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Cell: 508.292.0605Email: [email protected]: www.seetheworld.onlineLinkedIn: Lechuan (Lee) Wang
Lechuan (Lee) Wang
Marketing professional, travel specialist, creative designerThe three titles that Lee ownsBesides, he is also a photographer, writer, and artistThis portfolio showcases some of the marketing works he created over five years of professional career experience
GRAPHIC DESIGN
The basic idea of Lee’s graphic design is efficientExhibiting sufficient content and images with simple and neat layoutWith proficient skill on Adobe and Microsoft Suite softwaresLee has been working as the Creative Designer for the companyProviding support on consumer and trade marketing practices
Left: Special brochure for Martin Luther themed itineraryMid-Left: Print ad for Talk Travel Magazine, and print ad for India JournalMid-Right: Luggage tag for SITA World Tours, and consumer postcard mailer for Korea Tourism OrganizationRight: Tour Digest for SITA World Tours
PUBLIC RELATIONS
Lee has managed the public relations of the companyBy securing opportunities of media exposure and press releaseMany of his articles, quotations and media responsesHave been adopted by official websites of tourism organizationsAs well as mainstream publications in the travel industry
Left: Press release adopted by India Journal, and product featured on Hong Kong Tourism Bureau official websiteMid-Left: Press release adopted by Travel Age West websiteMid-Right: Editorial featured on Travel Age West magazine, and quotation adopted by Boston GlobeRight: Product featured on Recommend.com, and quotation adopted by Travel Pulse
5/5/2016 Tour Operators Opening Ethiopia, but with Difficulty | TravelPulse
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Tour Operators OpeningEthiopia, but with DifficultyTOUR OPERATOR | DAVID COGSWELL | DECEMBER 18, 2015
Photo courtesy of Scott Davis Images
Off the tourism map for decades,Ethiopia has become an accessibletourism destination in recent years.The government’s tourism promotionentity, the Ethiopian TourismOrganization, has mounted acampaign to publicize the country’srich menu of historical, cultural andnatural attractions. But the going hasbeen tough.
Soon after the Ethiopian TourismOrganization got its campaignrolling, the Ebola crisis hit WestAfrica, and though the disease wasalways contained within a small areawithin West Africa, the panicgenerated by sensationalistic mediacoverage decimated the tourismindustry across the continent ofAfrica.
In September 2014, the Ethiopian Tourism Organization joined forces with theNational Tour Association (NTA) to sponsor a familiarization tour to show touroperators the reasons for visiting Ethiopia. The trip helped to generate somenew tours to Ethiopia. But for tour operators trying to break into the market witha new‑to‑the‑market African destination, it is hard to get attention.
Alexander + Roberts put its Ethiopia tour on sale last June, a small group tripthat travels with six to 16 guests. The small group size allows the participants totravel without attracting attention under the guidance of a local guide, making it
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5/5/2016 Tour Operators Opening Ethiopia, but with Difficulty | TravelPulse
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easier to penetrate and participate in the local culture.
But getting the message through all the media noise is a challenge.
“Given all the events in the world and the ongoing political season, it is notsurprising that all this affects the marketing and sales of new destinations,which is essentially what Ethiopia is,” said Bob Drumm, president of Alexander +Roberts. “It’s new for Americans, not for Europeans. For the U.S. it’s still a newplace and there is a lot of learning that has to be accomplished.”
Fear and confusion generated by too many international crises and a generallack of geographical sophistication about Africa are mudding the waters in theeffort to market the destination.
“We did see some fallout after the November attack in Mali,” said Drumm, “andalthough Ethiopia is a Christian country, there is indication that current eventsare also generating a wait‑and‑see attitude amongst our clients and potentialtravelers for this destination.”
The current world political scene is especially tumultuous and is causingtravelers to hold back. No one knows how long that will last.
“People just don’t feel at ease with new exotic destinations,” said Drumm. “Welove presenting this because it’s so rich. It couldn’t be richer culture. It’s amarvelous place to visit, particularly now before it becomes mainstream. Thepace of change is very fast there now. It’s like Cuba in that sense. There isreason to go now before it changes.”
What’s in Ethiopia?
As for reasons to visit Ethiopia, there are plenty. It is a unique country with arich and varied history.
“With culture and tradition dating back over 3,000 years, Ethiopia is a land ofreligious faith, a glorious history, vibrant celebrations and endless festivals,”said Lee Wang, sales and marketing coordinator for SITA World Tours. “SITA hasseen an increase in interest for tours to Ethiopia over the past several years. Wealso discovered customers’ interest in cultural festivals in Ethiopia andcustomized packages for religious events such as Timket. Ethiopia is adestination full of history which is a strong selling feature to this destination.”
The Ethiopians are proud of their claim of being is the only African country thatwas never colonized. Though it was occupied by Mussolini for short time in therun‑up to World War II, and the Italian culture did leave its mark, Ethiopia wasnot a colony and the Italian occupation was short lived.
Ethiopia is where the oldest known human fossils were found. In terms of theevidence now accumulated, anthropologists deduce that Ethiopia is the placewhere human life originated.
Surprisingly certainly for many Americans, Ethiopia is also an important part ofthe early foundations of both Judaism and Christianity. Its history as one of theearly centers of both religions has left many sites of historical and religiousimportance.
The so‑called Rock‑Hewn Churches at Lalibela are churches that were carvedinto rock, similarly to how Jordan’s Petra was built, not by building up but bycarving out spaces and shapes in rock. They aren’t as monumental in scale asPetra, but they are comparable in their mystifying existence.
The living culture of Ethiopia today incorporates many religious practices andfestivals that embody its rich Judeo‑Christian heritage. During the time thatNorth America was being colonized by Europeans, Ethiopia was already anempire. There are impressive remains of that imperial world that can still be
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ONLINE MARKETING
Lee’s online marketing works are focused on e-commerce Which include website design, email campaign and Google Adwords, etcThose online marketing practices all have optimized resultsShowing the skills of using multiple marketing toolsAnd an in depth understanding of customer demands
SITA's Exotic Journey to Japan
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Japan’s most impressive sites are included in this journeyof highlights. From the vast international glamour ofTokyo you’ll travel to the sacred city of Kyoto. Japan’scapital from 794 to 1868, the city was spared duringWorld War II to preserve its historical treasures andmany of the priceless shrines and temples from Japan’spast survive.
SITA World Tours
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Left: Email campaign for Japan National Tourism OrganizationMid-Left: Personal website travelook8.com, email campaign for Taiwan Tourism BureauRight: Google Analytics result of sitatours.com, and Google Adwords campaign for Taiwan Tourism Bureau
SOCIAL NETWORK
Social network is not only a tool of marketingBut also a nice place to establish company branding and build public imageA consideration on audience segment is important Especially on paid marketing activities such as Facebook adLee is also entitled with the capability of Chinese social marketingIncluding Weibo and Wechat
Left: Facebook posting featured in Visual Marketing Tips on ZoziMid-Left: Facebook posting of an eventTop-Right: Facebook ad results of a consumer campaignBottom-Right: Facebook postings of consumer campaign
