18
Marius Sylvestersen & Jacob Ikkala Place brands and the problem of ranking them

Place Brands And The Problem Of Ranking Them

Embed Size (px)

DESCRIPTION

Presentation from International Place Branding conference in Utrecht

Citation preview

Page 1: Place Brands And The Problem Of Ranking Them

Marius Sylvestersen & Jacob Ikkala

Place brands and the problem of

ranking them

Page 2: Place Brands And The Problem Of Ranking Them
Page 3: Place Brands And The Problem Of Ranking Them
Page 4: Place Brands And The Problem Of Ranking Them
Page 5: Place Brands And The Problem Of Ranking Them
Page 6: Place Brands And The Problem Of Ranking Them
Page 7: Place Brands And The Problem Of Ranking Them
Page 8: Place Brands And The Problem Of Ranking Them

Brand dimension of places

All about image

Rooted in perception

Changed by communication

Page 9: Place Brands And The Problem Of Ranking Them
Page 10: Place Brands And The Problem Of Ranking Them
Page 11: Place Brands And The Problem Of Ranking Them
Page 12: Place Brands And The Problem Of Ranking Them
Page 13: Place Brands And The Problem Of Ranking Them

The content dimension of place

All about facts and figures

Rooted in concrete reality

Changed by politics & planning

Page 14: Place Brands And The Problem Of Ranking Them
Page 15: Place Brands And The Problem Of Ranking Them

Beauty Contest

Page 16: Place Brands And The Problem Of Ranking Them
Page 17: Place Brands And The Problem Of Ranking Them
Page 18: Place Brands And The Problem Of Ranking Them

Want to get in touch?

Marius Sylvestersen

M: +45 22 49 65 10

E: [email protected]

Jacob Ikkala

M: +45 61 20 32 52

E: [email protected]