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Paid to fuggle: A Profile of SuccessfulTrade Association Executives by Chris Frotes Updated July 29,2012 Produced by: Daniel Sunshine, Director of Strategic Content Download a customizable version of this presentation at: http://national jou rnal.com/membersh ip/presentations Prese ntati on S u pported by NationaUournall[embership

Political presentation examples

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These slides are examples of presentations that I created for National Journal. These presentations went on to be used by hundreds of organizations to communicate important political issues to their stockholders.

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Page 1: Political presentation examples

Paid to fuggle:A Profile of SuccessfulTrade Association Executives

by Chris FrotesUpdated July 29,2012

Produced by: Daniel Sunshine, Director of Strategic Content

Download a customizable version of this presentation at:http://national jou rnal.com/membersh ip/presentations

Prese ntati on S u pported by NationaUournall[embership

Page 2: Political presentation examples

TrodeAssociotio n 2.0:The New Normol

Tectonic Shift in How Lobbyists lnfluenceAWhole New Set of Skills ls Reguired

Traditional Lobbying

a

a

a

Golden Rolodex

Meetings with members

DC centric

Surround Sound Campaigns

.@Ws"The days of having one relationship thatwill make or break an industry doesnt

exist anymore."- leslie Horum,Fseantive Recruiteri Spencer Salort

a

a

Traditional lobbying

Multi-platform, social mediamarketing campaigns

Local grassroots focus

Modern Trade Association Checkl ist:

/ Monitor

,/ Shape

/ Protect

Source Notion ol Journol,Apr 7,201 2, "Poid to luggle," Chris Frotes.

Page 3: Political presentation examples

lV.The Perfect Leoder:A Checklist

The Perfect Leader ls a Campaign Manager IBusiness Executive Hybrid

/ Comfortable running a multi-platform campaign and reading P&L sheets

/ lssue expert and has technical knowledge of industry

Credible industry spokesperson with a keen strategic vision

Understands Washington and connected to Washington players

Runs a profitable business while managing competing members' needs

Leads, recruits, and retains a top-notch staff

/

/

/

/

Source: Noaonol Journol,Apr 7,2012, "Poid to Juggle,"Chris Frotes.

Page 4: Political presentation examples

Ihe Presidential Roce; Polling the Swing Stotes

Across Partisan Polls, ObamaTakes Battlegrounds %*oReal Clear Politics and Pollstencom PollingAverages in Battleground States

'%

Michigan

Pennsylvania

Wisconsin

Ohio

lowa

New Hampshire

Nevada

Virginia

Colorado

Florida

NortJh Carolina

Real Clear Polltics Polling Averages% Difference

Romney ObamaObama Obama

Pollster.com Polling Averages% Difference

Romney Obama

ElectoralCollegeYotes

5.t%

4.5%

4.1%

3.0 %

3,6%

3.2%

2.9%

3.7%

Sourcs Reol Cleor Polttia, 20 I 2; Pollster.com,2O I 2.

Page 5: Political presentation examples

GCKIaFtt.,Race Ratings

Navigating a Fluid Political Environment "*AChorlie Cook Mokes the Coll on Likelihood of Victory

Presidential Election

ffiControl of the Senate Control of the House

75% 60% 20%

25% 40% 80%

ElectoralVotesObama 201 Romney l9l

Toss Up 85GOP Gain 2-4 Dem Gain 0-5

Source: Cook Politicol Reporg 20 I 2.