Real Postcards is a service provided by the Swedish Postal Service. It lets you upload your own photos and then turn them into glossy new postcards.
From your computer to your friends physical postbox. A great service but maybe not very newsworthy for a younger digital audience.
So to promote real postcards we decided to focus on the heavy users. Our moms. Who simply love sending us gif animated chain-letters and funny birthday cards.
!?
We created Real Chain-Letters. It starts with a celebrity taking a photo of themselves and sending it with Real Postcards to a friend.
That friend then takes a photo of themselves together with the postcard and passes it forward.
On the website you can follow the different Real Chain-Letters or start your own.
http://www.realchain-letters.com
Real Chain-Letters
TOP TEN
START YOUR OWN
CHAIN
JOIN A CHAI N
SEARCH
SHARE
WHATS THIS?
Zoom in and out on the different chains and see how far a picture has travelled. If youd like a postcard from Chelsea Handlers chain you can join that facebook group and request a post-card.
http://www.realchain-letters.com
Real Chain-Letters
TOP TEN
START YOUR OWN
CHAIN
JOIN A CHAI N
SEARCH
SHARE
WHATS THIS?
Our moms would love this. And they would send Real Chain-Letters to us. When wed get them on our doorstep, we would find it amusing. Thats how we reach the younger audience.
The best part is that Real Chain-Letters is only made possible with the Swedish Postal services Real Postcards. We create a need that is only served by them.
