22
Positioning, Power & Political Savvy Renée T. Walker AVP, Public Relations & Marketing Central Michigan University

Positioning Political Savvy 06.2009

Embed Size (px)

DESCRIPTION

Leveraging positioning, power and political savvy

Citation preview

Page 1: Positioning Political Savvy 06.2009

Positioning, Power & Political Savvy

Renée T. WalkerAVP, Public Relations & Marketing

Central Michigan University

Page 2: Positioning Political Savvy 06.2009

Agenda• You Inc.

– Building Brand You

• Political Savvy– What’s Your Political IQ?

• Success Strategies– Getting in the Game

Page 3: Positioning Political Savvy 06.2009

You, Inc.

Page 4: Positioning Political Savvy 06.2009

Brand Power

Page 5: Positioning Political Savvy 06.2009

Building Brand You

• BMW – The ultimate driving machine

• Performance, power and style

• Highly accomplished innovative senior leader and communications professional delivering results for more than two decades.

Page 6: Positioning Political Savvy 06.2009

Activity One

Identify a product, organization or service that exemplifies your

personal brand.

In 15 words or less describe what differentiates you as a product or

service.

Page 7: Positioning Political Savvy 06.2009

Brand Management• Brands are

– More than a logo or tagline– Built from the inside out – Only as strong as their weakest touch

point– Differentiators that lead to

competitive advantage

Page 8: Positioning Political Savvy 06.2009

• The sum total of the direct and indirect encounters with you

• Becomes the promise you make on a daily basis — the essence of what you strive to accomplish

• Conveys a simple, easy-to-understand perception that encompasses both current and aspirational identities

Brand Positioning

Page 9: Positioning Political Savvy 06.2009

• Provide a solid product or service

• Establish credibility and believability by remaining committed to your core values

• Clearly and constantly communicate your value promise to build brand loyalty

• Be visible and connected to the communities you serve through affiliations, partnerships and charitable activities

Strong BrandsVa

lue

Prop

osit

ion

Deliver on your brand promise

Strong brands are built on a solid foundation and are developed over time.

Infuse value promise within all touch points

Provide dependable and consistent service

Page 10: Positioning Political Savvy 06.2009

Building Brand You• Influence versus control• Begin within• Take the initiative• Champion the vision and benefits• Lead the conversation• Appreciate the small wins• Be visible, persistent and patient

Page 11: Positioning Political Savvy 06.2009

Break

Page 12: Positioning Political Savvy 06.2009

Political Savvy

Page 13: Positioning Political Savvy 06.2009

Activity Two: Test Your Political IQ

Politically savvy individuals…• Place the achievement of their personal

and professional goals ahead of the organization’s interests.

• Generally prefer to work alone rather than as a team player.

• Are extroverts with great interpersonal skills.

• Manipulate situations and use any means necessary to achieve the desired goal.

• Address conflict diplomatically to create win-win situations.

FALSE

FALSE

FALSE

FALSE

TRUE

Page 14: Positioning Political Savvy 06.2009

Activity Two: Test Your Political IQ

Politically savvy individuals…• Frequently take considerable risks.

• Understand the culture, reward and penalty systems of the organization.

• Recognize that politics is a fact of organizational life.

• Favor control at strategic points versus heavy-handed control.

• Become active in organizational politics to improve the decision-making process.

TRUE

FALSE

TRUE

TRUE

TRUE

Page 15: Positioning Political Savvy 06.2009

Strategies for Success

Page 16: Positioning Political Savvy 06.2009

LeadershipStyles =

Focuses on: Makes changes:• Facilitating

work• Results

• Opportunities

• Innovation

Persuades by:• Involvement• Directing

• Creating trust

• Explaining

Learns by:

• Slowly• Rapidly

• Radically

• Carefully

• Listening• Doing

• Questioning

• Studying

Leadership Attributes

Page 17: Positioning Political Savvy 06.2009

Individual Power Sources

Individual Power

Formal PowerLegitimate powerReward powerCoercive powerInformation power

Informal PowerExpert powerReferent powerCharismatic power

Page 18: Positioning Political Savvy 06.2009

Successful Leaders…• Recognize their strengthens and

weaknesses

• Understand if their leadership style is suited to the demands of the situation

• Consider the types of people they need to complement their leadership style

Max Depree, Leadership Is an Art

Page 19: Positioning Political Savvy 06.2009

Successful Leaders….• Build and leverage their personal

brand

• Communicate. Communicate. Communicate.

• Earn the trust of their team

• Take care of their team, their team will take care of them!

Page 20: Positioning Political Savvy 06.2009

Activity Three

Working as a group, use the tools, tips and techniques to develop a strategy for one of the provided

scenarios.

Page 21: Positioning Political Savvy 06.2009

Don't let the fear of falling keep you from knowing the joy of flight.

— Lane Wallace, West Coast Editor Flying Magazine

Don’t resist resistance

Educate and energize

Participate and engage

Page 22: Positioning Political Savvy 06.2009

Questions?