Power of Persuasion

Persuasion

• A means of convincing people to:– Buy a certain product – Believe something– Act a certain way– Agree with a point of view

Why should we learn about this?

• Companies persuade us to buy certain products

• Politicians persuade us to support them

• Peers sometimes use persuasion to get others to join them in an activity

• You may want to persuade others to agree with you or do something you want them to do

Audience

• Who are you trying to persuade?

• Advertisers know how to target their audience

Persuasive Techniques

• Appeal to Emotion• Bandwagon• Humor• Celebrity endorsement• Word choice

Appeal to Emotion

• Words or pictures that appeal to our emotions– May appeal to positive emotions

•Happiness, excitement– Or negative emotions

•Fear, sadness

Commercial

Bandwagon

Convincing us to ac cept some one or somethi ng because of its popular ity

*Convincing us to accept someone or something because of its popularity

“Everyone else is doing it”

Or

“Everyone else has one”

Commercial

Humor

• Make the audience laugh• Often gives little or no information about the product

Commercial

Celebrity Endorsement

• A famous person appears in the ad

• If _______________ uses the product, then it must be good

Commercial

Word Choice

•Repetition: -Repeating a name, slogan or image

over and over in the same advertisement

• Commercial

•*Glittering generalities: • -Telling only positive things about

• something or someone, without giving evidence or facts

• Commercial

Today’s Activity

• Look at each print ad• Answer these questions:

– Who is the advertiser?– Who is the target audience?– What persuasive techniques are used?

Students’ Powerpoints

Group Activity

Create a commercial for your product-Length: 30 seconds -1minute-Must include the persuasive techniques assigned to you

*Can include humor-Must have a sign -Can use props and/or costumes-Everyone must participate and the top 3 will be featured on this powerpoint.

Group Commercial

• George, Theo, Taylor and Mardi advertise the IPOD using the techniques of humor, bandwagon and celebrity endorsements.

• Our commercial

Group Commercial

Jordan, Taylor, Walter and Sarah advertise “The Greatest Place on Earth”

using humor, bandwagon, word choice and celebrity endorsement.

Our commercial

Group Commercial

Rachel, Sydney, Sebastian and Nate advertise Golden Spoon using humor, word choice, bandwagon, and celebrity endorsement.

Our commercial.