Portfolio, Kelsey Hodson

7/26/2019 Portfolio, Kelsey Hodson

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Kelsey Hodson

Portfolio



Kelsey Hodson318 Pioneer Rd.Rexburg, ID 83440

570.244.7135Kelseyleighann35@gmail.comwww.kelseyhodson.wordpress.com

Contact



Table of Contents

Brochure

Imaging

Web Page

Logos

Business Card Letterhead

Montage

Event Ad

Flier



Brochure

Description is a brochure I created for the MesoAmerica Tour tripoffered on campus at BYU-Idaho.

Date: 12.6.14

Course Instructor: Comm 130, Ben Pingel

Program(s)/Tools: Adobe Illustrator, Adobe InDesign, Photoshop,Microsoft Word

Objectives: This brochure is trying to interest students in signing upfor the MesoAmerica tour. I want to interest them in all of the excitingadventures that the trip has to offer.

Process (Programs, Tools, Skills): This took quite a while. I rst startedby writing out all of my text in a word document so I could revise it andcheck my spelling easily. Then I picked a color scheme, and tried tothink of the best way of showcasing it. Next I got all of my les set upto hold my documents. I picked out my photos and put them in thephoto. Then I opened up Illustrator and started in on my logo. I usedPhotoshop to cut out my Aztec calendar and to change the color toblue. Then I took it over into AI and made the palm tree with the pentool. I added in the text and split it in half so I could place it on bothsides of the brochure. The inside lime Aztec stamping was created

the same way as the logo. I used paragraph styles for the text and textwrapped the inside left side after I clipped out the photo and preparedit. I added some contrast with the indigo and did the nishing touchesall in InDesign.





Imaging

Description: The reason for this project was to show good photo editingskills and to use selective color matching in making a poster in AdobePhotoshop.

Date: 10.18.14


Program(s)/Tools: Photoshop

Objectives: My husband is in the IBC business program selling home decorat our school. I wanted to make an appealing poster for that business.

Process (Programs, Tools, Skills): I used Adobe Photoshop to take a photo Itook and rst took the photo and added a luminosity effect with gradientsto make it the colors that I needed for my design. The photo had manydifferent colors and I pulled some of those colors out and used the colors inthe photo wheel to match a color scheme that would be useful. The cameraI used was a CanonT5 and decided on using a split complementary colorscheme. I had to cut out my image after I put a gradient on it and place itonto a different colored background and then feather out the sides to makeit blend a little more.





Web Page

Description: This is a website that I made in order to show and describe thelogo that I made and the process it took to do so.

Date: 11.22.14


Program(s)/Tools: Adobe Illustrator, Text Wrangler, Photoshop

Objectives: My web page is meant to attract those looking for a sweet treatEveryone loves baked goods and “Sonia’s Sweets” is the place to go for allof your baked goods and sweet tooth needs.

Process (Programs, Tools, Skills): I created this web page using only the TextWrangler application. I rst created all the text that I would need in my website, along with the titles. Then I went into a css style page and changedthe basic background colors, font styles, and text colors. My designlooked pretty bland and I wanted it to look more interesting and visuallyappealing to my audience so I went to the computer lab and learned howto insert a picture into my background. Then I wanted to make my whitebackground with the text on it more translucent so you could see more ofthe background. These couple of changes really made an improvement onmy design and makes it stand out a lot more then the design I had before.





Logos

Description: These Logos are made for my mother (Sonia), who is a baker.They are made to interest anyone who wants to get themselves a sweettreat.

Date: 11.1.14


Program(s)/Tools: Adobe Illustrator

Objectives: My objective was to make a variation of appealing logos formy company “Sonia’s Sweets.”

Process (Programs, Tools, Skills): I made these logos in Adobe Illustrator.In this program I used the pen tool to draw my icing piper. Then I usedthe shape tool to make my cupcake frosting with little circles and the baseof the cupcake. I made the cookie with the circle tool and placed an “S”in front of it and made it “minus front” in my pathnder tool. This makes itlook like a bite was taken out of the cookie.





Business Card

Description the front and back of a business card that I made for thecompany “Mabel Pies Bakery.”

Date: 11.8.14


Program(s)/Tools: Adobe Illustrator, Adobe InDesign

Objectives: The objective was to make an appealing business card thatts my audience and portrays the company.

Process (Programs, Tools, Skills): This design wasn’t too hard to make

thankfully. I knew I wanted to make a pie crust so I used the pen tool tomake the dome shape of the pie and then the circle tool to make thepie crust edge. I then used the brush tool with an interesting stoke tomake the steam coming off of the pie. I used my tracking and kerningin order to align the word “bakery” with “Mabel pies.” I lightened thebackground for the back of the card and in my second draft I addedsome contrast with a darker color strip on the side. I made Mabel’s namebigger to make it stand out, and gave it color.





Letterhead

Description is the matching letterhead for the business card that I madefor “Mabel Pies Bakery.”

Date: 11.8.14


Program(s)/Tools: Adobe Illustrator, Adobe InDesign

Objectives: This letterhead is for company documents.

Process (Programs, Tools, Skills): For the letterhead I used the pen toolto add the simple design to the corners of my page. I then just brought

over my logo from the business card design I made earlier.





Montage

Description: This is a spiritual montage made by blending together twoimages.

Date: 10.25.14


Program(s)/Tools: Photoshop

Objectives: My objective was to show my ability to blend imagestogether to make a cohesive design.

Process (Programs, Tools, Skills): To make this design I went into

Photoshop and dragged in two images. I rst applied a smart lter tothe image of the Leaf. Then I used the Lasso tool with a feather on theedges to select part of the image. Then I dragged that cut out portionof the image and placed it onto of the image of the girl praying. I thenadded a mask to it and gradually blended the two images together withmy brush tool and differing opacities. I then layer text over the imageand chose to emphasize certain parts of the quotation by changing thefont size. The color for the font was chosen out of the girls skin tone.





Event Ad

Description: This is an event ad for a local charity, made in Microsoft Wordand with the use of a scanner.

Date: 10.11.14


Program(s)/Tools: Microsoft Word, HP Scanner

Objectives: This Ad was made to show that I can still make a design withonly use of Microsoft Word.

Process (Programs, Tools, Skills): I scanned my image of my Walter

Mitty Movie cover onto my computer. It was really easy to cut away thebackground paper on it in word because it was a simple rectangle. Iadded repetition to the design with the human silhouettes at the bottomof the page, as well as in the stars. I added a gradient to the backgroundto make it a little more dynamic.



MovieIn The Park!

R e x b u r g ’ s P o

r t e r P a r k P r e

s e n t s…

T h e S e c r e t L i

f e o f

W a l t e r M i t t y

( P G ) !

O n t h e B i g S c

r e e n !

A d m i t t a n c e

i s $ 2 p e r p e r

s o n,

A l l p r o c e e

d s g o t o t h e

L o c a l

C h i l d r e n ’ s H o s p i t a l !

Saturday

July 22, 2015

movie starts

at 9:00p.m.

Porter Park

2nd West 2nd

South Rexburg,

ID 83440

Bring your

blankets

and your

friends!

When: Where: What:



Flier

Description: This is a ier for Vouant Communications, reaching out tograduating seniors.

Date: 10.4.14


Program(s)/Tools: Adobe InDesign

Objectives: This ier is meant to show a basic design that can be madein In-Design.

Process (Programs, Tools, Skills): I started this whole process outwith some rough sketches. Then I created a shape map in InDesignwhile keeping the FOCUS design principals in mind. I had my planformulated and then I organized the layout in my shape map. Elementsof contrast were added as I got some feed back and helpful critiquesfrom classmates and friends. Unication and simplication were the lasttwo parts I needed to work on to nish up this process. To unify thisdesign I used repetition of rectangles and squares and contrasted withwhite text on the top and bottom rectangles. The images and textwere supplied for me.



Documents

Portfolio, Kelsey Hodson