THE DESTINATION THE STARTING POINT THE VISION MAP THE FUTURE PATH THE ACTION PLAN

BUSINESS AND MARKETING STRATEGY

CURRENT SITUATION ANALYSIS

USE CASE REVIEW AND PRIORITIZATION

3-YEAR ROADMAP DEVELOPMENT

USE CASE ACTION PLAN DEVELOPMENT

The strategic future you envision

The current level of digital marketing maturity

The current state to future marketing vision

Envisioning today, tomorrow and the near future

The business cases to realise transformative strategies

GTM ENGAGEMENT MODELS

TARGETING CHANNEL

INTEGRATION & CX SALES & MARKETING

INTEGRATION KPIs, TRACKING & MEASUREMENT

TECH STACK MULTICHANNEL

MEDIA CONTENT &

ENGAGEMENT LEAD GENERATION

& NURTURING REPORTING &

ANALYTICS

FRAMEWORKS & GOVERNANCE

DATA & MEDIA PERFORMANCE

TRACKING, CONVERSION & OPTIMIZATION

SALES ENABLEMENT & ALIGNMENT

OPTIMIZATION

DOES THIS USE CASE HELP US ACHIEVE OUR STRATEGIC BUSINESS AND MARKETING OBJECTIVES?

CURRENT MATURITY STRATEGIC PRIORITY 3 YEAR ROADMAP

LOW (0-3)

MED (4-7)

HIGH (8-10)

LOW MED HIGH YR 1 YR 2 YR 3

EASE OF IMPLEMENTATION

INVESTMENT LEVEL RESOURCES REQUIRED

SKILLS REQUIRED

TECHNOLOGY DEPENDENCIES BUSINESS VALUE ACTIVATION

TIMELINE

Measurement and prioritization Strategic parameters and considerations

ASSESSMENT PROTOCOL

Target and engage our prospects using tiered ABM strategies

OVERALL MARKETING STRATEGY & DIRECTION CURRENT MATURITY STRATEGIC PRIORITY 3 YEAR ROADMAP

USE CASE NOTES LOW (0-3)

MED (4-7)

HIGH (8-10)

LOW MED HIGH YR 1 YR 2 YR 3

Integrate brand and demand activity

Activate centralized campaign deployment frameworks

Deploy a centralized demand center/COE/marketing operations function

Establish an always-on strategy aligned with campaign plans

Target and engage our prospects using tiered ABM strategies

Develop an integrated annual campaign plan

Build an integrated and automated demand engine

Put buyer personas and journeys at the heart of our GTM strategy and CX

Build out a prioritized and integrated tech stack

Reskill and train our teams to think digital first

Deploy an integrated data strategy to fuel all GTM activities

Activate internal engagement to align all stakeholders behind a single strategy

USE CASE ACTION PLAN

USE CASE GOALS /

OBJECTIVES STRATEGIES TO ACHIEVE GOALS

DEPENDENCIES / BARRIERS

TECHNOLOGY REQUIREMENTS

OWNER & RESOURCES

RESULTS / OUTCOMES / KPIs

TIMELINE

3 YEAR ROADMAP YEAR 1 YEAR 2 YEAR 3

HIGH PRIORITY

(MISSION CRITICAL AND MUST DO)

MEDIUM PRIORITY (SHOULD DO)

LOW PRIORITY (MIGHT DO)

WATCH AND REVIEW

Build your plan and roadmap at: www.postmodernizer.com

ESTABLISH AN ALWAYS ON STRATEGY ALIGNED WITH CAMPAIGN PLANS

INTEGRATE BRAND AND DEMAND ACTIVITY

ATTRIBUTE REVENUE TO MARKETING SPEND BY CLOSING THE LOOP

ACTIVATE CENTRALIZED CAMPAIGN DEPLOYMENT FRAMEWORKS

ACTIVATE SALES ENABLEMENT TOOLS

DELIVER PREDICTIVE ACCOUNT INSIGHT FOR SALES

INCORPORATE DYNAMIC CONTENT WITHIN WEB ENVIRONMENTS

CONNECT ADTECH AND MARTECH TO ACTIVATE DATA DRIVEN MEDIA TARGETING

ORCHESTRATE CAMPAIGNS ACROSS CHANNELS

DEPLOY/TRIAL PROGRAMMATIC MEDIA

ANALYSE BALANCE OF POEM MEDIA ORIGINATED CONVERSIONS

ORCHESTRATE CAMPAIGNS ACROSS CHANNELS

SHIFT FROM STATIC TO INTERACTIVE CONTENT

BETTER UNDERSTAND OUR CUSTOMERS PATH TO PURCHASE TO ENABLE OPTIMIZATIONS

ALIGN CONTENT WITH BUYER JOURNEY STAGES

UNDERSTAND AND MANAGE OUR CUSTOMERS’ CONTACT PREFERENCES