

it!#!ti"s t" !su#! th)t th!y )#! us!d *"# th! it!d!d -u#-"s!.

BIBI$OGRA#"*.

U-u&'ish!d/ 7ist"#y "* th! +h)) B#")d()sti, C""-!#)ti".

Ad#!)s K)-') )d i(h)!' 7)!'!i S"(i)' !di) Wii-!di)/ u'y 11.2011.

Ant+ony %. Bradley( %an,ary - /0(0 Gartner 1log net2or3.

"'i! O?D!''/ Th! hist"#y "* S"(i)' !di) ;IN:O+RAP7IC< )u)#y 24/ 2011.

L!(tu#!#s N"t!/ #. D)id N!%t"

D)i!' N)ti"s " S"(i)' !di)/ )&"ut.("$

B! P)##/ FTh! P!!- P#"!(t9 AtL)#,! %!&sit!.


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ASS COUNICATION

TOP 2013048.WEEK END

S"(i)' $!di) () &! d!*i!d )s ) t%"%)y -#"(!ss th)t ,i!s -!"-'! th! )&i'ity t"

("$$ui()t!. I *u#th!#)(! th! -h!"$!" $)!s it -"ssi&'! *"# )y"! t" (#!)t!/

$"di*y/ )d sh)#! ("t!t %ith "th!#s/ usi, #!')ti!'y si$-'! t""'s th)t )#! "*t! *#!! "#

i!5-!si!. S"(i)' $!di) #!6ui#!s ) ("$-ut!# "# $"&i'! d!i(! %ith It!#!t )((!ss. It

("stitut!s %!&&)s!d )d $"&i'! t!(h"'",i!s us!d t" tu# ("$$ui()ti" it"

it!#)(ti! di)'",u! &!t%!! "#,)i)ti"s/ ("$$uiti!s/ )d idiidu)'s. Ad#!)s

K)-') )d i(h)!' 7)!'!i d!*i! s"(i)' $!di) )s ) ,#"u- "* It!#!t&)s!d

)--'i()ti"s th)t &ui'd " th! id!"'",i()' )d t!(h"'",i()' *"ud)ti"s th)t )''"% th!

(#!)ti" )d !5(h),! "* us!#,!!#)t!d ("t!t. S"(i)' $!di) () )'s" &! d!*i!d )s

"'i! ("$$ui()ti"s i %hi(h idiidu)'s shi*t *'uid'y )d *'!5i&'y &!t%!! th! #"'! "*

)udi!(! )d )uth"#. T" d" this/ th!y us! s"(i)' s"*t%)#! th)t !)&'!s )y"! %ith"ut

"%'!d,! "* ("di,/ t" -"st/ ("$$!t "/ sh)#! "# $)sh u- ("t!t )d t" *"#$

("$$uiti!s )#"ud sh)#!d it!#!sts. Th! S"(i)' !di) ("$-#is!s s!!#)' !% *"#$s

"* ("$$ui()ti" t""'s ud!# "! u$!''). Th!s! i('ud! &'",s/ it!#!t/ t%itt!#/ *)(!

&"" )$", "th!# s"(i)' !t%"#s. 7"%!!# )'!#i) )'t" i ) )#ti('! tit'!d FTh! N!%!di)9 -u&'ish!d " N"!$&!# 18 200> d!*i!d 4!% $!di) )s ) %)y i %hi(h th!

d!'i!#y "* !%s )d i*"#$)ti" *"''"%s ) $)yt"$)y *"#$)t. This st)ds i ("t#)st

%ith th! $)ss $!di) th)t ust -#"(!!d!d this ),! "* ("!#s)ti"9. Th!E(""$isti )

)#ti('! -u&'ish!d " N"!$&!# 18/ 200> tit'!d FA$", th! Audi!(!9 si$-'y !5-')i!d

th! -h!"$!" )s ) !% (u'tu#! %ith ) (h)#)(t!#isti( "* -)#ti(i-)ti". !)%hi'!

Busi!ssW!! st"#y " F"uti, -!!#t"-!!# -#!ssu#! *"# C"$()st?? i ) )tt!$-t t"

!5-')i %h)t th! !% $!di) is idi()t!d th)t/ ud!# th! !% -h!"$!" s$)'' *i#$s

)d idiidu)'s %i'' &! ("$-!ti, "# ("'')&"#)ti,. Su&s!6u!t'y s"$! %i'' ,!!#)t!

s"$! i("$! *#"$ th!i# ("t!t th!y -#"du(! %hi'!s "th!#s %i'' "t ()#! !! i* th!y

d"?t $)! )y $"!y &!()us! th!y h)! "th!# )i$s )d "&!(ti!s. This is )&s"'ut!'y

di**!#!t *#"$ th! "'d t#)diti")' $!di) %h!#! ) *!% $!di) ,i)ts %!#! ("$-!ti,

)$", th!$s!'!s *"# )udi!(!s. Wii-!di) *u#th!# !5-')i!d th)t F$"st t!(h"'",i!s

d!s(#i&!d )s !% $!di) )#! di,it)'/ "*t! h)i, (h)#)(t!#isti(s "* &!i, $)i-u')t!d/

!t%"#)&'!/ d!s!/ ("$-#!ssi&'!/ )d it!#)(ti!. S"$! !5)$-'!s $)y &! th!

It!#!t/ %!&sit!s/ ("$-ut!# $u'ti$!di)/ ("$-ut!# ,)$!s/ CDROS/ )d DDs. N!%

$!di) d"!s "t i('ud! t!'!isi" -#",#)$s/ *!)tu#! *i'$s/ $),)i!s/ &""s/ "# -)-!#


8/26

&)s!d -u&'i()ti"s u'!ss th!y ("t)i t!(h"'",i!s th)t !)&'! di,it)' it!#)(tiity??. I

+h)) ) si, "* !$)(i, th! !% $!di) is !id!t i th! us! "* th! it!#!t t" s"u#(!

)d sh)#! &"th '"()' )d it!#)ti")' !%s )d "th!# -#",#)$$!s.

Th! !"'uti" "* th! it!#!t () *i'' s!!#)' -),!s )d !!- us ,'u!d t" "u# s!)t *"#

s!!#)' h"u#s h!(! th! i*"#$)ti" ,i! is ) -)#ti)' hist"#y "* th! it!#!t *#"$ 1=2t" 1===.A#-)!t h)s &!! id!ti*i!d )s th! *i#st #!)' !t%"# t" #u " %h)t is ()''!d

-)(!t s%it(hi, t!(h"'",y %hi(h %)s )d !% du#i, th)t -!#i"d. As -)#t "* its

hist"#i()' )(hi!!$!ts it )id!d th! ("!(ti" "* ("$-ut!#s )t St)*"#d )d UCLA *"#

th! *i#st ti$! i " O(t"&!# 2=/ 1=2. This $)# th! &!,ii, "* th! it!#!t %"#'d )s

th! *i#st it!#!t $!ss),! t" &! s!t )(#"ss th! !t%"# %)s su--"s!d t" &! FL",i9 &ut

du! t" ) t!(hi()' *)u't th! 'i &!t%!! th! t%" ("''!,!s (#ush!d " th! '!tt!# F,9. Th!

&!,ii, "* Ui5 i th! 0?s %)s ) ')ud)&'! !#) )s its "-!#)ti, syst!$ %hi(h is !#y

*)$"us i t"d)y?s %!& h"sti, s!#i(! thus Liu5 )d :#!!BSD. I 1=>0 A#-)!t

!t%"# $)d! s"$! -#",#!ss )s its !t%"# %)s !st)&'ish!d &!t%!! 7)#)#d/ IT

)d BBN thus th! "#,)i)ti" %hi(h &ui't th! Fit!#*)(! $!ss),! -#"(!ss!#9 ("$-ut!#s

us! *"# ("!(ti" t" th! !t%"#. R)y T"$'is" ,)! th! it!#!t %"#'d ) *u#th!#

&""st %h! h! !st)&'ish!d E$)i' i 1=>1.7! %)s th! )i &!hid %h)t %! ()'' d"$)i

)$! )s his d!(isi" t" us! th! F9 sy$&"' *"# s!-)#)ti" &!t%!! us!# )$!s *#"$

("$-ut!# )$!s *i)''y t#)s*"#$!d it" d"$)i )$!. I th)t s)$! y!)# )"th!#

#!$)#)&'! d!!'"-$!t %)s th! su#*)(i, "* P#"!(t +ut!&!#,/ ) -#"!(t %hi(h %)s

)i$!d )t $)i, h)d ("-i, d"(u$!ts !'!(t#"i()''y ))i')&'! *"# *#!! )((!ss. i(h)!'

7)#t %)s th! "! %h" ()$! u- %ith this i")ti". T"d)y th! %"#'d is usi, !&""

%hi(h is th! (u##!t -#"du(t "* th! +ut!&!#, -#"!(t. I 1=>2 :#)(! &!()$! th! *i#st

("ut#y t" &!,i its "% A#-)!t )d!d )s FCCLADES9. A'th"u,h it %)s shut d"%/it t#i,,!#!d th! id!) th)t ) h"st ("$-ut!# sh"u'd &! #!s-"si&'! *"# d)t) t#)s$issi"

ist!)d "* ) !t%"#. Th! y!)# 1=>4 $)#!d th! &!,ii, "* T#)s$issi" C"t#"'

P#"t"("' ;TCP< )s ) -#"-"s)' %)s -u&'ish!d *"# th! $)t!#i)'i)ti" "* ) 'i "* A#-) 'i!

!t%"#s it" %h)t %)s ()''!d9 it!#!t%"#9/ %hi(h did "t h)! it)' ("t#"' &ut

!5-!(t!d t" %"# )#"ud ) TCP. By th! $idd'! "* 1=>@ th! !$)i' h)s ,)i!d ,#"uds

th#"u,h th! !$)i'i, -#"(!ss. I 'i! %ith this/ th! *i#st !!# $"d!# !$)i' -#",#)$$!

%)s d!!'"-!d &y ) -#",#)$$!# )t th! Ui!#sity "* S"uth!# C)'i*"#i) ()''!d "h

itt)'. At t" hist"#y th! &i,,!st )(hi!!$!t "* this !% d!!'"-$!t %)s th! )dditi" "*

th! FREPL9 )d F:ORWARD9 *u(ti"s "* !$)i'i,.1=>> %)s id!ti*i!d )s )

su((!ss*u' y!)# "* th! it!#!t &!()us! th! *i#st !!# PC $"d!$ %)s d!!'"-!d &yD!is 7)y!s )d D)'! 7)!th!#i,t". Th! Bu''!ti B")#d Syst!$ %)s )'s" !st)&'ish!d

i 1=>8 i Chi(),". Th! *i#s us"'i(it!d ("$$!#(i)' !$)i' $!ss),! (u##!t'y ()''!d

s-)$ %)s &"# i 1=>8 )d su&s!6u!t'y +#)y Thu!# s!t it "ut t" 00 A#-)!t

us!#s. Th! P#!(u#s"# t" W"#'d "* W)#(#)*t )d S!("d 'i*! %)s !st)&'ish!d i 1=>8 )d

%)s )$!d UD sh"#t *"#$ "* u'tius!# Du,!". It %)s ) t!5t &)s! i#tu)' %"#d %ith

th! ("$&i)ti" "* !'!$!ts su(h )s th! #"'! -')yi, ,)$!s/ it!#)(ti!/ *i(ti" )d


9/26

"'i! (h)#t. Us!!t !t ) it!#!t &)s! dis(ussi" syst!$ %)s (#!)t!d &y t%"

,#)du)t!s i >=.It ,)! -!"-'! th! "--"#tuity "* ("!#si, " ) s)$! t"-i( th#"u,h

th! -u&'i()ti" "* -u&'i( $!ss),!s. Th! E6ui#! s"*t %)#! %)s ush!#!d i &y th!

Eu#"-!) O#,)i)ti" *"# Nu('!)# R!s!)#(h ;CERN


10/26

C'it" )d "i() L!%isy s()d)' )s +"",'! %!t 'i! i th! s)$! y!)#. Th!

SETI7OE P#"!(t %)s ')u(h!d i 1===.D"t"$ ("'')-s!d i 2000 #!su'ti, i th!

("'')-si, "* hud#!ds "* ("$-)i!s. Wii-!di) %)s ')u(h!d 2001 %hi(h *)(i'it)t!d

th! ("''!(ti! %!& ("t!t ,!!#)ti". Sy-! )d yS-)(! &!()$! )((!ssi&'! t" th!

-u&'i( i 2003.FTh"u,h ("i!d i 1=== &y D)#(y DiNu((i/ th! t!#$ W!& 2.0/ #!*!##i,

t" %!&sit!s )d Ri(h It!#!t A--'i()ti"s ;RIA< th)t )#! hi,h'y it!#)(ti! )d us!#

d#i! &!()$! -"-u')# )#"ud 2004. Du#i, th! *i#st W!& 2.0 ("*!#!(!/ "h B)t!''!

)d Ti$ O?R!i''y d!s(#i&!d th! ("(!-t "* th! W!& )s ) P')t*"#$H s"*t%)#!

)--'i()ti"s &ui't t" t)! )d)t),! "* it!#!t ("!(tiity/ $"i, )%)y *#"$ th!

d!st"- ;%hi(h h)s d"%sid!s su(h )s "-!#)ti, syst!$ d!-!d!(y )d ')( "*

it!#"-!#)&i'ity


11/26

i*"#$)ti". :"# ist)(! th! W"#'d Wid! W!& is d!*i)t'y "t ) %!& !ith!# is

Cy&!#s-)(! ) s-)(! "# *)(! &"" ) &""/ th!y )#! )$!s "# id!ti*i()ti" *"# -')t*"#$s

%!#! -!"-'! $!!t t" !5(h),! id!)s/ dis(uss issu!s %hi(h )#! $utu)''y &!!*i(i)' "#

$)tt!#s "* ,!!#)' it!#!st t" )''.

T*#ES !UNCTIONS AND USES 5G$OBA$ CONTINENTA$ SUB.REGIONA$

NATIONA$ COUNIT* GROU#S6.

Th!#! )#! s!!#)' *"#$s "* th! s"(i)' $!di) 'i!%is! *u(ti"s )t th! ,'"&)'/ su&

#!,i")'/ )ti")'/ ("$$uity )d ,#"u-s '!!'. Th!s! i('ud! B'",s/ Utu&!/ )d :)(!

&"" )$", "th!# s"(i)' !t%"#s.

BLO+H U'i! th! t#)diti")' )ss !di) %!#! -)#ti(i-)ti" %)s s"$!h"% 'i$it!d &'",s

"**!# -!"-'! th! "--"#tuity t" ,)th!# i*"#$)ti" )d *i)''y (u#! -u&'i( "-ii"

,'"&)''y. At th! su& #!,i")' '!!' it d"!s *)(i'it)t! s"(i)'i)ti". C"$$uiti!s )#! )&'! t"

!5(h),! d!!'"-$!t)' id!)s )t th! ("$$uity '!!' th#"u,h th! us! "* *)(! &"". It

s!#!s )s ) )#!) *"# th! !5(h),! "* i*"#$)ti" )d it!#)(ti" )t th! ,#"u- '!!'

'i!%is! *u!'i, d!(isi"s "* th! $)ss!s.

:ACEBOOKH As )"th!# S"(i)' !t%"# %hi(h () &! us!d t" ("$$ui()t! 24> %ith

-!"-'! y"u "% )(#"ss th! ,'"&!. Th! !t%"# h)s s!!#)' *u(ti"s i('udi, th!

-#"$"ti" "* &usi!ss "# -#"du(t )d s!#i(!s th#"u,h )d!#tisi,. I #!(!t ti$!s

-!"-'! d" !)sy $)#!ti, th#"u,h "'i! &y usi, :)(! &"". A&"ut 3/000/000 -!"-'!

)(#"ss th! %"#'d st)y ("!(t!d %hi'!s &usi!ss!s ,#"% !)(h d)y.

TWITTERH T%itt!# )t th! ("$$uity '!!' )s -)#t "* it *u(ti"s () '!)d t" ("$$uity

)(ti"s. Th#"u,h t%itt!# )ds/ ("$$uiti!s )#! d!!'"-i, &!()us! ,#"u-s su(h )s

N+O?s -#"$"t! th!i# !**"#ts/ %hi(h )#! su--"#t!d th#"u,h (iti!s -)#ti(i-)ti". i''i"s"* -!"-'! ,'"&)''y sh"% th!i# su--"#t *"# -"siti! iiti)ti!s th)t $i,ht h)! &!!

iiti)t!d u"ti(!d 'i!%is! th! !,)ti!s.


12/26

WIKI ;WIKIPEDIA


13/26


14/26

B!,B'",,i, #!!#s!s ) t#!d th)t h)d &!("$! i(#!)si,'y %"##yi, i ) !#)d"$i)t!d &y $)ss $!di)/ )$!'y th! !#"si" "* %h)t th! (u'tu#)' (#iti( u#,!7)&!#$)s ()''!d th!7,1lic s7+ere) )#!) %h!#! (iti!s ,)th!# t" ,!!#)t! "-ii"s)d )ttitud!s th)t )**i#$ "# (h)''!,! th! )(ti"s "* th! st)t!. )ss $!di) "**!#!d th!i''usi" "* di!#sity %hi'! )##"%i, th! #),! "* #!)' (h"i(!s ))i')&'!th! 00(h)!'s )d "thi, " syd#"$!. B'",,i, h)s #!i!d)d &!,u t" !5-)dth!-u&'i( s-h!#!/ )d i th! -#"(!ss $)y #!it)'is! "u# d!$"(#)(i!s.;"h N)u,ht"/ Why E!#y"!s Iit!d t" th! T!th Bi#thd)y B)sh *"# B'",,!#. TheObserver/ S!-. 13/ 200=


15/26

Lii, th! d!*iiti" "* Pu&'i( S-!#!

B EIL ARIS/E 7OW CONTRIBUTER UL 0/2011The public sphere is a concept of a community gathering to share information and form opinions. The

public sphere is no one place, though it is often associated with public forums. The concept is also related

to the marketplace of ideas, a concept that if all ideas, good and bad, are shared, the truth will out. The

public sphere was originally proposed by cultural theorist Jrgen Habermas in 196

Read more: What Is a Public Sphere? | eHow.comhttp://www.ehow.com/info_!"!#$%_public&sphere.html'i())%t*H+o,#-

The ideal public sphere is made of priate people gathered as a public to discuss the needs of society to

the state, the ruling force. Through assembly and dialogue, the public generates opinions about the role

of the state, either challenging or affirming the status !uo. The public then articulates its opinions to the

state. This dialogue makes up public opinion. "ultural theorists agree that public opinion is ital for a

legitimate democracy.

Read more: What Is a Public Sphere? | eHow.comhttp://www.ehow.com/info_!"!#$%_public&sphere.html'i())%t*HHP

The public sphere as it is now known was established in the 1#th century with the growth of public

meeting places. "offeehouses, literary societies and a free press were all meeting places or outlets where

issues of public concern could be discussed. The $nternet could be considered a modern public sphere.

%oernments hae historically tried to censor the public sphere to control discourse. &ttempts to

criminali'e or stifle speech are still seen today.

Read more: What Is a Public Sphere? | eHow.comhttp://www.ehow.com/info_!"!#$%_public&sphere.html'i())%t*H012+
http://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVOhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVOhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVOhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVOhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHOok5Uhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBHLLHyPhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVOhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVOhttp://www.ehow.com/info_8696521_public-sphere.html#ixzz1tBH08gVO


16/26

Pu&'i( S-h!#! )s d!*i!d &y Ri(h)#d N"#d6uist i ) -u&'i()ti" tit'!d Pu&'i(

S-h!#!

Th! 7,1lic s7+ereis . . . ) $!t)-h"#i()'t!#$ us!d t" d!s(#i&! th! i#tu)' s-)(!%h!#! -!"-'! () it!#)(t. . . . Th! W"#'d Wid! W!&/ *"# !5)$-'!/ is "t )(tu)''y )%!&G (y&!#s-)(! is "t ) s-)(!G )d s" %ith th! -u&'i( s-h!#!. Its th! i#tu)' s-)(!%h!#! th! (iti!s "* ) ("ut#y !5(h),! id!)s )d dis(uss issu!s/ i "#d!# t" #!)(h),#!!$!t )&"ut $)tt!#s "* ,!!#)' it!#!st ;u#,! 7)&!#$)s/ 1==>H 10@


17/26

Meetups/Events Meetup.com and Facebook Events

Meetup.com and Facebook event invites for example. These types of social media allow you to

plan and organize events including sending out invitations through your social network and also

receiving RS!"s.

Video Sharing- YouTube, Vimeo, iMemories

Similar to photosharing. #sers upload video content to a site for sharing either privately or

public.

Photosharing- Flickr, Photobucket

!hotosharing sites are where people can upload photos to share either privately with only

selected other users or publicly. $reative $ommons licensing rights can grant permissions for

others to use the photos by simply embedding the codes in their blogs. That is how % get most of

the photos on my blog.

Wikis- ikipedia

& wiki refers to content created online as a result of multiple users working on the same content'

but at different times and from different places. The Different Types of Social Media video

frommy online social media workshop

Blogs ordPress, T!pePad, Posterous, Tumblr, "lo##er as $ell as non-brandedblo##in# plat%orms

(logs are online )ournals where the author can write *blog+ about any interest he wants. The

blogger can also use the blog to share content picked up from other social media sites *,ouTube'

%ssuu+ by taking advantage of the simple embed codes offered by those content hosts.

Social bookmarking &i##, &elicious, 'eddit, (tumble)pon

Social bookmarking applications allow users to share their favorite online content with one

another while also creating online bookmarks that the user can refer to in the same way he

would a bookmark created offline in his web browser. (ookmarks may also count as a vote'

hence content with lots of votes can rise to the top of the page results in that community.
http://socialmediaroadtrip.com/http://socialmediaroadtrip.com/http://socialmediaroadtrip.com/


18/26

Social networking Facebook, T$itter, *inked+n, oo#le

Social networking sites allow users to add friends' send messages and share content. !eople on

social networking sites group in communities of like-minded interest. %M!RT&/T0 1+ The other

types of social media outlined here also allow for networking' though they"re typically more

focused on content sharing. 2+ 3on"t assume your audience isn"t participating in social

networking. The growth of Facebook for example is phenomenal. The rate at which it is growingwith men and women in their 456s even is staggering.

*+3 +4 562I7 897+SH9R6;


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;=26R


20/26

#. W+-= +- R69+8867= *-6 S5I6S


21/26

4indin1s from our Euestionnaire reFealed that the students are aware of the product

throu1h friends.

4our out of the ten respondents indicated that the were made aware of the product

throu1h friends who recommended it. 8eanwhile four bou1ht it out of curiosit

whiles two indicated that the bou1ht blue s,ies out of the desire to tr new thin1s.

*ut one interestin1 deFelopment was that the four respondents who bou1ht the

product throu1h recommendation indicated that the first had the impression that

the name of the fruit Guice blue s,ies reflected on the pac,a1in1 which in realit is

not. Secondl four out of the ten respondents reFealed that the were not aware of

*lue s,ies different flaFors until the da of fillin1 the Euestionnaire.


22/26

WHAT TO DO TO ENSURE THAT THE ABOVE STATED IS ACHIVED.

H6;=I76: We intend to use: +- H;26


23/26

A(("#di, t" IN:OR+RAP7IC/ th! !"'uti" "* th! s"(i)' $!di) () &! t#)( &)( t"

th! ')t! 1=>0?s %h! ("$-ut!# h"&&yists W)#d Ch#ist!s! )d R)dy Su!ss i!t!d

th! &u''!ti &")#d syst!$ ;BBS


24/26

strate1ic and on&demand research for ,ewords and topics releFant to search and/or the socialweb

5now best practices of S6+ for *lo1s ou


25/26

and social web PR professionals can directl impact online brand Fisibilit customeren1a1ement and acEuisition.

; bi1 part of how Public Relations pros can show more Falue for their efforts is to understandhow the intersection of search and social media proFides a powerful means to reach and en1a1e

media and consumers that inspires interaction sharin1 and meanin1ful business outcomes.

Some of the fundamentals online PRand communications practitioners should see, tounderstand in the world of Social 8edia and S6+ include:

Consider:4aceboo, is approachin1J00 million usersand 3oo1le handles oFer%% billionEueries per month. World&wide there are oFer# billionmobile subscribers K" out of %0 in the-.S.L and eFer two das there is more information createdthan between the dawn of ciFili)ationand $00A.


26/26

9all it conFer1ence or consolidation but no matter how ou loo, at it mar,etin1 and publicrelations e(pertise is unifin1 to brin1 brand messa1es and influence to the new search and socialweb. Its a compellin1 thin1 for PR professionals to 1ain an understandin1 of how search andsocial media channels can improFe reach and placements. Its eFen more impressiFe to step intothe shoes of their customers customer as a mar,eter would and reall understand how news is

discoFered consumed and shared.

If oure a public relations professional haFe ou be1un implementin1 search and social mediaoptimi)ation into our news content strate1? How are ou educatin1 ourself and our teams onthese best practices?

ater toda Ill be spea,in1 to a soon to 1raduate class at St.

Documents

Pr Assignment (Autosaved) 4