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19May 2019 | ed. 1Th
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Table of Contents
AMP Agency……………………………………………………….………4
Arnold …………………………………………………………….…………6
Barbarian……………………………………………………….…………...8
Bartle Bogle Hegarty ……………………………………………………10
Bernstein-Rein………………………………………………………….….12
Bouchez Page.…………………………………………………..………..14
BPD Advertising ……………………………………………………….….16
Butler, Shine, Stern & Partners.……………………………………….…18
Campbell Ewald.………………………………………………………....20
Dagger …………………………………………………………………..…22
Doner ……………………………………………………….…………..…..24
Doyle Dane Bernbach (DDB)US …………………………….…………26
Fame ………………………………………………………………………..28
FCB NY ………………………………………………………………..…….30
FF Creative Community …………………………..…………………….32
Glue IQ …………………………………………………………….…..…..34
GYK Antler …………………………………………………………………36
Hunt Adkins ………………………………………………………………..38
Intermark Group ………………………………………………………….40
Lindstrom Company …………………….……………………………….42
McKinney …………………………………………………….…………….44
Media Works ………………………………………………………………46
Merkle ………………………………………………………………………48
Merkley + Partners ………………………………………………...……..50
Ogilvy ……………………………………………………………………….52
Phenomenon ……………………………………………………..………54
Quench ……………………………………………………………...…….56
RPA ………………………………………………………………………….58
SJI …………………………………………………………………….…..….60
Sullivan ……………………………………………………………...………62
Team One ………………………………………………………...……….64
The Richards Group ……………………………………………...………66
Tombras …………………………………………………………………….68
Vision 7 International ……………………………………………………70
We Are Any ………………………………………………………………..72 2
Dear Marketer,
Times are changing faster and faster in the marketing universe. With that said, one of your most valued resources should be an agency that will help you with your communication needs not just for today, but also for tomorrow. An agency is much more than just a team of people creating ads. Today’s agency should understand the consumer’s purchase journey. The agency should be knowledgeable of your operations in addition to your communication needs. Most of all, the agency should be a passionate extension to your marketing team that keeps an ear to the ground on what’s next in this rapidly changing environment and offer innovative, proactive insights and ideas.
So how do you identify the “best of the best” in a sea of 120,000+ agencies in the United States? AAR Partners has helped marketers with finding the best communications agencies for their needs over the past four decades. And today, we help marketers find the best agencies who develop "tradigital" solutions that engage consumers, solve intricate marketing challenges, understand the nuances of many categories and become true marketing partners for your brand.
In addition to AAR Partners’ agency search services, we are re-launching The AAR Review from 40 years ago but this time it’s digital.
Think of The AAR Review as a quarterly reference guide for communication agencies… Sort of a “Zagat’s for the advertising industry.” This review highlights the “best of the best” showcasing agency capabilities, credentials and most importantly, results for their clients. Flip through, digest each agency’s overview, file it for future reference and most of all, use it as a starting point if and when you might need an agency to help you with your branding and communication needs.
Of course, we’re here to help you with a formal review, if needed. We’ve assisted thousands of marketers with agency reviews over the past 40 years, and we’d be delighted to help you too.
Very best,
President, AAR Partners
3
We are a brand ecosystem agency, crafting elegant
marketing, digital products, and tactile experiences
that grow businesses.
4
Digital Marketing Agency| Boston | 617.837.8262
S E R V I C E S
C L I E N T S
Strategy Creative & Content
Integrated Media Analytics
Experiential Experience Design
Search Social Media
A G E N C Y I N F O
Website: ampagency.com Agency Culture Video
350+
20+Years of ExperienceEager, Earnest Experts
A W A R D S
BOS NYC LA SEA ATX
We Are An ALLY In
Growing Your Brand
WHERE IT MATTERS
R E C E N T W O R K
Just For Men “Better Man” Campaign
PU
MA “
Do Y
ou”
Vid
eo S
eries
Lava
zza S
ocia
l Conte
nt
Mission Foods Recipe Content
Ad Council “She Can STEM” Campaign
ADDRESS CONTACT
77 N. Washington StreetFloor 8Boston, MA02114
Andie Tilden JewettDirector, Business DevelopmentO: 617.837.8262 C: 508.561.8842
5
We believe brands today need partners who
think less like advertisers and more like creators.
6
Creative & Advertising Agency| Boston | 617.272.0739
7
We break conventions around message and
medium to deliver the strange and unexpected
8
Creative & Digital Agency| New York | 212.343.4215
At BBH, we are Black Sheep thinkers and makers. We exist to
help our clients grow by unleashing their most powerful
difference in order to make the biggest difference in their
business, brand and category.
10
Creative & Advertising Agency| New York | 747.275.6221
BROWSING
HOME
ENTERTAINMENT
SYSTEM
ODOR PROTECTION SUCCESS
DOING HUMAN POTENTIAL SEDUCTION PROGRESS
THE WEB IS WHAT
YOU MAKE OF IT GREATNESS AWAITS THE AXE EFFECT KEEP WALKING
ZIG
ZAG
CREATIVE
EXPRESSIO
N
BBH AGENCY SNAPSHOTWhere: The world, well that’s where we can deliver but we have offices in New York, LA, London, Stockholm, Mumbai, Delhi, Singapore, Shanghai.
When: Founded in 1982, London UK
Ownership: Publicis Groupe but independent spirit
Website: https://www.bartleboglehegarty.com/
Black Sheep Wanted (our recruitment reel): https://youtu.be/lpMDNX6nM3I
Because we will genuinely help you ZAG.
It’s what brands need to do in a world of ZIGS.
A world of white sheep, white noise, followership, and same same.
You must see it, day after day in your category, right?
Zagging is difference but not for the sake of difference. It’s difference
to stand out, to find fresh space, room for growth. It’s the power of
difference to make a difference.
It’s something that we help our clients do, something that drives
everything we do as a business — to ZAG constantly. It’s something
that has been with us since day one, often visualized by the Black
Sheep.
It’s something you will see through our work and within our people.
We believe our philosophy and our ZAG process is what separates
us and the reason many brands come to BBH.
LET US HELP YOU FIND YOUR ZAG Tim Harvey - Chief Growth Officer. Email: [email protected] Cell: + 1 (747) 275-6221
WHY BBH?
FAMOUS BBH
ZAGS
11
There’s always a better way. Take it from an agency
who’s not just in the advertising business. But in the
business business.
12
Creative & Advertising Agency| Kansas City | 816.960.5000
We are Bernstein-Rein
We don’t just make ads. We invent a better way.
Most ad agencies start with a consumer problem and create an ad campaign. We’re different. We’re
entrepreneurs who see a consumer problem and then invent a better way. Sometimes that better way is
advertising. Sometimes, it’s not. Inventing a better way is exactly what we’ve been doing for more than 50
years. We’ve started businesses, grown businesses, sold businesses. We’ve developed entirely new retail
models. And yes, we’ve created some of the country’s best-known ad campaigns. There’s always a better
way. Take if from an agency who’s not just in the advertising business. But in the business business.
Why BR?
You don’t need just advertising. You need a powerful way to grow. And we have the proven track record to
invent it. We invented a better way for McDonald’s to attract families with the Happy Meal. We invented a
better way for Walmart to showcase savings with an unforgettable smiley face. Know any other agencies
who have invented an entirely new retail concept? Twice? We created, sold to private equity and then bought
back Beauty Brands – a chain of salon/spa superstores. We also conceived Vine-Oh! — a quarterly wine
experience subscription company. And every day, we’re inventing entirely new ways to solve business
problems for our growing roster of clients. Don’t settle for an agency. Hire a partner who can invent a a
better way to grow.
Our website
A few things we’ve invented
Here’s a few of the brands we’ve worked with to invent a better way:
13
BouchezPage has mastered the art of “telling stories that
resonate with real lives” through ideas and design that
simultaneously elevate the brand and differentiate it.
14
Advertising Agency| New York | 212.729.6460
Adults Creating Marketing for Adults.We work with clients who seek intelligent, sophisticated, thoughtful messaging that treats the customer with respect, the product with reverence and sales as the true measure of success.
B2B / Financial Services / Healthcare / Technology / Automotive / Luxury
Research / Strategy / Branding / Creative / Content
View our website here.
55 5th Avenue19th Floor PenthouseNew York, NY [email protected]
15
Proudly serving more than 100 hospitals, we are driven by
a singular purpose: We believe health systems should be
the most beloved brands in the world.
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Creative & Advertising Agency| Boca Raton| 561.276.7701 x206
All-In on Health Founded as a hospital marketing agency, working with brands that impact
the health of our nation isn’ t jus t something we do: It’s our singular passion.
This laser-like focus allows our full-service agency the ability to better
anticipate client needs and consistently deliver more effective work that
swims outside of the sea of sameness.
Purpose-Driven Practiti o ne r s Using the “Why” model™ developed by Simon Sinek, BPD practices purpose-
driven marketing. Proven to boost marketing ROI by as much as 500%, this
approach first connects consumers to your brand’s Purpose before pivoting
to sell them on your products and services.
Tradigital Pioneers Of course, craftin g th e right messages to consumers is only half the battle .
BPD understands how, when, where and why consumers purchase healthcare
products and services. Our team of traditional and digital media experts
work under a unified team structure with one shared mission: Seamlessly
and effic
i
en tly push the consumer through the sales funnel as she navigates
her health journey online and offlin e.
Hyper-Personalized TargetingWhile mass media continues to play an important role in spurring overall
brand lift,
w e are experts at converting y our brand’s hard-earned preference
into profit
s
. Wi th exclusive access to the world’s largest, most robust consumer
healthcare database, BPD has developed consumer propensity models that
allow us to target only your most profitable consumers who are most likely
to buy your services today.
Ritz-Carlton Client ExperienceWhile getting our cl ien ts outsized market returns is job #1, we are equally
passionate about how we service your account. That’s why every BPDerrr
is Ritz-Carlton certifi e d i n Ser vice Excellence. The former Chief Marketing
Offic
e
r of Th e Ritz-Carlton and Loews Hotels even serves as our permanent,
in-residence service expert.
100+ Healthcare Brands
3X Great Place to Work
50 BPDerrrs
1 Purpose
2002 Founded
bpdadvertising.comJason Brown, Chief Executive Office r
561.276.7701 x206 • [email protected] NW Corporate Blvd, Ste 250 • Boca Raton, FL 33431
Inspiring health
Winning hearts & minds
Changing the world
17
As Ad Agency 2018 Small Agency of the Year, we
combine smart strategy and bold creativity to create a
deeper relationship between your brand and real people.
18
Creative & Advertising Agency| Sausalito| 415.339.1215
WHO WE AREWe’re BSSP. A 115 person, fully integrated agency basedin Sausalito, California. We’re a fast, modern,independent agency that solves business challenges withunexpected ideas.
The common thread linking everything we do is acommitment to solving our clients’ business challenges,in unexpected ways, and always by thinking first aboutthe consumer experience.
Today’s consumer is spoiled for choice, indecisive, lacksloyalty and has no time. Brands, therefore, must beinnovative, engaging, useful, entertaining and provocativein culture.
We combine creativity with sound strategy, mediaeffectiveness, data analytics, and a helping of courage todeliver results for our clients. In 2018, BSSP was namedSmall Agency of the Year by Ad Age.
“BSSP has a high level of integrity, and in the adworld, that can be few and far between.”
UNEXPECTED IDEAS DRIVING RESULTSWe created the Priceline Negotiator, helping drive thecompany’s share price from $45, when awarded thebusiness, to over $1,800 today. We understand the thrillof the deal, and turned that insight into an iconic, long-running campaign.
We created User Generated Content for Converse beforeYouTube was born. Building on the essence of Converse,Originality, we solicited over 2,000 films from 25countries helping drive record sales of their Chuck Taylorshoes globally.
For 12 years, we helped build the MINI Cooper businessfrom a one model car company into a thriving brand withfive distinctive models. We built advocacy with theirpassionate community, helped dealers generate saleswith smart digital tactics and even repositioned the brandwith a much talked about integrated Super Bowl andOlympics effort, Defy Labels.
INTEGRATION + COLLABORATION + SPEEDCreative, strategy, analytics, communications planning,performance marketing, all under one roof and allworking in lock-step to solve big brand challenges. Thisallows for total collaboration and seamless integration.
We like to bring client partners into the process early andoften so they can weigh in and contribute. We believecollaboration across all disciplines and with clients leadsto the most unexpected solutions.
Our content studio, Cleaver, is built for speed. We havethe ability to shoot, code, edit, produce everything fromsmaller social content to multi-faceted projects for ourclients. In just the past 90 days, we’ve produced fast-timeline, high quality projects for our clients - Mitsubishi,FootJoy, and 2K Sports.
“BSSP has been a great collaborative partner to ourteam. They continually demonstrate they get ourbrand and have not only generated big platformideas but think about our business well beyondadvertising.”
—2K Sports
OUR CULTURE
It defines us. Our people and rich culture continue to bethe secret weapons for our success. Adweek named us“Small Agency of the Decade.” Outside Magazine namedBSSP as one of the ‘Best Places to Work in America’ forfive consecutive years based on our active culture. And inJuly 2018, we were named “Small Agency of the Year” byAdvertising Age, an honor that speaks to our values, work,client outcomes, behaviors, talent and most importantly,our culture.
PLEASE CONTACT US
If you want to learn how we can help your business,please reach out to Patrick Kiss, our President, [email protected], or 415 244.3373, or check outwww.bssp.com.
19
Our mission is to create fans of brands and endorsers of
products by igniting conversations and experiences
that demonstrate how brands enhance consumers’
quality of life.
20
Creative & Advertising Agency| Detroit| 586.574.3400
FOUNDED:
1911 EMPLOYEES400
CLIENTS
30 CLIENT BILLINGS(2018)
$1B
C O N N EC T I N G B R A N D S TO T H E C O N S U M E R J O U R N E Y.Our mission has been, is and will always be, helping brands find relevance in Americans’ lives. Over our past 100+ years,
Americans’ lives have continued to change, but our mission of constantly innovating to connect audiences to brands
still sets us apart.
Today, it’s harder than ever for brands to thrive. Complexity and disruption make it harder to stand out, and customer
experiences are more divided, distracted and diverse. We connect our clients and their audiences through data,
creativity, collaboration and innovation; creating America’s next success stories. Want to know more? See OUR STORY.
U. S . FO OT P R I N T: D E T RO I T / / N Y // L A
I N T E G R AT E D C A PA B I L I T I E S :
Audience Research
Strategic Development
Consumer Journey Mapping
Creative Services
Digital Services
Social Media
Content Marketing
CRM (direct, loyalty)
In-house Production (broadcast, print, digital)
Media Planning & Buying
Analytics
Hispanic Marketing
C O R E V E RT I C A L S : franchise, healthcare, financial services, automotive, hospitality, retail
K E Y C L I E N T S :
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At Dagger, we believe that to prosper, brands must
innovate new ways to capture people’s attention by
distributing culturally relevant content across all forms of
media
22
Digital & Content Marketing Agency| Atlanta| 703.597.1529
A New Belief for Brands
Dagger is a brand building agency armed with
the media company mindset. We believe that
for brands to thrive they have to succeed in an
attention economy, and as such, they must act
less like “brands” in the tradit ional sense and
more like media companies.
The media company mindset understands
that consumers are now in control of where
they choose to pay attention. Modern media
companies — think Refinery29 or Bleacher
Report — are adept at creating content that
intersects consumers’ passion points, cultural
relevance, and value. And in the pursuit of
attention, brands are competing for “in-feed”
attention with media companies, just as they
are with competitor brands.
In 2014, agency veterans came together in
a post-disruption era, with a single-minded
ambition to build the most compelling agency
that Atlanta has ever seen. And, we’re well on
our way. From five “Dags” to 50 in less than five
years, Dagger is decidedly Atlanta’s fastest-
growing agency.
By “post-disruption,” we mean post-proliferat ion
of new media, social media, mobile technology,
and the major shifts in consumer behavior
even in the past five years. Dagger was born
after all this. Our thought leadership, content
development process, hiring process, and
culture were developed to operate in today’s
marketplace — one marked by a dynamic media
landscape, brand disruption, and an insatiable
consumer appetite for content.
An Impressive Rise
Insight to market under one roof: Dagger ’s in-house
production studio was built from the ground up for nimble,
modern content creation. Utilized by all of Dagger ’s clients,
our studio is notable for the breadth of production and
post-production capabilit ies offered in one space —
from production planning t o content capture to edit ing
and sound design to color correction, audio mixing, and
fin
a
l fini
s
hi ng.
The ultimate learning lab: Going from dust to bonafide
influ
e
n cer in less than six months on Instagram, @Butter.
ATL has quickly become Atlanta’s culture channel and a
sought after stage for the city’s cultural icons. Butter.ATL
also serves as an amazingly effective learning lab, giving
us the opportunity to stay bleeding edge on production
techniques, paid media amplific
a
t ion and the zeitgeist.
4% turnover: Most agencies turnover between 20-30% of
employees annually. Dagger ’s turnover rate is an industry
shattering 4% over the past three years. While we’re
immensely proud of this stat, we’re acutely aware that
this is a byproduct of building a best-in-class culture.
Website – peek around
Reel – best with sound
How We’re Unique –
Recent HighlightsJAN. / / BGCA Creative Agency of Record
FEB. / / Hired 10+ year R/GA veteran, Al Patton (CCO)
MAR. / / Afla
c
Soci al Me di a Agency of Record
Dagger Capabilities –
Content Creation
Modern Video
Campaign Development
Analytics & Insights
Strategy
Influe n cer Marketing
Experiential
Paid Social Media
Mike Popowski, CEO • [email protected] • 703.597.1529
23
We're hard-wired for the modern world with 25,000 square
feet of maker space dedicated to producing content and
brand experiences for the world's most ambitious brands
24
Creative & Advertising Agency| Detroit| 248.827.8347
DETROIT | LA | NYC
Collaborative
Creativity 215Creative Services
125Media*
50Interactive
+ Digital
35Strategy
+ Research
45Production
20Shopper
Marketing/CRM
85Account
Services
*via our in-house media partner Assembly
25900 Northwestern Highway, Southfield, MI 48075 | Todd Yerman, SVP, Director of Business Development | [email protected] 248-827-8347
Modern & Main Street
Wired for Ambitious Brands
Mobility Entertainment Health + Wellness Retail CPG
Doner – where Main Street brands
come to compete in the modern
marketplace, and Modern brands
come to connect with the great
middle. It’s a mindset that’s a product
of our culture (our sensibilities as an
agency, our work ethic, the clients
we serve and the consumers we
move into action) and our capabilities
(integrated strategic services, data-
driven insight, innovative content
production/distribution).
Magic & Machine
Our maker culture isn’t
powered by a 3D
printer. This is 25,000ft2
of in-house, multi-
platform production
facilities to quickly and
efficiently deliver the
infinite forms of content
needed to power
modern marketing
campaigns.
4
5
22
45
4
3
Recording
Studios
Graphic Suites
Editing Suites
Content
Creators
Retouching
Stations
Photo Studios Have a look around our agency.(Click to play or visit tour.doner.com)
(Head Count By Discipline)
doner.com
25
We introduced a new approach to marketing
that relies on insight into human nature, respect
for the consumer, and the power of creativity.
26
Creative & Advertising Agency| New York| 312.552.6505
Global
200+ Offices | 12000+ Employees | 1900+
Clients
U.S.
One Brand | One Agency | Three Locations
CHI 400 | NY 100 | SF 75
• Pioneered partnering art director and
copywriter teams
• DDB’s own Phyllis Robinson was the first-
ever female copy chief in the U.S.
• First female global CEO in Omnicom
network history
• Most awarded creative network globally
• Celebrating our 70th year in business
Our Leadership
Wendy Clark
Chief Executive Officer
DDB Worldwide
Eric Zuncic
Chief Strategy Officer
DDB North America
Ari Weiss
Chief Creative Officer
DDB North America
Paul Gunning
Chief Operating
Officer
DDB U.S.
Jamie McGarry
EVP, Director of Business Development, DDB
U.S.
O: 312-552-6505 M: 708-351-6677
www.ddbnorthamerica.com
437 Madison Ave
New York, NY 10022
In a world full of increasing complexity and
change, we embrace the inconvenient
truth that humans do not make decisions
logically and rationally.
Businesses hate unpredictable people
because they cannot calculate their
behaviors. Today, clients are looking to
agencies to help grow their business
and growth requires getting consumers to
behave predictably. Instead of following
the crowd and turning human beings into
data points, DDB is doubling down on
creativity. We believe, and always have,
that creativity is the most powerful force in
business.
Because creativity speaks to the
emotional, not the rational, DDB places
creativity at the center of everything we do.
We know emotion, at scale, is the way to
achieve growth, so we drive growth for our
brands by giving them an Emotional
Advantage—making lots of people feel the
same thing at the same time—because
when we successfully harness emotion, it’s
possible to engage consumers on what
unifies us all.
We achieve this with work designed to
appeal to emotion in order to achieve
a rational goal. Creative that doesn’t make
sense—until it does.
Click to see our new brand identity.
Awards
Key Clients
Our People
ContactFun Facts
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29
12
19
21
Jamie McGarry
EVP, Director of
Business
Development
DDB U.S.
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By anticipating trends, embracing new technologies
and infiltrating channels, we delight brands with fully
committed devotees, who respond with a loud-and-
clear, ‘I’m in. They get me.’
28
Branding & Design Agency| Minneapolis| 612.746.3263
29
We give people what they want. Next.
The brand experience has been hijacked – in a good way. Consumers
have taken control, interacting in ways that fit their wants. But those
wants keep changing, so brands have to anticipate what’s next. It’s what
we do best. Grounded in strategic insight and guided by cultural cues,
we help you discover what you have that people want most – and
deliver it in a way that only you can.
Curiosity first. Then creativity.
Curiosity is embedded in our process, a post-briefing discovery phase where
we chase down new inputs. Keeping the strategy and insight top of mind,
we scour every source imaginable for related projects, brands, innovations,
technologies and activations – anything we think has potential. We add that
to what’s already in our brains – exhibits and shows, travel experiences,
podcasts, books and movies. THEN we get creative. We gather and build on
those initial sparks to get to what people want. Next.
Contact:
Lynne Robertson
CEO/Owner
o: 612-746-3263
thisisfame.com
Our Capabilities:
Brand Design
•Category + trend research
•Competitive analysis
•Brand naming + positioning
•Brand identity + visual standards
Experiences
•Experiental marketing
•Retail design
•Trade shows
•Events
Communications
•Graphic design
•Advertising
•Digital
•Direct response
•Collateral
•Package design
•Employee engagement
National Association of
Women Business Owners
We use ideas powered by data and analytics to deliver
the right message at the right time, to the right people,
with a single-minded result — creating behavior.
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Creative & Advertising Agency| New York| 978.886.3084
capabilities
our purpose
our core beliefs
leadership
1. Behavior-creating ideas that work —
this is how we help our clients win. We
believe that no client should have to
settle for anything less.
2. We remove complexity and build equity
at every point along the journey.
3. Always act as true business partners not
just a provider of deliverables.
significant client engagements
Relevant expertise
• ADVERTISING
• BRAND CONSULTING
• Branding & Design
• DIGITAL, SOCIAL, MOBILE
• 1:1, DIRECT MARKETING & CRM
• EXPERIENTIAL Events
• Production & Content creation
• RETAIL & SHOPPER MARKETING
• STRATEGIC DATA ANALYTICS
• STRATEGIC PLANNING
• User Experience
Many agencies are creative, but few are built to bridge the divide
between breakthrough ideas and the precision essential to drive
demand and ROI in this fiercely competitive, always-connected
world. We are.
We established our legacy by doing two things uniquely well:
storytelling and performance. It’s this dual specialization that has
been the foundation from which we’ve grown over the last 145+
years — met with an entrepreneurial spirit and a hunger to solve
tomorrow’s business issues.
While we’re on this theme of what separates us from others like us,
we bring the best of IPG — from 1:1 to communications planning,
media and social — together under one roof to find innovative
solutions to today’s most complex marketing challenges.
recognition
2019: Agency A List–Ad age
2019: Experiential Campaign
of the Year–Ad age
2018: Agency to Watch–Ad Age
2018: 10 Best Ads–Business insider
2018: 17 Campaigns So Good, They
Made Other Agencies Jealous–Ad Age
Laura DunnSVP, New BusinessFCB NY
Personal Care
Travel/Tourism
Entertainment
Financial
food/Beverages
Healthcare
Government
Electronics
Tyler TurnbullCEO, FCB East
Ari HalperCCO, FCB NY
Todd SussmanCSO, FCB NY
Top open
categories:
1. TRAVEL & TOURISM
2. AUTO
3. BANKING
We are always evolving to meet the
challenges of today and tomorrow.
We are Never Finished.
Contact:Laura Dunn, SVP, New [email protected]+1 978 886 3084
31
At FF Creative, we develop creative solutions to business
challenges, and connect you to culture, grounded in a
purpose.
32
Creative & Advertising Agency| Los Angeles
1000+ projects 25 nationalities 1 heart
Hi. Welcome to FF Creative Community.
We are experts in emotional intelligence.
View our work
We develop creative solutions to business challenges and forge purposeful relationships between brands and their
audiences. We are empowered by the diversity of our community, years of global cross thinking, and hundreds of
collaborations with leading artists, influencers and visionaries. But, most importantly, we believe in humanity;
technology is a tool, not salvation.
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Our IQ is knowing how to align the people, process, and
technology to drive meaningful growth and relevancy
for your business.
Creative Consultancy| Coral Gables| 305.239.9440
[email protected] | 305. 239.9440 | glue-iq.com
A Creative Consultancy
Glue IQ is dedicated to the craft of connecting
Culture, Commerce and Creativity. We areexperts in
aligning the people, process, and technologyto drive
meaningful growth and relevancy forbusinesses.
We are not atraditional agency that works
independently from its clients, but rather the opposite.
We integrate to transform from the inside. Providing
leadership, specific skills, real-world experience, or
simplyscale to hack growth
and unlock value.
SolutionsAmazon Commerce Optimization
Digital Transformation Advisory
Marketing Modernization
AdTech Advisory Services
Advertising Effectiveness
Media and Connections Planning
CapabilitiesDigital Strategy
Creative and Brand Development
Marketing, Advertising andPromotional Services
Marketing and Technology Consulting
Program Management
Website/Mobile Design and Development
TheGlue is the goodnessthat connects
Culture, Commerce and Creativity.
Our IQis knowimg how to align the people, process, and technology to drive
meaningful growth and relevancy for your business
hello, we are
Physically in Miami | Virtually everywhere
We never shy away from responsibly disrupting the status
quo. We follow our passions to create positive,
measurable change for our clients.
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Full Service Agency| Manchester| 617.877.4496
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Hunt Adkins is a full-service creative agency that likes to
ignore the rules of space and time to blow sh#t up (which
you will notice from our profile).
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Creative Agency| Minneapolis| 612.339.8003
Intermark Group combines applied psychology with group
imagination. We delve into how people really think, feel
and act. We’re after the truly unique consumer insights to
help give your creative work a competitive advantage.
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Full Service Agency| Birmingham| 205.803.0000
Don’t order the usual and expect something extraordinary. Great brands deserve a new edge. A psychological edge.
Intermark shapes success by applying persuasive psychology to group imagination and data liberation. It’s a potent branding
cocktail. For the last four years over 90% of our clients `have exceeded their sales goals. Our vision is to become the national
destination agency for clients seeking to evolve their brands for success in the ever-changing digital and media landscape.
Persuasive psychology: We create through the lens of psychological
influence by applying custom Trigger Path communication sequences that
align with psychological principles based on our Mind Mapping process.
Our insight team is composed of Ph.D. behavioral psychologists, computer
scientists and brand strategists charged with discovering why people think
and behave the way they do and how to leverage persuasive psychology to
drive results. It’s the underpinning behind all our work.
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We believe our approach to shaping success makes us special. The difference is most evident in three aspects of our culture.
Data liberation: Everyone talks about big data. But data atrophies from
lack of use. We are data liberators.
Our analytics and systems are designed to activate real-time decision-
making for immediate action rather than merely using data as a look-
back learning tool. At Intermark, data isn’t hidden in a back room. It’s
literally projected and updated every ten seconds on our walls.
Group imagination: Intermark Group unites media, analytics, PR,
mobile, social, promotion, event marketing, CRM, in-house broadcast
production and interactive to shape brands for the modern marketplace.
Here, implementation is integral to creation. We are a culture of
do-greaters and we unite everyday to reimagine tomorrow.
Website
Gain a psychological edgePlease click these links
to learn more about us.
Intermark has magnetism.
Our senior leaders have managed scores of great brands, winning every funny-shaped award our industry offers from some of the
most regarded agencies in the world including: Crispin Porter Bogusky, BBDO, Carmichael Lynch, RPM, Publicis and more.
We come from London, Chicago, Atlanta, Miami, New York, Minneapolis and of course, Alabama. We’re proud of our
accomplishments but we’re here to do the best work of our careers. We want Intermark to be special, for our clients, and for us.
Why Intermark?
The nitty gritty.
Address/phone: 101 25th St. N. Birmingham, AL 35203/205-803-0000
Year founded: 1977
Employees: 105
Capabilities: Comprehensive creative, media, digital, strategic services. Integrated analytics.
Social media/marketing. Public relations. Production. Research. Direct marketing.
Categories: Automotive, Insurance, Destination, Home, Retail, CPG, QSR, Education,
Healthcare, B2B, Hospitals, Healthcare, Franchise/dealer structures
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Lindstrom Company has developed an approach that
not only defines a clear roadmap for a brand’s future, but
helps to secure buy-in from every stakeholder.
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Full Service Agency| New York| 917.340.3485
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L in d s tro m C o m p a n y . c o min fo @ M a rtin L in d s tro m . c o m
F a c e b o o k . c o m /M a rtin L in d s tro m
L in k e d IN . c o m /in /L in d s tro m C o m p a n y
We challenge
established thinking and
drive transformation
through culture. Seen
through
the lens of the
consumer, we identify,
create,
and implement a true
point of differentiation.
Identifying and
understanding the
customer’s true needs.
Designing and
developing
transformative solutions.
Engaging and
transforming company
culture.
Implementing and
quality measuring
solutions.
Lindstrom Company is the world’s leading
leading brand & culture transformation
group, operating across five continents
and more than 30 countries. Lindstrom
Company was founded in 2000 by New York Times best-selling author Martin
Lindstrom, author of Buyology, Brand Sense, and Small Data. Terms invented by
Lindstrom, such as neuromarketing,
sensory marketing, and contextual
advertising, are foundational theories of
the group.
AboutPurpose Expertise
Transforming LEGO fromnear-bankruptcy in 2004 tothe world’s #1 toy brand.
Doubling Lowes Foods’ EBITDA, while transforming the chain from near shutdown to America’s most innovative supermarket.
Doubling NPS for Maersk, the world's #1 shipping company, and increasing the brand
value by 46% over two years.
Transformation of Swiss Economy Class, resulting in a 7% increase in passenger
traffic.
The World’s Leading Brand & Culture Transformation Group
At McKinney, insightful strategy, planning and analytics
shapes our creativity, while everything from social media
integration to a dedicated experiential marketing team
brings it to the world.
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Creative & Advertising Agency| New York|919.313.4024
Ready to unleash? Let’s talk!
Contact: Bill Mattis, Executive Director, Business Development
Brandscome second.Our philosophy is that people care more about
themselves than they care about brands. And they
tend to pick categories before they choose brands.
So, for a brand to achieve its full potential, it has to
connect with what brings people to the category in
the first place. When we create a brand experience
that exceeds category expectations, you win.
Below are some experiences we’ve created for brands to help
unleash their potential, leading to extraordinary results.
Samsung Home Appliance
Fifth to First in 20 Months
Mizuno
Most Effective Brand in America
Sherwin-Williams
Second Fastest Growing Retailer in America
ESPN SEC Network
Most Successful Launch in Cable TV History
Urban Ministries of Durham’s SPENT
100 MM Impressions, Zero Paid Media
Visit mckinney.com/unleash to watch these case videos
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At Media Works, our clients from coast to coast count
on us to make their messages work harder and smarter
across all media channels that will deliver the right
message to the right consumer at the right time.
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Media Buying & Planning Agency| Baltimore | 443.470.4400
Media WorksWhat we do
Develop tangible personas for
your audience
Mine your audience based on daily media usage
Connect your audience to your
brand’s story
Empower your audience as
ambassadors for your brand
WE BRING ORDER TO THE MEDIA CHAOS
It’s been several years since media’s big bang, singular media channels bursting into fragments, constantly in motion. With strategy, innovation, and blue collar negotiation, Media Works organizes media channels to revolve around clients’ business goals.
CapabilitiesAccount ManagementNew biz dev – Client Services – Strategy - Billing
DigitalDisplay – Social – Search – Analytics – Data ScienceTraditionalTV (all screens) – Out of Home – Print - Radio
Quick Facts35 team members
$82M in client billing in 2018
7 years average client retention
Why Media Works?• A nimble, independent agency, able to evolve with
clients• Digital and traditional planned and bought under
one roof for un-siloed campaigns• No holding company or “mega-client”, so every
Media Works’ client feels like Media Works’ biggest client
• Long-tenured staff, uncommon for this industry, a team able to immerse itself in your business
• No fear of failure: Media Works eagerly tests and learns with hunger for innovation
• Media Works is accountable and transparent, communicating openly and learning from mistakes instead of covering them up
• A committed partner, updating and advising clients on the shifting media landscape
Media innovated
3 offices: Baltimore (HQ), Charlotte, Dallas 47
For nearly 30 years, Fortune 1,000 companies and
leading nonprofit organizations have partnered
with us to build and maximize the value of their
customer portfolios.
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CRM & Loyalty Marketing Agency| Philadelphia | 888.476.6543
TRUTH IN DATA. PROOF IN PERFORMANCE.We’re a pioneer in people-based marketing. Merkle helps the best brands inthe world create competitive advantage through people-based marketing.Marketers must constantly evolve to reach customers, create differentiatedexperiences, and build loyalty that leads to long-lasting customerrelationships.
Our legacy in data, analytics, and technology, coupled with our strength inperformance media, strategy, and creativity, are at the heart of our fully-integrated solutions.
We create people-based marketing across all media and channels, resultingin improved customer engagement, loyalty, retention, and shareholder value.
merkleinc.com | 888.476.6543
OUR FULLY INTEGRATED SUITE OF DATA-DRIVEN, TECH-ENABLED CAPABILITIES DRIVES OUR PEOPLE-BASED MARKETING SOLUTIONS
…to the point of building and executing against a data-driven media strategy, Merkle was fair and honest at all points, brought heavyweight expertise across a wide swath of marketing disciplines, and performed above and beyond every success metric associated with our engagement.”
David Fontanez, Former VP Digital Marketing, Fortune 50 Insurer
CLICK HERE TO LEARN MORE ABOUT MERKLE
$436 million
$560 million
$627 million
$846 million
2015
2016
2017
2018
CHAIRMAN & CEO
David Williams
OWNERSHIP
Part of the Dentsu Aegis Network since 2016
WATCH “WHEN MARKETING GETS WEIRD”
TRANSFORMATIONAND CUSTOMER STRATEGY
DATA AND TECHNOLOGY SERVICES
• Market Sizing
• Market Segmentation
• Portfolio Strategy
• Transformation Strategy
• Customer Journey Mapping
• Capability Strategy
• Vision Roadmap
• Technology Blueprint
• Customer Strategy
• AudiencePlanning
• Journey Mapping
• Web Dev
• UX
• Creative
• DM Production
• Email Programs
• Loyalty Services
• Analytics
• CRM Database
LOYALTY AND CRM
• Customer Strategy
• Audience Planning
• Media Planning
• Media Buying
• SEM
• Display
• Programmatic
• Creative
• Media Analytics
• DMP
ADDRESSABLE ADVERTISING
• Customer Strategy
• Audience Planning
• Journey Mapping
• Web Dev
• UX
• Creative
• Marketing Cloud
• Decisioning
• Personalization
PERSONAL EXPERIENCES
• Technology Strategy
• Data Management
• Identity Management
• Decision Management
• Marketing Orchestration
• Transition and Managed Services
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We operate on a model that is the sum of
strategy+creative+media working seamlessly to
develop solutions.
50
Creative &.Advertising Agency| New York | 212.805.7500
FACTS+FIGURES
Founded 1993 | $800M in billings | 221 employees | A wholly owned subsidiary of Omnicom, Inc.
WHAT WE DO
Merkley+Partners is a full-service marketing and advertising agency providing the following services to our clients:
CORE COMPETENCIES
We are an agency that excels at driving a core brand message through a brand’s entire consideration and purchase process. We have a proven strategic process that identifies a brand’s Governing Brand Idea (GBI), which is its core strategic focus. We thendeploy the creative articulation of that GBI across all brand and retail touchpoints. We have successfully done this in categories as diverse as automotive, CPG, retail food, healthcare and cause-related.
OUR PHILOSOPHY
M+P believes that the only constant is change. We hold the position that brands, too, are always in motion across this wild and sometimes seemingly unpredictable spectrum of change. But we pride ourselves on being experts at navigating these moments of highs and lows, future-proofing businesses and brands against what may be perceived to be unpredictable. In other words: We help brands navigate change to keep them ahead of the curve.
WHY MERKLEY?
Our own business model is a testament to our thinking about how agency models should operate in order to best serve clients. As an agency that hasn’t unbundled media from creative since 1993, we were the first to be founded on an equal partnership ofaccount, creative and planning — three crucial disciplines that allow an agency to operate as efficiently as possible. When agencies broke apart media and creative to benefit their bottom lines, we opted not to. Because we recognize that certain core disciplines must work in an integrated fashion in order to benefit the brand holistically. And while we’ve evolved our model to include additional disciplines that have proven to be long-lasting (e.g., digital and social media), we’ve kept our core capabilities intact to allow for effective communications and creativity to thrive.
CLIENT ROSTER
AGENCY SNAPSHOT
check us out online: www.merkleyandpartners.com + on social media
+ 200 Varick Street + New York, NY 10014 + 212.805.7500
STRATEGIC PLANNING CREATIVE DATA +ANALYTICS EXPERIENTIALMEDIA PLANNING + BUYING
DIGITAL +SOCIALIN-HOUSE PRODUCTION
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Ogilvy creates experiences, design and
communications that shape every aspect of a
brand’s needs.
52
Creative & Advertising Agency| New York | 212.237.4000
LOU AVERSANOCEO, Ogilvy USAO: 1-212-237-7557M: [email protected]
Business Development:SANDEEP VASUDEVANGroup Managing Director, WorldwideO: +1-212-237-6845M: +1-917-475- [email protected]
Founded:
1948
Locations:
132 offices globally
17 offices in North America
Ogilvy is a creative powerhouse, a full-service agency with significant depth and breadth, and a global leader in marketing communications.
We are proud to be the only truly integrated full-service creative agency. We have one P&L, one leadership team, and one vision. That means we can bring the full spectrum of our expertise to every brand we service, which is exactly what this era of marketing requires.
Brands are changing. Monolithic, top-down communications have given way to an era of seamlessly integrated ideas and content conceived, created, and communicated with speed and dexterity. Our integrated agency approach was designed for that. We consolidate diverse experience, agile ways of working, efficient delivery, and pervasive creativity on behalf of all the brands we work with.
We believe that every brand deserves to matter. And that’s what we do. We are one doorway to a vast creative network, built to make brands matter in a complex, noisy, and hyper-connected world.
A B O U T U S : N O TA B L E R E C E N T W O R K :Gerber - Digital Innovation
“Dotti”
To capture millennial mother’s craving for trustworthy nutritional expertise and support, we created a chatbot-based service that answers all their questions in minutes.
IBM - Brand Strategy
“Outthink”
Following a successful seven-year Smarter Planet campaign, Ogilvy created a new global Cognitive Business brand-platform, incorporating a 360 campaign spanning across TV, print and digital.
Aeromexico - PR & Influence
“DNA Discount”
To raise awareness, we developed DNA tests for people living in states bordering Mexico. Depending on the percentage of Mexican DNA they held, we gave them discounts to fly to Mexico. The campaign video received 1.6b impressions with zero media spend in over 166 countries.
O U R E X P E R T I S E :
Ogilvy has developed a proven approach to building strategy for clients, which we refer to as Platform, Program, and Pulse. These tools and processes are designed to optimize planning and measurement. They can be leveraged across each of the critical marketing levels for long-term brand building and immediate returns.
Platform: Serves as the guiding principle for a brand, looking toward the future and evolving people's perception toward a specific way of viewing the company.
Program: Encompasses the campaign engine that enables a company to fulfill its brand promise and live up to its masterbrand platform. These are the near-term efforts that embody a brand's purpose and work toward creating a movement for people to rally behind.
Pulse: Represents "in the now" initiatives leveraging short-term assets targeted toward owning the immediate news cycle and inserting the brand into the conversation of the day in an impactful way.
H O W W E W O R K :
O G I LV Y U S A C L I E N T S :
H I G H LY A W A R D E D :
CANNES LIONSNetwork of the Year: 2012, 2013, 2014, 2015, 2016, 2018: 109 Lions and 4 Grand Prix
EFFIE AWARDSMost Effective Agency Network:2012, 2013, 2014, 2015, 2016Most Effective Brand: 2018
Useful Links:
https://www.ogilvy.com/
Agency Reel
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A 2018 AdAge Small Agency of the year winner,
Phenomenon builds innovations on behalf of brands
and entertainment networks.
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Innovation & Full-Service Agency| Los Angeles| 323.648.4000
DIFFERENTMAKESDIFFERENT
LEADERSHIP
Kat FriisChief Production Officer
Erica HoholickPresident
Krishnan MenonChairman & CEO
Jason De TurrisChief Strategy Officer
Linda KnightChief Creative Officer
Jaclyn AronsonChief Growth Officer
Design
Naming & Voice
Brand Architecture
Brand Identity
Packaging
Brand Experience
Environments
Communications
Advertising
Digital/Social
CRM
Performance + Analytics
Products+ServicesDesign
Innovation + Technology
Customer Experience + Interaction
Platform Development
New Marketplaces
Price Elasticity + TAM
Vendor Selection + Partner Management
Consulting
Corporate Strategy
Purpose + Positioning
CSR
Value Prop Design
Volumetric + TAM
Marketing Org. + Workflow
Sales Transformation
Sales Co-pitch
Simi&Haze
First to identify an unmet need.
First to leveragea new platform.
In a rapidly evolving world, the last competitive advantage is being first.
First to definea new marketplace.
OUR PROCESS
FAMILIAR
Conventional wisdom
Blind bias
Conventions & constraints in category or culture
Interruption (ad based)
Unchallenged sacred cows
Traditional tropes
Observations
Often incremental upside
PHENOMENON
Fresh Perspective
Thought-Leadership
A remarkable role in the world
Trademark transactions
Participatory (action based)
New marketplace potential
Revelations
Focused on monumental growth
DISTILLATIONDISCOVERY DESIGN DEEPEN
CURRENT CLIENTS
5900 Wilshire Blvd., Los Angeles, [email protected](323)-648-4000www.phenomenon.comAgency Reel
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We eat sleep and drink food & beverage marketing.
We connect brands with consumers in an increasingly
crowded and fragmented media environment.
56
Creative & Advertising Agency| Harrisburg | 717.497.8330
57
We believe in “People First”. By connecting
brands with people, and people with brands,
we drive business success for our client-partners.
58
Creative & Advertising Agency| Los Angeles| 310.394.4000
We create work that matters to people.
For brands that matter to people.
In an environment where people matter.
PEOPLE FIRST. WE BELIEVE IN
HEADQUARTERED AT 2525 Colorado Ave. Santa Monica, CA 90404(310) 394-4000
WITH FIELD OFFICES FOR REGIONAL ACCOUNT MANAGEMENT AND MEDIA BUYING IN:
AtlantaBostonChicago
Dallas
DenverPhiladelphiaPortland
WE ARE AN INDEPENDENT, INTEGRATED AGENCY OF 700+ ASSOCIATES DELIVERING BEST-IN-CLASS CAPABILITIES UNDER ONE ROOF:
• Strategy
• Creative
• Media
• Digital
• Social
• Experiential
• Research analytics + Insights
• Sales Communications
• User experience
• In-House Video Production
• Digital Production
• Branded Content
HONDA Our client partner for 44 years
‣ Lowest advertising cost per unit sold in the industry
‣ #1 Compact Car in America
#1 Minivan #1 Subcompact #1 SUV in America over 21 years
‣ FOUR all-time sales records in the last five years
FARMERS INSURANCEOur client partner for 9 years
LA-Z-BOY Our client partner for 11 years
‣ Stock price grew from 86¢ to over $36
‣ 8 consecutive years of
retail sales growth
‣ 7 out of those 8 were DOUBLE DIGIT sales
increases
APARTMENTS.COMOur client partner for 5 years
FOR CLIENT PARTNERS, INCLUDING:
CLICK HERE TO SEE OUR AGENCY VIDEO CLICK HERE TO VISIT RPA.COM CONTACT: Tim Leake, [email protected]
You can become
GROWTH PARTNERSfor your clients.
You can
SPEND LESS +ACHIEVE MORE.
You can create famously
LONG-LASTING, TRUST-WORTHYclient relationships.
And when you put PEOPLE FIRST, it’s amazing what you can do.
59
SJI provides clear, creative communication solutions
for online, on-air, print, out-of-home and mobile. We
do what we love and we love what we do.
60
Strategic & Creative Agency| New York | 212.391.7004
SJI Associates • 1001 6th Avenue, New York, NY 10018 • sjiassociates.com
Suzy Jurist, President • 212.391.7004 • [email protected]
SJI is an independent creative boutique that gets to the
heart of the matter by crafting clean, emotionally engaging
stories through a deep understanding of the spirit of your
brand and its reason for being.
61
We help companies build relationships with customers
and inspire employees by creating brands that are
meaningful and memorable.
62
Branding & Engagement Agency| New York| 212.888.2796
63
Team One is Publicis Groupe's fully integrated advertising,
digital and media agency dedicated to helping
premium brands thrive in the modern media landscape.
64
Full Service Agency| Los Angeles| 310.437.2500
65
We exist for one reason: to endear brands to people.
Endearing a brand to its customers requires creativity
that works – and works consistently – at every point of
contact.
66
Full Service Agency| Dallas| 214.891.5700
67
We are one of the top independent agencies in North
America and blur the lines between a creative agency, a
digital agency and a management consultancy.
68
Full Service Agency| Knoxville| 865.524.5376
69
From the pace of innovation within our client base, we’ve
learned the value of breaking down to walls between
agency and client teams to deliver global work at the
speed of modern business.
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Communications Agency| Quebec City| 418.647.2727
MISSION:
To accelerate growth for brands that want to define their categories, not conform to them.
An Ad Age 2017 & 2018Agency of the Year
CLIENTS:
We work with growth companies: late stage start-ups and global category leaders looking to emulate them.
The modern world requires a modern playbook.Being headquartered at the tip of Silicon Valley, the epicenter of
entertainment in Hollywoood, and the hub of urban culture in New
York City has taught us some important lessons. Like startups, we have
learned to embrace agile processes and small, nimble teams that scale
with our clients’ ambitions. From years of working with late stage grow
th companies and category leaders, we’ve learned that a healthy
tension between left-brain and right-brain thinking is essential to
category-defining work. From the pace of innovation within our client
base, we’ve learned the value of breaking down the walls between
agency and client teams to deliver global work at the speed of modern
business. And from the cultural hubs of San Francisco, Los Angeles,
New York City, London, and Singapore, we’ve learned the importance
wild ambitions in our work.
CORE SERVICES:
Creative
CONTENT &
ADVERTISING
MEDIA
ACTIVATION &
ANALYTICS
BRAND
INNOVATION
& DESIGN
MEDIA &
PUBLIC
RELATIONS
z
SISTER AGENCIES: VISION7
SURESH RAJ
CHIEF BUSINESS DEVELOPMENT OFFICER
T: +1 212 613 4922
M: +1 917 524 4449
LINKS:
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We Are Any_ creates experiences that grow
businesses and make people’s lives better.
72
Experience Design Agency| New York
Why Any_?
www.weareany.com
Any_ follows a simple formula: Platform + Voice = engagement. Any_’s work acknowledges all aspects of
the creative process, creating the platforms on which a brand communicates, such as brand platforms,
campaigns, websites and apps in a strategic manner that allows for the brands voice to flow through and with
a clear intention to create engagement.
Platform Voice Engagement+ =
- Product/ App / site planning
- UX design and user flows
- Coding/development
- Brand strategy
- Style and Tone of voice
- Value proposition
- Copywriting & Scripting
- Campaign Creative
- Logo and brand design system
- Marketing strategy and design
- Competitive and comparative analysis
- Audience targeting + segmentation
- Market trend considerations
- Social media content
- Engagement optimization
Contact us: [email protected] Any_ NYC 12-16 vestry street, 6th floor | Any_ DTLA 120 East 8th St.
Est.2015
Employees12
73
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