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1 Justin Ellis UX Portfolio [email protected] | (914) 552-9735 | @UXwithJustin

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1Justin Ellis UX Portfolio

[email protected] | (914) 552-9735 | @UXwithJustin

2About Me

"They won't always remember their experience, but they will

always remember how it made them feel."

I am a UX researcher because I enjoy understanding the user thought process

and what drives action and inaction within the digital space.

3My Process

The foundation of well-designed products is user-centric research, which addresses both behavior and context. My extensive experience in interpersonal communication guide me in this problem solving process by knowing

which questions to ask and how to ask them.

4

3

My Process

D

DesignDistillDiscover• Who • What • When • Where • Why • How

• Behavior • Context • Goals • Needs • Pleasure • Pain

• Apply • Verify • Repeat

5My ProcessDiscoveryMethods

DistillationMethods

Survey

User Interviews

Brand Analysis

Heuristic Analysis

Affinity Mapping

Contextual Inquiry

Usability Tests

Interview Analysis

Feature Prioritization

Personas

User Flows

*use of processes dependent on specific project

Site Map

Survey Analysis

User Scenarios

Market/Industry Research

Competitive/Comparative Analysis

Wireframes

Sketching

Prototyping

User Testing

Card Sorting

Reiteration

Mockups

DesignMethods

6My ToolsResearch

Design

Communicate

Google Forms Typeform Nielsen/Norman Pew UX Archive usability.gov

OmniGraffle Sketch Axure InDesign InVision POP

Keynote PowerPoint Excel Word

7Project / appLOUDBriefThis was a client consulting project for appLOUD, a iOS platform that supports emerging musicians by monetizing fan-generated live performance videos. Our task was to redesign the UI and strengthen the relationship between music fans and music creators.

Duration21 Days

Team MembersJustin Ellis | Kristin Mark | Thomas Quigley

My RoleMy contribution to this project primarily focused on research and communication. This included market research for the platform, competitive and comparative user flows, developing and analyzing the online survey, user interviews and usability tests.

SolutionEnable musicians to express their story, brand and performance schedule, while improving the way music fans find, share and tip musicians and their performances. This included allowing artists to tell their stories via profiles, while providing users the ability to tailor their appLOUD experience and directly share through social media platforms.

8Project / appLOUDMarket Research

The client expressed interest in bringing aspects of appLOUD’s iOS experience to a responsive website, so we conducted market research to understand if this was essential to our reiteration based on business goals and industry trends. We focused on how our market demographic accessed the internet, used social media and streamed video and audio content.

Competitive & Comparative User Flows

A fundamental aspect of web/app development is understanding what works. We created task flows from appLOUD’s competitors and other services with similar styles and features to determine the structure of our design.

• Standards & Practices • Trends & Patterns • Usability • Conversion Steps

9Project / appLOUDOnline Survey & Analysis

We conducted an online survey where 68 respondents provided answers to core questions relating to appLOUD’s fundamental features.

• Music Discovery & Consumption • Charitable Giving • Live Performance Attendance • Social Media Habits

The findings helped us understand tangible user behavior and offered guidance for developing user interview questions to focus on the context and feelings related to the behavior.

• 73% follow bands/musicians online • 94% previously tipped a performing artist • 72% attend live musical performances less than once per

month • 79% shared photos/videos from attended live performances

10Project / appLOUDUser Interviews

We followed up with respondents and non-survey takers in order to gain a detailed understanding of the survey’s findings, including the thought process of a potential user and what they desired from an app.

• Behavior • Motivation & Context • Mindset • Features

“I’ll tip, when I have an emotional connection to

something I’m listening to.”

“Tell me more about that.”

11Project / appLOUDUsability Tests

In order to understand appLOUD’s current usability, we had users evaluate the app’s features and complete operational tasks. This informed us of existing strengths and improvement needs.

• Interface • Interaction • Recognition • Aesthetics

Where do you think you are right now?

Why did you click that button?

What did you expect to happen?

How would you search for a video?

12Project / appLOUDContextual Inquiry

Feature Analysis

We wanted to witness and record real-time situations as to how individuals evaluated the decision of tipping or not tipping a performing artist. This took us to the NYC Subway system.

• Behavior • Motivation • Mindset • Context

User interviews informed which general and specific features were needed for appLOUD. We distilled this information to a usable form, determining what it “must,” “should,” “could,” and “would not” possess. This formulated our Minimum Viable Product (MVP).

• Associate • Categorize • Prioritize

13Project / appLOUDDesign Studio

Persona Development

Once we determined our MVP, we conducted a design studio - a time-efficient technique of collaborative sketching.

• Diverge • Critique • Iterate/Refine • Converge

Based of our survey & interview analysis, we created four personas representing the background and behavior of primary and secondary users.

This allowed us to humanize potential users by offering probable contextual use and a variety of realistic scenarios.

14Project / appLOUDPaper Prototype & User Tests

Medium Fidelity Prototype & User Tests

Main Takeaway• The purpose of appLOUD is now more clear to the user when they

first open the app

Pain Points• Users confused with heart “like” icon vs. star “follow” icon • Users confused by multiple CTAs for tipping on artist profile (tip

icon, “TIP” button & “support” tab) • Users unsure if “TIP” button under story tab means give financial tip

or receive informational tip

Changes from Paper to Medium Fidelity• Artist profiles - removed tTIP button in story tab • Tip icon - changed from $ to tip jar with $

Pain Points• Users initially overlooked secondary navigation (too dark) • Star “follow” icon not intuitive as a “follow artist” CTA • Confused by My Videos, My Artists, My Likes tabs • Users did not understand the filter options on Search Page

15Project / appLOUDHigh Fidelity Prototype & User Tests

Next Steps

Changes from Medium Fidelity to High Fidelity• User profiles - tabs changed to My Videos & My Artists

Pain Points• Users want to connect with friends & 3rd party content; integration • Users want buttons and links to appear more “clickable”, better CTAs

Social Network• Enable users to connect &

follow friends

Geolocation• Enable users to find nearby

events

Ticketing• Enable ticket purchases in app

API Integration• Sync with music accounts and

libraries (Spotify, Pandora, iTunes)

Partnerships• MTA Music Under New York

program

16ContactLike what you see? Then let’s work together.

[email protected]

(914) 552-9735

@UXwithJustin

www.UXwithJustin.com

www.LinkedIn.com/in/justinellis1