Platinum Level Newsletter - Palmdale. Diagnosed with stage IV colorectal cancer on October 1, 2012,

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  • Greater Tehachapi Chamber Of Commerce 209 E Tehachapi Blvd

    P.O. Box 401 Tehachapi, CA 93581

    661 822-4180 Fax 661 822-9036

    www.tehachapi.com

    Newsletter

    Your Chamber Working For You

    Phone Calls 369

    Office Visitors

    215

    Referrals

    1538

    Directories

    112

    Maps

    13

    Information Packets

    63

    We'd like to share some ways we have promoted your business last month…

    Gold Level

    Silver Level

    April 2015

    Bronze Level

    Platinum Level

    NFIB March 26, 2015

    Mark your calendar: Starting Oct. 1, 2015, businesses that have an EMV chip-enabled terminal—which processes credit and debit card payments and tracks data related to these transactions—will have additional protections from counterfeit credit and debit card fraud. Most new cards today come embedded with an EMV (short for EuroPay, MasterCard and Visa) microchip designed to stem data breaches and the overall use of counterfeit credit cards. So, in October, at EMV- compatible businesses, customers will insert their credit card into a slot on the payment terminal, which will read the chip. While small merchants are less vulnerable to the kind of fraud the technology protects against, stores that aren’t EMV-compatible will still face new liability issues, notes Jeffrey Novel, a small business litigator in Dallas who represents financial institutions and startups alike in business-related disputes. As the date approaches, here’s what merchants should know. What’s legally required? Businesses are not required to support EMV come October. However, some fraud liability will shift from issuers to merchants who haven’t upgraded their terminals. Therefore, if you choose not to invest in chip technology, your business could become legally and financially responsible for counterfeit fraud conducted in your stores. Big businesses like Target have the most to gain by ensuring that the high volume of card

    transactions at their stores are not susceptible to fraud. However, small businesses should carefully analyze the risk if they do not adopt the technology, says Novel. How do I measure my risk level? Examine your customer base. “Smaller merchants with relatively low card transaction volumes or a large number of repeat customers may find that the expenses associated with EMV upgrades are greater than simply accepting liability for the low levels of fraud they might experience from [card] transactions,” Novel says. That balance may shift as fraudsters migrate to the targets that are most susceptible. Some smaller retailers might begin to experience increased levels of fraud. “Online fraud has greatly increased in Europe as retailers have adopted the EMV terminals,” Novel says. Therefore, you should continually evaluate your risk level by looking at the volume of transactions you process as well as the type of products you sell. A tackle shop selling worms to repeat customers can probably afford to wait, he says. However, a high-end audio equipment retailer that caters to a large number of anonymous customers in multiple locations would be wise to meet the deadline. How would EMV technology protect my business? Point of sale terminals with chip technology will be protected from fraud liability if a

    What Your Small Business Should Know About the Upcoming Fraud Liability Changes

    See EMV/ Page 4

    http://www.theloopnewspaper.com http://www.terra-genpower.com www.nationalchavezcenter.org www.bankspest.com http://www.tehachapi.com/pdfs/2015%20Chairman's%20Circle%20Brochure.pdf http://www.tehachapicityhall.com

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    Chairperson Marty Pay

    Farmers Insurance

    Chair eleCt Jim Wallace

    Tehachapi Cancer Foundation

    treasurer Kathy Carey

    BVS Properties

    • DireCtors • Susan Abrego

    Tehachapi Cleaning ProZ

    Lorraine Berry Individual

    Carl Gehricke TBB

    Carolyn Wiles Terra-Gen Power, LLC

    Ida Perkins President

    Heather Pardus Receptionist

    2015 Board of Directors

    Staff

    Please join the Greater Tehachapi Chamber of Commerce at our April Chamber Network Luncheon, Tuesday, April 21, 2015, 12:00 p.m. at Pacino's Pizzeria - Pastaria 1100 Tehachapi Blvd, #A. Our guest speaker will be Eugene Suksi, CEO Tehachapi Valley Healthcare District. Mr. Suksi will provide an update on the Healthcare District and the new hospital. Chief Executive Officer Eugene Suksi came to the Tehachapi Valley Healthcare District (TVHD) as interim CEO in July 2014 and was appointed permanent CEO in December 2014. He has more than 25 years of senior executive experience, including CEO at Sutter Coast Hospital in Crescent City, CA, Chief Operating Officer at Cascade Medical Center in Leavenworth, WA, and Vice President of Clinical Services for three different hospital management companies. Mr. Suksi’s educational background includes a Master’s in Business Administration and a Master’s in Healthcare Administration from The University of Washington, as well as a Master of Counseling degree from Idaho State University. The cost is $15 for Chamber Members, $20 for Non-Chamber members, which includes lunch. Reservations are required. Please make your reservation by calling the Chamber at 661-822-4180. Reservation deadline is Friday, April 17, 2015.

    April Chamber Network Luncheon Eugene Suksi, CEO

    Tehachapi Valley Healthcare District

    WE NEED YOUR INPUT

    Tehachapi Valley Healthcare District is conducting a Community Health Needs Assessment to identify and address unmet health needs in the community.

    As part of the assessment, the District has developed a community-wide survey for professionals and resi-

    dents. The survey is available thru April 30, 2015. We would appreciate you taking the time to complete the

    survey and help improve the health of our community.

    You may access the survey by clicking HERE

    For more information or to request a paper copy, please contact:

    Peggy Mendiburu: 661-823-1622: pmendiburu@tvhd.org.

    Welcome Our Newest Members

    SolarCity Mark Boggess

    25801 Paramount Dr Tehachapi, CA 93561

    661-699-7462

    mailto:milesm%40bakersfieldnow.com.%20?subject= https://www.surveymonkey.com/s/KWXNKLP

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    Luncheon Sponsored by

    You may be familiar with the Tehachapi Visitor Guide, a long-time publication of the Tehachapi News. We converted from newsprint to an annual full color, glossy magazine-style publication in 2010. In 2013 and 2014 we published two editions and for 2015-16 we’re returning to an annual with 25,000 copies to be printed and distributed. Tourism has become an important part of Tehachapi’s economy. According to information presented to the Tehachapi City Council at its meeting March 16 (last night), an estimated 70,000 people attended major Tehachapi events last year; this included: • Tehachapi Mountain Festival: 40,000 people • 4th of July Hotdog festival: 8,000 people • Apple Festival: 5,000 people • GranFondo: 3,000 people (people came from 120 different cities) • Chili Cookoff: 2,000 people

    And, of course, there are many other events that bring people to town, so the real number is probably much larger. An economic indicator of the impact of tourism, Transient Occupancy Tax (bed tax) revenue for Tehachapi increased from $250,000 in 2009 to $587,866 in 2014. Of course, some of this was people staying at hotels long-term for business, but they use services just like other visitors.

    According to the Kern County Board of Trade, Tehachapi is the third largest tourism draw in the county. County- wide, tourism generated $1.34 billion in 2012, supporting 13,000 jobs.

    The Tehachapi Visitor Guide is the only publication dedi- cated to serving visitors and it is supported by advertising. Don’t miss the April 10 deadline for the May 19 publica- tion.

    Cal1 822-6828 for more information.

    Our community is realizing that Tehachapi is at a distinct disadvantage because of our location. Any kind of chemotherapy treatment is at least a 90 mile round trip trek, either “down” the mountain to Bakersfield or over to Lancaster/ Palmdale.

    Diagnosed with stage IV colorectal cancer on October 1, 2012, Tammy fought the good fight until September 1, 2014 when cancer won the final bout.

    It was during their trip “down the cancer road” that Tammy and Jim quickly became aware of the disadvantage they faced living in a small mountain community with Tammy’s treatment making the trip necessary five days a week for five weeks -- in Bakersfield.

    Right now, there simply are no such services any closer. Tammy and I realized first hand that we did not fully understand the impact cancer and chemotherapy has on someone’s life. We quickly discovered there is a real gap in resources, education, financial assistance and other needs.

    Of course, Tammy, being the loving, compassionate and driven person she was, decided they had to do something about the situation and began planning the Tehachapi Cancer Foundation in January of 2013. We received our 501(c) 3 status on Tammy’s birthday, March 18, 2014.

    The Foundation plans to set up a support group for all types of cancer, both via their website and personal meetings and they already are prov