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Summary
We're building a 21st-century sustainable
economy in which all people can build careers
that serve humanity, the planet and
themselves. Our multi-platform model will
reform the recruiting industry while placing
young professionals in meaningful jobs,
internships and study abroad programs.
● Current economic model is unsustainable.
● Hundreds of thousands of young green professionals don’t know where to find jobs and internships.
● Tools to help green companies find talent are inefficient and cost ineffective.
● Information about the green sector is scarce and disorganized, even in university career centers.
The Problem
The Solution
● A combination of in-person and online recruiting.
● One-stop shop: jobs, internships and study abroad.
● Public profiles: a searchable talent database.
● Industry-specific networking luncheons and career fairs.
● A leading hub for information to help job-seekers and companies understand trends in the green economy.
No inspiring brands, green niche underserved, no new innovations in job-seeker profiles, no marriage of in-person and online interaction.
Competitiongreen job boards
Comprehensive Category Search
yes yes no yes
Searchable Public Profiles
no yes no yes
Networking Events
no no no yes
Social Media Integration
somewhat somewhat no yes
● Combined online and in-person machine for customer acquisition and brand promotion.
● More powerful and more targeted search.
● A brand with clear values that everyone can support.
● Our understanding of the emerging green job market.
● Network effects = a viral engine of growth.
Competitive Advantage
Marketing
Social Media & Blogs● The source of 2/3 of our traffic.
● Where this generation is most comfortable.
Campus Ambassadors● A student on each campus becomes the face of RG.● Attract users. Build support networks of faculty, career
services, study abroad offices & campus publications.● Organize networking luncheons & career fairs.
Adrian Dahlin, President & CEO:● Compton Mentor Fellow 2011-2012● Community Sustainability Leader● 2011 Tufts Sustainability Award Winner
Justin Sinichko, Web Developer:● Project Manager, GoVerse mobile app● Solar Car Engineer● Conservation Biologist
Advisory BoardAntje Danielson: Co-Founder @ Zipcar; Executive Directer @ Tufts Institute of the EnvironmentAntonio Tambunan: GreenDrinksBoston; Formerly @ Deutsche Bank, Bear StearnsDave Oakes: Co-Founder, Co-Director @ Center for Ecological Living and LearningPosy Gering: Founder @ MyNextU, Communication and Branding ExpertRobert Mather: Business Analyst @ IBMRyck Lent: Partner @ Leader Networks; Formerly @ Monster.com
The Team
● Seed Investment of $50,500. Investors: Adrian Dahlin, Robert Mather, Antje Danielson, Brian Mountford
● Built three website prototypes, held four focus groups.
● Refined vision, added focus on in-person events.
● 1200+ site visits in July. Up 300% from June. 460 Facebook & Twitter fans. With no marketing budget.
● Attracted 30+ interns and bloggers.
Funding & Accomplishments
Online Revenue:● Listing Fees ($100+/month). Ads (high CPM).● Profile Search Recruiter Tool (subscription).
Human Interaction Revenue:● Networking luncheons. All participants pay to attend.● Career fairs and abroad fairs. Schools pay to host,
presenters pay to attend.
Business Model
