PowerPoint Presentation ... business and marketing strategy current situation analysis use case review

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  • THE DESTINATION THE STARTING POINT THE VISION MAP THE FUTURE PATH THE ACTION PLAN

    BUSINESS AND MARKETING STRATEGY

    CURRENT SITUATION ANALYSIS

    USE CASE REVIEW AND PRIORITIZATION

    3-YEAR ROADMAP DEVELOPMENT

    USE CASE ACTION PLAN DEVELOPMENT

    The strategic future you envision

    The current level of digital marketing maturity

    The current state to future marketing vision

    Envisioning today, tomorrow and the near future

    The business cases to realise transformative strategies

  • GTM ENGAGEMENT MODELS

    TARGETING CHANNEL

    INTEGRATION & CX SALES & MARKETING

    INTEGRATION KPIs, TRACKING & MEASUREMENT

    TECH STACK MULTICHANNEL

    MEDIA CONTENT &

    ENGAGEMENT LEAD GENERATION

    & NURTURING REPORTING &

    ANALYTICS

    FRAMEWORKS & GOVERNANCE

    DATA & MEDIA PERFORMANCE

    TRACKING, CONVERSION & OPTIMIZATION

    SALES ENABLEMENT & ALIGNMENT

    OPTIMIZATION

  • DOES THIS USE CASE HELP US ACHIEVE OUR STRATEGIC BUSINESS AND MARKETING OBJECTIVES?

    CURRENT MATURITY STRATEGIC PRIORITY 3 YEAR ROADMAP

    LOW (0-3)

    MED (4-7)

    HIGH (8-10)

    LOW MED HIGH YR 1 YR 2 YR 3

    EASE OF IMPLEMENTATION

    INVESTMENT LEVEL RESOURCES REQUIRED

    SKILLS REQUIRED

    TECHNOLOGY DEPENDENCIES BUSINESS VALUE ACTIVATION

    TIMELINE

    Measurement and prioritization Strategic parameters and considerations

    ASSESSMENT PROTOCOL

    Target and engage our prospects using tiered ABM strategies

  • OVERALL MARKETING STRATEGY & DIRECTION CURRENT MATURITY STRATEGIC PRIORITY 3 YEAR ROADMAP

    USE CASE NOTES LOW (0-3)

    MED (4-7)

    HIGH (8-10)

    LOW MED HIGH YR 1 YR 2 YR 3

    Integrate brand and demand activity

    Activate centralized campaign deployment frameworks

    Deploy a centralized demand center/COE/marketing operations function

    Establish an always-on strategy aligned with campaign plans

    Target and engage our prospects using tiered ABM strategies

    Develop an integrated annual campaign plan

    Build an integrated and automated demand engine

    Put buyer personas and journeys at the heart of our GTM strategy and CX

    Build out a prioritized and integrated tech stack

    Reskill and train our teams to think digital first

    Deploy an integrated data strategy to fuel all GTM activities

    Activate internal engagement to align all stakeholders behind a single strategy

  • USE CASE ACTION PLAN

    USE CASE GOALS /

    OBJECTIVES STRATEGIES TO ACHIEVE GOALS

    DEPENDENCIES / BARRIERS

    TECHNOLOGY REQUIREMENTS

    OWNER & RESOURCES

    RESULTS / OUTCOMES / KPIs

    TIMELINE

  • 3 YEAR ROADMAP YEAR 1 YEAR 2 YEAR 3

    HIGH PRIORITY

    (MISSION CRITICAL AND MUST DO)

    MEDIUM PRIORITY (SHOULD DO)

    LOW PRIORITY (MIGHT DO)

    WATCH AND REVIEW

    Build your plan and roadmap at: www.postmodernizer.com

    ESTABLISH AN ALWAYS ON STRATEGY ALIGNED WITH CAMPAIGN PLANS

    INTEGRATE BRAND AND DEMAND ACTIVITY

    ATTRIBUTE REVENUE TO MARKETING SPEND BY CLOSING THE LOOP

    ACTIVATE CENTRALIZED CAMPAIGN DEPLOYMENT FRAMEWORKS

    ACTIVATE SALES ENABLEMENT TOOLS

    DELIVER PREDICTIVE ACCOUNT INSIGHT FOR SALES

    INCORPORATE DYNAMIC CONTENT WITHIN WEB ENVIRONMENTS

    CONNECT ADTECH AND MARTECH TO ACTIVATE DATA DRIVEN MEDIA TARGETING

    ORCHESTRATE CAMPAIGNS ACROSS CHANNELS

    DEPLOY/TRIAL PROGRAMMATIC MEDIA

    ANALYSE BALANCE OF POEM MEDIA ORIGINATED CONVERSIONS

    ORCHESTRATE CAMPAIGNS ACROSS CHANNELS

    SHIFT FROM STATIC TO INTERACTIVE CONTENT

    BETTER UNDERSTAND OUR CUSTOMERS PATH TO PURCHASE TO ENABLE OPTIMIZATIONS

    ALIGN CONTENT WITH BUYER JOURNEY STAGES

    UNDERSTAND AND MANAGE OUR CUSTOMERS’ CONTACT PREFERENCES