Potential Businesses in Batangas City

7/24/2019 Potential Businesses in Batangas City

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Chapter I

Introduction

Entrepreneurship is the pursuit of opportunity without regard to resources

currently controlled (Burgstone & Murphy, 2012). This is one of the est found

definition of entrepreneurshi. The ter!s "usiness# and "usiness $enture# are

synony!ous with it.

%tarting an enterprise is one of the est ways to earn !oney. t is one of

the acti$ities in which one can ha$e inco!e wherein !oney wor's to earn !ore

!oney. ccording to oert *iyosa'i (2000), entering into a career of

entrepreneurship is one of the two ways to get wealth.

+urther!ore, enterprises contriute to the society. Entrepreneurship has a

tre!endous i!pact on the econo!ic de$elop!ent of a country (Burger

-el!chen, 2012). t is eplained that enterprises contriute to the !o$e!ent of

!oney in the econo!y, generate inco!e, pro$ide e!ploy!ent, and help in the

distriution of wealth in a society. /ith this in !ind, the researchers estalished

that entrepreneurship is one 'ey ele!ent in the success of a co!!unity.

nder the u!rella of entrepreneurship, the first usiness !odel and also

!ost co!!on is the category of !erchandising. t is est defined as a

co!!ercial enterprise dedicated to the purchase of finished goods and their

resale for a profit. !erchandising usiness will generally uy their products

fro! a wide range of distriutors do!estically and internationally and !ar'et their

products locally in their area of operations.

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The researchers are interested in entering into a usiness $enture. This

led the researchers to conduct this research. Being ased in the !unicipality of

Batangas, the researchers chose the locality to e the focus of this study.

n the hilippines, the epart!ent of Trade and ndustry categori3es

usiness into four. The categori3ation of a usiness $enture is classified

according to the a!ount of assets and nu!er of e!ployees within the

enterprise.

The researchers ha$e decided to conduct this research on the !icro

usiness category. t is an enterprise with a capitali3ation not eceeding hp.

4,000,000 and has an e!ployee count not eceeding nine people.

n relation to the state!ents ao$e, this study is then ai!ed to deter!ine

what set of products shall e !ost !ar'etale for a !erchandising usiness.

More specifically, it see's to deter!ine what product category and price range is

!ost suitale for the Batangas 5ity !ar'et. +urther!ore, it ai!s to locate a

strategic place of operation should $enturing into usiness ta'es place.

Statement of the Problem

This study see's to answer to following 6uestions7

1. /hat is the de!ographic profile of the respondents7

1.1ge81.29ender8 and1.4Monthly allowance : inco!e;

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2. /hat product do they want to e easily and !ore pro!inently a$ailale in

Batangas 5ity;

2.1roduct category82.2rice range8 and2.4


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Significance of the Study

The researchers elie$e that the results of this study would enefit the

following7

Entrepreneurs. The results of this study shall eneficial for entrepreneurs

who! of which are planning to enter into a usiness $enture in Batangas 5ity.

Mar'eting Managers. This study shall pro$ide insights as to what product

line is $iale to the Batangas 5ity !ar'et.

+uture researchers. This research !ay ser$e as a dataase, guide, or

reference future researchers who wish to conduct related studies.

Scope and Limitations

n this study, the researchers inspected the product preferences of the

Batangas 5ity target !ar'et. More specifically, the researches ai! to deter!ine

the ite!s sought which are not yet easily a$ailale in the locality.

This study co$ers the product preferences, price range, purchasing power,

and accessiility perspecti$es of the people of Batangas 5ity for its scope. t

li!its itself to the =urisdiction of Batangas 5ity and its residents.

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Chapter II

Review of Related Literature and Studies

ccording to i!aano, et.al. (2010), di$erse entrepreneurial 6ualities and

aspirations are oser$ale and pertinent in de$eloping countries which include

the hilippines. n addition, entrepreneurs are considered energi3ers, ris' ta'ers,

=o pro$iders, inno$ators and instru!ents for econo!ic growth (ruc'er, 1??@).

Entering into usiness is always an a$ailale choice. +ilipino students in

this generation are asically in the !ind set of ha$ing gainful e!ploy!ent after

finishing college education. But in contrast, entrepreneurship is always a $iale

option. +inancially spea'ing, entrepreneurship dri$es the creation of new wealth

or $alue out of inno$ation (Monde=ar, 200@). n addition, it ai!s to gear people

towards selfe!ploy!ent (i!aano, et.al. 2010).

s of the 2010 listing, there are !ore than three thousand fi$e hundred

registered usinesses in Batangas 5ity. s found out y the researchers, the

greater density of the usinesses engages in retailing and wholesale8 wherein

!ostly are "sarisari# stores. n addition, co!puter shops ta'e a large portion of

the nu!ers as well.

n a written article y rdre Arie (2011), there are so!e considerations

that entrepreneurs !ust thin' o$er efore starting a usiness. +irst is the

6uestion of whether the entrepreneurs are co!fortale with wor'ing without a

fied inco!e. %econd is the 6uestion of funding the usiness. Third is the

orientation of the entrepreneur as a wor'er or a leader. +ourth is the 6uestion of

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ta'ing ris's and o$erco!ing fears of failure. nd lastly is whether or not there has

een an estalished plan.

This study shall focus on the planning function of !anaging a usiness.

The goal of this study is to deter!ine what 'ind of product is rarely a$ailale in

the locality. t is of great i!portance to 'now what is not easily a$ailale to the

population.

The first 6uestion in starting an enterprise is what 'ind usiness is to e

estalished. n an article written y a$id 9arland (2012), it is e!phasi3ed that a

usiness is oser$ed to e !ore successful when the entrepreneurs enter into a

uni6ue usiness !odel. +urther, the characteristics of passion, personality, and

'nowledge play a sustantial part in entrepreneurship.

9arland (2012) in=ects that entrepreneurs who estalished an enterprise

!a'e !ore when the usiness is the passion of the entrepreneur. n addition to

the state!ent, this situation reeds !ore creati$ity that leads to success.

%tarting a usiness egins with a plan. usiness plan is a for!al

state!ent of a set of usiness goals. n addition, these goals !ust e attainale

and feasile. lso included are the acti$ities which !ust e eecuted in order to

achie$e the goals. ccording to inson (200>), failure to ha$e a concrete

usiness plan is one of the !a=or reasons why !ost %MEs fail.

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el!ar and %hane (2004) argue that entrepreneurial perfor!ance is

dri$en y two core di!ensions. +irst is the entrepreneurial acu!en C the aility to

percei$e profit opportunity and to de$ise a !eans to eploit it. %econd is the

resource ac6uisition C this supports the entrepreneurial perfor!ance pro$iding it

the capacity to deli$er the strategy. The researchers co!pletely agree with the

state!ent. n relation, this study focuses on the entrepreneurial acu!en, with

e!phasis on de$ising the !eans to eploit it through co!petiti$e usiness

planning.

Bur'e, et.al., (200?), used an endogenous switching regression !odel to

ea!ine endogeneity and interaction effects for new entrepreneurial $entures.

+urther e!phasis is placed on planning acti$ities to gather infor!ation in order to

eploit a usiness !odel. This study ai!s to achie$e the sa!e goal.

ifferentiating this study is the research !ethodology wherein the researchers

shall use a si!ple descripti$e analytic research !odel.

research conducted y Torni'os'i and Dewert (200) re$ealed that

usiness plans are deployed sy!olically. The institutional theoretic approach

used in the study i!plies that usiness plans !ight e seen as a de$ice to !a'e

new $entures see! !ore predictale. This approach argues that new $entures

face usiness pressures to confor! and ho!ogeni3e with eisting usiness

for!s. The state!ents clearly i!ply the weight of a co!prehensi$e and

co!petiti$e usiness plan. The researchers co!pletely agree. This is one of the

purposes of this study.

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nother consideration for entrepreneurship is the usiness location. n a

research conducted y ina 9erde!an (2012), it was clearly e!phasi3ed that

geographic considerations play a sustantial part in the success of a usiness.

+urther, in a =ournal article of lcacer and Fhao (2012), the usiness location

!ust increase the $alue of the enterprise. The state!ents in oth researchers

i!ply that it is essential to properly choose a strategic location for usiness

pre!ises.

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Chapter III

Research Methodology

This chapter presents the discussion of the research design, sources of

data, sa!pling design, respondents of the study, locale, and research instru!ent.

esearch esign

The researchers used the descripti$eanalytic !ethod with 6ualitati$e

approach as !ethodology. This !ethod is used to identify which type of usiness

shall e paid !ore attention to y the custo!ers y analy3ing the de!ographics,

!onthly inco!e and:or allowances, and geographic preferences of the

respondents in relation to their product preferences. Through the infor!ation

gathered, the researchers will then e ale to !a'e a logical decision on what

usiness $enture to pursue.

%ources of ata

sur$ey 6uestionnaire designed y the researchers was distriuted to the

respondents in gathering pri!ary data for this study. n addition, =ournals, oo's,

and internet resources that contain rele$ant infor!ation, theory, and concept

were gathered for the progress of the study as secondary data.


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n this study, the researchers used ten respondents who were fro!

different industries with different speciali3ations, perspecti$es, $iews, opinion,

preferences and tastes.

ata nalysis

%ince this research is using a 6ualitati$e approach, the researchers shall

e gathering infor!ation and logically !a'e a decision ased on oser$ation

fro! the results of the sur$ey.

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Chapter I

Presentation and !nalysis of "ata

This chapter deals with the presentation and the analysis of the

infor!ation gathered using the sur$ey 6uestionnaire. %ince this research uses

the 6ualitati$e approach in order to reach a final decision through the responses

of the ten (10) respondents, the sur$ey results will then e presented in a

co!pact taulated for! in order to present a etter perspecti$e.

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te! in

Guestionnaire

esponse

Do.1 Do.2 Do.4 Do.> Do.@ Do.H Do. Dge H0 22 2H >2 4@ >I 2@ 2

9ender M M M + M + M +Monthly

llowance:nco!

e

D 10,000 1I,000

C

20,000

20,000 D 40,000 2

roduct 5ategory7 an'ed

Entertain!ent 4 4 4 4 1 2 2 4

Dightlife 2 1 1 2 4 4 1 2%pecialty 1 2 2 1 2 > 4 1

%hopping > > > > > @ > >5onsu!er 9oods @ @ @ @ @ 1 @ @

%pecific

roduct:Brand

Bali

%hoes:

ierre

5ordin

%hirts

Bars 9i!i':

9ood

ti!e

spots

Thalase!i

a

?? B

>

Most 5on$enient


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Based on the responses, the researchers ca!e into the following oser$ations7

1 %pecialty, entertain!ent, and nightlife categories are the top three choices.

Eight out of ten respondents ran'ed the afore!entioned as 1,2 and 4.2 %pecialty goods see! to e the est choice. +i$e out of ten respondents

ran'ed specialty goods as 1. Three out of ten respondents ran'ed it as 2.4 The second choice falls under the category of nightlife. Three out of ten

respondents ran'ed it as 1. Three out of ten respondents ran'ed it as 2.> The entertain!ent category can also e dee!ed as a feasile choice.

lthough only one respondent ran'ed it as 1, this category is ran'ed 2 y four

respondents, and ran'ed 4 y fi$e respondents.@ 5onsu!er goods and shopping goods are ran'ed as > and @ y the greater

nu!er of the respondents. 5onsu!er ran'ed as @ y eight out of ten

respondents. nd shopping goods ran'ed as > y eight out of ten

respondents.H The price range that the respondents placed for their selection is spread

dyna!ically. The top choices for con$enient locations are along the national highway and

along di$ersion road.

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Chapter

Conclusion and Recommendation

/ith the oser$ations !ade, the researchers e$aluated different usiness

$enture ideas and ca!e up with the top choice of putting a night !ar'et usiness

pre!ise. /ith the dyna!ic selections of the respondents and the dyna!ic price

ranges, pro$iding a usiness space located either along the national highway or

along the di$ersion road can e dee!ed as $ery feasile.

usiness pre!ise as a usiness $enture is $ery pro!ising. /ith the

operations to e done at night and pro$ided that it is estalished within the top

locations, a wide selection of products and ser$ices can e offered. n addition, a

night !ar'et is so!ething which is a seasonal e$ent only in Batangas 5ity

(tiangge). night !ar'et would e highly $iale throughout an entire year.

Ane factor which !ust e ta'en into top consideration should the chosen

usiness $enture e reali3ed is an effecti$e and efficient !ar'eting strategy,

focusing on ad$ertising. This would in$ol$e oth inward and outward flows of

ad$ertising. nward flow is pertaining to ad$ertising in for enticing different rands

and usinesses to rent the usiness space. Autward flow is pertaining to

ad$ertising that would reach the greater population of Batangas 5ity as target

custo!ers.

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!ppendices

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Part I. Demographics

Name (Optional) : _____________________________

Age: _____________________________

Gender: _____________________________

Monthly allowanceincome: _____________________________

Part II. Prod!ctser"ice wanted to #e easily a"aila#le in $atangas %ity

&. In yo!r opinion' !nder which prod!ct category do yo! #elie"e is c!rrently not easily

a"aila#le or is lacing "ariety in $atangas %ity (Please ran them *rom &+, with & #eing

the most not easily a"aila#le and , #eing the least.)

-ntertainment hopping

Nightli*e %ons!mer Goods

pecialty

/. 0ith the category yo! mared with n!m#er &' what speci*ic prod!ct do yo! ha"e in

mind ___________________________

1. 2or yo!r answer in 3!estion n!m#er /' how m!ch wo!ld yo! #e willing to spend on it on

a monthly #asis (Please chec the closest amo!nt to yo!r estimates.)

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$elow Php. 455 Php. ,66 7 Php. 555

Php. &666 7 Php. &455 Php. &,66 7 Php. &555

Php. /666 7 Php. /455 More than Php. /,66

4. I* the prod!ctser"ice wo!ld #e a"aila#le' where in $atangas %ity wo!ld #e most

con"enient *or yo! as a p!rchase location (Please chec the item closest to the most

con"enient location *or yo!.)

Along the National 8ighway Along P. $!rgos treet

0ithin the minor city streets Along Di"ersion 9oad

Mall (M $atangas) Mall ($ay %ity Mall)

Mall (%aedo %ommercial %enter) Mall (N! %ity)

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Curriculum itae

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P#RSO$!L I$%ORM!&IO$

Da!e 7 n=anette B. !oroso

ddress 7 J111I i$ersion oad Balagtas Batangas 5ity

ate of Birth 7 ugust 12, 1??4

ge 7 20

9ender 7 +e!ale

5i$il %tatus 7 %ingle

5iti3enship 7 +ilipino

eligion 7 glesia Di 5risto

+athers Da!e 7 lert +. !oroso

Mothers Da!e 7 osario %. Benite3

#"'C!&IO$!L (!C)*RO'$"

5ollege 7 ni$ersity of Batangas

5ourse 7 Bachelor of %cience in Business

d!inistration

Ma=or 7 Business Manage!ent

%econdary 7 ni$ersity of Batangas

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Da!e 7 Deregine 5. y6ue

ddress 7 acifico, %ta. Teresita, Batangas

ate of Birth 7 %epte!er 2I, 1??4

ge 7 20

9ender 7 +e!ale



eligion 7 o!an 5atholic

+athers Da!e 7 eynaldo . y6ue

Mothers Da!e 7 Marissa


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Da!e 7 5ristine . 9arcia

ddress 7 Bayanan %an ascual Batangas

ate of Birth 7 Kuly 2@,1??4

ge 7 20

%e 7 +e!ale



eligion 7 o!an 5atholic

+athers Da!e 7 ene 9. 9arcia

Mothers Da!e 7 Medelina . el 5a!po

#"'C!&IO$!L (!C)*RO'$"

5ollege 7 ni$ersity of Batangas

5ourse 7 Bachelor of %cience in Business

d!inistration

Ma=or 7 Business Manage!ent

%econdary 7 Bayanan Dational -ighschool

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(I(LIO*R!P+,

!- (OO)S

Brugstone, Kon and Murphy, Bill Kr.. 2012. Brea'through Entrepreneurship. %an

+rancisco, 5alifornia7 +arallon ulishing

ruc'er, eter. 1??@. Entrepreneurship7 %tarting, e$eloping and Managing a

Dew Enterprise. %7 rwin

+ar6uhar, Killian awes and owley, Kennifer. 200?. 5on$enience7 %er$ices

erspecti$e

*iyosa'i, oert and

(pril 2012)7 4>C@4.

Bur'e, ., +raser, %., and 9reen, +. (200?). Multiple Effects of Business lans on

Dew Nentures. 5ranfield Manage!ent esearch, 5ranfield %chool ofManage!ent

el!ar, +. and %. %hane (2004) Ooes Business lanning +acilitate the

e$elop!ent of Dew Nentures;, %trategic Manage!ent Kournal

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i!aano, M.-., h.., Magnaye, .., h.., Ecalnir, ..5., h.., & -eralde,

+.M. , h... 2010. Entrepreneurship !ong B% 9raduate Business

%tudents7 %elf erception of %'ills and !pact of the 9raduate Business

rogra!7 Batangas %tate ni$ersity 9raduate %chool esearch Kournal

2010

ina 9erde!an.

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Potential Businesses in Batangas City