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These slides are examples of presentations that I created for National Journal. These presentations went on to be used by hundreds of organizations to communicate important political issues to their stockholders.
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Paid to fuggle:A Profile of SuccessfulTrade Association Executives
by Chris FrotesUpdated July 29,2012
Produced by: Daniel Sunshine, Director of Strategic Content
Download a customizable version of this presentation at:http://national jou rnal.com/membersh ip/presentations
Prese ntati on S u pported by NationaUournall[embership
TrodeAssociotio n 2.0:The New Normol
Tectonic Shift in How Lobbyists lnfluenceAWhole New Set of Skills ls Reguired
Traditional Lobbying
a
a
a
Golden Rolodex
Meetings with members
DC centric
Surround Sound Campaigns
.@Ws"The days of having one relationship thatwill make or break an industry doesnt
exist anymore."- leslie Horum,Fseantive Recruiteri Spencer Salort
a
a
Traditional lobbying
Multi-platform, social mediamarketing campaigns
Local grassroots focus
Modern Trade Association Checkl ist:
/ Monitor
,/ Shape
/ Protect
Source Notion ol Journol,Apr 7,201 2, "Poid to luggle," Chris Frotes.
lV.The Perfect Leoder:A Checklist
The Perfect Leader ls a Campaign Manager IBusiness Executive Hybrid
/ Comfortable running a multi-platform campaign and reading P&L sheets
/ lssue expert and has technical knowledge of industry
Credible industry spokesperson with a keen strategic vision
Understands Washington and connected to Washington players
Runs a profitable business while managing competing members' needs
Leads, recruits, and retains a top-notch staff
/
/
/
/
Source: Noaonol Journol,Apr 7,2012, "Poid to Juggle,"Chris Frotes.
Ihe Presidential Roce; Polling the Swing Stotes
Across Partisan Polls, ObamaTakes Battlegrounds %*oReal Clear Politics and Pollstencom PollingAverages in Battleground States
'%
Michigan
Pennsylvania
Wisconsin
Ohio
lowa
New Hampshire
Nevada
Virginia
Colorado
Florida
NortJh Carolina
Real Clear Polltics Polling Averages% Difference
Romney ObamaObama Obama
Pollster.com Polling Averages% Difference
Romney Obama
ElectoralCollegeYotes
5.t%
4.5%
4.1%
3.0 %
3,6%
3.2%
2.9%
3.7%
Sourcs Reol Cleor Polttia, 20 I 2; Pollster.com,2O I 2.
GCKIaFtt.,Race Ratings
Navigating a Fluid Political Environment "*AChorlie Cook Mokes the Coll on Likelihood of Victory
Presidential Election
ffiControl of the Senate Control of the House
75% 60% 20%
25% 40% 80%
ElectoralVotesObama 201 Romney l9l
Toss Up 85GOP Gain 2-4 Dem Gain 0-5
Source: Cook Politicol Reporg 20 I 2.