Planiranje Kao Funkcija Menadžmenta - Seminar

8/17/2019 Planiranje Kao Funkcija Menadžmenta - Seminar

1/22

VELEUČILIŠTE

Stručni studij Menadžmenta

SEMINARSKI RAD

PLANIRANJE KA !UNK"IJA MENAD#MENTA


2/22

SADRŽAJ1. UVOD..................................................................................................................................1

2. ŠTO JE PLANIRANJE?......................................................................................................2

3. SVRHA PLANIRANJA......................................................................................................3

4. PROCES I RAZINE PLANIRANJA..................................................................................4

5. VIZIJA I MISIJA.................................................................................................................6

5.1. VIZIJA.........................................................................................................................6

5.2. MISIJA.........................................................................................................................6

6. CILJEVI...............................................................................................................................7

6.1. VRSTE CILJEVA........................................................................................................7

6.2. SMART CILJEVI.........................................................................................................87. PLANOVI..........................................................................................................................1

7.1. PLANOVI S O!ZIROM NA VREMENS"U DIMENZIJU.....................................1

7.2. PLANOVI S O!ZIROM NA HIJERARHIJS"U RAZINU......................................11

7.3. PLANOVI S O!ZIROM NA U#ESTALOST PRIMJENE.......................................11

7.3.1 TRAJNI PLANOVI..................................................................................................12

7.3.2 JEDNO"RATNI PLANOVI....................................................................................12

7.4 PLANOVI S O!ZIROM NA PODRU#JE PRIMJENE.................................................13

8. NA#INI PLANIRANJA....................................................................................................14

$. SUDIONICI U PLANIRANJU.........................................................................................15

1. METODE I PRISTUPI PLANIRANJA.........................................................................16

1.1 "LASI#NE METODE PLANIRANJA........................................................................16

1.2 SUVREMENI PRISUPI PLANIRANJU......................................................................16

11. ZA"LJU#A"................................................................................................................18

12. LITERATURA...............................................................................................................1$


3/22

1. UVOD

M%&'()*%&+ ,% -/0 &'&,' ,%+&' /*,%' ,' / (%9%&* %*%&-*

'(:;,/ -+'/,/ '&,' ','&,%

(: (&-' -/'(&,% +*- '(...

T%*' > -%*&'-> '(' ,% 0;'&'&,% '

-%*&'-> '(' ,% /0&'+


4/22

2. ŠTO JE PLANIRANJE?

P;'&'&,% ,% 0=%- (%' + &%' >'&'=,' )%; 0-+ B=;,%' &'&'

&' , + )%; -+'+ B-+'+%>,' 0;'&' ' , '0&,% (%9'&,%* +%&/+'&>

0;)',' >'&'=,%. [1] P;'&'&,% ,% /,%(& &',')&, '('+' *%&'()%' ,% 0%*/,% ,' *%9/ &>' >(,% -* -'(' >(,% )%;* -+. D';% 0;'&'&,% ,% '&'=,% 0-+/0',/ 0;'&'&,/ ' : %';% -+/+// ,' ( '+&-+ /

%&,/ *-,% >'&'=,% (' ';=',/ >'&'=,-% %-/-% &' &',/&+, &'& ('

-+% 0 ,%*/ >'&'=,-' /&+-+ *)% :+ %(&'&' +% (' -% 0-+>&%

&-%&/- >'&'=,- =;,%' *%9/ -:;,' /0'% '&,- -/'(&'.

P;'&'&,% (>'' &' + -&&' 0+'&,'F• G(,% -* -'('?• "'* )%;* -+?• Š+ )%;* 0-+?

D';% 0;* 0;'&'&,' &,% =;, 0''+ +,% (>'9'&,' 0;'>9''+ -% '&,-*

0*,%&'*' % ,% 0+%:& '+& -+''+ :/(/&-+ (' -% 0(/%% 00%* '

&'(;'%% /,%+% 0-;'&,'.

P;'&'&,% -% :' =;,%*' B+ ,% 0+%:& &'0'+ &'&*' B' &%+ +%:'

&'0'+. [2] I 0;'&'&,' 0;'% -+';% '&'&,' MLJP' 9%&,' &+;'&,' [3 -+ 13$.]

4


5/22

3. SVRHA PLANIRANJA

O>'&'=,% 0;'&',/ ' : 0%((,%;% ,% ,% '=,% 0+%:& 0(/%+ (' : -%

-+' ;,/& ';> 0;'&'&,' ' + ,% -+'+ =;,%% >'&'=,%. "';+%+& 0;'&'&,%

0(&- >'&'=,-* /-0,%/ 0' -% *)% % (' ,% -&&' -' 0;'&'&,' /0'

>'&'=,-' /-0,%&-+. [4] N *'* (/>% ';>% 0;'&'&,'F

• !;,% /-*,%''&,% >'&'=,% P;'&'&,% ,% 0=%- ,% ( -, >'&'=,'

+') (' &',/ -/ -,%> 0-+,'&,' +% 0-+';,',/ =;,%% ,% ,% 0+%:& -+'+

' : -% +' -' -0/&;' '; (%,% + ,%-+ 0;'&% 0/+%* , %

-+'+ '=+'&% =;,%%. O>'&'=,% ,% *',/ '&'=,% /9',/ -/ -;)%&-+

(&'*&-+ ;&% +% /&'0,%( (%/0' 0(&- -%

'(;,%&,/ 0+%:' >'&'=,% ' =,%;&%. "'(' -/ )%;,%& %/;+'+ &'&

&,' 0-+'&,' -*' ,'-& -*'&,/,/ -% 0%;'0'&,' &%0+%&% '+&-+ '

&%%% 0-;'&,% >'&'=,%.• U-*,%%&-+ &' :/(/&-+ 0*,%&% !'% -% :/(/&/ ' &% -'* -'('&,/

*%&'()% /9',/ ,% -/ 0*,%&% / 0-;'&,/ &/)&% ' : -% >'&'=,'

',';'.• !;,' &+;' "&+;' -/) *%&'()%*' ' : :; ->/& (' -% / >'&'=,

(,',/ '+&-+ 0=%- , -/ 0;'&'& +% (' -% -+'/,/ '=+'& =;,%.• R', *%&'()%' -+'; -/(&' / 0;'&'&,/ "' : ';+%+& :';,';

'+&-+ 0;'&'&,' *%&'()% -+'; -/(&= / 0;'&'&,/ *',/ -% 0' + 0,%(&=

'(% ,% :;,% /0';,'&,% %*%&* &' &((/';&, '&. [7]

5


6/22

4. PROCES I RAZINE PLANIRANJA

P=%- 0;'&'&,' ,% '+,%'& -;)%& ' -'-+, -% ( % /'-+0& '&'=,% ,% ,% '/*,%'&,% ;&%

;,/& ' /-0,% //0&> 0=%-' 0;'&'&,'. Z'+* -% (%' 0-+';,',/ -% =;,% ,

->/'',/ -+'%&,% *-,% ,% >'&'=,%. S;,%(% ' / 0=%-/ 0;'&'&,' ,%

(%,' ,*' % -% -+'+ >'&'=,- =;,%. Z'+* -;,%( ''('

0;'&' &/)&' (' : -% 0%; / '&'=,- =;,%' &% *)% -% >+ -+*' 0;'&'&,'. I'

-% 0%+(&% 0=%-' / -;,%(%%* =;/-/ + ';+%+&,% ('(;%. P'+&% %% ; 0'+&%

&/ &%(-+'+= / 0%+(&* =;/-/ ; -;,%(%,


7/22

R';/,%* + -&&% '&% 0;'&'&,' ' + -/F -+'+%>,-> 0;'&'&,% +'+

0;'&'&,% +% 0%'+& 0;'&'&,%. M)%* % (' -% '&% 0;'&'&,' ';/,/ 0 /;

*%&'()%' / 0,%(&* 0;'&',/ + ,%-+ / -+'+%>,-* +'+* 0%'+&* 0;'&'&,/.

• Z' -+'+%>,- 0;'&'&,% '(/)%& -/ & *%&'()% ,% & &',:;,% 0&',/

0:;%*'+/ &' '& =,%;% >'&'=,%. A / -+'+%>,-* 0;'&'&,/ (%,- =;,% 0;'&.• Z' +'+ 0;'&'&,% '(/)%& -/ *%&'()% -%(&,% '&%. T -/ *%&'()% &',:;,

/ /0';,'&,/ '+&-+*' ,%''&,/ 0:;%*' ,' -% +/ >'&'=,-


8/22

5. VIZIJA I MISIJA

V,' *-,' &%-+''& -/ ( -'% >'&'=,% ' -;/)% (' : -% >'&'=,'

&, 0%-+';,';'. O-&&' ';' *%9/ >'&'=,-% ,% *-,% ,% (' ,% *-,' 0/&

0%=&,' (%+';,&,' ( ,%. I; ,%(&-+'&,% %%&F M-,' ,% & + ,%-* ,' ,%& + )%;* :+[11]

5.1. VIZIJA

V,' ,% =,%;+' 0%(():' :/(/, -;= >'&'=,% 0/+*' &,%&' -+'%&,'.

[12] V,' (>'' &' 0+'&,% Što želimo biti? (&-& + &%' >'&'=,' )%; 0-+

(&-& + >'&'=,' )%; :+ / :/(/&-+. I,'' , *' :+ '+' *' (+>'&',/ &,%&% ;'&%. "''+%-+% (:% ,% -/F

• *' :+ -+''• ')' -:& /,%%&,% 0%+'' >'&'=,%• *' +',& *,%&,'+ 0-+,%% -+'&,% >'&'=,%• *' +'+ &/%&+- 0;,% / ,%* -% >'&'=,' &'*,%'' %+'+

5.2. MISIJA

M-,' ,% 0;'% ' -' >'&'=,-' &'-+,'&,' 0&''&,' (%'&'=,% + &' (' ,% (:

0-+';,%&' *-,' 0%(/,%+ ' %'&'=,-% ,% +% -% ''9/,% ,'/ *-, ,' (>',' &' 0+'&,'F

• Š+ ,% 0-' >'&'=,%?• Š+ % :+ 0-' >'&'=,%?• Š+ : +%:' :+ &,%& 0-'?• T -/ &,%& ;,%&+?• Š+ & )%;% (&-& + ,% ' &, ,%(&-+?

8


9/22

6. CILJEVI

N'& 0-+';,%&% ,% *-,% (%/0' ; =,%;/0&% >'&'=,% / &%* %*%&-*

+%&/+/. C;,% /-*,%'',/ (,%;'&,% >'&'=,% &' -* '&'*' B-+'+%>,-,+'+, 0%'+&, + + /'/,/ &' 0+%+% ;''',/ (;/',% +% -/ +%*%;, '

,%(&'&,% 0-+>&/+>. K14 S% 0-+';,'&,' =;,%' -/F

• ,'-'& (/*%&+'& 0- &>' + -% )%; 0-+• +%*%;, ,% ' ,%(&'&,% /-0,%' (&-& &+;/• 0&''&,% &>' + -% )%; %/,% 0+& *+'• '(' -% &' '* -% )%; -+ %' ,% ,%,'+&-+ (' % -% +'* -+ &%> '(' -%

&'-/*=% -/'',/ ';+' ,%%&,'

6.1. VRSTE CILJEVA

C;,% -% *>/ 0(,%; - :* &' %*%&-/ (*%&,/ ,%',-/ '&' ' ,/

-/ 0-+';,%& +% 0(/,' ' ,' -/ 0-+';,%&.

S :* &' %*%&-/ (*%&,/ =;,% -% (,%;% &'F• "'+& =;,% + -/ =;,% 0-+';,%& 0+%:& ,% -+'+ / / ( >(&%

('&'• S%(&,& =;,% -/ =;,% , -% (&-% &' '(:;,% ( >(&/ ( 0%+ >(&'• D/>& =;,% + -/ =;,% - * %';'=,% (/;,* ( 0%+ >(&'

$


10/22

S :* &' ,%',-/ '&/ =;,% -% (,%;% &'F

• S+'+%>,- =;,% (&-% -% &' 0(/%% / =,%;& 0-/,/ >(,% & )%; :+ /

:/(/&-+. S+'+%>,- =;,% -/ (/>& ' 0-+';,',/ *%&'()% &',% '&%• T'+ =;,% (&-% -% &' >'&'=,-% (,%;% (&-& '&'=,. N,*' -% ''9/,/ -+'+%>,- =;,%. S%(&,& -/ ' 0-+';,',/

*%&'()% -%(&,% '&%.• O0%'+& =;,% (&-% -% &' =;,%% 0,%(& (,%;' '(& >/0' 0,%(&'='.

N,*' -% ''9/,/ +'+ =;,%. "'+& -/ ' ' &, -+''&,%

(>& -/ *%&'()% &',&)% '&%.

S :* &' 0(/,' ' ,' -/ 0-+';,%& =;,% -% *>/ 0-+';,'+ 'F

• @/&=,% / >'&'=, &' 0*,% 0(&,/ *'%+&> &-+...

6.2. SMART CILJEVI

V%*' ,% ')& (' =;,% :/(/ (: 0-+';,%& (' -% (: (%;. 0'*%+'&. SMART ,%'&* %&>;%- ,% -0%='&'=,- ,%(&='. S0%=' + -% )%;

0-+ ,%(&-+ -+''&,' )%;,%&> =;,' ,% %'.

C;,% *',/ :+ realni B-' + ,%-+ =;,% ,% ,% &%*>/% 0-+ :% :' &'

'&/ /;)%&> +/(' &-/ *+',/. C;,% *',/ :+ 0-+';,%& +' (' '0-;%&=

/;)% 0/& +/(' ' : -+'; '('&% =;,%%. C;,% &% : +%:'; :+ 0-+';,%& &

&%%';& - +' =;,% '0-;%&% '; *%&'9%% &% &%'&+%%-'&*' ' '(.

T'9% =;,% &% : +%:'; :+ & 0%,%(&-+'& ,% ' +' &-/ &'' ' 0%;'

,% -+'+.

1


11/22

C;,% *',/ :+ mjerljivi. M,%;,-+ ,% (*%&,' ,' *>//,% *,%%&,%

-+'%&-+ &'0%+' / -+''&,/ =;,'. K16 C;, ,% *,%;, '(' -% *)% '+

&/*% '&++'+& +% / (&-/ &' ,%(&-+ ; 0%( ' &' +', &'& ,% *>/% 0'++

&,%>/ %';'=,/.

C;,% *',/ :+ vremenski određeni + &' (' ,% 0+%:& ';+%+& '-0%(+

,%*% 0+%:& ' :';,'&,% '('+'' ,% ,% 0+%:& + ' : -% =;,% -+';.

Z' =;,%% ,% ')& (' -/ %*%&- (%9%& ' -% :';,'&,% '('+'' + ,%-+ -+'%&,%

=;,' &% : (/>;';.

C;,% +%:',/ :+ horizontalno vertilakno usklađeni. P( &+';&* -/;'(&/

0('/*,%'* /-;'9%&-+ =;,%' 0,%(& (,%;' >'&'=,% (&-& (,%;'

& =;,%' >'&'=,%.

11


12/22

7. PLANOVI

P;'& -/ ,'% '=*' '=,' ,% ,% 0+%:& 0(/%+ ' : -% -+';

>'&'=,- =;,%. K17 P;'& &'(% '+&-+ '('+% ,% ,% 0+%:& 0%-+

+'9% (%'.

S0%= 0-;&> 0+'+' +% &'& &' , >' >'&'=,' (&-& 0,%(&'=

&'*,%'' (+ ' , 0+% &' '*;,'&,% ';+* '-0%+*' %;%*%&+*' (%+';,*'

0-;'&,'. K18

D' : 0;'& : (: '9%& -* + *' :+ (%+';,'& &%+'& /% 0(,%;+ - :* &'F

• %*%&-/ (*%&,/• ,%',-/ '&/ &' ,/ -% (&-%• /%-+';-+ 0*,%&%• 0(/,' ' ,' -% 0-+';,',/

7.1. PLANOVI S O!ZIROM NA VREMENS"U DIMENZIJU

S :* &' %*%&-/ (*%&,/ (&-& 0%( 0;'& *>/ :+ (/>&

-%(&,& '+&.

D/>&& 0;'& -/ & 0;'& , -% ',',/ ' '(:;,% ( 0%+ ; % >(&'.

S%(&,& 0;'& -/ 0;'& , -% (&-% &' '(:;,% ( ,%(&% ( 0%+ >(&'.

"'+& 0;'& -/ & 0;'& , &%0-%(& /+,%/ &' -'(&%& :';,'&,%

'+&-+ (&-& (&-% -% &' '(:;,% ( ,%(&% >(&%.

N' +%*%;,/ (%& 0;'&' &' &% : +%:'; ';,/+ '

>'&'=,% ,%(&* / 0%+ >(&' 0-%)& 0;'&',/ &'& +>' 0%+ >(&' (,%;/,/ -;,%0 -%

()% &'0-'&>. K1$ V%&' >'&'=,' 0;'&' &' >(&,, '& + &' (' -* +

12


13/22

(%9'' (/>&% (&-& -%(&,&%

0;'&%.

7.2. PLANOVI S O!ZIROM NA HIJERARHIJS"U RAZINU

S :* &' ,%',-/ '&/ (&-& 0(/,% 0-;'&,' ,% 0',/ 0;'&

*>/ :+ -+'+%>,- +'+ 0%'+&.

S+'+%>,- 0;'& -% (&-% &' =,%;/0&/ >'&'=,/ +% :> +>' &',% /+,%/ &'

&,%& 0-;& /-0,% ' (&-% *%&'()% &',% '&%. O0-/,/ 0% '+&-+ ,%

>'&'=,% 0(/*',/ ' : -+';% -,% -+'+%>,-% =;,%%. !/(/& (' -% (&-% &'

//0&-+ 0-;'&,' (/>& -/ &',(/;, 0 %*%&-, (*%&, ( - 0;'&' -

:* &' ,%',-/ '&/. I -+> ';>' *'&,% -/ (%+';,& ( -+'; -+' 0;'&' +% ,' ' &,/ '(/ +%)% 0/0+ 0+%:&% &0/+%. K2 I &, 0;'% +'+ 0%'+&

0;'&.

T'+ 0;'& /+,%/ &' /-0,%&-+ >'&'=,- (,%;' ' *'&,% &' //0&/

/0,%&-+ >'&'=,%. Z' &, ', ';/)%& -/ *%&'()% -%(&,% '&%. U+9/,/ -;,%(

'' '+&-+ +% %*%&-% -+';% %-/-% 0+%:&% ' : -% -+'; +'+ ';

-+'+%>,- =;,% >'&'=,%. S :* (' -% '9/,/ ' 0,%(&% (,%;% >'&'=,-

,%(&=' + -/ -%(&,& 0;'& - :* &' %*%&-/ (*%&,/ ' &, 0;'%0%'+& 0;'&.

O0%'+& 0;'& /+,%/ &' /-0,%&-+ &',*'&, >'&'=,- (,%;' :> +>'

&',*'&,% /+,%/ &' /-0,%&-+ =,%;/0&% >'&'=,%. U 0'; ',',/ *%&'()%

&',&)% '&%. O0%'+& 0;'& 0+-/,/ 0,%(&% '('+% 0=%(/% 0=%-% (&-&

-% & + ,% 0+%:& &'0'++ &' -0%= +>' &',->/&, &',0%=&, 0;'&.

7.3. PLANOVI S O!ZIROM NA U#ESTALOST PRIMJENE

S :* &' /%-+';-+ 0*,%&% (&-& - :* &' + 0&';,',/ ; -% 0;'& ; &%

& -% (,%;% &' +',&% ,%(&'+&%.

13


14/22

7.3.1 TRAJNI PLANOVI

T',& -/ & 0;'& , -% -+% / -+/'=,'*' ,% -% 0&';,',/. T -% 0;'&

0*,%&,/,/ % 0/+' ' (/)% %*%&- ':;,% ' ,%(% ' -% (,%;% >'&'=,%.

T',& 0;'& -+'&('( -/ 0&''&,' / ';+* -+/'=,'*' , ;''',/ (&%&,%

(;/'. A ';/,%* + -&&% -+% +',& 0;'&' + -/F 0;+% 0=%(/% 0';'.

P;+% -/ 0% -*,%&=% 0&''&,'. P;'% >'&'=,-% /;+/% -/-+''

,%(&-+ >'&'=,%. K21 A -'()% ';+' &'%;' +%, 0-;'&,' , / 0,%(&*

-+/'=,'*' /-*,%'',/ (,%;'&,% 00'(&' >'&'=,%.

P=%(/% -/ 00-'& '= ,% ,% 0+%:& -;,%(+ / 0,%(&* -+/'=,'*' ' - -%

'('= + :;,% :';. !/(/ (' 0-/,/ -;,%( &'& :';,'&,' '+&-+ '*,%&' -/ '

(;/'&,%.

P';' -/ &%+&% /0/+% ' 0&''&,%. O&' 00-/,/ ' -% ;'& >'&'=,%

*',/ + ,%-+ ' -% &% : +%:'; 0&''+ / ';+* -+/'=,'*'. P';' '0'

(%


15/22

' =,%;/0&/ >'&'=,/ B>;'& 0'/& ; ' >'&'=,-% 0(,%(&=%. D,% -&&%

-+% 0'/&' -/F '*' -;& '*'.

7.4 PLANOVI S O!ZIROM NA PODRU#JE PRIMJENE

S :* &' 0(/,% 0*,%&% 0;'& -% 0-+';,',/ ' ';+' ' 0;'& *%&'()*%&+' ;,/(- 0+%&=,';'.

P;'& 0,%(& 0(0(/,' -/ 0;'&0-+&> '0%(' 0%*% ' ( 0;'&'

0(&,% 0;'& '+&> '(/)'&,' / -;0/ ' ; 0;'& 0:';,'&' ;,/(- 0+%&=,';' , ,% ( 0;'&' MLJP'.

15


16/22

8. NA#INI PLANIRANJA

V% ,% &'&' &' ,% -% *)% 0;'&'+ '; -% +'(=&';&* &'&*' -*'+',/ 0;'&'&,%

(> 0%*' (;,% 0;'&'&,% (( 0%*' >% +% 0%>'' 0;'&'&,% ' -/%*%&

&'& 0;'&'&,' -*'+' -% 0'+=0'+& 0;'&'&,%.

P;'&'&,% (> 0%*' (;,% &'' -% , =%&+';'& 0;''&,% ' + ,% 0;'&'&,% (

,%> *-,/ =;,%% -+'+%>,% 0;'&% >'&'=,% (%'&'=,% (%+ & *%&'()% -;& +% &'*%/ -*' ,

-/ / ,%', -0( &,. O'' &'& 0;'&'&,' 0('/*,%' (' & &' &',*

'&'*' &',:;,% &',/ + ,% (: ' -%. K24 P%(&-+ '> &'&' 0;'&'&,' ,% ,'-'&

-*,% ,* >'&'=,' (% ' &%(-+'+= -/ *>/' &%(;,&' 0-%%&-+ &) '&'

>'&'=,% :> +>' + &-/ -/(,%;'; / 0;'&'&,/ +% &%%';&-+ -0;'&'&> ,% &-//;,/%&' -'&'&,' & &' &',&)* '&'*' , &',:;,% 0&',/ '+/';&/ 0:;%*'+/.

P;'&'&,% (( 0%*' >% '0&,% &' &',&)* >'&'=,-* '&'*'. T%*%;, -%

0-;,%(=' ,% 0+-'' /+,%=',' &)%> *%&'()%*%&+' :& '0-;%&' >'&'=,%

0+'' ;,%&'+' +% (/> -&'>' '&,-% ;&%. K25 O-&&' 0%(&-+ '>

&'&' 0;'&'&,' ,% -' 0-%%&-+ &>' + ,% -0;'&'& ( & , -/ -/(,%;'; /

0;'&'&,/ ( ,% &%(-+'+' + -' -' &'-+,'&,' &% 0;'% ( & &' &',*

'&'*'.

P%>'' 0;'&'&,% ,% 0;'&'&,% 0 ,%* -% =;,% -+'+%>,% ' *%9/ ';+ -+'&' ,% -*'+',/ (' *',/ 0' /+,%=','. K26

P;'('& ,% ( (,- >'&'=,- -+/+/' 0'+&%-+'' +/';& >'&'=,' /

,*' -/ /+,%=',& -&('+ &'(& /0';,' (: +% / >'&'=,'*' - -*

'&* &(/-+,-% (%*'=,%. K27

P'+=0'+& 0;'&'&,% &''' -/(,%;'&,% - '0-;%&' &%% >'&'=,%. "(

0'+=0'+&> 0;'&'&,' -% =;,% -+'+%>,% 0;'& (% &'&' 0;'&'&,' ,% +', + ',%(&

0-+';,'&,% =;,%' %/;+' :;,* '/*,%'&,%* =;,%' +% %* ';+%+* =;,%'

%* 0-%%&-+ & , -/ -/(,%;'; / 0-+';,'&,/ =;,%'.

16


17/22

$. SUDIONICI U PLANIRANJU

P;'&'&,% ,% 0*'& '('+' *%&'()%'. M%&'()% &' &',, '& '(/)%& -/ '

0'+& (&-& -+'+%>,- 0;'&'&,% +% -/ (>& ' (:''&,% 0;'&'

0-;&% /'; &,/ /-;'9%&-+ - 0'+&*

0;'&*'. K28 M%&'()% -%(&,% '&' (>& -/ 0-;& (&-& +'+

0;'&'&,% &' '& >'&'=,- (,' +% ' /-;'9'&,% 0;'&' &,% '&% -

0;'&*' &',&)% '&%. M%&'()% &',&) '&' '(/)%& -/ ' '&'=,'*' >'&',/ /

/0% B+* ' 0;'&'&,% 0%*%&% -/ >/0% -' '('+* 0;'&'&,' -'-+';,%&%

( *%&'()%' '0-;%&' ';+ ,%',- '&' +% ';+ '&'=,% +'9% -/(,%;/,/ / 0;'&'&,/ 0>+ / '&*


18/22

1. METODE I PRISTUPI PLANIRANJA

M%+(% 0;'&'&,' -/ +%&% ,% >'&'=,% -+% 0;* ','&,' 0;'&' '

0-+/0 0;'&'&,/ -/ &'%;' ,*' -% -;/)% 0;* :';,'&,' 0=%-'. ";'-&% *%+(%

-/ 0&',0,% +%&% 0%(9'&,' +%*&'&,' ( -/ -/%*%& 0-+/0 /-*,%& &'

&%&,% -' -% %* &%,%-&/ 0-;'&,'. K3

1.1 "LASI#NE METODE PLANIRANJA

P%(9'&,% -% (&- &' 0=,%&/ (>'9',' (&-& /,%+' / ,*' % >'&'=,'

(,%;'+ / (%9%&* :/(/%* '(:;,/. K31 P%(9'&,% *%&'()%*' 0*')% '/*,%+

:/(// ;&/ 0-'&,' / -;'(/ - +*% '9', 0%(9',/ 0*'+'&,%*

+%&(' ',' 0;-+.• U *%+(% 0=,%&% %-0%'+' -% /:',',/ &+%,/ (%;% &' (%9%&' 0+'&,' ,' -%

(&-% &' 0%(9',% '+* -% + (> '&';',/ /-;'9/,/.• M%+(% -*/;'=,% -% +%*%;,% &' '( *(%;' 0*/ , -% *,%&,'&,%*

(%9%& ',':; -*/;' 0&''&,% >'&'=,% / :/(/&-+. K32

T%*&'&,% ,% 0=%- (%9'&,' (%+';,&% ;-+% '+&-+ ,% ,% 0+%:& 0%-+ '

: -% -+' &% =;, ';'=,% %-/-' 0+%:& ' -+''&,% +> =;,' +% (% 0/+'.

1.2 SUVREMENI PRISUPI PLANIRANJU

S/%*%&* 0-/0*' 0;'&'&,/ &'',/ -% 0-/0 0;'&'&,' , -/ 0;'(& '

0;'&'&,% / (&'*&, ;& ,' /)/,% -/%*%&% >'&'=,. K34

S=%&',- 0;'&'&,% ,% +%&' -/%*%&> 0-/0' 0;'&'&,' ,' -% -'-+, (

','&,' % -=%&',' (%' + -% :' &>' + ,% *>/% (' % -% (>(+

' / 0';/ -% ',',/ + -+% -=%&','F 0%-*-+ &',%,'+&, 0*-+. P*,%&'

-=%&',-% +%&% 0;'&'&,' -*'+' -% &'&* / 0* ,%>' >/0% *>/ -;:(+

18


19/22

*'+/ 0:,% ( -'(&%& 0/0'=,' +% -'>;%('+ 0,%+&,% *>/&-+ ,%

>&',/ 0 -'(&%&* (&%&,/ (;/'. K35

"&+&>%&=,- 0;'&'&,% ,% (%9'&,% (/> *>/ 0''=' '=,' ,% ,% 0+%:&

-;,%(+ / -;/',/ (' ,% 0%(9%& 0;'& '=,% &%%'& />)%& ; 0-+'&% &%0;'('&.

K34 Z' /-0,% &+&>%&=,-> 0;'&'&,' ')& ,% (%&+.

P,%+& *%&'()*%&+ ,% &'& >'&'=,% '&'=,% , ( *%&'()% 0,%+' '(/)%& '

%';'=,/ -0%= 0%='&> %*%&- '('+' ,*

%&,%* 0%-+',% &,%> 0-+,'&,%. K36

"& *%&'()*%&+ ,% -/-+'&' '&+=0'=,' 00%*'&,% ' /&/+'&,% '&,-% 0:;%*%, *>/ :;,& />+ >'&'=,-/ /-0,%&-+ />;%( 0 *%&'()*%&+' ' + -/


20/22

11. ZA"LJU#A"

I -'*% (%'&'=,% ,' -% (&-% / -/ '&+=0'&,' :/(/ 0;'. U + +

,% 0;'&'&,% '+,%'& 0=%- &'*% '+,%' *&>' %*%&' ' ''(/ 0%(:/

0;'&'&,% ,% +'9% ; ')&' '&'=,% ,% 0;'&',/ &',/ '* )%;% -+ + )%;% 0-+ +% &',/ (%(+ , ,%

&',:;, 0/+ ( -+'%&,' + =;,%'.

D' : :; /-0,%& 0;'&'&,% +'9% *' :+ ';+%+&. "';+%+& 0;'&'&,% &'+&,% 0(&- :;,%* >'&'=,-* /-0,%/. A -% &% 0;'&' ; ' ,% 0;'&'&,% &%(;,&

';+%+& + / >'&'=, //% &%(;/&-+ (&%&,% ;&, (;/' 0(/*'&,%

'' -;':,/ *%9/-:&/ -/'(&,/ / >'&'=, 0' ' -;':% >'&'=,-%

%/;+'+%.

M%+(% 0-+/0 0;'&'&,/ -/ 0+%:& ,% ;''',/ 0;'&'&,% *>/'',/ :)%

-+''&,% 0-+';,%& =;,%'. T'9% +%:' -+'&/+ (' /-0,% >'&'=,% -

&'&,/ -/-+/ ,%+&'*' -0-:&-+*' -/(&' / 0;'&'&,/.

2


21/22

12. LITERATURAK1 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K2 H/&-'% P.L. B25 M'&'>%*%&+ A S;;- A00'= 2&( %(. U00% S'((;% R' NJP%'-& E(/='+& I&=.

K3 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K4 H++ M. A. !;'= J. S. P+% L. . B25F M'&'>%*%&+ I&+. %(. U00% S'((;% R% NJ P%'-& P%&+=% H';;

K5 R::&- S. P. C/;+% M. B25F M%&'>%*%&+ 8 + %(. U00% S'((;% R% NJ P%'-&E(/='+& I&=.

K6 S=%*%& J. R. J. B1$$$.F M'&'>%*%&+ 6+ %(. N% N J& ;%Q S&-I&=.

K7 H++ M. A !;'= J. S. P+% L. . B25F M'&'>%*%&+ I&+. %(. U00% S'((;% R% NJ P%'-& P%&+=% H';;

K8 S'=' P. -/. B28F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K$ S'=' P. -/. B28F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K1 ++0F.0-;&.,%-+,'*-,'*0'&,%&',*'&'*'+%:'+% 0*-;,'+1$3$61 B18.12.214.

K11 !'+,'%Š:% @. -/. B21.F L%-& *%&'()*%&+' Z'>%: M'-*%('

K12 D'' Z'>%:

K15 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K16 S=%*%& J. R. J. B1$$$.F M'&'>%*%&+ 6+ %(. N% N J& ;%Q S&-I&=.

K17 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K18 G%>% J. M. J&%- G. R. B26F C&+%*0'Q M'&'>%*%&+F C%'+&> V';/% &O>'&'+&- 4+ %(. N% N M=G'H;;I&

K1$ C%+ S. C. C%+ S. T. B26.F M(%& M'&'>%*%&+ 1+ %(. U00% S'((;% R% NJP%'-& E(/='+& I&=

K2 C;% G. A. B1$$6.F M'&'>%*%&+ T%Q '&( P'=+=% 5+ %(. L&(& L%++-E(/='+&';

K21 !/:;% M. B26.F M%&'()*%&+ S%/;+% / S0;+/ S0;+

K22 M(%& A. R. B1$$$.F A& I&+(/=+& + !/-&%-- S+'+%>Q M=G'H;; L&(&

K23 R::&- S. P. C/;+% M. B25.F M'&'>%*%&+ 8+ %(. U00% S'((;% R% NJP%'-& E(/='+& I&=.

21

http://www.poslovni.hr/vijesti/vizija-i-misija-kompanije-na-kojim-razinama-ih-trebate-promisljati-193961http://www.poslovni.hr/vijesti/vizija-i-misija-kompanije-na-kojim-razinama-ih-trebate-promisljati-193961http://www.poslovni.hr/vijesti/vizija-i-misija-kompanije-na-kojim-razinama-ih-trebate-promisljati-193961http://www.poslovni.hr/vijesti/vizija-i-misija-kompanije-na-kojim-razinama-ih-trebate-promisljati-193961


22/22

K24 M(%& T. B24.F P&=0;%- < M'&'>%*%&+ 2&( %(. A->'+% P/:;-&> L*+%(A;(%-+

K25 I:(.

K26 I:(.

K27 G%>% J. M. J&%- G. R. B26F C&+%*0'Q M'&'>%*%&+F C%'+&> V';/% &O>'&'+&- 4+ %(. N% N M=G'H;;I&

K28 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K2$ S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K3 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K31 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K32 C%+ S. C. C%+ S. T. B26.F M(%& M'&'>%*%&+ 1+ %(. U00% S'((;% R% NJ

P%'-& E(/='+& I&=.K33 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K34 S+/+ D. B1$$8.F U-% '&( A:/-% < S=%&'- !/-&%-- S+'+%>Q R%% $B2

K35 S'=' P. -/. B28.F T%*%;, *%&'()*%&+' Š;-' &,>' Z'>%:

K36 !'+,'%Š:% @. -/. B21.F L%-& *%&'()*%&+' Z'>%: M'-*%('

K37 C*: . T. B1$$$.F O&>&> C-- C*/&='+&F P;'&&&> M'&'>&> '&(R%-0&(&> T/-'&( O'- CA S'>' P/:;='+&-

22

Documents

Planiranje Kao Funkcija Menadžmenta - Seminar