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February 15, 2016 Linda Barnard, Film Writer Toronto Star 1 Yonge Street Toronto, Ontario Linda Barnard, I recently read your Reel Brief from this month and thought you’d enjoy a change from review to interview with the star of Disney’s new animation, Zootopia. I suggest a feature story on Ginnifer Goodwin who plays the lead character, Judy Hopps. Ginnifer Goodwin plays a determined bunny in the animated feature film, and Walt Disney Studios Canada would like you to interview Goodwin after the press screening. Goodwin has starred in Once Upon a Time, Something Borrowed and He’s Just Not That Into You. As a movie writer and film critic, adding this interview with Goodwin to your repertoire would appeal to your Toronto Star audience. I believe your readers would be inspired by her character, story and the films messages. Also an interview with the lead of Zootopia, which will likely be an early favourite for Best Animated Feature at the 2017 Oscars, ties into a great future story for you that builds upon your past awards coverage. Zootopia opens in theatres on March 4, 2016. I look forward to your response. Thank you, Paige Montgomery Publicity and Promotions Walt Disney Studios Motion Pictures Canada 200 Front Street West, Suite 3001 Toronto, Ontario M5V 3L4 T: (416) 596-3398

Pitch Letter and Social media posts

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Page 1: Pitch Letter and Social media posts

February 15, 2016

Linda Barnard, Film WriterToronto Star1 Yonge StreetToronto, Ontario

Linda Barnard,

I recently read your Reel Brief from this month and thought you’d enjoy a change from review to interview with the star of Disney’s new animation, Zootopia. I suggest a feature story on Ginnifer Goodwin who plays the lead character, Judy Hopps.

Ginnifer Goodwin plays a determined bunny in the animated feature film, and Walt Disney Studios Canada would like you to interview Goodwin after the press screening. Goodwin has starred in Once Upon a Time, Something Borrowed and He’s Just Not That Into You.

As a movie writer and film critic, adding this interview with Goodwin to your repertoire would appeal to your Toronto Star audience. I believe your readers would be inspired by her character, story and the films messages. Also an interview with the lead of Zootopia, which will likely be an early favourite for Best Animated Feature at the 2017 Oscars, ties into a great future story for you that builds upon your past awards coverage.

Zootopia opens in theatres on March 4, 2016.

I look forward to your response.

Thank you,

Paige MontgomeryPublicity and PromotionsWalt Disney Studios Motion Pictures Canada200 Front Street West, Suite 3001Toronto, Ontario M5V 3L4T: (416) 596-3398

Page 2: Pitch Letter and Social media posts

2. Social media posts

Facebook: Hop into theatres this Easter weekend to see “Zootopia”!

(GIF)

Twitter: Spend this Easter with Judy Hopps in #Zootopia!

(GIF of her looking around Zootopia upon arrival)