POLICIES & PROCEDURES

Brand Graphics Guidelines

TBS

Effective Date: December 8, 2015

Carol Wonnacott, Merchandising Specialist Corporate Office 5900 Explorer Drive Mississauga, ON L4W 5L2 carol.wonnacott@thebeerstore.ca T: 905-361-4225

BRAND GRAPHICS GUIDELINES

Please review the detailed file requirements listed below and transfer the 3 files to: carol.wonnacott@thebeerstore.ca Website and in-store tablet updates will be made within 5 business days and beer wall updates will be made within 3-4 weeks. Brewers will be billed back at cost for all updates. Fi le #1: Brand Logo This image will be reproduced in print for the in-store beer walls and pallet signs (if applicable). See example.

❧ 1 HIGH RES file saved in AI or EPS (vector) format ❧ photo images embedded into file ❧ text converted into outlines ❧ include pantone colours ❧ * maximum dimensions of visible space for the

beer wall graphic is 3.4375“L x 3.1875"H File #2: Brand Logo This image will be posted to our website Beer Finder. See example.

❧ 1 file saved as JPEG, JPG or GIF only (not to exceed 1MB) ❧ 322 x 344 pixels ❧ RGB colour space ❧ * design adequate space around the perimeter of the

graphic (website will automatically resize file) Fi le #3: Glassware Pairing This image will be posted to our website Beer Finder on the brand details page. See example.

❧ 1 file saved as JPEG, JPG or GIF only (not to exceed 1MB) ❧ 322 x 344 pixels

sample: File #1 & 2

❧ RGB colour space ❧ * design adequate space around the perimeter of the graphic (website will automatically

resize file) ❧ * image must only contain the container(s) available for sale at the Beer Store

sample: File #3