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Posten - Riktiga kedjebrev

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Campaign for Swedish Postal Service

Text of Posten - Riktiga kedjebrev

  • Real Postcards is a service provided by the Swedish Postal Service. It lets you upload your own photos and then turn them into glossy new postcards.

    From your computer to your friends physical postbox. A great service but maybe not very newsworthy for a younger digital audience.

    So to promote real postcards we decided to focus on the heavy users. Our moms. Who simply love sending us gif animated chain-letters and funny birthday cards.

    !?

  • We created Real Chain-Letters. It starts with a celebrity taking a photo of themselves and sending it with Real Postcards to a friend.

  • That friend then takes a photo of themselves together with the postcard and passes it forward.

  • On the website you can follow the different Real Chain-Letters or start your own.

    http://www.realchain-letters.com

    Real Chain-Letters

    TOP TEN

    START YOUR OWN

    CHAIN

    JOIN A CHAI N

    SEARCH

    SHARE

    WHATS THIS?

  • Zoom in and out on the different chains and see how far a picture has travelled. If youd like a postcard from Chelsea Handlers chain you can join that facebook group and request a post-card.

    http://www.realchain-letters.com

    Real Chain-Letters

    TOP TEN

    START YOUR OWN

    CHAIN

    JOIN A CHAI N

    SEARCH

    SHARE

    WHATS THIS?

  • Our moms would love this. And they would send Real Chain-Letters to us. When wed get them on our doorstep, we would find it amusing. Thats how we reach the younger audience.

    The best part is that Real Chain-Letters is only made possible with the Swedish Postal services Real Postcards. We create a need that is only served by them.